Business
$600, free video game: How EA Sports got players to opt in to ‘College Football 25’
Fifteen years ago, former Nebraska and Arizona State quarterback Sam Keller filed a class-action lawsuit that in 2013 resulted in Electronic Arts Sports mothballing its popular “College Football” video game. Why? The game featured players that did not have real-life names, but resembled every player on every roster in almost every other way.
EA settled with Keller, et al., for $40 million, and the NCAA chipped in another $20 million. Sounds like a lot but payments to each player ranged from about $1,500 to $15,000.
Keller, for his part, was flogged in the public square of social media for “ruining the video game for us.”
“People looked at the situation and thought I’m going after the game because I couldn’t make it as an NFL player and needed to make a quick buck,” Keller told the Arizona Republic in 2019 when college players were granted the right to be paid for their name, image and likeness, or NIL.
“I understand all that, but that was never the intent. The case was more about what’s happening now [with NIL]. It was just the first of a lot of steps to change the norm to something that’s fair.”
Today college players are making significant sums through NIL deals. And what do you know, Redwood City-based EA Sports announced the return of the video game. “College Football 25” — the last version was CF 14 in 2013 — will be released this summer.
And, yes, players’ names will be used. Two weeks ago, EA offered $600 and a free copy of the game to any player who agreed to have their likeness featured, and more than 10,000 of the 11,390 FBS players already are on board, meaning EA will be paying players a total of $6 million to $7 million. Some players might make more than $600 by agreeing to promote the game.
Major awards won’t be included at the outset because EA couldn’t strike a deal with the National College Football Awards Assn. — a coalition of many of the sport’s individual awards — according to On3. Fans playing in Road to Glory or Dynasty modes no longer will be able to win real trophies that players are annually awarded — the Chuck Bednarik (top defensive player), Fred Biletnikoff (top receiver), Davey O’Brien (top quarterback), Doak Walker (top running back), Lou Groza (top placekicker), Jim Thorpe (top defensive back), Robert Maxwell (top player), John Outland (top interior lineman) and Ray Guy (top punter) awards.
The Heisman Trophy is operated independently by the Heisman Trust, and it is unclear whether it will be awarded in the game. The same is true for the Bronko Nagurski Trophy (top defensive player) and Dick Butkus Award (top linebacker).
Gamers will be blocked from manually adding players who decide not to accept the offer, the video game developer said. Among those who reportedly will opt out is Texas quarterback Arch Manning, the nephew of Peyton and Eli Manning. The quarterback Arch Manning played behind last season, Quinn Ewers, said on Instagram that he took the offer. So did fellow high-profile passers Dillon Gabriel of Oregon, Jalen Milroe of Alabama and Jaxson Dart of Mississippi.
Closer to home, UCLA quarterback Ethan Garbers and USC wide receiver and explosive kick returner Zachariah Branch opted in. So did most of their teammates.
“The response to the athlete opt-in opportunity for EA Sports College Football 25 has been phenomenal,” EA senior vice president Daryl Holt said in a statement. “We’re excited to welcome more athletes in the weeks ahead and to debut this first class of athletes in the game when it launches this summer.”
What else do we know about EA CF 25? All 85 FBS teams will be in the game with 2024 uniforms. The spate of recent conference realignments will be recognized. The new 12-team College Football Playoff is accommodated with the ability to customize. Every bowl game will be featured.
Also, the Dynasty and Road to Glory modes that 2013 gamers remember return with NIL components, and the game will run on the same engine as the Madden franchise.
Fifteen years ago, Keller’s lawsuit described EA’s attention to detail and revealed at least one way the video game company collected information on players to make the game as realistic as possible.
“EA attempts to match any unique, highly identifiable playing behaviors by sending detailed questionnaires to team equipment managers,” the lawsuit said. “Additionally, EA creates realistic virtual versions of actual stadiums; populates them with the virtual athletes, coaches, cheerleaders, and fans realistically rendered by EA’s graphic artists; and incorporates realistic sounds such as the crunch of the players’ pads and the roar of the crowd.
“EA’s game differs from reality in that EA omits the players’ names on their jerseys and assigns each player a home town that is different from the actual player’s home town.”
This time around, coaches were omitted, although Ole Miss coach Lane Kiffin told Andy Staples of On3 he would give permission to appear in the game without any compensation.
“The kids like to play it,” he said. “My brain thinks about what would help in recruiting? If you did pay me for that, I wouldn’t want it. I’d want you to put it into our NIL.”
Business
David Ellison hits CinemaCon, vowing to make more movies with Paramount-Warner Bros.
Paramount Skydance Chief Executive David Ellison made his case directly to theater owners Thursday, pledging to release a minimum of 30 films a year from the combined Paramount and Warner Bros. Discovery company during a speech at the CinemaCon trade convention in Las Vegas.
“I wanted to look every single one of you in the eye and give you my word,” Ellison said in a brief on-stage speech, adding that Paramount has already nearly doubled its film lineup for this year with 15 planned releases, up from eight in 2025.
He also said all films will remain in theaters exclusively for 45 days, starting Thursday. Films will then go to streaming platforms in 90 days. The amount of time that films stay in theaters — known as windowing — has been a controversial topic for theater owners, as some studios reduced that period during the pandemic. Theater operators have said the shortened window has trained audiences to wait to watch films at home and cuts into theater revenues.
“I have dedicated the last 20 years of my life to elevating and preserving film,” said Ellison, clad in a dark jacket and shirt with blue jeans. “And at Paramount, we want to tell even more great stories on the big screen — stories that make people think, laugh, dream, wonder and feel — and we want to share them with as broad an audience as possible.”
Ellison’s CinemaCon appearance comes as more than 1,000 Hollywood actors and creatives have signed a letter opposing Paramount’s proposed acquisition of Warner Bros. Supporters of the letter have said the deal would reduce competition in the industry and “further consolidate an already concentrated media landscape.”
Some theater operators have also questioned whether the combined company could achieve its goal of releasing 30 films a year, particularly after the cost cuts that are expected after the merger closes.
“People can speculate all they want — but I am standing here today telling you personally that you can count on our complete commitment,” Ellison said. “And we’ll show you we mean it.”
The speech came after a star-studded video directed by “Wicked: For Good” director Jon M. Chu that was shot on the Paramount lot on Melrose Avenue and showcased directors and actors including Issa Rae, Will Smith, Chris Pratt, James Cameron and Timothée Chalamet that are working with the company.
The video closed with “Top Gun” actor Tom Cruise perched atop the Paramount water tower.
“As you saw, the Paramount lot is alive again,” Ellison said after the video. “And we could not be more excited.”
Business
Video: Why Your Paycheck Feels Smaller
new video loaded: Why Your Paycheck Feels Smaller
By Ben Casselman, Nour Idriss, Sutton Raphael and Stephanie Swart
April 18, 2026
Business
Civil case against Alec Baldwin, ‘Rust’ movie producers advances toward a trial
Nearly two years after actor Alec Baldwin was cleared of criminal charges in the “Rust” movie shooting death, a long simmering civil negligence case is inching toward a trial this fall.
On Friday, a Los Angeles Superior Court judge denied a summary judgment motion requested by the film producers Rust Movie Productions LLC, as well as actor-producer Baldwin and his firm El Dorado Pictures to dismiss the case.
During a hearing, Superior Court Judge Maurice Leiter set an Oct. 12 trial date.
The negligence suit was brought more than four years ago by Serge Svetnoy, who served as the chief lighting technician on the problem-plagued western film. Svetnoy was close friends with cinematographer Halyna Hutchins and held her in his arms as she lay dying on the floor of the New Mexico movie set. Baldwin’s firearm had discharged, launching a .45 caliber bullet, which struck and killed her.
The Bonanza Creek Ranch in Santa Fe, N.M. in 2021.
(Jae C. Hong / Associated Press)
Svetnoy was the first crew member of the ill-fated western to bring a lawsuit against the producers, alleging they were negligent in Hutchins’ October 2021 death. He maintains he has suffered trauma in the years since. In addition to negligence, his lawsuit also accuses the producers of intentional infliction of emotional distress.
Prosecutors dropped criminal charges against Baldwin, who has long maintained he was not responsible for Hutchins’ death.
“We are pleased with the Court’s decision denying the motions for summary judgment filed by Rust Movie Productions and Mr. Baldwin,” lawyers Gary Dordick and John Upton, who represent Svetnoy, said in a statement following the hearing. “He looks forward to finally having his day in court on this long-pending matter.”
The judge denied the defendants’ request to dismiss the negligence, emotional distress and punitive damages claims. One count directed at Baldwin, alleging assault, was dropped.
Svetnoy has said the bullet whizzed past his head and “narrowly missed him,” according to the gaffer’s suit.
Attorneys representing Baldwin and the producers were not immediately available for comment.
Svetnoy and Hutchins had been friends for more than five years and worked together on nine film productions. Both were immigrants from Ukraine, and they spent holidays together with their families.
On Oct. 21, 2021, he was helping prepare for an afternoon of filming in a wooden church on Bonanza Creek Ranch. Hutchins was conversing with Baldwin to set up a camera angle that Hutchins wanted to depict: a close-up image of the barrel of Baldwin’s revolver.
The day had been chaotic because Hutchins’ union camera crew had walked off the set to protest the lack of nearby housing and previous alleged safety violations with the firearms on the set.
Instead of postponing filming to resolve the labor dispute, producers pushed forward, crew members alleged.
New Mexico prosecutors prevailed in a criminal case against the armorer, Hannah Gutierrez, in March 2024. She served more than a year in a state women’s prison for her involuntary manslaughter conviction before being released last year.
Baldwin faced a similar charge, but the case against him unraveled spectacularly.
On the second day of his July 2024 trial, his criminal defense attorneys — Luke Nikas and Alex Spiro — presented evidence that prosecutors and sheriff’s deputies withheld evidence that may have helped his defense . The judge was furious, setting Baldwin free.
Variety first reported on Friday’s court action.
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