AI researchers have recently been asking themselves a version of the question, “Is that really Zuck?”
Technology
Inside Mark Zuckerberg’s AI hiring spree
As first reported by Bloomberg, the Meta CEO has been personally asking top AI talent to join his new “superintelligence” AI lab and reboot Llama. His recruiting process typically goes like this: a cold outreach via email or WhatsApp that cites the recruit’s work history and requests a 15-minute chat. Dozens of researchers have gotten these kinds of messages at Google alone.
For those who do agree to hear his pitch (amazingly, not all of them do), Zuckerberg highlights the latitude they’ll have to make risky bets, the scale of Meta’s products, and the money he’s prepared to invest in the infrastructure to support them. He makes clear that this new team will be empowered and sit with him at Meta’s headquarters, where I’m told the desks have already been rearranged for the incoming team.
Most of the headlines so far have focused on the eye-popping compensation packages Zuckerberg is offering, some of which are well into the eight-figure range. As I’ve covered before, hiring the best AI researcher is like hiring a star basketball player: there are very few of them, and you have to pay up. Case in point: Zuckerberg basically just paid 14 Instagrams to hire away Scale AI CEO Alexandr Wang.
It’s easily the most expensive hire of all time, dwarfing the billions that Google spent to rehire Noam Shazeer and his core team from Character.AI (a deal Zuckerberg passed on). “Opportunities of this magnitude often come at a cost,” Wang wrote in his note to employees this week. “In this instance, that cost is my departure.”
Zuckerberg’s recruiting spree is already starting to rattle his competitors. The day before his offer deadline for some senior OpenAI employees, Sam Altman dropped an essay proclaiming that “before anything else, we are a superintelligence research company.” And after Zuckerberg tried to hire DeepMind CTO Koray Kavukcuoglu, he was given a larger SVP title and now reports directly to Google CEO Sundar Pichai.
I expect Wang to have the title of “chief AI officer” at Meta when the new lab is announced. Jack Rae, a principal researcher from DeepMind who has signed on, will lead pre-training. Meta certainly needs a reset. According to my sources, Llama has fallen so far behind that Meta’s product teams have recently discussed using AI models from other companies (although that is highly unlikely to happen). Meta’s internal coding tool for engineers, however, is already using Claude.
While Meta’s existing AI researchers have good reason to be looking over their shoulders, Zuckerberg’s $14.3 billion investment in Scale is making many longtime employees, or Scaliens, quite wealthy. They were popping champagne in the office this morning.
Then, Wang held his last all-hands meeting to say goodbye and cried. He didn’t mention what he would be doing at Meta. I expect his new team will be unveiled within the next few weeks after Zuckerberg gets a critical number of members to officially sign on.
Apple is accustomed to being on top of the tech industry, and for good reason: the company has enjoyed a nearly unrivaled run of dominance.
After spending time at Apple HQ this week for WWDC, I’m not sure that its leaders appreciate the meteorite that is heading their way. The hubris they display suggests they don’t understand how AI is fundamentally changing how people use and build software.
Heading into the keynote on Monday, everyone knew not to expect the revamped Siri that had been promised the previous year. Apple, to its credit, acknowledged that it dropped the ball there, and it sounds like a large language model rebuild of Siri is very much underway and coming in 2026.
The AI industry moves much faster than Apple’s release schedule, though. By the time Siri is perhaps good enough to keep pace, it will have to contend with the lock-in that OpenAI and others are building through their memory features. Apple and OpenAI are currently partners, but both companies want to ultimately control the interface for interacting with AI, which puts them on a collision course.
Apple’s decision to let developers use its own, on-device foundational models for free in their apps sounds strategically smart, but unfortunately, the models look far from leading. Apple ran its own benchmarks, which aren’t impressive, and has confirmed a measly context window of 4,096 tokens. It’s also saying that the models will be updated alongside its operating systems — a snail’s pace compared to how quickly AI companies move.
I’d be surprised if any serious developers use these Apple models, although I can see them being helpful to indie devs who are just getting started and don’t want to spend on the leading cloud models. I don’t think most people care about the privacy angle that Apple is claiming as a differentiator; they are already sharing their darkest secrets with ChatGPT and other assistants.
Some of the new Apple Intelligence features I demoed this week were impressive, such as live language translation for calls. Mostly, I came away with the impression that the company is heavily leaning on its ChatGPT partnership as a stopgap until Apple Intelligence and Siri are both where they need to be.
AI probably isn’t a near-term risk to Apple’s business. No one has shipped anything close to the contextually aware Siri that was demoed at last year’s WWDC. People will continue to buy Apple hardware for a long time, even after Sam Altman and Jony Ive announce their first AI device for ChatGPT next year. AR glasses aren’t going mainstream anytime soon either, although we can expect to see more eyewear from Meta, Google, and Snap over the coming year.
In aggregate, these AI-powered devices could begin to siphon away engagement from the iPhone, but I don’t see people fully replacing their smartphones for a long time. The bigger question after this week is whether Apple has what it takes to rise to the occasion and culturally reset itself for the AI era.
I would have loved to hear Tim Cook address this issue directly, but the only interview he did for WWDC was a cover story in Variety about the company’s new F1 movie.
- AI agents are coming. I recently caught up with Databricks CEO Ali Ghodsi ahead of his company’s annual developer conference this week in San Francisco. Given Databricks’ position, he has a unique, bird’s-eye view of where things are headed for AI. He doesn’t envision a near-term future where AI agents completely automate real-world tasks, but he does predict a wave of startups over the next year that will come close to completing actions in areas such as travel booking. He thinks humans will need (and want) to approve what an agent does before it goes off and completes a task. “We have most of the airplanes flying automated, and we still want pilots in there.”
- Buyouts are the new normal at Google. That much is clear after this week’s rollout of the “voluntary exit program” in core engineering, the Search organization, and some other divisions. In his internal memo, Search SVP Nick Fox was clear that management thinks buyouts have been successful in other parts of the company that have tried them. In a separate memo I saw, engineering exec Jen Fitzpatrick called the buyouts an “opportunity to create internal mobility and fresh growth opportunities.” Google appears to be attempting a cultural reset, which will be a challenging task for a company of its size. We’ll see if it can pull it off.
- Evan Spiegel wants help with AR glasses. I doubt that his announcement that consumer glasses are coming next year was solely aimed at AR developers. Telegraphing the plan and announcing that Snap has spent $3 billion on hardware to date feels more aimed at potential partners that want to make a bigger glasses play, such as Google. A strategic investment could help insulate Snap from the pain of the stock market. A full acquisition may not be off the table, either. When he was recently asked if he’d be open to a sale, Spiegel didn’t shut it down like he always has, but instead said he’d “consider anything” that helps the company “create the next computing platform.”
If you haven’t already, don’t forget to subscribe to The Verge, which includes unlimited access to Command Line and all of our reporting.
As always, I welcome your feedback, especially if you’re an AI researcher fielding a juicy job offer. You can respond here or ping me securely on Signal.
Your public Facebook posts could help inform AI-generated results in Meta’s new AI Mode. When you search on Facebook, the “AI Mode” option will appear alongside the usual search modes like “People” and “Marketplace.” It’s one of several new AI features Meta is rolling out starting today, including photo presets that swap sports jerseys onto fans and suggestions for collage templates.
Instead of “just links,” it gives users AI-generated results that pull from publicly-posted content across Meta’s platforms, like the AI search feature in its new Reddit-like Forum app. Users can also ask Meta’s AI follow-up questions in response to the search results it generates.
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A text about making extra money can feel harmless at first. Maybe it shows up while you are between errands, scrolling on the couch or looking for a way to pad your budget.
That is exactly why these scams work. They do not always begin with a wild promise. Often, they start with a simple message about flexible online work. Then the scammer slowly turns curiosity into trust.
Rick S. shared this painful warning after reading one of our articles on scams:
“I am embarrassed to say this happened to me. I was contacted by text message about making some “extra” money. I was skeptical at first. This “company” was supposed to upload apps in order to get more exposure for the apps. This was supposedly associated with a company called APPTimizer. I called myself doing the research and felt confident that this was a legitimate business. I was led to believe the more “APPS” I uploaded, the more money I would make. All of this was done through Crypto. Long story short, I lost about $10k. Hard lesson to learn.”
FAKE JOB INTERVIEW EMAILS INSTALLING HIDDEN CRYPTOCURRENCY MINING MALWARE
A man says he lost $10,000 in cryptocurrency after a text message about easy app work turned into a fake job scam. (Karl-Josef Hildenbrand/picture alliance via Getty Images)
Rick’s story fits a growing scam category often called a task scam, task-optimization scam or crypto job scam. These scams often begin with unexpected texts or WhatsApp messages offering online work. The “job” may involve fake tasks such as app optimization, product boosting, liking content or rating items online.
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What is a text job scam?
A text job scam is a fake employment offer sent by text, WhatsApp, Telegram or social media message. The pitch usually sounds easy. You may be told you can earn money from home by completing simple online tasks.
In Rick’s case, the supposed work involved uploading apps to help them get more exposure. Scammers often use vague tech terms because they sound legitimate without being easy to verify. Task scams commonly use buzzwords like “optimization tasks” or “product boosting.”
That vague wording gives the scammer room to keep changing the story. One day, you are doing small tasks. Then you are told you need to deposit crypto to unlock more work, complete a set or withdraw your supposed earnings.
How a crypto task scam works
The scam often starts with a friendly recruiter. They may claim to represent a real company or a company name that sounds real. That detail matters because a quick online search may not be enough to protect you. Crypto job scammers often pose as employees of legitimate companies. They may contact victims by text, then push the conversation to WhatsApp, Telegram or another private messaging app.
Next, the scammer gives you access to a website or app that shows your “earnings.” At first, you may even be allowed to withdraw a small amount. That early payout makes the whole setup feel legit.
Then the trap tightens. You may be told to add your own money to keep working. The fake platform may show a negative balance. A “customer service” contact may tell you that you need to deposit crypto before you can unlock your account. The FBI warns that victims are often hit with a large deposit requirement after they already have money trapped inside the platform. That is the moment many people keep paying. They are not being careless. They are trying to save the money they have already put in.
Why fake job texts feel so convincing
These scams are built to mess with your judgment. The fake dashboard may show commissions climbing. A group chat may include supposed workers bragging about payouts. A fake customer service rep may sound calm, professional and helpful. Scammers sometimes invite hesitant victims into group chats filled with fake success stories. The goal is simple: make you feel like everyone else understands the system and you are the only one holding back.
That pressure can make a smart person second-guess their gut. It can also create embarrassment, which helps scammers. If victims feel ashamed, they may wait longer to tell someone or report it. Rick’s comment is valuable because it cuts through that shame. He did what many people would do. He researched. He stayed skeptical at first. He still got pulled in.
GOT A BANK TRANSFER ALERT TEXT? IT MIGHT BE A SCAM; HERE’S WHAT TO DO
Text job scams often begin with surprise messages offering flexible online work before pushing victims to send cryptocurrency. (Kurt “CyberGuy” Knutsson)
Why crypto job scams are hard to recover from
Crypto adds speed and distance. Once you send cryptocurrency to a scammer’s wallet, it can be extremely difficult to recover.
That is why scammers love it. The FTC says crypto has become the payment method of choice in many task scams. Job scam losses involving cryptocurrency have surged, according to FTC data.
The FBI’s 2025 Internet Crime Report also shows how costly crypto fraud has become. Americans who filed cryptocurrency-related complaints reported more than $11 billion in losses in 2025.
Red flags of a text job scam
Rick’s story includes several warning signs that everyone should know. The first is the unexpected text. Real companies rarely recruit strangers by random text for easy online work.
The second is the vague job description. “Upload apps,” “optimize apps,” and “boost exposure” may sound tech-related, but a real employer should explain the work clearly.
The third is crypto. A legitimate employer should not require you to use crypto to get paid, unlock tasks or access earnings.
Another warning sign is the idea that the more you put in, the more you can earn. The FBI lists this as a common feature of cryptocurrency job scams.
What to do if you sent money to a job scammer
If this happened to you, stop sending money immediately. Do not pay a “fee,” “tax,” “unlock charge,” or “recovery deposit.” That is often the next stage of the scam.
Then gather everything. Save screenshots of texts, wallet addresses, usernames, websites, transaction IDs, emails and phone numbers. Document the company or scammer name, contact methods, dates, payment methods, where funds were sent and a detailed description of the interactions.
Report the scam to the FBI’s Internet Crime Complaint Center at ic3.gov and to the FTC at ReportFraud.ftc.gov. You should also contact the crypto exchange or wallet service you used. They may not be able to reverse the transfer, but reporting quickly gives you the best chance of getting the transaction flagged.
Also, watch out for recovery scams. If someone contacts you claiming they can get your crypto back for a fee, that is another major red flag.
FROM FRIENDLY TEXT TO FINANCIAL TRAP: THE NEW SCAM TREND
Scammers often pose as recruiters and move victims to private messaging apps before asking for crypto payments. (Kurt “CyberGuy” Knutsson)
Ways to stay safe from text job scams
These scams often start with a simple message, so the best defense is to slow things down before you click, reply or send money.
1) Treat surprise job texts as suspicious
If a job offer arrives out of nowhere by text, slow down. Search the company’s official website on your own. Do not use links sent by the recruiter.
2) Never pay money to get paid
A real job pays you. It does not require you to deposit crypto, buy credits or “recharge” an account before you can collect earnings.
3) Be careful with private messaging apps
Scammers often move conversations to WhatsApp, Telegram or similar apps. That makes the scam feel more personal and harder to trace.
4) Do not trust a fake earnings dashboard
A website can show any number the scammer wants you to see. A growing balance on a screen does not mean real money exists.
5) Search the exact job pitch
Look up phrases from the message in quotes. Search terms like “app optimization scam,” “task scam,” “crypto job scam” and the company name.
6) Call the company directly
If the recruiter claims to represent a real business, contact that company through its official website. Ask whether the job and recruiter are legitimate.
7) Use strong antivirus protection
A fake job text may include a link to a bogus website, a fake app download or a malicious attachment. Strong antivirus software can help block dangerous links, phishing pages and malware before they do damage. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at CyberGuy.com.
8) Remove your personal data from the web
Scammers can use your name, phone number, address, job history and other personal details to make a fake job pitch sound more believable. A data removal service can help reduce how much of that information is floating around on people-search sites and data broker pages. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting CyberGuy.com.
9) Talk to someone before sending crypto
Before sending any crypto for a job opportunity, pause and ask a trusted friend, family member or financial institution. A five-minute conversation can save thousands.
10) Report it even if you feel embarrassed
Scammers count on silence. Reporting helps investigators connect wallet addresses, websites and phone numbers to larger fraud networks.
Kurt’s key takeaways
Rick’s story is a tough reminder that scams can look polished enough to fool careful people. He checked things out and still lost $10,000. That is exactly why these fake job offers are so dangerous. They mix hope, pressure, fake proof and crypto into one expensive trap. The safest rule is simple: if a job asks you to send money before you can earn money, walk away. A real paycheck should never start with you paying the employer.
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Have you ever received a text offering easy online work? If so, what happened? Let us know by writing to us at CyberGuy.com.
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Fox has announced that it’s acquiring Roku outright, in a deal that values the streaming company at $22 billion.
The deal will see Fox’s TV networks and Tubi streamer combine with Roku’s network of streaming devices, smart TV software, and The Roku Channel. The companies say in a press release that by combining they’ll become the third-largest player in the US TV industry by viewing share.
It doesn’t sound like the plan is to build Roku and Fox into a walled ecosystem. Roku founder and CEO Anthony Wood, who will stay on in the company and join Fox’s board of directors, said in an investor call that Roku “will continue to operate as an open, partner-friendly platform supporting the entire streaming ecosystem.” As for Fox, the press release says the companies are “committed” to the “continued ubiquitous distribution” of Fox’s own content.
”This is a defining moment for Fox, and a natural extension of the deliberate and focused strategy we have been executing for nearly a decade,” Fox CEO Lachlan Murdoch said in a statement. “Today, we take the next step: bringing together the most valuable live content portfolio in video consumption with the preeminent streaming platform through which America watches it.”
“Over the past two decades, we’ve built Roku into the leading TV streaming platform, reaching more than 100 million households globally and reshaping how people discover and enjoy entertainment,” said Roku CEO Wood. “I’m incredibly proud of what our team has built, and the combination with Fox is an extraordinary opportunity to accelerate our vision, scale faster and innovate more aggressively for viewers, partners and advertisers.”
The deal is expected to close in the first half of 2027, but remains subject to regulatory approval, which in the current climate seems unlikely to pose a problem in the US.
Update, June 15th: Added Anthony Wood quote from the investor call.
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