Lifestyle
She’s rich, self-made and wants women to boldly talk about money (and make more)
The world can be a difficult place for women, people of color and poor people, says UK-born mogul Emma Grede — and she’s been all of those things, so she knows.
Today, Grede is best known as a serial entrepreneur whom “Forbes” named one of “America’s Richest Self-Made Women” in 2025. She’s the chief executive and co-founder (with Khloé Kardashian) of the size-inclusive denim brand Good American, the founding partner of loungewear-shapewear company Skims and host of the podcast “Aspire with Emma Grede” — among other business roles. But growing up in the rough East London neighborhood of Plaistow, Grede was broke, the daughter of a struggling single mother. She battled dyslexia and dropped out of high school and then the London College of Fashion before immersing herself in the working world of fashion.
In her new book, “Start With Yourself: A New Vision for Work & Life,” Grede chronicles her rags to riches journey while harnessing the lessons she learned along the way to help others achieve what they want in business and in life. The book is part memoir, shot through with personal stories featuring a cast of characters, as Grede puts it, “straight out of a Guy Ritchie movie.” And it’s part self-help book offering a new mindset for success, one that encourages managing our emotions, clarifying what we want for ourselves and changing the way we think about what’s possible.
This interview has been edited for length and clarity.
Emma Grede.
(Jamie Girdler)
You say having a clear vision for the future is key for achieving success. What’s your unique process for “grounding your vision,” as you call it?
I really think deeply about, what do I want and what is important to me? And I really make sure that what I’m using my energy for is about what I want and what’s important to me. What type of life do I want to live, how do I want to spend my time? The process takes me weeks and months. I write things down. I started this process in my 20s. So I had a plan for my 30s, I had a plan for my 40s, and now I’m working on the plan for my 50s. It starts with a headline: Like: “It’s the X Y Z decade.” I’ll name it. And then I break it down by the years. Then I break it down even further into quarters, and I keep it on a note, in the notes section of my phone, and then every Sunday I revisit it so I can really ground myself in my goals. And the important part of it is that I say no to everything that isn’t getting me closer to my goals.
On your podcast, you interview successful people about their habits. What are some of your lifestyle habits that set you up for success?
I’m really a very routined person, meaning that I have the same routine almost every day and I’m really militant about policing it. I get up very early in the morning, just before 5 a.m. I work out at 5:30. I do a mix of strength training, so I’m lifting weights three days a week and the other two days a week I do reformer Pilates with a trainer, which I really love. I have to do it in the morning because I just will never work out otherwise. The rest of my day, I help get my kids ready, get them out the door, and then I’m in the office. The rest of my wellness routine really evolves around some regular appointments. I do think about recovery and take recovery quite seriously, so I’ll do a weekly massage, where I do cupping. I love a lymphatic drainage massage too, that’s like one of my favorite treats to myself. I love skincare, that’s one of my little indulgences. I love all of the red light masks and any kind of red light therapy, I’m really into that. I make a lot of time for self-care and for looking after myself.
You say that women are generally reluctant to talk about money. Why do you think that is? The honest truth is, we’re not always raised to talk about money. I’ve done a lot of work on this; not just around the book, but as a leader of a lot of female employees. I’ve really had to sit down and say: Why aren’t my female employees coming to me for pay raises at the same rate as men? Why aren’t they as comfortable stating what it is that they should be paid or what they think they’re worth? I think a lot of it is cultural conditioning. That’s why I wrote this book — it’s not about blaming women, but [meant] to expose the conditioning that keeps women small, that keeps women in a place where we believe that perhaps that’s not for us, that nice girls don’t talk about money. I think it’s really important for women to understand that you can still do really deeply meaningful and impactful work and care about money.
How is managing emotions, particularly for women, a key strategy for success in business?
I don’t make decisions from an emotional place. I haven’t allowed the things that happen in my head — whether it’s fear or anger or guilt — to get in the way of a good decision or an opportunity for me. I do think that women are more, perhaps, emotional, relational, we’re allowed to be much more so in culture and in the world. But we have to make sure that doesn’t stand in the way of our making progress. We’ve been socially conditioned to avoid the exact behaviors that would create wealth and visibility and leadership and opportunity. And so we literally have to dismantle the lies that we’ve been sold about all of those things so that we can just get on with it.
What are those behaviors, exactly?
Having audacity. Maybe sitting in discomfort. Ambition requires you to be uncomfortable. If you think that you’ve got to be comfortable all the time, or that you have to make other people around you comfortable and that pleasing people is higher up on your list of things to do than pleasing yourself, that’s a problem. That’s going to stop you getting where you want.
You grew up in a hardscrabble neighborhood in East London. What role did that play in shaping the businesswoman you are today?
You know, it wasn’t until I wrote the book that I understood that implicitly. I thought that was my personality, that I had a higher moral baseline and that I was just a person of their word, a person who didn’t suffer fools, a person who doesn’t take much s—, but a person that’s really firm and fair. And what I’ve come to understand is: So much of that is from that place. Because in East London, you learn that there is a moral baseline, that there is a right way of behaving, and you’re taught to respect your elders and to sort of look after everyone. All the kids would play out in the street every day, you could walk into any neighbor’s house and they would feed you or you could get a packet of crisps. It really set me up as somebody who understood what was important in life. That you should tell people the truth. And if you say you’re gonna do something, you should do it. That has really seeped into the way that I do business.
You’re very clear that there is no such thing as “work–life balance.” That said, how do you parent four kids as a successful serial entrepreneur? What gives?!
Well, that’s the exact answer to the question — what gives? I do speak a lot about the trade-offs and what has to happen if you’re going to be successful in your business and successful in your life. I think that Oprah said it best: “You can have it all, but maybe not all at once,” and I’ve really understood that my life has seasons. There are moments when I am all work and 110%, and there are other moments, like after you have a baby, where you need to take it slowly and have other priorities in your life. I think the best news is that life is really long, and there’s times for both. The hard thing is having a level of acceptance for the moments and making sure that you are deciding the trade-offs. And I think the best thing to do is to really think deeply about your vision and what’s important to you and make sure that your trade-offs line up with that.
See Emma Grede live, in conversation with Deborah Vankin, at the L.A. Times Festival of Books at USC on April 19 at 4 p.m., on the Los Angeles Times Stage. Free.
Lifestyle
He’s your ex, not your son. Unconditional love does not apply
Goth Shakira wears a Blumarine jacket, vintage Jean Paul Gaultier top from Wild West Social House, Jane Wade bra and Ariel Taub earrings.
My ex-boyfriend, whom I just got out of a relationship with, had a pure heart and was a loyal lover. However, he lacked ambition and his family didn’t have the best values. I don’t see myself raising children with him because I don’t want my kids to be surrounded by his family. (I broke up with him on the night of his birthday because his sister got violent with me.) We dated for over a year and I’d always be the one to take care of the check when we’d go out on dates. He had no network, so we would always hang out with my friends and colleagues. Am I wrong for leaving him? Is his loyalty worth going through all that?
Girl. (“Girl” is a gender-neutral term of endearment, by the way.) I’m going to need you to take a deep breath, look at your gorgeous self in the mirror and relish in the fact that you have made the right decision.
First, let’s focus on the good. Loyalty and purity of heart are beautiful traits that many, many people on this earth have. When you find someone who does, and then combine that with your attraction and attachment to this person (along with the reality that many, many people also lack these traits), it makes sense that you’d be feeling like your ex is a rare find that you might not encounter again. However, you can care for someone, and also acknowledge the truth that the life they are setting themself up for is not the life you envision living — or, crucially, the life that you envision your children living. A long-term partnership is so much more than love. It requires a shared vision for fulfillment and happiness, based on compatible values. It necessitates a wholeness from both parties, wherein two individuals take ownership and accountability over their own success and well-being. It is loving to let someone go so they can live their life in peace and free of judgment, and even find someone else whose version of an ideal life more closely matches theirs. Most importantly, letting someone go who you know is not aligned with the life you want to live is a deeply self-loving act.
The meaning I glean from your words is this: It’s not so much that you yearn for him romantically and fear you made a mistake simply because your life is empty without him. (In fact, it sounds like you were the one adding a lot of value to his otherwise limited existence through your resources.) It seems that you feel guilty for leaving him behind as you went on to pursue a better life for yourself. That kind of feeling is more caretaking, and dare I say maternal, than loving (at least the kind associated with romantic partnership). He’s your ex, not your son. Unconditional love is only healthy and appropriate in the context of a parent-child relationship, and that’s not the situation here. People who engage in romantic relationships with men — women, femmes, gay men, etc. — are socialized to be ever-forgiving, to have infinite patience and compassion. The lines get blurred when you do feel kindness and genuine compassion for someone you care about. It can be difficult to discern when you’re being too harsh, and when you’re just setting a healthy boundary. Society makes it difficult for us in that way. But we don’t have to succumb to that pressure.
You can’t fall in love with someone’s potential. If a person, especially a man, shows up to a relationship as someone you can’t envision spending an extended period of time with, then that’s not your person. Not only is it impossible to truly “fix” or “change” anyone, it’s simply not an efficient or productive use of your precious energetic and material resources. Of course, we all change over time, and hopefully in positive ways. But that change needs to be self-directed, coming from within each individual. “Change” exerted on another through force robs the receiving party of the dignity of authoring their own life path. Even the verbiage of your question indicates that you’ve already extended a lot of generosity and patience toward someone who didn’t feel like working toward social and financial independence, and setting boundaries with their family should have been a top priority. I can sense your exhaustion underneath the guilt. That’s the root of the matter. And what matters is you.
I can sense your exhaustion underneath the guilt.
Loss is just space. It can hurt and feel empty at first. But it also allows you the room you need to expand your world with abundance, not shrink it and drain it into scarcity. Affirm in your heart and in your mind that love itself is an infinite resource. If you channel the patience and generosity that you once put into your ex into a life where you are fulfilled to the utmost, the right person (or people) will find you.
And, girl. Some time from now, when you are loved by a man who takes his own dignity seriously, and supports you in the feminine energy of rest and calm that you deserve to experience and embody, you will be so grateful to this current version of you that had the courage to let go. I’m proud of you.
Photography Eugene Kim
Styling Britton Litow
Hair and Makeup Jaime Diaz
Visual Direction Jess Aquino de Jesus
Production Cecilia Alvarez Blackwell
Photo Assistant Joe Elgar
Styling Assistant Wendy Gonzalez Vivaño
Lifestyle
She Had Seen Her in Photos. Then They Met in Real Life.
The kiss finally happened at a Halloween party Chatterjee hosted at her apartment, while the two were watching “American Psycho” on the couch at 3 a.m., when everyone else had gone out for food. “We’re sitting so close our legs are touching and I’m freaking out,” Braggins said.
“I looked at Abby, and I was like, ‘I’d rather kiss you than watch this,’” Chatterjee said. So they did. About a month later, they were official.
On April 10, Braggins suggested they take a trip to Home Goods in Brooklyn. When they ended up at Coney Island Beach instead, Chatterjee was none the wiser. It was an early morning, so the two, along with the dog they adopted together, Willow, enjoyed having the beach to themselves.
Braggins ran ahead with Willow and crouched behind some rocks. When Chatterjee got a glimpse of Willow, there was a bandanna tied around her neck. It said, “Will you marry me?” Braggins pulled out a shell with a ring in it. The answer was yes.
A few days before, Chatterjee had proposed to Braggins amid a gloomy, cloudy sky on top of the Empire State Building.
The two were married on April 21 at the New York City Marriage Bureau, in front of three guests, by Guohuan Zhang, a city clerk. Afterward, they celebrated at Bungalow, an Indian restaurant in the East Village, with a few more friends.
Though Chatterjee’s parents were not present at the wedding, one of the couple’s most meaningful moments came in 2023, when Braggins traveled to India to meet Chatterjee’s family for the first time. Chatterjee had never brought a partner home before, and she had warned Braggins that same-sex relationships were still not widely accepted there. But by the end of the trip, Chatterjee’s mother had embraced Braggins as family, telling her, “I have two daughters now.”
Lifestyle
L.A. Affairs: We were integrating our worlds and families. Then came the boob texts
I was comfortable being called “weekend girl” and had even coined the nickname. We met running on Ocean Avenue in Santa Monica. Our first date followed: a run through Pacific Palisades. We talked about food. Our second date: dinner. We talked about running. I was coming out of a sticky romantic relationship and into a new job, so a casual fling seemed appropriate. We had endless common interests; making plans was easy. He was the best kisser I’d ever come across, but I still liked my solo weeknights.
It continued that way for a few months. There were sleepless nights of laughter and love-making. I didn’t care where he was on a Wednesday. I had a dumpy, dark one-bedroom further south on the disregarded part of Bundy Drive, and he had a well-appointed and nicely lit two-bedroom, so weekends were at his place or occasionally the Ace Hotel in Palm Springs. Things were light and fluffy until he made a proposal.
“Do you want to be adventure buddies?” he asked while we dined at the hotel bar.
“Well, yes, I like that title. Does that mean I’m not ‘weekend girl’ anymore?”
“Adventure buddies” had a nice ring, but it was vague.
“I was thinking we can clear out a closet at my place, and you could spend more time there.” He faced forward.
We organized the closet the following weekend. I was wearing a T-shirt and just my underwear, while he was wearing his sleeping shorts, no shirt. We agreed it was a fantastic Friday night. I woke up in the morning to a warm California sun and hot coffee, sipped on the balcony. Noticing that the outdoor space got just enough light to wring out some tomatoes, we headed to the nursery to top off our nest.
I had been a serial apartment dweller with limited outdoor space, so I never knew the color of my thumbs. We plucked three healthy tomato plants and three pots. We added plant food and tomato cages to the cart. The staff offered their expertise several times, and I wondered if I was wearing something that screamed “gardening noob.” We declined the help, as it seemed easy enough; put the plants in the dirt and water them.
Two blissful months later, we were getting some tomatoes and lots of loving. We were planning adventures, date nights and what we would cook with our forages from the farmers’ market. It was effortless. We spent most of our time just the two of us, but we were slowly integrating our respective worlds and families. I was the happiest I had ever been, and I felt fortunate. Gratitude is due when your biggest problem is the sad-looking tomato plants on your balcony. Something was wrong.
Back to the garden center we went, bringing a leaf as a specimen. They said we had an unidentified pest and pointed us to the neem oil. We got back to our babies, and as we started to spray, there they were: hornworms. They were bright green with pokey stinger-looking things on their butts, and they were as long as my index finger. There were dozens of them. We loaded them into a giant mason jar, but it was too late. My green dreams were now caterpillar nightmares. Maybe we should have asked more questions in the beginning? How did I not notice this sooner?
“Wanna get froyo?” I was a sucker for mochi and figured that would cheer me up.
“Sure, just gonna take a quick shower.” He set his phone down and hopped in. I went to grab my mascara and saw the white and blue messages light up.
“I wish I were with you tonight, but Em is here.” No name, just a number. I scrolled up — boobs but no face. Who was this girl?
I didn’t move to L.A. to become an actor, but I sure put on a performance that night. I let the phone go black without a word as the shower shut off. We ate the yogurt and called it an early night. I lay mummy-style and wide-eyed next to him through the sleepless night. By daybreak, I had a plan.
I spent the next morning with his iPad reading through text chains. “You’re so gorgeous,” or “I’d love to take you to dinner,” or “I am not with that girl; you are the one for me.” There were nudes and sexts and I love yous. And so, so many people. I gasped and shook while reading the first few lines, but it became more like entertainment as the minutes passed. It was more than two hours of reading material. I was hungry and had planned to get my nails done, so I grabbed the wallet he had left on the table and helped myself to a champagne lunch and a mani-pedi.
I got home before he did and prepped myself for the fireworks. The bubbles and the “five-more-minutes” foot massage helped boost my confidence.
“Babe!” he exclaimed, excited and clueless.
“Babe!” I parroted. “I just finished reading your iPad! What a productive morning!”
I was calm while he paused.
“Oh my god. Get out. I can’t believe you violated my privacy,” he yelled.
I responded without defensiveness. “It’s sad. I thought I loved you. But it turns out you love 13 others — and that ain’t gonna work for me.” With calculated confidence, I directed him to pack my things from the closet. I was eager to get back to my dungeon-like, safe apartment.
“I hope you get help. It seems like you need it.” I really did care for him, and it was hard to drive away.
It was a lot to take in over a short time, but I am grateful for the lessons. For me, integrity is paramount and asking questions up-front is a must. Even when the dating gets tough, I won’t settle for less than the truth. This summer, I will be companion planting basil, dill and marigolds with my tomatoes and an occasional spritz of a natural insecticide.
The author is an entrepreneur and working on a book about overcoming betrayal. She splits her time between L.A. and Michigan. She’s on Instagram: @emilybrynwilliams.
L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.
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