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China’s fitness enthusiasts exercise caution as they seek value for money

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China’s fitness enthusiasts exercise caution as they seek value for money

“A lot of people are just not spending like they used to,” said Dengle, co-founder of exeQute, a class-based fitness centre located in downtown Shanghai. “Before our most popular membership was a three-month membership. This month, we sold only one three-month membership, with the most popular being flexible credits on smaller packages.”

Jay Dengle and his wife Eliana are co-founders of exeQute. The couple opened their Shanghai gym in March. Photo: Handout
It comes as economic data released this week showed the world’s second largest economy growth momentum had weakened, while retail data came in well below expectations.

Still, China’s fitness market is expected to continue growing as consumers are paying increasing attention to health and fitness. New fitness models are emerging all the time, including group class boutique studios and private teaching studios. The fitness industry is expected to cross 100 billion yuan in 2026 (US$13.8 billion), compared with 70.6 billion in 2021, according to Statista.

Apps like ClassPass also offer competitive sales for price-conscious consumers, making the price per class even cheaper for users than going directly to the retailer.

“I thought customers were price-sensitive, but now I have realised that they are just not spending,” said Dengle, who believes the wave of shutdowns of prominent fitness franchises in China during the Covid-19 pandemic has weakened trust between consumers and fitness centres.

Tera Wellness, once a dominant player, shut down its operations in Beijing, Shanghai and Guangzhou in May 2023 after declaring bankruptcy. At the time, several aggrieved trainers took to social media, claiming the company had failed to pay wages and rent, while customers were left fuming as their membership fees were not refunded.

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Other franchises like SpaceCycle and Physical also shut down several branches across China in the past year, causing an uproar among consumers who had to forfeit their deposits.

Raphael Coelho, the managing partner at X-Sigma Partners, an accelerator focused on scaling up retail brands in fitness, pet care, and food and drink, said consumers in China are looking for community-oriented gyms.

“We saw this trend globally, of people wanting to go to boutique fitness studios,” said Coelho, and while China is going through a slower economic transition, only niche concepts with strong business strategy can survive.

“There may be a lot of reasons why a concept fails,” he said. “You can’t just blame it on the economy. “It may be the business model, or the structure may have always had a problem to begin with.”

A slow market means only the best businesses will thrive and grow, he added.

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02:43

Chinese dog owners race alongside their dogs in new fitness trend

Chinese dog owners race alongside their dogs in new fitness trend

One of the rare successes in China’s wellness industry is MYBarre, which opened its first gym in Shanghai in 2016.

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MYBarre gym is popular with women, as it incorporates ballet, full body workout, sculpting, toning, strengthening and flexibility.

Siri Nordhejm, co-founder of MYBarre, says they were lucky to make it through the pandemic, mainly because most of her customers were Shanghai residents and not foreigners, who left the city in droves during the pandemic.

Consumers are more price-conscious and looking for the best value for money, Nordhejm said. The shift in attitude forced Nordhejm and her business partners to rethink the way they offered memberships to customers.

“We don’t lock people in the system which, I think, is definitely the way to make consumers feel happy,” said Nordhejm. They can try it for the experience and do not have to opt for any long-term contracts, she added.

“If you really have a great product, a great experience, I don’t think people mind actually spending the money,” she said.

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Are there benefits to exercising while taking new diet drugs? — Harvard Gazette

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Are there benefits to exercising while taking new diet drugs? — Harvard Gazette

New diet drugs are making it easier to lose weight. So does that mean we can stop exercising? Health experts say no. There is a long list of upsides to going for a walk or hitting the gym, and weight loss isn’t necessarily at the top.

“Exercise is good for everything from cognition and mental health benefits such as preventing neurocognitive disorders like Alzheimer’s disease to cardiovascular benefits like preventing mortality from cardiovascular disease, maintaining vascular function, and improving lung strength and lung function,” said Christina Dieli-Conwright, an associate professor in the Department of Nutrition at the T.H. Chan School of Public Health.

“Exercising regularly can even benefit the gastrointestinal system, like gut motility, digestion and the gut microbiome. … Depression, anxiety, sleep, fatigue, pain — I can’t think of a body system that is not benefited by exercise,” she added.

But, while exercise can help in losing weight, it isn’t a magic bullet, she said.

“Historically speaking, the thought behind exercise and weight loss is a little bit erroneous. Exercise alone does not typically put an individual into enough of a caloric deficit to cause weight loss,” she said.

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Why? For starters consider that exercise, on average, can burn from 200 to 700 calories an hour, while consuming that many calories can be done in minutes.

And most of us appear to be poor at keeping track of what we’re taking in vs. what we’re burning.

According to the Centers for Disease Control, more than 73 percent of Americans are overweight or obese. At the same time, almost half of all adults met activity guidelines for aerobic physical activity during the period of a year, and nearly a quarter met guidelines for both aerobic and muscle-strengthening activity.

7 to 15 Hours of exercise a week significantly lowers cancer risk, according to 2019 study

Medical experts say both exercise and maintaining a healthy weight are important components of promoting overall health and longevity.

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“Because the effects of weight loss on diabetes control and risk of diabetes is stronger than for exercise, but for other things like heart disease and living longer — they look like they’re about equivalent,” said I-Min Lee, a professor in the Department of Epidemiology at the Chan School and professor of medicine at Harvard Medical School.

In 2019, Lee helped author a study on physical activity and cancer risk that showed that seven to 15 hours of exercise a week can significantly lower one’s risk of seven types of cancer. That benefit decreases with an overweight BMI, but still shows an improved risk for six cancers: colon, breast, kidney, myeloma, liver, and non-Hodgkin lymphoma.

“Depression, anxiety, sleep, fatigue, pain — I can’t think of a body system that is not benefited by exercise.” Christina Dieli-Conwright, T.H. Chan School of Public Health

Lee advises those who are looking to begin an exercise regimen to start small.

“That way you get a little bit of benefit,” she said, “and it’s also very encouraging, because if it’s an amount that’s doable, and you succeed, it might make you want to do more.”

And doing more is good for everyone, she said. A good strategy, according to Lee, is to try to add 10 minutes to your routine — whatever it may be. If you walk for 20 minutes a day, go for 30 until you meet or exceed the recommended 150 minutes of weekly exercise.

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Edward Phillips, an assistant professor of physical medicine and rehabilitation at HMS, and founder and director of the Institute of Lifestyle Medicine at Spaulding Rehabilitation Hospital, agrees.

“If I ask someone how easily they think they could add a bottle of water in the morning or in the afternoon to combat dehydration, they’re going to say, ‘That’s not so hard.’ If they start doing that, and they also add in a five-minute walk after lunch, which is really healthy, and also easy to achieve, then when I check in with them three weeks later, they go, ‘I’m drinking more water. I feel better. And by the way, the five-minute walk turned into a 10-minute walk.’”

Phillips is also host of the WBUR podcast “Food, We Need to Talk,” covering health and fitness. He said when patients don’t see changes on the scale, they need tangible reasons to keep working out — and there are apparent reasons.

“People need a good story in order to make changes that would result in meaningful health changes,” he said. “Exercise allows you to be more functional. You can get out of a chair more easily. You can sit in the chair more easily. … Or when a friend says, ‘Let’s go downhill skiing this weekend,’ and you’re like, ‘I haven’t done that in years,’ you say. ‘I could try it, because I’ve been exercising.’”

Dieli-Conwright said it helps to do anything a couple of times a week that gets you out of breath.

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“You’re going to get more bang for your buck if you do both aerobic and resistance exercise, though,” she said. “The reason is that aerobic exercise is going to tax the cardiorespiratory system more than resistance or weightlifting. That type of exercise is fantastic for muscle strength. But with both you are going to target glucose metabolism, which is going to be important for managing hyper- and hypoglycemia, diabetes management, things like that.”

She adds that it’s also important to interrupt sitting time or sedentary behaviors.

“Once an hour, get up for two to three minutes even, and just stand up and down and squat or take a two-minute little walk, and go up and down the stairs a couple of times. That can actually help to also manage glucose, which leads, again, back into diabetes risk,” she said.

But Dieli-Conwright emphasizes that creating an exercise habit is key.

“We all know that obesity is incredibly bad. It leads to so many different other co-morbid conditions, specifically heart disease and diabetes. However, there’s so much data that’s overlooked that supports the paradigm that I generally call, and others call, being fit and fat,” she said, essentially being overweight, yet metabolically healthy.

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⁠Ian Walsh’s fitness routine has nutrition & mental health

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⁠Ian Walsh’s fitness routine has nutrition & mental health

Some chase storms, others chase waves.

For surfer Ian Walsh, there’s no bigger thrill than finding, riding, and documenting the biggest waves the ocean has to offer.

Ian Walsh surfs huge waves at Jaws

© Fred Pompermayer / Red Bull Content Pool

But to track and surf enormous waves around the globe, one must be physically and mentally tough— qualities that Walsh, who at 19 was the runner up at the Billabong XXL Awards, works on each day.

There are two parts to Walsh’s training: in-water activities and out-of-water activities.

”What happens in the water—along with surfing—is working on breathing and other stuff in a controlled, well-supervised pool environment,” Walsh said. “Out of the water [training] is a lot of time in the gym, specifically working on endurance and building strength.”

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“It’s about keeping everything moving independently through your spine. For the shoulders, they get a lot of miles on them when you’re paddling session after session. When you fall, oftentimes your shoulders are the first point of entry into the water, so they get ripped around.”

Ian Walsh training in Los Angeles

Ian Walsh training in Los Angeles

© Maria Jose Govea / The Red Bulletin

That’s why Walsh emphasizes the importance of shoulder care to prevent injury and maintain a healthy surfing career.

The key, Walsh said, is to work on movements that open your shoulders, back and hip flexors like lunges, bear crawls, stretching and mobility exercises.

But it’s not just physical exercises that Walsh incorporates into his fitness routine. Taking care of his mental health is also a big part of his overall surfing preparation, and he recommends note taking and visualization as two tools that can help surfers strengthen their mental game.

“When you’re competing, sometimes jotting down a quick note on what you learned and some positive takeaways can be helpful,” Walsh said. “If you got caught inside [a wave], broke your board, and got washed all the way through the entire lineup, a positive takeaway is that you now understand what that feels like for the next time it might happen.”

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Ian Walsh during a training session

Ian Walsh during a training session

© Nicole Sweet

Walsh recommends taking time to pause and think about where you want to go and what you want to achieve with whatever you’re about to do. “If you actually take a minute to stop and think about what you’re doing, it really opens up a positive outlook on everything that we get to do and are fortunate to be able to do as athletes,” he said.

In terms of being fortunate, Walsh gets to train in Hawaii, which he said provides a great balance of indoor and outdoor training.

“I live on Maui, where we have beautiful weather the entire year,” he said. “If the waves are good, I’m outside more, but if the waves are bad, then it’s a little bit outside and a little bit inside. I spend a lot of time in the gym toward the evening so I can use all of the daylight in the ocean.”

Ian Walsh during a training session

Ian Walsh during a training session

© Maria Jose Govea / The Red Bulletin

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But recently, Walsh and his partner—fellow surfer Olivia Jenkins—left Maui for Los Angeles, where he’s had to adapt his training routine to a different environment.

“My girlfriend Olivia is going through a six-month chemo treatment for Hodgkin’s Lymphoma,” Walsh said. “We uprooted and moved to Los Angeles to take care of the treatment process, which changed my approach to summer. There’s a much different cadence and intensity to some of the surfing here in Los Angeles, but it gave me a chance to really hone in on some different things I like to work on at the gym.”

During the winter, Walsh is focused on building strength, improving his cardio, and gaining muscle—training alongside Jenkins.

“For Olivia and I, training is really important to both of us,” Walsh said. “We spend a ton of time in the gym together, and when we go on the road, we create our own little circuit workouts. Olivia’s heart rate is much higher going through this taxing chemo process, so it’s balancing creating things that work for her while also finding things that work for me.”

Whether he’s training with Jenkins or training solo, Walsh likes to incorporate Red Bull into his fitness routine.

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Ian Walsh during a training session

Ian Walsh during a training session

© Nicole Sweet

“I use Red Bull in my training sessions, either right before or in the middle of my endurance days,” he said. “And I’ll have a Red Bull when I’m surfing to help fuel my big surfing days.”

Beyond the waves, Walsh is a huge fan of cooking, particularly when it comes to fueling his body with nutritious meals. The food that fuels Walsh the most is something from the Mediterranean diet which he’ll pair with berries.

“Blueberries, blackberries, raspberries—basically any berry or fruit that can stain your shirt,” he said. “I’ll use a handful of those and eat them with every single meal.”

It’s all part of Walsh’s desire to find healthier snacks to pair with his fitness routine.

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Ian Walsh during a training session

Ian Walsh during a training session

© Maria Jose Govea / The Red Bulletin

“If I haven’t eaten properly throughout the day, I’ll find a bowl of greek yogurt, some honey and some berries instead of sliding into that bag of chips I want to have,” he said.

But for those who do slide into that bag of chips, Walsh offers some wisdom on how to get your fitness routine back on track.

“For anyone restarting their fitness journey, take it slow,” he said. “You don’t need to jump into your max effort or what you think your max effort should be. Start the movements slowly and build. It’s better to be consistent than not to do anything. Try to remove expectations and take it one day at a time—and one movement—at a time.”

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Ian Walsh

Ian Walsh is a man who has tackled a variety in the sea and knows that it’s all about keeping things interesting.

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19 home gym deals to keep you fit — my top picks from $17

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19 home gym deals to keep you fit — my top picks from

What’s harder than motivating yourself to workout? Making sure you actually get to the gym in the first place. That’s especially true given how cold it’s outside. So if you’re looking to build out a home gym, now is a perfect time.

There’s a lot of options online geared to suit all types of fitness levels and workout styles. For example, you can get the Peloton Bike for just $1,145 or the Hydrow Wave Rower down to $1,495. Whether you’re shopping for a workout mat or adjustable dumbbells, I’ve picked the 15 fitness deals I’d shop right now starting at just $17. Even better, many of the deals I’ve picked below also feature on our best home gym equipment guide. Top pieces of kit at a discounted price — it doesn’t get better.

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