It’s been more than four years since Donald Trump first moved to expel TikTok from the US — and now, just days before a second Trump presidency begins, it just might happen.
Technology
6 TikTok creators on where they’ll go if the app is banned
/cdn.vox-cdn.com/uploads/chorus_asset/file/25336775/STK051_TIKTOKBAN_CVirginia_D.jpg?ssl=1 "6 TikTok creators on where they’ll go if the app is banned")
President Joe Biden signed legislation last April that officially began the countdown that would force TikTok’s parent company, ByteDance, to divest from the US business. But even afterward, the atmosphere on the video powerhouse was mostly nonchalant, with a handful of stray jokes about “this app disappearing” slotted between the usual fare.
In the last week, though, the vibe has shifted — my favorite creators are posting links to their other social accounts, audiences are making highlight reels of the most viral moments on the app, and they’re saying goodbye to their “Chinese spy” and threatening to hand over their data to the Chinese government. A Chinese-owned app Xiaohongshu, known as RedNote, topped the App Store this week, driven by a wave of “TikTok refugees” trying to recreate the experience of the platform. It’s feeling a bit like a fever dream last day of school.
For many creatives online, this wouldn’t be the first time they’ve had to migrate to new spaces: reach, engagement, and visibility are constantly shifting even on the largest and most stable platforms. But the possibility that a social media site of this size would disappear — or slowly break down until it’s nonfunctional — is a new threat. For small creators especially, TikTok is like playing the lottery: you don’t need thousands of followers for your video to get big, and this unpredictability incentivized the average person to upload content.
It’s still unclear what will happen to TikTok after January 19th. I asked content creators what their game plan is. (Responses have been edited and condensed for clarity.)
Noelle Johansen, @astraeagoods (89K followers)
“At the peak, I was making approximately 70 percent of my sales through TikTok from December 2020 to January 2022. Now, it drives at most, 10 percent of my sales,” says Noelle Johansen, who sells slogan sweatshirts, accessories, stickers, and other products.
“At my peak with TikTok, I was able to reach so many customers with ease. Instagram and Twitter have always been a shot in the dark as to whether the content will be seen, but TikTok was very consistent in showing my followers and potential new customers my videos,” Johansen told The Verge in an email. “I’ve also made great friends from the artist community on TikTok, and it’s difficult to translate that community to other social media. Most apps function a lot differently than TikTok, and many people don’t have the bandwidth to keep up with all of the new socials and building platforms there.”
Going forward, Johansen says they’ll focus on X and Instagram for sales while working to grow an audience on Bluesky and Threads.
Kay Poyer, @ladymisskay_ (704K followers)
“I think the ease of use on TikTok opened an avenue for a lot of would-be creators,” Kay Poyer, a popular creator making humor and commentary content, says. “Right now we’re seeing a cleaving point, where many will choose to stop or be forced to adapt back to older platforms (which tend to be more difficult to build followings on and monetize).”
As for her own plans, Poyer says she’ll stay where the engagement is if TikTok becomes unavailable — smaller platforms like Bluesky or Neptune aren’t yet impactful enough.
“I’m seeing a big spike in subscribers to my Substack, The Quiet Part, as well as followers flooding to my Instagram and Twitter,” Poyer told The Verge. “Personally I have chosen to make my podcast, Meat Bus, the flagship of my content. We’re launching our video episodes sometime next month on YouTube.”
Bethany Brookshire, @beebrookshire (18K followers)
Bethany Brookshire, a science journalist and author, has been sharing videos about human anatomy on TikTok, Bluesky, Instagram, and YouTube. Across platforms, Brookshire has observed differences in audiences — YouTube, for example, “is not a place [to] build an audience,” she says, citing negative comments on her work.
“Sometimes I feel like the only ethical way to produce any content is to write it out in artisanal chalk on an organically sourced vegan stone”
“I find people on TikTok comment and engage a lot more, and most importantly, their comments are often touching or funny,” she says. “When I was doing pelvic anatomy, a lot of people with uteruses wrote in to tell me they felt seen, that they had a specific condition, and they even bonded with each other in the comments.”
Brookshire told The Verge in an email that sharing content anywhere can at times feel fraught. Between Nazi content on Substack, right-wing ass-kissing at Meta, and the national security concerns of TikTok, it doesn’t feel like any platform is perfectly ideal.
“Sometimes I feel like the only ethical way to produce any content is to write it out in artisanal chalk on an organically sourced vegan stone, which I then try to show to a single person with their consent before gently tossing it into the ocean to complete its circle of life,” Brookshire says. “But if I want to inform, and I want to educate, I need to be in the places people go.”
Woodstock Farm Sanctuary, @woodstocksanctuary (117K followers)
The Woodstock Farm Sanctuary in upstate New York uses TikTok to share information with new audiences — the group’s Instagram following is mostly people who are already animal rights activists, vegans, or sanctuary supporters.
“TikTok has allowed us to reach people who don’t even know what animal sanctuaries are,” social media coordinator Riki Higgins told The Verge in an email. “While we still primarily fundraise via Meta platforms, we seem to make the biggest education and advocacy impact when we post on TikTok.”
With a small social media and marketing team of two, Woodstock Farm Sanctuary (like other small businesses and organizations) must be strategic in how it uses its efforts. YouTube content can be more labor-intensive, Higgins says, and Instagram Reels is missing key features like 2x video speed and the ability to pause videos.
“TikTok users really, really don’t like Reels. They view it as the platform where jokes, trends, etc., go to die, where outdated content gets recycled, and especially younger users see it as an app only older audiences use,” Higgins says.
The sanctuary says it will meet audiences wherever they migrate in the case that TikTok becomes inaccessible.
Anna Rangos, @honeywhippedfeta (15K followers)
Anna Rangos, who works in social media and makes tech and cultural commentary videos, is no stranger to having to pick up and leave a social media platform for somewhere else. As a retired sex worker, she saw firsthand how fragile a social media following could be.
“You could wake up one day to find your accounts deactivated, and restoring them? Forget it. Good luck getting any kind of service from Meta,” Rangos said in an email. Having an account deleted means lost income and hours of trying to rebuild a following. “Over my time in the industry, I went through three or four Instagram accounts, constantly trying to recapture my following.”
Sex workers and sex education creators regularly deal with their content being removed, censored, or entire accounts deleted. Rangos says that though the community on TikTok is more welcoming, she’s working to stake out her own space through a website and a newsletter. She also plans to stay active on YouTube, Pinterest, and Bluesky.
“I don’t plan on using Meta products much, given [Mark] Zuckerberg’s recent announcements regarding fact-checking,” she wrote in an email.
Amanda Chavira, @lost.birds.beads (10K followers)
“I have found so much joy and community on TikTok mostly through Native TikTok,” says Amanda Chavira, an Indigenous beader who built an audience through tutorials and cultural content. “It’s sad to see TikTok go.”
Chavira says she plans to reupload some of her content to YouTube Shorts to see how her videos perform there but otherwise will be waiting to see if another viable video platform comes along. Chavira won’t be pivoting to Meta: she says she plans to delete her accounts on Threads, Instagram, and Facebook.
“I’d been considering leaving my Meta accounts for a long time,” she said in an email. “Facebook felt like a terrible place through election cycles, and then the pandemic, [and] then every other post I was seeing was a suggested ad or clickbait article. For Instagram, I’ve really been struggling to reach my target audience and didn’t have the time available to post all the time to try to increase engagement.” Her final straw was Meta’s decision to end the fact-checking program and Zuckerberg’s “pandering to the Trump administration,” she says.
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OpenAI announced yet another reorganization Friday, consolidating certain areas and making company president Greg Brockman the official lead of all things product.
In a memo viewed by The Verge, Brockman wrote that since OpenAI’s product strategy for this year is to go all-in on AI agents, the company is combining its products to “invest in a single agentic platform and to merge ChatGPT and Codex into one unified agentic experience for all.”
To do this, the company is making a suite of org chart changes, although it’s still operating under some of the same ones from last month. That’s when AGI boss Fidji Simo went on medical leave and OpenAI announced that Brockman would be in charge of product strategy and CSO Jason Kwon, CFO Sarah Friar, and CRO Denise Dresser would take control of business operations.
It’s all part of OpenAI’s recent strategic shift to focus on key revenue drivers like coding and enterprise and stop pouring resources into “side quests” ahead of its potential IPO later this year and amid investor pressure to turn a profit.
In Simo’s continued absence, Brockman’s role leading product strategy is now official, as well as the company’s “scaling” arm. Under Brockman will be four different pillars. The first is core product and platform, led by Thibault Sottiaux, who has been OpenAI’s engineering lead for Codex, and the second is critical enterprise industries, led by ChatGPT head Nick Turley. Third is the consumer pillar, such as health, commerce, and personal finance, which will be led by Ashley Alexander, who has been its healthcare products VP. The fourth pillar — core infrastructure, ads, data science, and growth — will be led by Vijaye Raji, who has been OpenAI’s CTO of applications.
Brockman wrote in the memo that OpenAI’s goal is now to “bring agents to ChatGPT scale, in order to give individuals and organizations significantly more value and utility from our products.”
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You’re going about your day when your phone buzzes. A text hits your phone. It looks official. It sounds urgent. And suddenly, you are being told you owe money for a traffic violation. That is exactly what Todd from Texas experienced. He emailed us and said:
“I received this text message today. It was so baffling because I haven’t lived in California for nearly a decade. I didn’t click on anything or respond. How can I tell if this is for real or if this is a scam?”
If you’ve gotten a message like this, you are not alone. This type of scam is spreading fast, and it is designed to pressure you into acting before you think. Let’s break down what is really going on.
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FAKE AGENT PHONE SCAMS ARE SPREADING FAST ACROSS THE US
This message may look official, but several red flags show it is likely a scam designed to pressure you into paying quickly. (Kurt “CyberGuy” Knutsson)
What the traffic ticket scam text looks like
At first, the message seems convincing. It claims to be a “final reminder” from the California DMV, and it warns of penalties like license suspension and added fees. It even includes a link that appears somewhat official. However, once you slow down and take a closer look, the red flags quickly start to pile up.
The biggest red flags in this message
Here are the key warning signs to watch for in messages like this.
9 WAYS SCAMMERS CAN USE YOUR PHONE NUMBER TO TRY TO TRICK YOU
1) The phone number makes no sense
The message comes from a number with a +63 country code. That is the Philippines, not California. Government agencies in the U.S. do not send official legal notices from international numbers. That alone is a major warning sign.
2) No name, just “Dear Driver”
Legitimate notices from a DMV or court almost always include your full name or at least some identifying information. “Dear Driver” is vague on purpose. It allows scammers to send the same message to thousands of people.
3) The link isn’t a real DMV website
The message includes this link:
ca.mnvtl.life/dmv
That isn’t a government domain. Official DMV websites in California use “.ca.gov” or similar trusted domains. Scammers often create lookalike links to trick you into clicking.
4) Urgency and threats
The message pushes you to act quickly with a deadline. It lists consequences like license suspension and extra charges. Scammers rely on fear. When you feel rushed, you are more likely to click without thinking.
FBI WARNS OF DANGEROUS NEW ‘SMISHING’ SCAM TARGETING YOUR PHONE
5) Asking you to reply to proceed
The text says to reply with “Y” to get instructions. That is another trap. Responding confirms your number is active, which can lead to more scam messages.
6) Generic language and odd phrasing
Parts of the message feel slightly off. The tone is formal but not quite right. That subtle awkwardness is common in scam messages sent to large groups of people.
7) Overloaded threats designed to scare you
The message piles on consequences like license suspension, added fees, court action and even credit damage. In this case, it even mentions a license suspension and a $160 late payment charge. That combination is meant to overwhelm you and push you to act fast. Real agencies usually provide clear, specific notices, not a long list of escalating threats in a single text.
INSIDE A SCAMMER’S DAY AND HOW THEY TARGET YOU
Scam texts like this often arrive out of nowhere and try to create urgency before you have time to question them. (Kurt “CyberGuy” Knutsson)
What this means for you
Even if you have never driven in California, you could still receive this message. Scammers cast a wide net and hope someone takes the bait. If you click the link, you could be taken to a fake payment page. That page may ask for your credit card details, personal information or login credentials. In some cases, it can also install malware on your device or redirect you to credential-stealing pages. This isn’t about a ticket. It is about getting your data. State DMVs typically do not send final legal notices or payment demands by text message.
Why these scams keep working
These messages work because they tap into something most people fear. Legal trouble, fines and losing driving privileges. They also look just real enough to pass a quick glance. That is all scammers need. As more services move online, these scams will continue to evolve.
Unlike typical DMV scams, this message impersonates a court and escalates the threats to make the situation feel more serious (Kurt “CyberGuy” Knutsson)
Ways to stay safe from traffic ticket text scams
Start with a simple rule. Never trust a payment request that shows up out of nowhere. Here are practical steps you can take:
1) Do not click the link
If you are unsure, do not tap anything in the message. That includes links and reply options.
2) Use strong antivirus software
If you accidentally click a link, strong antivirus software can help detect malware and protect your data. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com
3) Verify directly with the DMV
Go to your state’s official DMV website by typing it yourself into your browser. Do not use the link in the text.
4) Check the sender carefully
Look at the phone number. International numbers or random strings are a clear warning sign.
5) Ignore generic greetings
Real notices will usually include your name or case details. Vague language is a red flag.
6) Consider a data removal service
Scammers often get your number from data broker sites. Removing your personal info from those databases with a data removal service can reduce these messages. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com
7) Block and report the number
On your phone, block the sender and report it as spam. This helps reduce future attempts.
8) Turn on spam filtering
Enable spam filtering on your phone or through your carrier to catch more of these messages before they reach you.
Kurt’s key takeaways
Todd did the right thing. He paused, questioned the message and did not click. That one decision likely saved him from handing over personal information. When it comes to messages like this, skepticism is your best defense. If something feels off, trust that instinct.
Should phone carriers and tech companies be doing more to block scams like this before you ever see them? Let us know by writing to us at Cyberguy.com
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