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China’s fitness enthusiasts exercise caution as they seek value for money

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China’s fitness enthusiasts exercise caution as they seek value for money

“A lot of people are just not spending like they used to,” said Dengle, co-founder of exeQute, a class-based fitness centre located in downtown Shanghai. “Before our most popular membership was a three-month membership. This month, we sold only one three-month membership, with the most popular being flexible credits on smaller packages.”

Jay Dengle and his wife Eliana are co-founders of exeQute. The couple opened their Shanghai gym in March. Photo: Handout
It comes as economic data released this week showed the world’s second largest economy growth momentum had weakened, while retail data came in well below expectations.

Still, China’s fitness market is expected to continue growing as consumers are paying increasing attention to health and fitness. New fitness models are emerging all the time, including group class boutique studios and private teaching studios. The fitness industry is expected to cross 100 billion yuan in 2026 (US$13.8 billion), compared with 70.6 billion in 2021, according to Statista.

Apps like ClassPass also offer competitive sales for price-conscious consumers, making the price per class even cheaper for users than going directly to the retailer.

“I thought customers were price-sensitive, but now I have realised that they are just not spending,” said Dengle, who believes the wave of shutdowns of prominent fitness franchises in China during the Covid-19 pandemic has weakened trust between consumers and fitness centres.

Tera Wellness, once a dominant player, shut down its operations in Beijing, Shanghai and Guangzhou in May 2023 after declaring bankruptcy. At the time, several aggrieved trainers took to social media, claiming the company had failed to pay wages and rent, while customers were left fuming as their membership fees were not refunded.

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Other franchises like SpaceCycle and Physical also shut down several branches across China in the past year, causing an uproar among consumers who had to forfeit their deposits.

Raphael Coelho, the managing partner at X-Sigma Partners, an accelerator focused on scaling up retail brands in fitness, pet care, and food and drink, said consumers in China are looking for community-oriented gyms.

“We saw this trend globally, of people wanting to go to boutique fitness studios,” said Coelho, and while China is going through a slower economic transition, only niche concepts with strong business strategy can survive.

“There may be a lot of reasons why a concept fails,” he said. “You can’t just blame it on the economy. “It may be the business model, or the structure may have always had a problem to begin with.”

A slow market means only the best businesses will thrive and grow, he added.

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02:43

Chinese dog owners race alongside their dogs in new fitness trend

Chinese dog owners race alongside their dogs in new fitness trend

One of the rare successes in China’s wellness industry is MYBarre, which opened its first gym in Shanghai in 2016.

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MYBarre gym is popular with women, as it incorporates ballet, full body workout, sculpting, toning, strengthening and flexibility.

Siri Nordhejm, co-founder of MYBarre, says they were lucky to make it through the pandemic, mainly because most of her customers were Shanghai residents and not foreigners, who left the city in droves during the pandemic.

Consumers are more price-conscious and looking for the best value for money, Nordhejm said. The shift in attitude forced Nordhejm and her business partners to rethink the way they offered memberships to customers.

“We don’t lock people in the system which, I think, is definitely the way to make consumers feel happy,” said Nordhejm. They can try it for the experience and do not have to opt for any long-term contracts, she added.

“If you really have a great product, a great experience, I don’t think people mind actually spending the money,” she said.

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Fitness

Quote of the day by Cher: ‘Nothing lifts me out of a bad mood better than a hard workout on my…’ – motivating life lessons by Oscar-winning actress of Moonstruck and singer of Believe on exercise, mental health, fitness and how this daily habit can transform your mood and mindset

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Quote of the day by Cher: ‘Nothing lifts me out of a bad mood better than a hard workout on my…’ – motivating life lessons by Oscar-winning actress of Moonstruck and singer of Believe on exercise, mental health, fitness and how this daily habit can transform your mood and mindset
Cher quote today: Stress, anxiety, and emotional exhaustion are common parts of modern life, leading many people to look for healthy ways to improve their well-being. While different strategies work for different individuals, regular physical activity is often seen as one of the simplest ways to boost both physical and mental health. Singer and actress Cher shared this perspective in today’s quote of the day, explaining how exercise has become her personal way of overcoming difficult moments.

Quote of the Day Today: Cher on Exercise

Cher said, “Nothing lifts me out of a bad mood better than a hard workout on my treadmill. It never fails. Exercise is nothing short of a miracle,” as per BrainyQuote.

What Cher’s Quote Means: Why Exercise Can Transform Your Mood

Cher’s quote highlights the powerful connection between physical activity and emotional well-being. Rather than seeing exercise as only a fitness routine, she describes it as something that consistently helps improve her mood and clear her mind.

Her words suggest that movement can provide more than physical benefits. A workout can help reduce stress, increase energy, and shift attention away from negative thoughts. By calling exercise “nothing short of a miracle,” Cher emphasizes the positive impact it has had on her own life.

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Life Lesson from Cher’s Quote

The quote reminds readers that small, healthy habits can make a significant difference in everyday life. While exercise may not solve every problem, making time for physical activity can help people feel stronger, calmer, and better equipped to handle daily challenges. Cher’s message encourages people to view exercise not as a chore, but as an investment in both physical and mental well-being.

Who Is Cher

Cher (born May 20, 1946, in El Centro, California) is an American singer, actress, and entertainer whose career has spanned more than five decades. According to a Britannica report, she is known for her success in music, film, and television and for continually reinventing herself.

Cher’s Early Life

Born Cherilyn Sarkisian, Cher faced financial hardships during childhood and struggled with undiagnosed dyslexia. She left school at age 16 and moved to Los Angeles, where she began her entertainment career.

Cher’s Rise to Fame

Cher found success with Sonny Bono as part of Sonny and Cher. Their 1965 hit “I Got You Babe” launched their careers, and she later became a solo star with number one hits including “Gypsys, Tramps & Thieves,” “Half-Breed,” and “Dark Lady,” as per the Britannica report.

Cher’s Acting Career

Cher earned critical acclaim for films including Silkwood and won the Academy Award for Best Actress for Moonstruck (1987). She also starred in Mask, The Witches of Eastwick, Burlesque, and Mamma Mia! Here We Go Again.

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Cher’s Legacy

Cher made a successful music comeback with Believe, winning a Grammy Award for the hit song. She later received Kennedy Center Honors in 2018, was inducted into the Rock and Roll Hall of Fame in 2024, and published Cher: The Memoir, Part One the same year, as per the Britannica report.

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I’d Fallen Into an Exercise Rut—Until Trail Running Reminded Me How Joyful Movement Could Be

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I’d Fallen Into an Exercise Rut—Until Trail Running Reminded Me How Joyful Movement Could Be

Can I let you in on a secret? Over the last few months, I’ve really struggled with the motivation to exercise.

Admitting that makes me feel like a bit of a fraud. Let’s face it: my job is to write about health and fitness. I remind you all, almost weekly, about the benefits of movement, with all its longevity and mood-boosting qualities. Outside of work, I lead a run club, where my job is to inspire others to show up on days when they don’t feel like it. And when someone tells me they’re feeling low, my immediate advice is for them to don their trainers and get outside.

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Wellness Wednesday: Exercise & heart disease

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Wellness Wednesday: Exercise & heart disease

BAY COUNTY, Fla. (WMBB) – News 13 brings you a segment focused on health and fitness on News 13 Midday every Wednesday called “Wellness Wednesday.”

This week, Personal Trainer Traycee Green from Pure Platinum was in the studio with News 13’s Chris Marchand to discuss how physical activity can help protect you from heart disease.

Green said that heart disease is the leading cause of death and that physical activity is one of its best-known protectors.

She added that men need twice as much exercise as women.

Green said that results from one study showed that women needed four hours of activity to cut heart disease risk by 30%. But for men, it took them nine hours of activity to cut heart disease risk by 30%.

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However, even though it takes longer for men, Green says the best type of exercise is the one you enjoy.

To help lower the risk of heart disease, the NHS guidelines say to do 115 minutes of moderate exercise a week, 75 minutes of vigorous exercise a week, and a minimum of two days a week of strength training.

For more information, watch the video above.

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