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China’s fitness enthusiasts exercise caution as they seek value for money

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China’s fitness enthusiasts exercise caution as they seek value for money

“A lot of people are just not spending like they used to,” said Dengle, co-founder of exeQute, a class-based fitness centre located in downtown Shanghai. “Before our most popular membership was a three-month membership. This month, we sold only one three-month membership, with the most popular being flexible credits on smaller packages.”

Jay Dengle and his wife Eliana are co-founders of exeQute. The couple opened their Shanghai gym in March. Photo: Handout
It comes as economic data released this week showed the world’s second largest economy growth momentum had weakened, while retail data came in well below expectations.

Still, China’s fitness market is expected to continue growing as consumers are paying increasing attention to health and fitness. New fitness models are emerging all the time, including group class boutique studios and private teaching studios. The fitness industry is expected to cross 100 billion yuan in 2026 (US$13.8 billion), compared with 70.6 billion in 2021, according to Statista.

Apps like ClassPass also offer competitive sales for price-conscious consumers, making the price per class even cheaper for users than going directly to the retailer.

“I thought customers were price-sensitive, but now I have realised that they are just not spending,” said Dengle, who believes the wave of shutdowns of prominent fitness franchises in China during the Covid-19 pandemic has weakened trust between consumers and fitness centres.

Tera Wellness, once a dominant player, shut down its operations in Beijing, Shanghai and Guangzhou in May 2023 after declaring bankruptcy. At the time, several aggrieved trainers took to social media, claiming the company had failed to pay wages and rent, while customers were left fuming as their membership fees were not refunded.

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Other franchises like SpaceCycle and Physical also shut down several branches across China in the past year, causing an uproar among consumers who had to forfeit their deposits.

Raphael Coelho, the managing partner at X-Sigma Partners, an accelerator focused on scaling up retail brands in fitness, pet care, and food and drink, said consumers in China are looking for community-oriented gyms.

“We saw this trend globally, of people wanting to go to boutique fitness studios,” said Coelho, and while China is going through a slower economic transition, only niche concepts with strong business strategy can survive.

“There may be a lot of reasons why a concept fails,” he said. “You can’t just blame it on the economy. “It may be the business model, or the structure may have always had a problem to begin with.”

A slow market means only the best businesses will thrive and grow, he added.

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02:43

Chinese dog owners race alongside their dogs in new fitness trend

Chinese dog owners race alongside their dogs in new fitness trend

One of the rare successes in China’s wellness industry is MYBarre, which opened its first gym in Shanghai in 2016.

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MYBarre gym is popular with women, as it incorporates ballet, full body workout, sculpting, toning, strengthening and flexibility.

Siri Nordhejm, co-founder of MYBarre, says they were lucky to make it through the pandemic, mainly because most of her customers were Shanghai residents and not foreigners, who left the city in droves during the pandemic.

Consumers are more price-conscious and looking for the best value for money, Nordhejm said. The shift in attitude forced Nordhejm and her business partners to rethink the way they offered memberships to customers.

“We don’t lock people in the system which, I think, is definitely the way to make consumers feel happy,” said Nordhejm. They can try it for the experience and do not have to opt for any long-term contracts, she added.

“If you really have a great product, a great experience, I don’t think people mind actually spending the money,” she said.

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Fitness

I’d Fallen Into an Exercise Rut—Until Trail Running Reminded Me How Joyful Movement Could Be

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I’d Fallen Into an Exercise Rut—Until Trail Running Reminded Me How Joyful Movement Could Be

Can I let you in on a secret? Over the last few months, I’ve really struggled with the motivation to exercise.

Admitting that makes me feel like a bit of a fraud. Let’s face it: my job is to write about health and fitness. I remind you all, almost weekly, about the benefits of movement, with all its longevity and mood-boosting qualities. Outside of work, I lead a run club, where my job is to inspire others to show up on days when they don’t feel like it. And when someone tells me they’re feeling low, my immediate advice is for them to don their trainers and get outside.

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Wellness Wednesday: Exercise & heart disease

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Wellness Wednesday: Exercise & heart disease

BAY COUNTY, Fla. (WMBB) – News 13 brings you a segment focused on health and fitness on News 13 Midday every Wednesday called “Wellness Wednesday.”

This week, Personal Trainer Traycee Green from Pure Platinum was in the studio with News 13’s Chris Marchand to discuss how physical activity can help protect you from heart disease.

Green said that heart disease is the leading cause of death and that physical activity is one of its best-known protectors.

She added that men need twice as much exercise as women.

Green said that results from one study showed that women needed four hours of activity to cut heart disease risk by 30%. But for men, it took them nine hours of activity to cut heart disease risk by 30%.

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However, even though it takes longer for men, Green says the best type of exercise is the one you enjoy.

To help lower the risk of heart disease, the NHS guidelines say to do 115 minutes of moderate exercise a week, 75 minutes of vigorous exercise a week, and a minimum of two days a week of strength training.

For more information, watch the video above.

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This 30-second walking habit can make every walk more effective and boost your fitness in less time

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This 30-second walking habit can make every walk more effective and boost your fitness in less time

Following the news that the NHS is due to launch a walking rewards scheme, walking is – quite rightfully – back in the spotlight as a form of exercise in its own right.

So, if you’re feeling inspired and ready to take on the new Movement 26.2 programme when it launches next year, personal trainer Michael Baah has a hack for getting even more health benefits from your walks.

‘If I could change just one thing about how people walk for fitness, it wouldn’t be asking them to walk further,’ he tells Women’s Health. ‘It would be asking them to walk faster, briefly – 30 seconds of purposeful walking can completely change the training effect of a walk without adding any extra time.’

‘Think of your walk like charging your phone – walking at the same pace from start to finish is like using a standard charger,’ notes Baah. ‘Adding short bursts of faster walking is like switching to fast charge – you’re getting more benefit from the exact same amount of time.’

Why 30-second brisk-walking intervals are effective

And if you don’t think 30 seconds is enough to elicit any meaningful change, think again. ‘Those 30-second surges force your heart, lungs and muscles to work harder together. As your heart rate rises, your body becomes better at delivering oxygen where it’s needed,’ explains Baah.

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‘Over time, your recovery improves, everyday tasks feel easier and your overall fitness increases.’

How to add intervals into your existing walking routine

‘People often think getting fitter means finding another hour in the day. More often than not, it simply means making better use of the time you already have,’ says Baah. ‘That’s why I love 30-second walking intervals. They’re realistic, accessible and easy to stick with, and it’s those small habits that create lasting results.’

Ekaterina Budinovskaya//Getty Images

Getting fitter doesn’t have to mean finding another hour in your day, says Baah

For beginners, Baah recommends three to five 30-second brisk intervals during a 20 to 30-minute walk, two to four times a week.

‘As your fitness improves, gradually build towards six to ten intervals, or introduce a gentle incline before adding more,’ he says. ‘Consistency always beats intensity – I’d rather someone complete three quality interval walks every week than one exhausting session they’ll dread repeating.’

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Think of it like you would do strength training, notes Baah – ‘your body adapts when you gradually ask it to do a little more’.

In a world obsessed with step counts, he encourages clients to shift their perspective, and ‘to stop obsessing over step counts and ask themselves one question instead: “How quickly can I burn around ten extra calories today?” For most people, that simply means adding a handful of brisk-walking surges into the walk they’re already doing. It turns an ordinary walk into purposeful training.’

As for assessing the intensity of your intervals, Baah advises forgetting ‘complicated heart rate zones’.

‘During each 30-second burst, you should still be able to say a short sentence, but you shouldn’t want to hold a full conversation – that’s usually the sweet spot.’

Mistakes to avoid

Common mistakes to avoid, says Baah, usually relate to misjudging intensity.

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‘The biggest mistake is treating every interval like a sprint – you want controlled intensity, not exhaustion,’ he adds. ‘Stand tall, swing your arms naturally and increase your cadence rather than taking longer strides; walk as if you’re late for something.’

And while most healthy adults should be able to safely introduce interval walking into their routines, Baah advises ‘anyone with chest pain, uncontrolled high blood pressure, unstable heart disease or persistent dizziness [to] seek medical advice before increasing intensity’.

‘Likewise, people recovering from surgery or undergoing cancer treatment should follow an exercise plan that’s tailored to their individual needs.’


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Headshot of Hannah Bradfield

Hannah Bradfield is a Senior Health and Fitness Writer for Women’s Health UK. An NCTJ-accredited journalist, Hannah graduated from Loughborough University with a BA in English and Sport Science and an MA in Media and Cultural Analysis.  She has been covering sports, health and fitness for the last five years and has created content for outlets including BBC Sport, BBC Sounds, Runner’s World and Stylist. She especially enjoys interviewing those working within the community to improve access to sport, exercise and wellness. Hannah is a 2024 John Schofield Trust Fellow and was also named a 2022 Rising Star in Journalism by The Printing Charity.  A keen runner, Hannah was firmly a sprinter growing up (also dabbling in long jump) but has since transitioned to longer-distance running. While 10K is her favoured race distance, she loves running or volunteering at parkrun every Saturday, followed, of course, by pastries. She’s always looking for fun new runs and races to do and brunch spots to try.

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