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An athlete turned CEO says rucking — the fat-burning workout du jour — helps him stay in shape without sacrificing calls and meetings

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An athlete turned CEO says rucking — the fat-burning workout du jour — helps him stay in shape without sacrificing calls and meetings
  • Momentous CEO Jeff Byers pivoted from being a football player to running a supplement company.
  • Byers takes his meetings and calls while walking either outside or at a treadmill desk.
  • He said rucking, carrying weight while walking, is an efficient way to stay in shape on a busy schedule.

Over a decade ago, Jeff Byers was a full-time athlete, trying to optimize his body and mind to compete in the NFL.

Now, as the CEO of a buzzy supplement company, Momentous, Byers still makes time to exercise like an athlete using a time-saving fitness technique that helps him fit workouts into his routine of meetings and phone calls.

Byers told Business Insider that he spends hours each week rucking, walking with a weighted pack or vest.

Rucking is one of the hottest trends in fitness, beloved by celebrities like Guy Fieri as well as top athletes, in part because it combines a minimalist approach of working out anywhere, anytime with functional benefits like building muscle, burning fat, and boosting longevity.

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Taking calls from his treadmill desk, Byers said he’s able to log miles and hours of exercise without spending extra time in the gym.

“I love to ruck,” he said. “It’s so easy to incorporate into work.”

You might even be invited to throw on a rucksack yourself, if you’re meeting Byers for an in-person one-on-one, which he said often ends up being a walk and he, at least, opts to lug along some weight.

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Byers said making movement a part of his daily routine has helped him capture what he loved about being an athlete and apply it to business, and build better focus and performance for the long-haul.

“My body’s been my tool for so many years and it’s still a tool, but it’s used in a very different way and I need my body to serve me for a long period of time,” he said. “When we think about performance for life, which is longevity, it’s about, how do I do the things I love for longer? How do I feel better?”

Rucking is a full body workout, no gym required

To try rucking, all you need is a sturdy backpack and some weight, which is part of the appeal.

Michael Easter, whose book The Comfort Crisis has helped drive a resurgence of rucking, says carrying weight is something that humans evolved to do from the earliest days of our ancestors, and taps into muscles modern humans often neglect.

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As a workout, rucking offers a bit of everything: muscle-building, since you have resistance from the weight; cardio and fat-burning from a higher heart rate; and even longevity, since using your joints and muscles can help keep them resilient over time.

Byers said rucking is a staple of his work week, sometimes adding up to 30 or 35 miles or about 15 hours total as he’s on calls or meetings. That’s not counting the time he spends traveling for work, trekking around all day with backpack full of gear, as he did on a recent visit to New York.


Jeff Byers wears a weight vest outdoors with mountainous terrain in the background

CEO Jeff Byers works out in a weighted vest or pack often, sometimes while taking calls or meetings.

Courtesy of Momentous

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Whether he’s logging on for a few minutes or a few hours at a time, every step on the treadmill adds up to well over the recommended minimum weekly dose of exercise for better health.

“I can be on a Zoom call, which we all have a lot of, and I can ruck two miles, and it’s better than nothing,” he said.

CEOs should think like athletes, Byers said

Beyond the physical benefits of rucking, Byers said challenging himself through regular exercise has enhanced his ability to stay sharp in the business world.

“Training is a part of you and pushing yourself hard to knowing your limits. If you can push yourself really hard, then other things feel easier,” he said.

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The mindset of using difficult experiences to adapt and become stronger, is something that can apply to any high-performance person, from an athlete to an executive. Byers, who played for the USC Trojans then for various NFL teams and practice squads, navigated a string of injuries throughout his football career.

He said he tries to bring that approach to Momentous.

“I love movement. It’s been in my DNA for a very long time and it’s just something I try to incorporate very heavily into my life, the culture of the company,” he said.

Momentous holds a weekly company-wide workout on Tuesdays. Sometimes Byers leads the workout, or he’ll join his employees at a gym for a class, and the exercises are scaleable so people can join in at any fitness level. The point, he said, is to cultivate a sense of teamwork, the camaraderie of taking on a challenge as a group, that he loved so much from his NFL days, and use it to build a stronger company.

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“Working together and doing hard things allows us to do hard things together in business to solve difficult problems,” Byers said.

Fitness

Top fitness guru reveals 3 common nutrition mistakes people make before exercise

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Top fitness guru reveals 3 common nutrition mistakes people make before exercise

Are you guilty of making these mistakes before exercising? (Image: Getty)

A top fitness guru has revealed the three nutrition ‘fails’ people make before exercising. Sport and exercise expert, Dr. Amos Ogunkoya GP spoke out after a poll of 2,000 adults who exercise at least twice-a-week, revealed coffee, biscuits and even chocolate are on the list of things many consume before the gym as it gives them a ‘sugar boost’.

But Dr Ogunkoya admitted it’s all about timing, as all of the above can seriously affect a person’s ability to workout efficiently and may even impact overall performance and development.

He said: “For anyone trying to keep fit there is so much food related information out there it’s hard to know exactly how to structure your exercise routine. You do not need anything complicated, but many people rely on guesswork when it comes to fuelling exercise.

“In clinic and in sport, I commonly see three key pitfalls. These are training under-fuelled, relying on quick sugar fixes, and mistiming nutrition, all of which can impact performance.”

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The research was commissioned by Flora as part of its partnership with the TCS London Marathon, which is going on a food tour offering free flapjacks and recipe inspiration across the UK.

It showed four in 10 admit they have no idea if what they’re eating is actually helping them exercise.

Read more: London Marathon ‘set for major change’ as plans leaked weeks before event

Read more: ‘I’m a cardiologist – here are the six things I never do after 6pm’

Pasta, energy drinks like Red Bull or Monster and sweets featured on the list of things people will snack on before they exercise.

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Gen Z exercisers aged 18 to 29 are nearly three times more likely to reach for these sugary drinks than the average (13% versus five%).

When it comes to selecting a snack prior to physical activity, other than hydration, most look for a quick energy boost, convenience or something that’s easy to digest.

However, 27% of those polled via OnePoll.com often exercise on an empty stomach, while 46% are also likely to skip breakfast if they’re in a rush.

As such, 20% of respondents often experience energy crashes when they are unable to correctly fuel their body and a further 37% admitted this ‘sometimes’ happens. Aside from exercise, when it comes to their everyday life 20% said they often feel like they’re ‘running on empty’.

Following a workout the top three foods people will eat are fruit (26%), proteins such as eggs (19%) and whole foods (15%).

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Most (76%) reckon they’ll nourish themselves enough after exercise but if they didn’t, it was due to lack of time, no appetite or being too tired.

Flora’s food tour aims to show how simple, nutritionally balanced choices – including plant-based options – can support energy, performance and recovery.

It will kick off in Birmingham on Thursday 16 April and travel across the UK, before finishing in London for the TCS London Marathon.

Dr. Amos added: “Caffeine can improve performance, but timing matters. Ideally this should be taken 40 to 60 minutes before exercise, rather than immediately before starting.

“Energy drinks and sugary snacks might give a short-term boost, but they are often followed by a dip in energy. For most people, simple carbohydrates and good hydration are far more effective.

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“Some people prefer training fasted, and that can work depending on the session, but for higher intensity exercise, being under fuelled will usually limit performance.

“Most people are trying to do the right thing, but small adjustments to how you fuel before exercise can make a meaningful difference to both energy levels and overall results.”

TOP 25 FOOD AND DRINK PEOPLE CONSUME BEFORE EXERCISE:

  1. Water
  2. Piece of fruit or vegetable
  3. Coffee
  4. Porridge
  5. Yogurt
  6. Toast
  7. Eggs
  8. Protein bar
  9. Protein drink/shake
  10. Fruit smoothie
  11. Biscuits
  12. Sports drink (e.g. Lucozade)
  13. Chocolate
  14. Pasta
  15. Energy drink (e.g. Redbull or Monster)
  16. Cheese
  17. Sweets
  18. Hydration gel sachet/electrolytes
  19. Pre workout
  20. A plant-based meal
  21. Rice cakes
  22. Cold meat
  23. Pizza
  24. Creatine
  25. A roast dinner

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Grip Strength Might Be the Most Overlooked Fitness Metric—Here’s How to Train It Right

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Grip Strength Might Be the Most Overlooked Fitness Metric—Here’s How to Train It Right

IN THE NICHE sport of competitive gripping (yes, you read that right), few feats are as impressive as the double-plate pinch hold with two old-school York Barbell 45-pound plates.

Plate pinching sounds simple: Set a pair of two-inch-thick plates on their edges (smooth sides out), pinch them between your thumb and fingers, lift them to waist height, and hold. But in practice? The plates’ surfaces challenge even the fittest guys. It’s a challenge you should try (but start with modern five-pounders): A large study suggests a link between weaker grip and higher risk of cardiovascular disease and early death. Plus, a weak grip is an invitation for injury.

A strong grasp can also help you lift more and rack up gym PRs. “Often it’s your hands that limit you when you lift,” says Jedd Johnson, a five-time North American Grip Sport champ.

How to Train to Build Grip Strength

Want to hone a viselike grip? Here are four ways to do it within your typical workout schedule.

Squeeze the Bar Hard

Whenever you pick up a weight, squeeze the bar as tightly as you can. Actually, “crush the bar to a pulp,” says Pavel Tsatsouline, CEO of StrongFirst. Amp it up by squeezing your nonworking hand on single-arm moves like dumbbell rows.

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Use a Thicker Handle

Find extra-thick barbells, dumbbells, or handles for all your deadlifts and pulling exercises. Don’t have a fat bar? Find a towel and wrap it around a standard bar to make it more difficult to grasp. The larger bars—which are roughly twice the thickness of a standard bar—force you to squeeze harder to get a secure grip, so relatively light weights feel heavier, Johnson says.

Hang for More Strength

For manlier mitts, strength coach Dan John recommends adding this simple challenge into your workout once a week: Do a pullup and then hang on the bar for 30 seconds. Without letting goof the bar, repeat until your grip fails or you can’t complete a pull-up. Ten reps translates into five-plus minutes on the bar—and proof that you have a badass grip.

Use Different Methods to Challenge Your Grip

Your brain’s motor cortex puts to work more than 30 muscles just to control your hand. To strengthen all that sinew, think outside the barbell. “Towels hanging from the bar, thick ropes, and PVC pipes all place a different demand on your grip,”says former MH fitness advisor David Jack. Each week, do at least three sets of towel pullups or chinups, PVC drags or carries, or pulling exercise variations with ropes.

The Muscles You Need for Grip Strength

Forearm Extensors

The muscles on the back of your forearm work together in order to open your fingers and extend your wrist backward.

  • How to Train Them: Spread and open your hands as wide as you can while bending your wrists back. Hold for 30 seconds. Rest; then repeat.

T.M. Detwiler

Forearm Flexors

The muscles on the pinky side of your lower arm help grab and grip: key actions in nearly all sports.

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  • How to Train Them: Do wrist curls or any of the challenging moves below.

Thenar Muscles

These help your thumb pinch toward your fingers, and they don’t get much love in most gym workouts.

  • How to Train Them: Plate pinches. Start with two five-pounders, smooth sides out. Work up to a 60-second hold.

Pinch Perfect

The smooth-sides-out plate pinch is a gold standard of grip strength, but it’s not the only way.

  • Training Tip: Struggling? Turn the smooth sides of the plates inside and hold; you’ll still train your thenar muscles, but it’s slightly easier.

Which Grips to Use for Strength Training Exercises

Deadlift

Use a mixed grip to handle heavy loads.

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T.M. Detwiler

On lighter sets, use a conventional double-overhand grip. But on your heaviest sets, use a mixed grip—one palm facing you and the other facing away. This keeps the barbell more secure throughout the move. Each set, switch it up (so the hand facing you now faces away) to avoid repeatedly twisting your back in one direction.

Bench Press

Wrap your thumb; skip the monkey grip.

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T.M. Detwiler

While the monkey grip (fingers and thumb on the same side of the bar) is sometimes advised for shoulder comfort, it makes you more liable to drop the bar. Always wrap your thumb around the bar and focus on the distance between your hands. Keep your forearms perpendicular to the floor when the bar touches your chest.

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Olympic Lifts

The hook grip may not be the best here.

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T.M. Detwiler

Stick to a standard double-overhand grip, with your thumb outside your fingers, wrapping your fingers tightly. Elite powerlifters may tell you to use the hook grip (wrapping your fingers around both your thumb and the bar) on snatches and power cleans. If you’re not a powerlifting beast, you might want to reconsider.

Power Clean

Put your hands just outside your hips.

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T.M. Detwiler
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This one is all about hand placement. To determine your optimum hand position, hold the bar in front of your thighs, extend your thumbs so they point toward each other, and shift your hands so your thumbs just touch the sides of your legs. This will enable your knuckles to rest outside your shoulders when the bar is at your chest.

Front Squat

Can’t grab the bar? Use your wraps.

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T.M. Detwiler

You want the bar across the front of your shoulders, using an overhand grip. If that causes shoulder, elbow, or wrist pain, just tie wrist straps or ropes to the bar, grab the ends, and then lift your elbows high beneath the bar. This will allow you to grip the bar even if you have mobility limitations.

Running

Keep your hands loose and relaxed.

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T.M. Detwiler

You may not bethinking about your grip when you go for a run, but you should be, says ultramarathoner Adam Chase, author of The Ultimate Guide to Trail Running. Avoid clenching your fists when you run, and focus on keeping your hands relaxed and loose, minimizing forearm strain and conserving energy.

3 Exercises to Build Grip Strength

Kettlebell Crush

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SODAVEKT

How to Do It:

  • Squeeze a kettlebell by its sides as if you’re trying to deflate a basketball.
  • Hinge forward and do rows, pulling the weight to your chest, then lowering back slowly to the start. Maintain your grip tension throughout the movement.

Sets and reps: Do 3 sets of 10 to 12 reps.


Towel Grip Pullups

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How to Do It:

  • Drape a towel over a bar.
  • Do chinups or pullups, one hand grasping the towel, the other the bar.
  • Switch hands each set.

Sets and reps: Do 4 sets of 4 to 6 reps.


Bottoms Up Pressing

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How to Do It:

Sets and reps: Do 3 sets of 10 to 12.

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Headshot of Andrew Heffernan, C.S.C.S.

Andrew Heffernan, CSCS is a health, fitness, and Feldenkrais coach, and an award-winning health and fitness writer. His writing has been featured in Men’s Health, Experience Life, Onnit.comand Openfit, among other outlets. An omnivorous athlete, Andrew is black belt in karate, a devoted weight lifter, and a frequent high finisher in triathlon and Spartan races. He lives in Los Angeles with his wife and their two children. 

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Not a squat, not a deadlift — the trap bar deadlift is the PT-approved, over-50 safe full-body muscle move you need to try

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Not a squat, not a deadlift — the trap bar deadlift is the PT-approved, over-50 safe full-body muscle move you need to try

Most gym exercises fall into one of two categories: those that look impressive and those that actually build real strength. Bicep curls and cable crunches have their place, sure — but they’re not the foundation of real functional strength that carries over into many areas of life.

This distinction matters at any age, of course, but it matters most once you’re past 50 years old, when the goal in the weights room can shift from aesthetics to longevity. It’s here when you’re not just training to look a certain way, but to stay strong, mobile and independent for the decades ahead. That might involve these three stretches to hit the whole body, using one of the best sleep trackers to improve workout recovery, or looking for full-body muscle moves like this one.

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