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An athlete turned CEO says rucking — the fat-burning workout du jour — helps him stay in shape without sacrificing calls and meetings

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An athlete turned CEO says rucking — the fat-burning workout du jour — helps him stay in shape without sacrificing calls and meetings
  • Momentous CEO Jeff Byers pivoted from being a football player to running a supplement company.
  • Byers takes his meetings and calls while walking either outside or at a treadmill desk.
  • He said rucking, carrying weight while walking, is an efficient way to stay in shape on a busy schedule.

Over a decade ago, Jeff Byers was a full-time athlete, trying to optimize his body and mind to compete in the NFL.

Now, as the CEO of a buzzy supplement company, Momentous, Byers still makes time to exercise like an athlete using a time-saving fitness technique that helps him fit workouts into his routine of meetings and phone calls.

Byers told Business Insider that he spends hours each week rucking, walking with a weighted pack or vest.

Rucking is one of the hottest trends in fitness, beloved by celebrities like Guy Fieri as well as top athletes, in part because it combines a minimalist approach of working out anywhere, anytime with functional benefits like building muscle, burning fat, and boosting longevity.

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Taking calls from his treadmill desk, Byers said he’s able to log miles and hours of exercise without spending extra time in the gym.

“I love to ruck,” he said. “It’s so easy to incorporate into work.”

You might even be invited to throw on a rucksack yourself, if you’re meeting Byers for an in-person one-on-one, which he said often ends up being a walk and he, at least, opts to lug along some weight.

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Byers said making movement a part of his daily routine has helped him capture what he loved about being an athlete and apply it to business, and build better focus and performance for the long-haul.

“My body’s been my tool for so many years and it’s still a tool, but it’s used in a very different way and I need my body to serve me for a long period of time,” he said. “When we think about performance for life, which is longevity, it’s about, how do I do the things I love for longer? How do I feel better?”

Rucking is a full body workout, no gym required

To try rucking, all you need is a sturdy backpack and some weight, which is part of the appeal.

Michael Easter, whose book The Comfort Crisis has helped drive a resurgence of rucking, says carrying weight is something that humans evolved to do from the earliest days of our ancestors, and taps into muscles modern humans often neglect.

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As a workout, rucking offers a bit of everything: muscle-building, since you have resistance from the weight; cardio and fat-burning from a higher heart rate; and even longevity, since using your joints and muscles can help keep them resilient over time.

Byers said rucking is a staple of his work week, sometimes adding up to 30 or 35 miles or about 15 hours total as he’s on calls or meetings. That’s not counting the time he spends traveling for work, trekking around all day with backpack full of gear, as he did on a recent visit to New York.


Jeff Byers wears a weight vest outdoors with mountainous terrain in the background

CEO Jeff Byers works out in a weighted vest or pack often, sometimes while taking calls or meetings.

Courtesy of Momentous

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Whether he’s logging on for a few minutes or a few hours at a time, every step on the treadmill adds up to well over the recommended minimum weekly dose of exercise for better health.

“I can be on a Zoom call, which we all have a lot of, and I can ruck two miles, and it’s better than nothing,” he said.

CEOs should think like athletes, Byers said

Beyond the physical benefits of rucking, Byers said challenging himself through regular exercise has enhanced his ability to stay sharp in the business world.

“Training is a part of you and pushing yourself hard to knowing your limits. If you can push yourself really hard, then other things feel easier,” he said.

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The mindset of using difficult experiences to adapt and become stronger, is something that can apply to any high-performance person, from an athlete to an executive. Byers, who played for the USC Trojans then for various NFL teams and practice squads, navigated a string of injuries throughout his football career.

He said he tries to bring that approach to Momentous.

“I love movement. It’s been in my DNA for a very long time and it’s just something I try to incorporate very heavily into my life, the culture of the company,” he said.

Momentous holds a weekly company-wide workout on Tuesdays. Sometimes Byers leads the workout, or he’ll join his employees at a gym for a class, and the exercises are scaleable so people can join in at any fitness level. The point, he said, is to cultivate a sense of teamwork, the camaraderie of taking on a challenge as a group, that he loved so much from his NFL days, and use it to build a stronger company.

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“Working together and doing hard things allows us to do hard things together in business to solve difficult problems,” Byers said.

Fitness

‘You only need 2 sessions a week to get stronger’ – expert PT reveals the benefits of the 2-2-2 workout for busy women

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‘You only need 2 sessions a week to get stronger’ – expert PT reveals the benefits of the 2-2-2 workout for busy women

The 2-2-2 workout is more than an internet trend. It’s a full-body, time-saving, and strength training workout that can be done in the gym or with dumbbells at home, any time. It sounds too good to be true, but it’s backed by science and an expert PT.

Alain Gonzalez popularised the workout most recently, but the longevity perks for women are clear. Strength training offers women benefits, like reducing the risk of osteoporosis, sarcopenia, and cardiovascular disease. It also improves mobility and balance. However, we’re often the most time-stretched people in the gym, so anything we can do to shorten the time we need to spend there is appreciated, especially during the busy festive season.

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13 Strength-Training Moves That Taylor Swift Used to Prep for the ‘Eras Tour’

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13 Strength-Training Moves That Taylor Swift Used to Prep for the ‘Eras Tour’

In “The End of an Era,” Taylor Swift gives fans a behind-the-scenes look at the workout routine that helped her prepare for her “Eras Tour.”

Episode 3 of the six-part Disney+ docuseries follows Swift as she hits the gym throughout the tour, which ran for nearly two years.

Since each show lasted over three hours, Swift enlisted the help of personal trainer Kirk Myers to help her focus on endurance so she could maintain her energy throughout each concert.

“There are a lot of things that we pulled off on this tour that I’ve never even attempted on past tours. I think the longest show I ever did before was 2 hours and 15 minutes,” she said during the episode. “I never would have believed you if you would have told me we would be doing a 3.5 hour show. Now, saying that is one thing. Doing that physically is another.”

In order to dance and sing for that long, the 36-year-old had to make certain lifestyle changes.

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“I really had to up my game in terms of physical training,” she said.

While reflecting on her workout routine, Swift joked that it wasn’t for the faint of heart. “I’ve never worked out this much in my life. It’s horrible,” she added.

Here are just a few of the exercises Swift focused on as part of her “Eras Tour” workout routine.

She Prioritized Strength Training

Episode 3 of the docuseries shows Swift in the gym prioritizing strength training. She can be seen doing the following moves:

  • Battle waves and wave slams
  • Ski machine
  • Resistance band-assisted pull-ups
  • Medicine ball sit-up throws
  • Overhead hammer slam
  • Assisted reverse crunch
  • Hanging knee raise
  • Medicine ball slams
  • Medicine ball Russian twists
  • Reformer plank pikes
  • Crossover crunch with ankle weights
  • Medicine ball side throws
  • Bosu ball squat and press

She Did Lots of Pull-Ups But Hated Them

Swift can be seen doing pull-ups assisted by a resistance band and revealed that she has a “strong dislike” for them.

“In no way do I ever apply this at any point in the show. I just want to flag that as I do every time I have to do pull-ups,” she quipped.

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Swift’s personal trainer encouraged her and said she’s gotten “stronger” throughout the years while performing the exercise.

“It’s from all the pent up rage and resentment I have for them,” she joked.

She Started Training 6 Months Before the Tour Began

While reflecting on her workout routine, Swift said she started planning for the tour early on.

“Six months ahead of my first rehearsal, (I was) running on the treadmill every single day at the tempo of the songs that I was playing while singing them out loud,” she said. “You just don’t want them to see you panting.”

Swift previously spoke about her intense treadmill workout in an interview with Time.

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“Every day I would run on the treadmill, singing the entire set list out loud,” she told Time. “Fast for fast songs, and a jog or a fast walk for slow songs.”

She Did a LOT of Cardio

Dancing and singing for over three hours is a killer workout, especially when you’re running around the stage all night long. In the docuseries, Swift noted that two of her songs are particularly difficult to perform.

“‘1989’ and ‘Reputation’ are very high cardio. Anything’s hard when you’re scaling a stage that goes the entire length of an NFL stadium,” she said. “I think I run like 8 miles in the show.”

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5 top-rated exercise bikes for home to stay active, burn calories, and boost fitness in 2026

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5 top-rated exercise bikes for home to stay active, burn calories, and boost fitness in 2026

We are inching towards the end of 2025, and it’s time for New Year fitness resolutions. Staying active during the year-end can be tough. Cold weather, holiday celebrations, and packed schedules often push workouts to the back, leaving many feeling sluggish or stressed. But you don’t have to wait for the new year to get moving. An exercise bike offers a simple, no-excuses solution, bringing effective workouts right into your home. It eliminates travel, weather, and time barriers, making it easy to stay consistent.

No gym. No excuses. End the year fitter with a home exercise bike. (Adobe Stock)

Beyond convenience, cycling is a low-impact exercise that improves cardiovascular health, boosts mood through the release of endorphins, and helps manage holiday weight without straining the joints. Even short, daily rides can maintain energy, strengthen the heart, and support overall wellness, helping you finish the year fitter, healthier, and more active.

Why choose an exercise bike?

Exercise bikes offer a low-impact cardio that works. Here are some key reasons why an exercise bike may be better than doing no exercise at all!

Joint-friendly cardio

A report by the Scandinavian Journal of Rehabilitation Medicine Supplement states that cycling delivers an effective cardiovascular workout without the high-impact stress on knees and joints that comes with running, making it ideal for year-round use.

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Metabolic boost

Regular pedalling helps keep your metabolism active, supporting calorie burn even on lighter or rest days. Consistent cycling can help maintain an energy balance and assist in managing holiday weight gain.

Mental clarity

Beyond physical benefits, cycling serves as a form of active recovery. A short ride after a long day can help reduce stress, improve focus, and boost your mood, thanks to the release of endorphins and gentle movement that relaxes both your body and mind, reports Health Shots.

Helps you keep lifestyle diseases at bay

According to a study published in the journal PLOS Medicine, cycling can help prevent diseases like heart attacks, hypertension, and type 2 diabetes, which stem from living a sedentary lifestyle. If practised regularly, cycling can even help you manage or control pre-existing lifestyle diseases as well.

5 top-rated exercise bikes for home to stay active

If low-impact, joint-friendly workouts are your goal, HT Shop Now has shortlisted 5 exercise bikes for home based on user ratings, reviews, and overall feedback. Ideal for beginners or those returning to fitness, they support knee-friendly cardio, help maintain stamina, and make home workouts convenient and effective.

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The Sparnod SAB-05 Air Bike Exercise Cycle is perfect for a full-body, low-impact workout at home. Its dual-action arms and legs provide simultaneous upper and lower body engagement, while adjustable resistance allows beginners and advanced users to tailor the intensity. Ideal for anyone looking to boost stamina, burn calories, or rehabilitate joints safely, the back support provides added comfort for longer sessions.

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The PowerMax Fitness BU‑201 Dual Action Air Bike stands out with its adjustable cushioned seat and moving handles, making it comfortable and versatile for users of different heights. The dual action design engages both upper and lower body for a more effective workout. Non‑slip pedals ensure secure footing, while adjustable resistance lets you tailor intensity. Ideal for home workouts, it supports up to 120 kg and enhances overall cardiovascular fitness.

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Looking for an exercise bike that keeps you motivated? The Lifelong Fit Pro Spin Fitness Bike features a clear LED display, a smooth 7 kg flywheel, and adjustable resistance, allowing for fully customizable cardio workouts. Its cushioned, adjustable seat and non-slip pedals ensure comfort and stability, while supporting up to 120 kg. Perfect for home workouts, it helps track progress, burn calories, and stay consistent with daily fitness goals.

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Looking for a cardio machine that’s easy on your joints? The Reach AB 110 Upright Air Bike provides a smooth, low-impact workout with adjustable resistance and both moving and stationary handles, offering varied exercise options. Its cushioned seat adds comfort for longer sessions, and the design minimises knee and joint strain. Ideal for home gym cardio, it supports up to 110 kg and helps you stay active safely.

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Many users love the Cardio Max JSB HF175 Exercise Cycle for its ease of use and versatility in home workouts. The dual-action design allows you to work both your upper and lower body, while adjustable height and resistance make it suitable for all fitness levels. Easy DIY installation means you can start exercising quickly. Its sturdy build and smooth motion help users enjoy low-impact cardio sessions without straining their joints.

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