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An athlete turned CEO says rucking — the fat-burning workout du jour — helps him stay in shape without sacrificing calls and meetings

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An athlete turned CEO says rucking — the fat-burning workout du jour — helps him stay in shape without sacrificing calls and meetings
  • Momentous CEO Jeff Byers pivoted from being a football player to running a supplement company.
  • Byers takes his meetings and calls while walking either outside or at a treadmill desk.
  • He said rucking, carrying weight while walking, is an efficient way to stay in shape on a busy schedule.

Over a decade ago, Jeff Byers was a full-time athlete, trying to optimize his body and mind to compete in the NFL.

Now, as the CEO of a buzzy supplement company, Momentous, Byers still makes time to exercise like an athlete using a time-saving fitness technique that helps him fit workouts into his routine of meetings and phone calls.

Byers told Business Insider that he spends hours each week rucking, walking with a weighted pack or vest.

Rucking is one of the hottest trends in fitness, beloved by celebrities like Guy Fieri as well as top athletes, in part because it combines a minimalist approach of working out anywhere, anytime with functional benefits like building muscle, burning fat, and boosting longevity.

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Taking calls from his treadmill desk, Byers said he’s able to log miles and hours of exercise without spending extra time in the gym.

“I love to ruck,” he said. “It’s so easy to incorporate into work.”

You might even be invited to throw on a rucksack yourself, if you’re meeting Byers for an in-person one-on-one, which he said often ends up being a walk and he, at least, opts to lug along some weight.

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Byers said making movement a part of his daily routine has helped him capture what he loved about being an athlete and apply it to business, and build better focus and performance for the long-haul.

“My body’s been my tool for so many years and it’s still a tool, but it’s used in a very different way and I need my body to serve me for a long period of time,” he said. “When we think about performance for life, which is longevity, it’s about, how do I do the things I love for longer? How do I feel better?”

Rucking is a full body workout, no gym required

To try rucking, all you need is a sturdy backpack and some weight, which is part of the appeal.

Michael Easter, whose book The Comfort Crisis has helped drive a resurgence of rucking, says carrying weight is something that humans evolved to do from the earliest days of our ancestors, and taps into muscles modern humans often neglect.

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As a workout, rucking offers a bit of everything: muscle-building, since you have resistance from the weight; cardio and fat-burning from a higher heart rate; and even longevity, since using your joints and muscles can help keep them resilient over time.

Byers said rucking is a staple of his work week, sometimes adding up to 30 or 35 miles or about 15 hours total as he’s on calls or meetings. That’s not counting the time he spends traveling for work, trekking around all day with backpack full of gear, as he did on a recent visit to New York.


Jeff Byers wears a weight vest outdoors with mountainous terrain in the background

CEO Jeff Byers works out in a weighted vest or pack often, sometimes while taking calls or meetings.

Courtesy of Momentous

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Whether he’s logging on for a few minutes or a few hours at a time, every step on the treadmill adds up to well over the recommended minimum weekly dose of exercise for better health.

“I can be on a Zoom call, which we all have a lot of, and I can ruck two miles, and it’s better than nothing,” he said.

CEOs should think like athletes, Byers said

Beyond the physical benefits of rucking, Byers said challenging himself through regular exercise has enhanced his ability to stay sharp in the business world.

“Training is a part of you and pushing yourself hard to knowing your limits. If you can push yourself really hard, then other things feel easier,” he said.

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The mindset of using difficult experiences to adapt and become stronger, is something that can apply to any high-performance person, from an athlete to an executive. Byers, who played for the USC Trojans then for various NFL teams and practice squads, navigated a string of injuries throughout his football career.

He said he tries to bring that approach to Momentous.

“I love movement. It’s been in my DNA for a very long time and it’s just something I try to incorporate very heavily into my life, the culture of the company,” he said.

Momentous holds a weekly company-wide workout on Tuesdays. Sometimes Byers leads the workout, or he’ll join his employees at a gym for a class, and the exercises are scaleable so people can join in at any fitness level. The point, he said, is to cultivate a sense of teamwork, the camaraderie of taking on a challenge as a group, that he loved so much from his NFL days, and use it to build a stronger company.

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“Working together and doing hard things allows us to do hard things together in business to solve difficult problems,” Byers said.

Fitness

Fitness: Beyond exercise, move more and live longer

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Fitness: Beyond exercise, move more and live longer

With so much emphasis being placed on accumulating a minimum of 150 minutes of moderate to vigorous exercise a week, there’s little discussion about what you should be doing the other 9,930 minutes.  

Sure, the estimated 20-per-cent reduction in mortality risk among individuals who meet the recommended amount of physical activity is impressive enough on its own. But there’s even greater improvements in longevity when you do more than just rest on the laurels of meeting the bare minimum.

A recent study published in the journal of Applied Physiology, Nutrition and Metabolism took on the challenge of determining the impact of supplementing 150 minutes of intentional physical activity with more incidental movement during the day.  

“Important questions remain regarding the joint and comparative benefits of light physical activity and moderate to vigorous physical activity,” said the study’s authors, who hail from the School of Kinesiology and Health Studies at Queen’s University in Kingston, Ont. 

Light physical activity broadly covers most of the movement behaviours outside of deliberate exercise. Household chores and yard work, strolling to the store, bus stop or coffee shop, playing with the kids, walking the dog and low-intensity recreational activities like lawn games, fishing and leisurely paddling are examples of the type of activity that people engage in over the course of a day and/or weekend. 

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Early studies on the benefits of light physical activity have been faced with difficulty distinguishing between light and moderate intensity activity — especially when using self-reported data. But the newest generation of wearables, which track any and all activity over the course of the day, have negated the bias related to personal recall and the self-determination of movement/exercise intensity. Using data from the National Health and Nutrition Examination Study, the researchers extrapolated a subset of 3,949 study subjects (an almost equal number of males and females) aged 40 and older who wore an accelerometer to record their daily activity. Their movement history was then cross-referenced with death records to establish mortality risk.

“The most notable finding was the substantial joint effect of light physical activity and moderate to vigorous physical activity on reducing mortality risk, which exceeded the maximal benefit of either intensity alone,” the researchers said. 

The combination of 335 minutes a day of light physical activity and 20 minutes a day of moderate/vigorous physical activity yielded an impressive six-fold reduction in mortality risk. But even about half that effort, 220 minutes of light physical activity a day and 10 minutes of moderate/vigorous activity, resulted in three-fold lessening in risk.

If that seems like a lot of minutes to be active, keep in mind that light physical activity is pretty much any movement you perform while not sitting. And in this particular cohort most of the higher-intensity activity was more moderate than vigorous and 45 per cent of the participants accumulated their exercise minutes in short bouts of less than 10 minutes.  

“These comparisons underscore how crucial physical activity is as a modifiable risk factor for longevity, emphasizing that its protective effect likely surpasses the impact of major health risks, particularly when light physical activity and moderate/vigorous physical activity are considered together,” the researchers said.

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Still not convinced you can find the time to make a significant dent in your mortality risk?  A substantial number (58 per cent) of the study subjects accumulated the combined amount of light and moderate/vigorous physical activity needed to realize the three-fold improvement in longevity. Twenty-six per cent combined both intensities in a dose large enough to obtain a six-fold reduction in mortality risk. 

“This suggests that health-enhancing levels of physical activity are reasonable and attainable for most adults,” the researchers said. 

That’s an important message for both active and not-so-active Canadians. What you do all day matters as much as a single workout. That’s not to downplay the benefits gained by hitting the gym regularly, but if you spend the rest of the day sitting at a desk or staring at a screen, you’re not doing all you can to add years to your life. 

As for those of you who struggle sustaining a regular workout schedule, the impact of short bouts of exercise combined with getting out of your chair more often is not only doable, it’s impressive enough to make you rethink your current lifestyle. Simple choices like going to the park with the kids, biking to the library, getting up from your desk more often and leaving the car at home the next time you want to hang out at the coffee shop all contribute toward the goal of four to six hours a day of light physical activity. Combine that with 150 minutes a week of intentional exercise in the moderate to vigorous range, even in short bouts, and you’ll have more years to enjoy life to its fullest. 

Those extra years might be motivation enough to get you out of your chair, but knowing that you’re also more likely to be in good health and with energy enough to continue doing the things you love is added incentive to move more and sit less. 

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Brisbane to get $5.6m boost to health and wellness programs

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Brisbane to get .6m boost to health and wellness programs

The Brisbane City Council has announced it will invest millions of dollars in a new health and wellness program.

The council will allocate $5.6 million in its 2026/2027 budget to boost healthy activities across Brisbane with the new Move Well Brisbane campaign.

It is the next stage of the council’s Active and Healthy program, which provides thousands of free and low-cost active programs in the city council area.

Lord Mayor Adrian Schrinner said the program to be delivered in Wednesday’s budget would be “the biggest boost to active and healthy programs that the city has ever seen”.

“It’s about making sure that Brisbane residents have the opportunity to stay active and healthy, to get out, to enjoy our amazing city, but also without hurting the hip pocket,” Cr Schrinner said.

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Mayor Adrian Schrinner says the program will build on existing fitness activities, including Pilates and yoga. (ABC News: Jordan Bissell)

The new program will see the number of participating businesses expand to 400, and sessions more than double to 20,000 over the next two years.

“This is a great opportunity for local businesses as well to get involved,” Cr Schrinner said.

“We’ve got opportunities for you to provide services to the people of Brisbane and to provide those free services, free classes, free activities that people really want to get involved with.

Cr Schrinner said the Move Well Brisbane program would build on existing fitness activities, including Pilates and yoga, with nutritional and cooking classes. 

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Three people, one in an apron, at a barbecue with Brisbane river and city in background.

Nutrition Australia Queensland will partner with the council to provide nutrition and healthy cooking classes. (ABC News: Jordan Bissell)

Nutrition Australia Queensland chief executive Kirsty Elliott said the organisation was “thrilled” to be providing food and cooking experiences under the new program. 

“Cost of living is affecting so many households at the moment so we’re hoping that people can come away really understanding how to produce meals for themselves in their households that really are helping them to stretch the dollar a bit further as well,” she said. 

Ms Elliott said the cooking and nutrition classes were intended to “help people really build their repertoire” of what they can cook.

“We try to keep it delicious, easy, and like I said: very budget friendly.”

Cost-of-living budget

Cr Schrinner said Wednesday’s budget would have a “big focus” on cost-of-living relief for Brisbane residents. 

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“I can assure you we’ve worked really, really hard to try and keep the costs down for Brisbane residents,” he said. 

“We know that we can’t solve every problem for people when it comes to cost of living, but certainly the things that we can control we want to keep down as low as possible and provide cost benefits and cost savings to people.”

He said the council would fulfil its promise to deliver the lowest council rates in south-east Queensland. 

“We’ve seen other council budgets come out already and we’re working to make sure that we keep our rates the lowest possible and the lowest in south-east Queensland.”

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‘It takes 2-6 weeks’: This Hollywood PT (who’s trained Pedro Pascal, ScarJo, Margot Robbie & more) shares his go-to exercise for a pain-free back — and how long it takes to ‘restore proper glute activation’

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‘It takes 2-6 weeks’: This Hollywood PT (who’s trained Pedro Pascal, ScarJo, Margot Robbie & more) shares his go-to exercise for a pain-free back — and how long it takes to ‘restore proper glute activation’

In your 30s? Years of sitting — at a desk, in a car, on a sofa — gradually teach the body to stop recruiting the glutes properly. It could be that your hip flexors feel a little tighter, or that your lower back picks up the slack when other muscle groups should be working.

Then, one day, that back starts aching for reasons that seem to come from nowhere.

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