Technology
US agriculture industry tests artificial intelligence: 'A lot of potential'
In the 1930s, there were around 6.8 million farms in the United States. The size averaged at around 155 acres. Over the next several decades, the number of farms rapidly declined to around 1.9 million in 2023. Those farms grew larger, averaging around 464 acres.
As farming has changed over time, experts believe artificial intelligence (AI) can help farmers and producers make food faster and more efficiently.
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“I think there’s a lot of potential for both increasing productivity on the crop side, but also for reducing the amount of resources that we use on the productivity side. There’s the data that we can actually collect to increase yields and improve the nutritional quality. But then there’s also the facilitate facilitating of reductions in labor availability,” said Mason Earles, an assistant professor at UC Davis in the departments of Viticulture & Enology and Biological & Agricultural Engineering and researcher at the AI Institute for Next Generation Food Systems or AIFS.
In the 1930s, there were around 6.8 million farms in the United States. In 2023, the number of farms declined to around 1.9 million. (AI Institute For Next Generation Food Systems)
The most recent data shows 41% of farmers reported labor shortages in 2018. That’s a 27% increase from those reporting shortages in 2014. The trend is expected to continue. The Bureau of Labor Statistics projects a 2% decline in workers through 2033 despite the number of job openings remaining the same.
“We do more with less. It’s not that it has no set way and has totally changed the traditional work, it is empowering, and it is increasing the productivity of existing workers,” said Ilias Tagkopoulos, a computer science professor at UC Davis and the director of AIFS.
AIFS is funded through a grant from the USDA Institute of Food and Agriculture. It is part of USDA’s effort to conduct more research on utilizing Artificial Intelligence in agriculture.
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“One of the big things that I specifically focus on, and we work at the Institute for Food Systems is trying to say, how can I make an impact in agriculture and food systems across the board? Whether that has to do with production of different types of vegetables, fruits, nuts, other types of meats or other types of foods,” Earles said. “There’s a lot of potential, we think, all the way from going from the research and lab side through startups, through corporate innovation. And we’re here to kind of find a way to facilitate and integrate that along the way.”
A USDA study shows just 27% of farmers are using emerging technologies like Artificial Intelligence. Investment is expected to grow across the industry from more than $2 billion this year to more than $5 in 2028.
A USDA study shows just 27% of farmers are using emerging technologies like artificial intelligence. (AI Institute For Next Generation Food Systems)
“What our vision is, is how can we have a healthier society and a more sustainable planet? Our mission is to leverage AI to build that, to help towards that goal,” Tagkopoulos said. “AI is doing two things. One is making businesses more productive. And the second is to accelerate innovation. It accelerates innovation by actually focusing on what matters versus what’s out there.”
Researchers are looking into how AI hardware like sensors or robotics can better gather data in the field.
“One of the powers of AI is that it can process a massive amount of data in a very short amount of time and achieve really high performance in pattern recognition,” Earles said.
The technology can help farmers decide where to apply fertilizer and when the best opportunities for harvest might be.
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“There’s great examples out there of being able to process millions of images within the course of every hour to identify where there might be damage due to weeds, presence of weeds or disease or pest, and be able to use various types of either implements to precisely remove those weeds or pests so that the farmer see higher yields. And the consumer sees better fruit, veggies and other products that are coming out of those fields,” Earles said.
One USDA project at the University of Arkansas is looking at using virtual reality to process poultry. Researchers will study whether robots can be used in the field while workers control the devices virtually. While fewer workers are expected to be needed, the cost of the equipment is high.
Researchers are looking into how AI hardware like sensors or robotics can better gather data in the field of farming. (AI Institute For Next Generation Food Systems)
“The question there is how can you make this technology even more cost-effective and the even more practical, which is always a challenge,” Tagkopoulos said.
Controlled environments or indoor farming also see high upfront costs. But some studies have shown that higher crop yields are possible because of fewer weather-related challenges and the ability to grow year-round.
“We see in the future more data being generated, more tools becoming available, easier, much less expensive in terms of AI tools to be able to give recommendations on when to irrigate, when to farm, where to sell. A lot of more collaboration among farmers because now they understand more that they need to share their data. And it’s not about competition. It’s about everybody winning out of it,” Tagkopoulos said.
Controlled environments have received a lot of funding in the past few years. The USDA recently broke ground on a project at Cornell University to research grapes. The National Grape Improvement Center will help scientists study climate adaptable grape varieties and management strategies for growers.
“The opportunity to grow fruits and veggies and other types of crops where they may not otherwise be able to grow has huge potential for delivering all sorts of foods, fresh foods and nutritious foods to urban and or other areas,” Earles said. “AI has the real potential to help us understand how to regulate those types of indoor climates so that it can optimize the output.”
OpenAI announced yet another reorganization Friday, consolidating certain areas and making company president Greg Brockman the official lead of all things product.
In a memo viewed by The Verge, Brockman wrote that since OpenAI’s product strategy for this year is to go all-in on AI agents, the company is combining its products to “invest in a single agentic platform and to merge ChatGPT and Codex into one unified agentic experience for all.”
To do this, the company is making a suite of org chart changes, although it’s still operating under some of the same ones from last month. That’s when AGI boss Fidji Simo went on medical leave and OpenAI announced that Brockman would be in charge of product strategy and CSO Jason Kwon, CFO Sarah Friar, and CRO Denise Dresser would take control of business operations.
It’s all part of OpenAI’s recent strategic shift to focus on key revenue drivers like coding and enterprise and stop pouring resources into “side quests” ahead of its potential IPO later this year and amid investor pressure to turn a profit.
In Simo’s continued absence, Brockman’s role leading product strategy is now official, as well as the company’s “scaling” arm. Under Brockman will be four different pillars. The first is core product and platform, led by Thibault Sottiaux, who has been OpenAI’s engineering lead for Codex, and the second is critical enterprise industries, led by ChatGPT head Nick Turley. Third is the consumer pillar, such as health, commerce, and personal finance, which will be led by Ashley Alexander, who has been its healthcare products VP. The fourth pillar — core infrastructure, ads, data science, and growth — will be led by Vijaye Raji, who has been OpenAI’s CTO of applications.
Brockman wrote in the memo that OpenAI’s goal is now to “bring agents to ChatGPT scale, in order to give individuals and organizations significantly more value and utility from our products.”
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You’re going about your day when your phone buzzes. A text hits your phone. It looks official. It sounds urgent. And suddenly, you are being told you owe money for a traffic violation. That is exactly what Todd from Texas experienced. He emailed us and said:
“I received this text message today. It was so baffling because I haven’t lived in California for nearly a decade. I didn’t click on anything or respond. How can I tell if this is for real or if this is a scam?”
If you’ve gotten a message like this, you are not alone. This type of scam is spreading fast, and it is designed to pressure you into acting before you think. Let’s break down what is really going on.
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FAKE AGENT PHONE SCAMS ARE SPREADING FAST ACROSS THE US
This message may look official, but several red flags show it is likely a scam designed to pressure you into paying quickly. (Kurt “CyberGuy” Knutsson)
What the traffic ticket scam text looks like
At first, the message seems convincing. It claims to be a “final reminder” from the California DMV, and it warns of penalties like license suspension and added fees. It even includes a link that appears somewhat official. However, once you slow down and take a closer look, the red flags quickly start to pile up.
The biggest red flags in this message
Here are the key warning signs to watch for in messages like this.
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1) The phone number makes no sense
The message comes from a number with a +63 country code. That is the Philippines, not California. Government agencies in the U.S. do not send official legal notices from international numbers. That alone is a major warning sign.
2) No name, just “Dear Driver”
Legitimate notices from a DMV or court almost always include your full name or at least some identifying information. “Dear Driver” is vague on purpose. It allows scammers to send the same message to thousands of people.
3) The link isn’t a real DMV website
The message includes this link:
ca.mnvtl.life/dmv
That isn’t a government domain. Official DMV websites in California use “.ca.gov” or similar trusted domains. Scammers often create lookalike links to trick you into clicking.
4) Urgency and threats
The message pushes you to act quickly with a deadline. It lists consequences like license suspension and extra charges. Scammers rely on fear. When you feel rushed, you are more likely to click without thinking.
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5) Asking you to reply to proceed
The text says to reply with “Y” to get instructions. That is another trap. Responding confirms your number is active, which can lead to more scam messages.
6) Generic language and odd phrasing
Parts of the message feel slightly off. The tone is formal but not quite right. That subtle awkwardness is common in scam messages sent to large groups of people.
7) Overloaded threats designed to scare you
The message piles on consequences like license suspension, added fees, court action and even credit damage. In this case, it even mentions a license suspension and a $160 late payment charge. That combination is meant to overwhelm you and push you to act fast. Real agencies usually provide clear, specific notices, not a long list of escalating threats in a single text.
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Scam texts like this often arrive out of nowhere and try to create urgency before you have time to question them. (Kurt “CyberGuy” Knutsson)
What this means for you
Even if you have never driven in California, you could still receive this message. Scammers cast a wide net and hope someone takes the bait. If you click the link, you could be taken to a fake payment page. That page may ask for your credit card details, personal information or login credentials. In some cases, it can also install malware on your device or redirect you to credential-stealing pages. This isn’t about a ticket. It is about getting your data. State DMVs typically do not send final legal notices or payment demands by text message.
Why these scams keep working
These messages work because they tap into something most people fear. Legal trouble, fines and losing driving privileges. They also look just real enough to pass a quick glance. That is all scammers need. As more services move online, these scams will continue to evolve.
Unlike typical DMV scams, this message impersonates a court and escalates the threats to make the situation feel more serious (Kurt “CyberGuy” Knutsson)
Ways to stay safe from traffic ticket text scams
Start with a simple rule. Never trust a payment request that shows up out of nowhere. Here are practical steps you can take:
1) Do not click the link
If you are unsure, do not tap anything in the message. That includes links and reply options.
2) Use strong antivirus software
If you accidentally click a link, strong antivirus software can help detect malware and protect your data. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com
3) Verify directly with the DMV
Go to your state’s official DMV website by typing it yourself into your browser. Do not use the link in the text.
4) Check the sender carefully
Look at the phone number. International numbers or random strings are a clear warning sign.
5) Ignore generic greetings
Real notices will usually include your name or case details. Vague language is a red flag.
6) Consider a data removal service
Scammers often get your number from data broker sites. Removing your personal info from those databases with a data removal service can reduce these messages. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com
7) Block and report the number
On your phone, block the sender and report it as spam. This helps reduce future attempts.
8) Turn on spam filtering
Enable spam filtering on your phone or through your carrier to catch more of these messages before they reach you.
Kurt’s key takeaways
Todd did the right thing. He paused, questioned the message and did not click. That one decision likely saved him from handing over personal information. When it comes to messages like this, skepticism is your best defense. If something feels off, trust that instinct.
Should phone carriers and tech companies be doing more to block scams like this before you ever see them? Let us know by writing to us at Cyberguy.com
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