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With a now-rescinded White House directive that threw millions of federal dollars for education and research into uncertainty, President Trump and his allies tried to prove they were not bluffing with their campaign threats to target universities.
But before President Trump even returned to office, many of the nation’s well-known universities were already preparing to fight back.
While few college presidents are especially eager to spar with Mr. Trump and Vice President JD Vance in public, schools have been marshaling behind-the-scenes counteroffensives against promises of an onslaught of taxes, funding cuts and regulations.
Some universities have hired powerhouse Republican lobbying firms. Others are strengthening, or rebuilding, their presences in Washington.
Many are quietly tweaking their messaging and policies, hoping to deter policymakers who know it can be good politics to attack higher education — even when they themselves are products of the schools they castigate on cable television. Rutgers University, for example, announced last week that it would cancel a conference on diversity, equity and inclusion, a focus of the new administration.
A spokeswoman for the university said the decision, which prompted criticism, was made after many speakers from a federally funded program withdrew from the conference, citing an executive order that targets the topic.
“There’s a concern among a lot of campuses,” said Kenneth K. Wong, a professor of education policy at Brown.
Some efforts to rehabilitate higher education’s reputation were already in the works, a response to attacks leaders in Congress made after campus protests over the war in Gaza. But now university officials are confronting an administration whose leaders have made clear their contempt for some wings of higher education. Mr. Trump has said schools are dominated by “Marxists, maniacs and lunatics,” and Mr. Vance has called them “insane.”
The ominous saber rattling from Mr. Trump and his allies includes threats to endowments, federal research funding, student financial aid, diversity initiatives and the potential deportation of roughly 400,000 undocumented students enrolled in U.S. schools.
Several major universities have responded by hiring lobbyists whom Republican leaders might view favorably. Harvard University has turned to a Capitol Hill heavyweight, Ballard Partners, the former firm of both Mr. Trump’s attorney general-designate, Pam Bondi, and his chief of staff, Susie Wiles. Columbia University signed up with BGR Government Affairs, which counts Haley Barbour, a former Mississippi governor and Republican National Committee chairman, among its co-founders.
Duke University, which has an in-house government relations effort, brought in DLA Piper as an adviser. One of the firm’s executives is Richard Burr, a Republican who represented North Carolina (where Duke is located) in the Senate for 18 years.
The University of Notre Dame recently registered its own lobbyists for the first time since Mr. Trump’s previous term. And Yale University is beginning its own theater of operations in Washington.
“The university decided to open an office in Washington, D.C. after conducting benchmarking among peer institutions,” Karen Peart, a Yale spokeswoman, wrote in an email, citing upcoming higher education “issues” on Capitol Hill.
The latest activity in Washington came after some other schools ramped up lobbying efforts.
As recently as 2022, Washington University in St. Louis paid $50,000 for its lobbying in the capital. The next year, it raised that spending to $250,000. That exploded to $720,000 in 2024, federal records show. A university spokeswoman did not comment.
Across the country, university officials and their allies said that they were somewhat more prepared for what to expect under Mr. Trump than they were when he first ascended to power in 2017. Eight years later, they said, they had a better sense of Mr. Trump’s approach to the presidency and have also looked for insights into his administration’s ambitions in the “Project 2025” plan, which is closely linked to many of his appointees.
The administration wasted no time in launching those plans with a flurry of executive orders in its first week. One seeks to ban diversity, equity and inclusion initiatives, including those run by contractors that receive federal student aid funding — a category that includes virtually every campus.
Mr. Trump also ordered federal agencies to compile lists of “nine potential civil compliance investigations” of organizations, including higher-education institutions with endowments over $1 billion.
In a public conference call on Monday sponsored by DLA Piper, Mr. Burr said that while the rest of the Trump administration’s higher education policy was not yet entirely clear, “we believe that endowments are a target of revenue, potentially, in a tax bill.”
Few topics are as alarming to the leaders of the country’s wealthiest universities.
Endowments were largely exempt from taxation for years. But in 2017, during Mr. Trump’s first term, Republicans led a charge to impose a 1.4 percent excise tax on the investment income of large private university endowments. Now there are discussions of raising it to 14 percent, or even 21 percent.
As a senator, Mr. Vance was a leading proponent of increasing the endowment tax, proposing an increase to 35 percent for endowments of $10 billion or more. Despite his Yale law degree, funded partly by the university, Mr. Vance has previously called for an “attack” on universities.
“Why is it that we allow these massive hedge funds pretending to be universities to enjoy lower tax rates than most of our citizens, people who are struggling to put food on the table?” he said when he was a senator, adding: “It’s insane. It’s unfair.”
At least 56 schools were forced to pay the 1.4 percent tax in 2023, totaling more than $380 million, according to an analysis by the National Association of College and University Business Officers. Records show that representatives of major universities were busy presenting their anti-endowment positions on Capitol Hill last year. In the fourth quarter, about 10 top schools, including Stanford and Cornell, lobbied on the tax.
They have often built their case around what they contend would be lost if universities had to pay more of the government’s bills: money that they use for research and tuition support, particularly for low-income students.
At Wesleyan University, for example, that amounted to $85 million last year that served 1,500 students, according to Michael S. Roth, Wesleyan’s president.
“So it’s real money,” Dr. Roth said, adding that a tax increase would make it harder for the university to support students. He added, “It means we will be serving fewer worthy applicants.” Dr. Roth said that Wesleyan would not be hiring outside lobbyists but, instead, would use that money to assist students.
Mr. Burr also said universities would be affected if the Trump administration targeted funds for research. He noted that the National Institutes of Health and the Centers for Disease Control and Prevention had both recently issued directives to suspend public communications, research-grant reviews, travel and training for scientists.
On Monday evening, the administration also issued a sweeping pause on trillions in federal grant funding, which a federal judge blocked about 24 hours later — but only after a day of chaos and tumult for campus leaders.
Ted Mitchell, the president of the American Council on Education, which represents more than 1,600 campuses nationwide, called it the “most irresponsible public policy” he had ever witnessed. The organization called for the order’s reversal; the White House backed away from the order on Wednesday.
The pause had been designed to give the administration time to determine whether grants align with Mr. Trump’s priorities. In the 2023 fiscal year, universities received close to $60 billion in federal funding for research.
Barbara Snyder, the president of the Association of American Universities, which includes dozens of the most prominent schools in the country, noted that the explosion of anger in Washington toward universities was not necessarily new.
“It’s more challenging than it was 20 years ago,” she said, but added: “I don’t think this has all been an overnight change.”
Even as universities muster defenses, no consensus has emerged among them about how best to approach the second iteration of Mr. Trump’s Washington.
“Our institutions,” Ms. Snyder said, “have their own ways of doing these things.”
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Opinion
The Editorial Board
a New
Definition of
Service
Bailey Baumbick knew she wanted to serve her country when she graduated from Notre Dame in 2021. Ms. Baumbick, a 26-year-old from Novi, Mich., didn’t enlist in the military, however. She enrolled in business school at the University of California, Berkeley.
Ms. Baumbick is part of a growing community in the Bay Area that aims to bring high-tech dynamism to the lumbering world of the military. After social media companies and countless lifestyle start-ups lost their luster in recent years, entrepreneurs are being drawn to defense tech by a mix of motivations: an influx of venture capital, a coolness factor and the start-up ethos, which Ms. Baumbick describes as “the relentless pursuit of building things.”
There’s also something deeper: old-fashioned patriotism, matched with a career that serves a greater purpose.
In college Ms. Baumbick watched her father, a Ford Motor Company executive, lead the company’s sprint to produce Covid-19 ventilators and personal protective equipment for front-line health care workers. “I’ve never been more inspired by how private sector industry can have so much impact for public sector good,” she said.
Ford’s interventions during the Covid-19 pandemic hark back to a time when public-private partnerships were commonplace. During World War II, leaders of America’s biggest companies, including Ford, halted business as usual to manufacture weapons for the war effort.
For much of the 20th century, the private and public sectors were tightly woven together. In 1980, nearly one in five Americans were veterans. By 2022, that figure had shrunk to one in 16. Through the 1980s, about 70 percent of the companies doing business with the Pentagon were also leaders in the broader U.S. economy. That’s down to less than 10 percent today. The shift away from widespread American participation in national security has left the Department of Defense isolated from two of the country’s great assets: its entrepreneurial spirit and technological expertise.
Recent changes in Silicon Valley are bringing down those walls. Venture capital is pouring money into defense tech; annual investment is up from $7 billion in 2015 to some $80 billion in 2025. The Pentagon needs to seize this opportunity, and find ways to accelerate its work with start-ups and skilled workers from the private sector. It should expand the definition of what it means to serve and provide more flexible options to those willing to step in.
The military will always need physically fit service members. But we are headed toward a future where software will play a bigger role in armed conflict than hardware, from unmanned drones and A.I.-driven targeting to highly engineered cyber weapons and space-based systems. These missions will be carried out by service members in temperature-controlled rooms rather than well armed troops braving the physical challenges of the front line.
For all the latent opportunity in Silicon Valley and beyond, the Trump administration has been uneven in embracing the moment. Stephen Feinberg, the deputy secretary of defense, is a Wall Street billionaire who is expanding the Pentagon’s ties with businesses. Pete Hegseth, the secretary of defense, his “warrior ethos” and exclusionary recruitment have set back the effort to build a military for the future of war.
America has the chance to reshape our armed forces for the conflicts ahead, and we have the rare good fortune of being able to do that in peacetime.
Elias Rosenfeld had been at Stanford for only a month and a half, but he already looked right at home at a recent job fair for students interested in pursuing defense tech, standing in a relaxed posture, wearing beaded bracelets and a sweater adorned with a single sunflower. Rather than use his time in Stanford’s prestigious business school to build a fintech app or wellness brand, Mr. Rosenfeld has set his sights on helping to rebuild the industrial base on which America’s military relies.
It’s a crucial mission for a country that is getting outbuilt by China, and Mr. Rosenfeld brings a unique commitment to it. Born in Venezuela, he came to the United States at age 6 and draws his patriotism from that country’s experience with tyranny and his Jewish heritage. “Without a strong, resilient America, I might not be here today,” Mr. Rosenfeld says. Working on industrial renewal, he says, is a way to “start delivering as a country so folks feel more inclined and passionate to be more patriotic.”
Not on Mr. Rosenfeld’s agenda: enlisting in the military. In an earlier era, he might have been tempted by a wider suite of options for service. In 1955 the U.S. government nearly doubled the maximum size of the military’s ready reserve forces, from 1.5 million to 2.9 million, in part by giving young men the chance to spend six months in active duty training. Today the U.S. ready reserve numbers just over a million.
Other countries provide a model for strengthening the reserves. In Sweden, the military selects the top 5 percent or so of 18-year-olds eligible to serve in the active military for up to 15 months, followed by membership in the reserve for 10 years. The model is so effective that recruits compete for spots, and according to The Wall Street Journal, “former conscripts are headhunted by the civil service and prized by tech companies.”
America’s leaders have argued for a generation that the military’s volunteer model is superior to conscription in delivering a well-prepared force. The challenge is maintaining recruiting and getting the right service members for every mission. There are some examples of the Pentagon successfully luring new, tech-savvy recruits. Since last year, top college students have been training to meet the government’s growing need for skilled cybersecurity professionals. The Cyber Service Academy, a scholarship-for-service program, covers the full cost of tuition and educational expenses in exchange for a period of civilian employment within the Defense Department upon graduation. Scholars work in full-time, cyber-related positions.
The best incentive for enlisting may have nothing to do with service, but the career opportunities that are promised after.
It was a foregone conclusion that Lee Kantowski would become an Army officer. One of his favorite high school teachers had served, and his hometown, Lawton, Okla., was a military town, a place where enlisting was commonplace. Mr. Kantowski attended West Point and, in the eight years after graduating, went on tours across the world. Now he’s getting an M.B.A. at U.C. Berkeley, co-founded a defense tech club with Ms. Baumbick there and works part-time at a start-up building guidance devices that turn dumb bombs into smart ones.
The military needs recruits like Mr. Kantowski who want to support defense in and out of uniform. Already, nearly one million people who work for the Department of Defense are civilians, supplemented by a similar number of contractors who straddle public and private sectors. Both paths could be expanded.
A rotating-door approach carries some risk to military cohesion and readiness. The armed services are not just another job: Soldiers are asked to put themselves in danger’s way, even outside combat zones. America still needs men and women who are willing to sign up for traditional tours of duty.
The Reserve Officers’ Training Corps serves as the largest source of commissioned officers for the U.S. military. For more than five decades, R.O.T.C. has paid for students to pursue degree programs — accompanied by military drills and exercises — and then complete three to 10 years of required service after graduation. In 1960 alone, Stanford and M.I.T. each graduated about 100 R.O.T.C. members. Today, that figure is less than 20 combined. The Army has recently closed or reorganized programs at 84 campuses and may cut funding over the next decade.
This is exactly the wrong call. R.O.T.C. programs should be strengthened and expanded, not closed or merged.
It remains true that the volunteer force has become a jobs program for many Americans looking for a ladder to prosperity. It’s an aspect of service often more compelling to enlistees than the desire to fight for their country. In the era of artificial intelligence and expected job displacement, enlistment could easily grow.
Most military benefits have never been more appealing, with signing and retention bonuses, tax-free housing and food allowances, subsidized mortgages, low-cost health care, universal pre-K, tuition assistance and pensions. The Department of Defense and Congress need to find ways to bolster these benefits and their delivery, where service members often find gaps.
Standardizing post-service counseling and mentorship could help. Expanding job training programs like Skillbridge, which pairs transitioning service members with private sector internships, could also improve job prospects. JPMorgan has hired some 20,000 veterans across the country since creating an Office of Military & Veterans Affairs in 2011; it has also helped create a coalition of 300 companies dedicated to hiring vets.
When veterans land in promising companies — or start their own — it’s not just good for them. It’s also good for America. Rylan Hamilton and Austin Gray, two Navy veterans, started Blue Water Autonomy last year with the goal of building long-range drone ships that could help the military expand its maritime presence without the costs, risks and labor demands of deploying American sailors.
Mr. Gray, a former naval intelligence officer who worked in a drone factory in Ukraine, said Blue Water’s vessels will one day do everything from ferrying cargo to carrying out intelligence, surveillance and reconnaissance missions. This summer, the company raised $50 million to construct a fully autonomous ship stretching 150 feet long.
Before dawn on a Wednesday morning in October, military packs filled with supplies and American flags sat piled on a dewy field near the edge of Stanford University’s campus. Some of the over 900 attendees at a conference on defense tech gathered around an active-duty soldier studying at the school. The glare of his head lamp broke through the darkness as he rallied the group of students, founders, veterans and investors for a “sweat equity” workout.
“Somewhere, a platoon worked out at 0630 to start their day,” he said. “This conference is all about supporting folks like them, so we are going to start our day the same way.” The group set off for Memorial Church at the center of campus, sharing the load of heavy packs, flags and equipment along the way.
That attitude is a big change for the Bay Area, not just from the days of 1960s hippie sit-ins but also from the early days of the tech revolution, when Silicon Valley was seen as a bastion of government-wary coders and peaceniks. Now it’s open for business with the Defense Department. “The excitement is there, the concern is there, the passion is there and the knowledge is there,” says Ms. Baumbick.
There are some risks to tying America’s military more closely to the tech-heavy private sector. Companies don’t always act in the country’s national interest. Elon Musk infamously limited the Ukrainian military’s access to its Starlink satellites, preventing them being used to help in a battle with Russian forces in 2022. Private companies are also easier for adversaries to penetrate and influence than the government.
Yet in order to prevent wars, or win them, we must learn to manage the risks of overlap between civilian and military spheres. The private sector’s newly rekindled interest in the world of defense is a generational chance to build the military that Americans need.
Portraits by Aleksey Kondratyev for The New York Times; Carlos Osorio/Associated Press; Mike Segar/Reuters; Maddy Pryor/Princeton University; Kevin Wicherski/Blue Water Autonomy; Aleksey Kondratyev for The New York Times (2).
The editorial board is a group of opinion journalists whose views are informed by expertise, research, debate and certain longstanding values. It is separate from the newsroom.
Published Dec. 12, 2025
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