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The Northern California town obsessed with Bigfoot

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The Northern California town obsessed with Bigfoot


The Willow Creek China Flat Museum houses the world’s most famous Bigfoot collection.

Julie Tremaine

Here’s a fact you probably don’t know: People who look for Bigfoot — or, as the cryptid is also known, Sasquatch — call themselves ‘Squatchers. 

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So when I learned about Willow Creek, the tiny town in Humboldt County that’s famous for its most elusive resident, I had to go. 

Casts of Bigfoot prints at the Willow Creek China Flat Museum. 

Casts of Bigfoot prints at the Willow Creek China Flat Museum. 

Julie Tremaine

Even if you’ve never heard of Willow Creek, California, you’ve probably seen it — or close to it, at least. The world’s most famous footage of “Bigfoot,” called the Patterson-Gimlin film, was captured in 1967 by Bluff Creek in the nearby Six Rivers National Forest. In the decades since, the three-minute movie has been analyzed, scrutinized, verified, debunked, torn apart and put back together by believers and skeptics alike. (Maybe it’s real, maybe it was faked — when you’re talking about mythic cryptids, who knows?)

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As soon as I got to the town of fewer than 2,000, which primarily consists of one short main thoroughfare, it was easy to see why the promise of Bigfoot made such a big difference. It’s hard to imagine that the tiny spot — one grocery store, one bar, one motel — would attract many visitors were it not for the specter of Sasquatch hanging over the place. “It’s definitely helped the area,” Terri Castner, then-president of the local Chamber of Commerce, told the LA Times in 1989. “The legend has been fantastic for our town.”

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You’re unlikely to see the cryptid in the flesh, but you’ll inevitably see it in other ways — especially at the Willow Creek China Flat Museum, which was my first stop. Pulling into the parking lot, my friends and I were greeted with a 25-foot-tall redwood sculpture of Bigfoot, sitting in front of the small yellow building that houses a world-renowned collection of Bigfoot research and artifacts. (If you don’t want to travel quite as far as Willow Creek, there’s a Bigfoot Discovery Museum in Felton, near Santa Cruz.)

An image from the Patterson-Gimlin film is the centerpiece of the Bigfoot collection.

An image from the Patterson-Gimlin film is the centerpiece of the Bigfoot collection.

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Julie Tremaine

Inside, the museum has three rooms. The first is a gift shop with Bigfoot kitsch and several mostly full notebooks for people to record personal messages — or even Bigfoot encounters. “Yes, it’s here, alive and well,” one entry from 2013 read. “I saw him.” 

“Thank you so much for sharing such wonders,” another said.  

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The second room has items from the history of Willow Creek, which was established as China Flat in 1878 and changed its name in 1915. 

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The third was what I had come for: the Bigfoot collection. Inside, dioramas and other exhibits detailed the history and legend of Bigfoot. Though there were accounts of “wild men of the woods” in newspapers starting in the mid-1800s, the term “Bigfoot” didn’t appear until 1958, when Humboldt Times reporter Andrew Genzoli coined it in an article about “huge footprints found on wilderness road.” The stories weren’t new to locals, who had been reporting seeing impossibly large, impossibly hairy men in the woods for decades. But it kicked off a wider interest in the cryptid and inspired “Bigfoot hunters” to try to capture more evidence than just footprints. 

Bigfoot through the ages in pop culture. 

Bigfoot through the ages in pop culture. 

Julie Tremaine

Nine years later, Roger Patterson and Bob Gimlin succeeded — or say they did, maybe it was a hoax? — in capturing three minutes of grainy, unsteady footage of what appears to be a long-limbed, loping creature, standing about 6 feet, 6 inches, walking by Bluff Creek. While the exhibit does include Patterson and Gimlin, it incorporates a much broader field of study … and also tons of ways that Sasquatch has manifested in pop culture, from movies to board games to musical scores to countless books. 

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I won’t sugarcoat it for you: The collection entails a lot of reading and features a lot of casts of feet so big they make Andre the Giant look dainty. But going through all of it, it finally hit me — if there were stronger evidence, if there were bones or pelts or more modern photos, Bigfoot wouldn’t be such a hotly contested topic. 

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Outside of the museum, the half-mile of Trinity Highway that’s the rest of downtown Willow Creek is also full of Bigfoots — or, at least, Bigfoot-inspired art. A Sasquatch statue (Squatchue?) stands outside Gonzalez Mexican Restaurant, and another is in front of the Chevron. On the side of the Ace Hardware, an enormous mural showcases the history and industries of the area. Every time there’s a group of miners or farmers, there’s a Bigfoot right there, pitching in on the effort. 

A mural in Willow Creek showing Bigfoot as part of the town's history.

A mural in Willow Creek showing Bigfoot as part of the town’s history.

Julie Tremaine

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“Willow Creek is the gateway to Bigfoot Country,” Bryce Johnson, star of Discovery’s “Expedition Bigfoot” and co-host of the paranormal “Bigfoot Collectors Club” podcast, told SFGATE. “To get to Bluff Creek, you have to come through Willow Creek, and that’s a lot of how those guys like Roger Patterson and Bob Gimlin came through. It’s where they stayed and ate, and then they’d pack horses and go into the woods and camp.”

The town became so famous because, once they captured that footage, Patterson and Gimlin took it straight to the museum. “It’s ground zero for where this film begins,” Johnson added. “That stands as still to this day, even today when everyone has a cellphone, the best footage around.” The podcast, which Johnson hosts with Michael McMillian and Riley Bray, just did a three-part deep dive into the history of Bigfoot research that analyzed the footage in depth.

One of several Bigfoot statues in Willow Creek. 

One of several Bigfoot statues in Willow Creek. 

Julie Tremaine

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The best part of the hunt, Johnson said, is “coming across this presence in the woods that can feel very alive and real, and it can also feel very supernatural. … It’s fun being out in the woods and looking for this creature and talking to people who have seen it. Whether it’s real or not, it’s still a phenomenon that happens on a global scale.”

When Jeff Goldblum came knocking, asking paranormal researchers Greg and Dana Newkirk to take him Bigfoot hunting for his show “The World According to Jeff Goldblum,” they brought the actor-turned-adventurer to Humboldt County. To introduce Goldblum to the world of cryptid research, the Newkirks took him out into the woods and used research tools like Bigfoot pheromones (which are real and smelly beyond description) and baseball bats to re-create the sounds of knocking on trees often described in Bigfoot encounters. 

Dana Newkirk, Greg Newkirk and Jeff Goldblum searching for Bigfoot in Humboldt County. 

Dana Newkirk, Greg Newkirk and Jeff Goldblum searching for Bigfoot in Humboldt County. 

Courtesy of Disney

“I think what we found was why Bigfoot is important,” Greg told SFGATE in 2021. “Things like Bigfoot teach us to maintain a curiosity about a world that is becoming increasingly more mundane. When we can get creative about it, when we can imagine monsters and we can chase monsters, it gets us out into the world that we feel like we know back and forth already.”

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After exploring the town — and stopping to buy a T-shirt at Bigfoot Cannabis Company — we headed to lunch at Bigfoot Steakhouse. I shouldn’t have been surprised, but as soon as I opened the door, a 5-foot-tall Squatchue stood in the entry to greet us. Maybe I didn’t find Bigfoot, but I definitely feel like Bigfoot found me.

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Where Is Surf Localism at Its Worst? It Might Be at Home in California

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Where Is Surf Localism at Its Worst? It Might Be at Home in California


“Get off my wave, bro.”  Photo: Brad Jacobson


The Inertia

When I tell other surfers that I lived in Brazil for six months, I’m often asked how I dealt with the localism. There seems to be some underlying assumption that all Brazilian surfers will kick your ass with Jiu Jitsu if you paddle out at their local breaks. And even when I arrived in Brazil, I admittedly subscribed to this preconceived notion. But after surfing all around the states of Rio de Janeiro and Sao Paulo over the course of six months (including testing my luck at a certain secret spot in Rio), I can report back that I experienced virtually zero problems in Brazilian lineups. To the contrary, the Brazilian lineup vibes were typically pretty relaxed compared to what I am used to back home in California.

Then last week I was tasked with covering the latest update in the Lunada Bay localism lawsuit saga. Localism was fresh on my mind and it led me to ponder a paradox: Why do surfers from California, most of whom, to varying degrees, have grown accustomed to putting up with verbal abuse and the odd fist fight, tend to think that localism must be worse elsewhere? In my 18 years of surfing on every continent except Antarctica, my experience tells me the opposite. Localism, at least over a wide region and population of this size, is at its worst in my home state of California.

My worldview has been, of course, shaped by my experiences. Others might beg to differ. And there definitely are small pockets of places around the world where, on paper, worse localism issues. But I think that humans in general, including us surfers, are susceptible to bias that strengthens our perceived safety of the places that we live in and know intimately, while elevating the perceived risk of the places that are foreign to us, like in my example of surfing in Brazil.

I grew up and learned to surf in Santa Cruz. When I started in 2006, the infamous localism of the 1990s Santa Cruz scene was already fading, but even so, getting threatened by men twice my age came with the territory. I got used to it. 

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I’d watch older guys chase out SUP surfers and longboarders from their shortboard-only breaks. Or a loud guy with a dad-bod would dictate who could and couldn’t surf near him at the top of the peak. And even my first time ever surfing, on a one-foot day, some idiots threw rocks at me and my friends from the cliffs. I guess my lime-green soft-top had a “hit me” sign on it.

Then I relocated from Santa Cruz to San Diego where I lived for 10 years. It was largely the same story down there: Angry locals at jetty waves who think they own the spot, intentional drop-ins at a reef accessed only by boat, a friend who got smacked in the head for wearing a GoPro, and a spot where a no-leash policy is enforced by a small group. 

The Lunada Bay story was the most well-publicized, and arguably the most severe, but it is definitely not unique along California’s expansive coast.

And it’s not that I haven’t experienced any of this behavior abroad. I have. I was kicked out of a lineup on the African isle of Mauritius – a spot notorious for its localism – simply for being a foreigner. Just a few months ago I was aggressively called a “f*%cking asshole” in Costa Rica for a minor disagreement on paddling etiquette. And one bad apple on Reunion Island decided that he would take all my waves because he “hadn’t seen me there before.” 

You might find some degree of localism anywhere you go, but my experiences of surfing abroad have led me to feel that wide-reaching localism, on average, is more pervasive at home in California. The locals in Panama and Sri Lanka gave me nothing but smiles. In Japan the local surfers rolled out the red carpet to us visitors. When I spent three months in mainland Mexico this year, the locals were happy to share their lineups. And even in crowded, chaotic, foreigner-filled lineups in Indonesia, things remained relatively cordial. 

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I have not been everywhere in the world and I do understand the role measured localism plays in keeping a lineup safe. I’ve never been to Australia, the North Shore of Oahu, or the pay-to-play Mexican point breaks, for example. So, who knows, maybe my opinion could change. But from the localism data I’ve gathered, California takes the cake. Perhaps this is due to large swaths of California likely having the most surfers per square mile in the world over an area of that size. There are plenty of California surf spots, similar to Lunada Bay, some that I’ve surfed and some that I won’t bother, where you are all but guaranteed to run into trouble.

While my analysis of localism may seem dispiriting, it really isn’t. I’ve found most surfers, whether at home or around the world, are friendly folks and the common denominator of holding a surfboard creates a bridge that can easily connect you with others. But as I was writing about Lunada Bay last week, I couldn’t help but contemplate my global experiences with localism and how my fellow California surfers tend to downplay its impacts at home while they amplify the issue elsewhere.





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Stimulus payment in California – $500 per month

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Stimulus payment in California – $500 per month


There is a new stimulus payment available in the Golden State, but to be eligible, you must first meet some specific requirements. If you currently reside in California, most specifically the City of Pomona, you could earn up to $9,000 in total benefits. A pilot program known as the Universal Household Grant offered residents of the City of Pomona who were impacted by the COVID-19 outbreak up to $500 each month for eighteen months. Learn more about this stimulus payment initiative, along with all the requirements for 2024. 

How can you apply for the stimulus payment in the City of Pomona?

According to the Pomona stimulus payment initiative, interested applicants should apply before Monday, July 8th, at 11:00 pm. It is important to underscore that households may apply even if they receive state benefits such as Medicaid, MediCal, Pell Grants, or the Children’s Health Insurance Program (CHIP) program. Additionally, to be eligible to receive the $500 monthly payment for more than one year, applicants should meet the following requirements: 

  • Must be 18 years of age or older.
  • Live in the city of Pomona.
  • You must be the parent or legal guardian of a child under the age of four at the time you apply.
  • Have been impacted by the Covid-19 epidemic.
  • Set an income limit at or below 65% of the Area Median Income (AMI).
  • Must agree to an informed consent form.

Besides providing households with monthly payments to cover their monthly expenses, the Pomona stimulus payment program aims to examine the impact of economic aid on the most needy families, who will be eligible for bonuses of up to $50 if they participate in surveys and training sessions.

Understand how the application process works, step by step

In total, 600 qualified applicants are selected at random for participation in the program and are assigned to one of two groups. In the paid group, two hundred and fifty (250) eligible applicants will be selected. They will receive incentive payments of $500 per month for 18 months. Likewise, another 350 eligible individuals will be selected to participate in the control group and will receive a subsidy of $20 per month for eighteen months for having participated.

Furthermore, candidates should know that regardless of whether they are part of the paid or controlled group, they will receive a $50 bonus for completing each survey administered by the University of California, Los Angeles (UCLA). Pomona’s HUGs program will provide free benefits counseling and resource navigation services to select applicants in both its fee-for-service and control groups. Los Angeles County will also provide additional options, such as career counseling, parenting classes, and financial coaching.

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When will eligible households receive their $500 stimulus payment?

From all eligible applications, the Pomona Stimulus Payment Program will randomly select 600 participants. Those selected will be divided into two groups: a payment group of approximately 250 applicants, each receiving a $500 monthly stipend; and a control group of 350 applicants, each receiving a $20 monthly stipend. In contrast, the control group will consist of 350 applicants. Lastly, eligible candidates will receive a stipend of $20 per month for one year and a half. 

There will be another lottery after the start of the payments in which 300 program participants—150 from each group—will be randomly selected to have the resource navigation services at no cost. As previously mentioned, don’t forget that the deadline to apply for these stimulus payments is July 8 at 11:00 p.m. PST, so if you’re interested, you’ll want to apply as soon as possible. On July 10th, selected candidates will be chosen by lottery. Those chosen will receive their first payment from the City of Pomona’s Income Security Program on August 26.



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California adopts rule limiting indoor workplace heat exposure

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California adopts rule limiting indoor workplace heat exposure


Dive Brief:

  • California’s Occupational Safety and Health Standards Board approved a standard on indoor, workplace heat exposure impacting indoor workplaces, the board announced last week.
  • The new standards apply to indoor work areas where the temperature or heat index reach 87 degrees Fahrenheit or 82 degrees in areas with a high degree of radiant heat or in workplaces where workers wear clothing or gear that significantly restricts bodily heat loss. It also applies to workplaces where the temperature reaches 82 degrees, though with a large number of exceptions.
  • Employers covered by the rule must provide access to clean drinking water and cool down areas to workers, with the latter defined as areas away from radiant heat sources, where workers can sit without touching each other, and where the air temperature is below 82 degrees, unless employers can demonstrate this is infeasible.

Dive Insight:

By the end of May, the National Oceanic and Atmospheric Administration recorded 12 consecutive months of record breaking global heat, and June has already seen major heatwaves in California and the eastern United States. Given the steady increase in both global average temperature and global atmospheric carbon dioxide, as measured by NASA, the hazards heat poses to workers are likely to increase.

Because most restaurant work occurs indoors, restaurant workers may be more insulated from the immediate dangers of extreme heat than workers in primarily outdoor occupations, like construction and agriculture, but higher temperatures can strain HVAC systems.

Some restaurant workers have staged workplace actions in protest of high kitchen temperatures. In San Jose, California, workers staged a one-day strike at a Taco Bell in June to protest conditions they said included extreme heat, according to a press release from the California Fast Food Workers Union. Later in June, QSR workers, including Popeyes employees, organized rallies in Durham, North Carolina; Charleston, South Carolina and Atlanta demanding consistent breaks with free water and adequate air conditioning, the Union of Southern Service Workers said in a statement. 

Recently, a viral LinkedIn post claimed Chick-fil-A had provided some of its workers with cooling gear. Such cooling technology, however, is the lowest rung in the hierarchy of controls, a system of classifying safety practices. According to the Occupational Safety and Health Administration, PPE is less likely to be effective than practices that eliminate hazards, replace hazardous conditions with safer conditions, isolate workers from hazards through the built environment, or change the way employees work to avoid encountering hazards. 

The California heat rule states that employers can use administrative controls where engineering controls are not feasible, and PPE where administrative controls are not feasible in an effort to reduce workers’ heat exposure.

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The rule requires employers with high-heat work spaces to maintain accurate records of temperature and the heat index, whichever is greater. California will also mandate employers provide cooling breaks to workers in hot conditions.

The Office of Administrative Law has 30 working days from June 20, when the rule was approved, to review the proposed regulation. OSHSB asked the OAL to let the regulation take effect immediately upon approval. 



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