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Strava acquires massively popular Runna app

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Strava acquires massively popular Runna app

Go to any run club in the world and there’s a good chance that everyone there has two things: a Garmin smartwatch to track their run and a Strava account to brag about it. Given the global running boom, it makes Strava’s lack of any modern, in-app training plans a curious and glaring omission. Or, at least, it was until today as Strava is acquiring Runna.

For those who don’t torture themselves with a 6AM daily run, this is big news — even if the companies are keeping mum on the deal’s financial details. Strava is the most well-known fitness social media app on the market. Meanwhile, Runna burst onto the scene in 2021 and has quickly climbed the app charts for folks in need of 5K, 10K, or marathon training plans. Since launch, it’s secured an additional $6.3 million in funding for its AI-powered run coaching, with users spanning 180 countries. In 2024, Runna also tripled the size of its team and is currently hiring roughly 50 roles to expand the product and tech. Peruse running subreddits or RunTok, and you’ll invariably see someone asking about or recommending the app.

The deal seems like a win-win for Strava and Runna. Strava gets to shore up one of its biggest weaknesses — the lack of running training plans. For Runna, it gets access to one of the largest online running communities and Strava’s coffers.

“For a while, Strava had created static, document-based plans for runners but the reality is those were used very, very infrequently,” Strava CEO Michael Martin says. According to the company’s research, the lack of guidance was a pain point for longtime users and newcomers to the app. “We came to realize that, as it related to runners, that guidance was training plans.”

There’ll be a short wait before Strava and Runna users see changes from the acquisition.

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“Effectively, nothing changes for the user out of the gate. Our plan with this acquisition is to invest further into growing the Runna app, invest in the Runna team, and then continue to operate them as independent but in an integrated fashion,” Martin says, adding that once the deal is fully wrapped, users can expect to start seeing changes in the coming weeks and months.

“The ambition is to do things where it makes sense,” adds Runna cofounder and CEO Dom Maskell, who notes a more seamless integration between the two apps would help create a smoother user experience. “It’s like, the user comes on and they want to see what run they’re doing today. That sits in Runna, and then they want to go find a route for that run — that sits in Strava. Then, if they want live coaching, that’s on Runna and then Strava frankly has better tech than us for recording on your phone. At the moment, the user kind of gets passed off quite a lot of times.”

“…I genuinely believe this is an amazing thing for all users. I’m happy to tell everyone about it and sit on Reddit for the whole day to answer everyone’s questions.”

One thing that hasn’t been decided yet is how subscriptions will work. Strava has a free tier but charges $79.99 a year for premium features, while Runna costs $119.99 annually. While Runna currently uses Strava’s third-party API, until the details are hammered out, users will still need to subscribe to both services to get the full range of features. When pressed further on the issue, Martin says he envisions the Runna acquisition to be more akin to when the company bought Recover Athletics, a prehab and injury prevention app, than when it acquired FATMAP, a 3D-mapping platform. With a Strava subscription, Recover Athletics is essentially a free perk but functions as a separate app. FATMAP’s app, however, was retired in late 2024 and its tech/features were incorporated into Strava.

Subscriptions will be a thorny issue for both Strava and Runna users. Over the past few years, the r/Strava subreddit has been rife with accusations of enshittification, with many directing their ire toward the app paywalling features. Generally, users tend to react badly to any changes in subscriptions or smaller brands getting gobbled up by bigger ones. Case in point, in 2023, Strava hiked up subscription prices in a messy rollout that left users angry and confused. You only need to look at the reaction to Garmin’s recent subscription launch to know the Strava-Runna news may not go over well with some users — a fact Martin and Maskell are well aware of.

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“We’ve got quite an active Reddit community, and I know there’s probably quite a large overlap between them and the strong voices in the comment section,” says Maskell. “We try to be very transparent and open with them, and I genuinely believe this is an amazing thing for all users. I’m happy to tell everyone about it and sit on Reddit for the whole day to answer everyone’s questions.”

“I’d be lying to not say it’s a challenge to think about investing in growth during a period such as this, but it’s so clearly the right thing to do,” Martin says, referring to the current uncertain economic climate. “This is very much a growth and investment play. This isn’t an efficiency play.”

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Microsoft Is Pulling the Plug on Publisher This Fall. These 8 Alternatives Prove You Don't Need It

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Microsoft Is Pulling the Plug on Publisher This Fall. These 8 Alternatives Prove You Don't Need It
Before Microsoft Publisher disappears forever, you should move your current and future creative projects to a new platform. These are the best alternatives I’ve tested, whether you just need basic design tools or a full-on creative suite.
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Dark web monitoring: does it put your data at risk?

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Dark web monitoring: does it put your data at risk?

NEWYou can now listen to Fox News articles!

You hear the phrase “dark web monitoring,” and it can feel unsettling. If a company is scanning shady corners of the internet for your information, are they exposing you even more?

That question comes up often. In fact, Joyce from Florida wrote in with a concern many people share:

“When companies scan the dark web for your data, doesn’t that put you at risk? Your information is now out there. Please explain what that really means.” Joyce, Fanning Springs, Fla.

Joyce, great question. A lot of people assume these services are pushing your data somewhere new. That isn’t what is happening. The short answer is simple. No, dark web monitoring does not put your information at risk. Let’s walk through what is really going on.

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WHAT REALLY HAPPENS ON THE DARK WEB, AND HOW TO STAY SAFE

Dark web monitoring checks breach dumps, hacker forums and leaked databases for personal information that may already be exposed. (Annette Riedl/picture alliance via Getty Images)

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  • Your phone holds your email, passwords, photos, banking apps and personal data. In this free, live online class, Kurt the CyberGuy will walk you step by step through simple phone security fixes you can do in real time. You’ll learn how to improve your privacy settings, spot the latest phone scams, use trusted security tools and walk away with a simple checklist to stay protected. Register here: CyberGuyLive.com

What is dark web monitoring and how does it work

These services are not uploading your data anywhere. They are not spreading your information.

Instead, they are:

  • Monitoring known data breach dumps, hacker forums and leaked databases
  • Searching for matches to your information, like your email or phone number
  • Alerting you if your data is already found there

Here is the key point to understand. Your information is already out there before they ever find it.

Does dark web monitoring expose your data? A simple way to think about it

The simple answer is no. Think of it like checking if your stolen credit card is being used. No one is putting your card out there.

A monitoring service watches for signs that your data is already in use, so you can shut it down quickly.

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10 SIGNS YOUR PERSONAL DATA IS BEING SOLD ONLINE

How dark web monitoring works without exposing your information

Reputable services use secure methods to check for your data. They are designed to protect your information during the process.

These include:

  • Hashed searches, where your data turns into unreadable code before checking
  • Secure databases and APIs that compare data without exposing it
  • Monitoring existing breach datasets instead of live personal accounts

They are not:

  • Logging into your accounts
  • Posting your information
  • Interacting with criminals on your behalf

That distinction matters. They are observers, not participants.

Dark web monitoring can help users respond quickly by changing passwords, freezing credit or locking down affected accounts. (Kurt “CyberGuy” Knutsson)

When dark web monitoring could put your data at risk

While the concept itself is safe, the provider you choose matters. There can be a risk if:

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  • You use an unknown or untrusted service
  • A company asks for sensitive documents without a clear reason
  • The service itself has weak security and gets breached

That is why it is important to stick with well-known providers that have a strong track record.

BE AWARE OF EXTORTION SCAM EMAILS CLAIMING YOUR DATA IS STOLEN

Why dark web monitoring is actually helpful

Without monitoring, you might never know your data was exposed. That means:

  • Your email and password could be circulating for months
  • Someone could open accounts in your name
  • Your information could be resold again and again

With monitoring, you get an early warning. That gives you time to change passwords, lock accounts and stop fraud before it spreads. In many cases, that early alert is the difference between a close call and a major financial hit.

Ways to stay safe from data breaches and identity theft

Even with monitoring, you should take simple steps to protect yourself.

1) Limit how much data is out there

Use a data removal service to reduce your exposure over time. A data removal service works to remove your personal data from data broker sites. That reduces how much of your information is circulating online in the first place. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com

2) Stick with trusted services

Choose an identity theft protection service with strong security practices and clear privacy policies. They monitor your personal information and alert you quickly if it appears in breaches or suspicious activity. They also include identity theft protection tools in one place. See my tips and best picks on Best Identity Theft Protection at Cyberguy.com

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Data breach alerts can warn users when emails, phone numbers or passwords are found in leaked databases. (Kurt “CyberGuy” Knutsson)

3) Watch for alerts and act quickly

If you get a breach alert, change your password right away. Avoid reusing passwords across accounts. A password manager can help. Check out the best expert-reviewed password managers of 2026 at Cyberguy.com

THE ONE THING SCAMMERS CHECK BEFORE TARGETING YOU ONLINE

4) Turn on two-factor authentication

Two-factor authentication (2FA) adds an extra layer of protection, even if your password is compromised.

5) Freeze your credit if needed

A credit freeze can stop criminals from opening new accounts in your name without your approval.

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6) Monitor your financial accounts regularly

Check your bank and credit card statements often to catch suspicious activity early.

Kurt’s key takeaways

Dark web monitoring does not expose your data. It checks whether your data has already been exposed. Think of it as a radar system. It scans for danger so you can respond before things get worse. In a world where data breaches are common, that kind of early warning can make all the difference.

If your personal data was already out there right now, would you want to know or stay in the dark? Let us know by writing to us at Cyberguy.com

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Microsoft AI chief Mustafa Suleyman says there are three labs that matter — and he wants Microsoft to be the fourth.

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Microsoft AI chief Mustafa Suleyman says there are three labs that matter — and he wants Microsoft to be the fourth.

At Microsoft’s annual Build conference on Tuesday, the company announced a slew of new or expanded AI initiatives, including a super app, in-house reasoning models, a cybersecurity tool, and OpenClaw-esque AI agents. All this news added up to a clear message: Microsoft is positioned to be one of the biggest players in AI, and it’s finally acting like it.

For years, Microsoft’s AI business leaned hard on its early and exclusive partnership with OpenAI. But the drama-filled marriage slowly devolved into a situationship, and the pair effectively separated in late April (though Microsoft is still OpenAI’s primary cloud partner — for now). This year’s Build had the vibe of a freshly single divorcée posting a thirst trap on Instagram. “It’s always fun to be at developer conferences in times of great change,” Microsoft CEO Satya Nadella said onstage Tuesday, adding that events like this are about “coming to grips with the new opportunity.”

AI chief Mustafa Suleyman, in an interview with The Verge, put it even more bluntly.

“The goal is to prove that we can become one of the top four labs in the world,” Suleyman said. “There’s three labs that matter, Google DeepMind, OpenAI, and Anthropic. We are not one of them at the moment, and that’s always been my intention. It’s why I came here. I want to build the very best frontier models in the world, fully multimodal, and in order to do that, we have to prove that we can do everything that we need to from the ground up, and we’re not just going to take from others.”

One of Microsoft’s first steps at Build was indeed to play catch-up on AI models. Suleyman unveiled MAI-Thinking-1, the company’s first reasoning model, along with six other new models focused on image, voice, transcription, and coding. Microsoft said the medium-size MAI-Thinking-1 model, which will likely be marketed to primarily enterprise clients, is “built from scratch for serious math, coding, and real-world enterprise deployment.” Microsoft is years behind both OpenAI and Anthropic here; OpenAI began releasing reasoning models in the fall of 2024. But Suleyman emphasized its performance on benchmarks like coding and its price point, saying it was cheaper than OpenAI equivalents on some tasks — a big deal in the age of the AI money squeeze, which has inspired a lot of complaints with customers.

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While Microsoft has had years to glean insights from OpenAI, Suleyman made sure to mention that its development did not involve any distillation, meaning that it wasn’t trained using a different company’s AI model. If MAI-Thinking-1 is good, Microsoft clearly doesn’t want people thinking it’s due to the influence of OpenAI.

Suleyman told The Verge that for Microsoft, “the pivotal moment was renegotiating our contract with OpenAI. That meant that we were allowed to train models at a larger scale and explicitly pursue superintelligence entirely with our own IP, with our own data, no distillation, training from scratch.”

Nadella also highlighted Microsoft’s recently launched AI cybersecurity tool MDASH, which he said brings together 100 AI agents to find exploitable bugs “better than any single model.” It was clearly a dig at Claude Mythos Preview, which Anthropic introduced in April to much fear and fanfare — and expanded access to just before Build. OpenAI has its own cybersecurity-focused system as well, and all three companies will likely use their offerings to jockey for position in the government and enterprise markets they desperately need to court.

Microsoft is in a more complex situation with AI agents. The popular open-source platform OpenClaw demonstrated a potential path forward for AI agents, and after OpenAI quickly hired its creator, Peter Steinberger, Microsoft (among other companies) is trying to catch up. One of its key strategies is making OpenClaw work well with Windows. At Build, Nadella said he was very committed to OpenClaw support, and Microsoft employees chatted with developers in the audience about how they were using it.

Steinberger himself made a surprise appearance to great audience reaction, taking the stage to boast about how OpenClaw had bolstered its security and earned user trust. “What I kept hearing was, ‘Peter, I love my Claw, but can I use it at work?’” Steinberger said. “You can totally run OpenClaw inside your company now, and we even made the harness itself a plug-in.” Steinberger said that whether someone trusts Copilot, Codex, or another company’s coding platform, users can now run OpenClaw on top of that via Windows.

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But Microsoft is also promoting its own separate Copilot “super app” that integrates OpenClaw-esque agents. A super app is a major focal point for OpenAI right now — president Greg Brockman is leading development of one that will tie together ChatGPT, the Codex coding platform, and the Atlas web browser. Microsoft’s strategy is similar, bringing together a variety of existing Copilot AI assistants. Its agents, called “Autopilots,” are designed to act as a helpful user interface. Cassidy Williams, GitHub’s senior director of developer advocacy, called Copilot “your home base for development and operations on your computer,” demonstrating how multiple agents could perform tasks like app-building. (In an extra flourish, Williams demonstrated how she could approve or deny code changes by flashing her computer camera a thumbs-up or thumbs-down.)

Autopilots are designed specifically to appeal to business customers — Nadella called them “autonomous, long-running agents with full enterprise compliance.” The first one Microsoft will offer is “Scout,” billed as “your always-on personal agent,” but clients can build and personalize their own. The Autopilot agents should be able to look through an email inbox, join group chats in Teams, check a calendar, and send daily briefings, among other things. Accordingly, employees on stage at Build repeatedly emphasized Copilot’s security tools and guardrails — obviously aiming to calm enterprise clients who may have heard horror stories about tools like OpenClaw.

Suleyman made sure to emphasize, again and again, Microsoft’s “humanist superintelligence” as an “AI that prioritizes humanity first” — part of AI companies’ recent rebrand of AGI to make it sound less frightening in an era when people are pushing back against AI more than ever before.

Nvidia CEO Jensen Huang, another speaker known for working closely with OpenAI, appeared via video call to tout how Nvidia’s RTX Spark chip is fueling Microsoft’s AI agent goals. “I could be traveling and I’m on the phone and I can text my PC … and it would fire up the tools on the PC,” Huang said. “The idea that the PC evolved from a personal computer to a personal AI is just really exciting.”

Microsoft spent years betting on OpenAI, and in some ways, that’s left it behind in the AI race. But as OpenAI and other competitors turn to enterprise to finally make money, it’s got some obvious advantages. Microsoft already has a substantial client base and, compared with other AI companies, a reputation for safety and security. And like Google, it also has deep pockets, considerable computing resources, and a diversified revenue stream, meaning it can take big bets without a ton of risk.

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Suleyman told The Verge, “There’s a lot of people who are either like chasing startup valuations or about to IPO, so we can operate with a little bit more humility and a little bit more long-term optimization.” He added, “We’ve got the money to be able to buy Anthropic [models] when we need to. We’ve got the optionality in Azure with 11,000 models, so people can use literally whatever they want whenever they want, but that buys us the time to do it right from the start.”

At the same time, there are a lot of unanswered questions here. Microsoft called out a lot of benchmark wins and advancements for its seven new models, but that doesn’t always translate to real-world adoption, and even a new model that pulls ahead for a week or two can quickly fall behind. AI super apps are a mostly yet-untested idea. And Microsoft is entering a crowded yet still largely underwhelming AI agent marketplace with a product that we haven’t seen in action. There’s still plenty of room for its promises to fall flat.

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