Culture
Masters fashion: Stretching the concept of quiet luxury underneath a giant oak tree

Follow live coverage of the final round of the 2025 Masters
AUGUSTA, Ga. — The Masters will never be cheugy.
It may be a crime of fashion to be overdone, outdated or, gasp, dressed in millenial-core for 51 weeks a year. But for this week, at Augusta National Golf Club during the Masters, the patrons come dressed for the scene they find when they step on property, and there’s something about the place that makes it all work.
The open space between the clubhouse, the first tee and the practice green at Augusta National is like the Shibuya Crossing of golf. Spectators shuffle in every which direction, creating a dizzying blur of rye green, seersucker and straw hats. The Green Jackets gather under the canopy of the legendary oak tree, schmoozing with VIP guests, while groups of done-up women meander about, greeting each other and dishing out compliments on floral dresses from the latest spring collections: “Oh I love that! Where’s it from?” Meanwhile, the golf bros walk with purpose to find their next vantage point, as spikeless golf shoes and big box brand dry-fit polos do exactly what they are supposed to do: perform.
From the old to the young, to the PGA Tour superfan and the clueless significant other, the patrons at Augusta National all have one thing in common when it comes to their varying fashion choices: They’re trying to say something.
The spectators at the Masters take full advantage of the opportunity to be, well, extra.
For the men, this effort manifests in a competition as old as time. The Country Club Logo Olympics begin at 7:00 a.m. Monday, when the patron gates open for the week’s first practice round. At the Masters, the idea of “quiet luxury” is not just a Hermés bag or a pair of Chanel ballet flats, but also needlepoint whales and acorns stitched onto canvas golf hats.
It’s impossible for a few not to catch your eye: Pine Valley on a navy polo, Seminole Golf Club on a cashmere pullover. Spot the ultra-private Ohoopee Match Club onion? Or the lesser-known but mighty crest for one of Scotland’s finest, North Berwick Golf Club? It might spark a conversation. That’s exactly what they want.
“You see these logos and you’re like, he definitely knows a member. But you’re not sure if he is a member. But if he is a member, I need him to be my friend,” says Stephen Malbon, founder of Malbon Golf, a lifestyle brand that has partnered with PGA Tour pro Jason Day to stretch player fashion past slim-fit golf pants and shades of blue.
That’s the least of it. Turn to the left or right anywhere on property and it won’t take long to find the GOAT: The Augusta National Golf Club logo. It is not to be confused with the Masters logo. These are very different things.
There’s already an exclusivity to the idea of purchasing Masters merchandise because it is only sold on site. When you get there, there are about 19 other elevations beyond what you can take home from the massive merchandise building, which contains 64 check out registers and 385 mannequins and sells everything from $400 cashmere hoodies to scented candles and gnomes. Now Augusta National has Berckmans Place and Map & Flag, two brand new and hot-ticketed hospitality venues that also sell their own apparel. The holy grail is, of course, the club’s intimate pro shop. That’s the only place one can purchase an item that is simply adorned with the coveted “ANGC.” Yes, those four letters make the difference.
“There are people flexing their Berckmans merch. And that’s different from the main merch. And the pro shop merch is different from that merch,” says Malbon. “There’s levels to it. People are showing their social or economic status by wearing this stuff.”
For men at the Masters polos and khakis are de rigueur. (Kyle Terada / USA Today Sports)
For the women of Augusta National, there’s an understanding that you dress for the female gaze. Admit it or don’t, you’re scrolling Pinterest and TikTok in the months leading up the tournament to find outfit inspiration for your Masters outfit, which, if you’re attending Thursday-Sunday, will not be seen on an Instagram feed (unless you film an “outfit check” in the parking lot.) Cell phones are prohibited from the Augusta National grounds and cameras are only allowed on practice round days. You dress to impress, though, even if the internet may not see it.
“The key to fashion at the Masters is not necessarily clothes that you’d wear to play golf. Those outfits are great for other golf tournaments. For me, the Masters is more like the Kentucky Derby of golf, minus the hat and definitely minus the heels,” says Golf Channel’s Kira K. Dixon. “If you wear a hat, it should just be a really good wide-brim hat because sun protection is key.”
“Wear something really cute that you wouldn’t normally wear, blow it out of the water. Wear the wide leg pants, wear the fun blazer, wear the fun print. This is Augusta National. Do it.”
A pop of green is the first aesthetic necessity for women at the Masters, but there are always ways to go above and beyond.
Annie Shoulders and Kylie Shemanksi stood on the ropeline of the fifth fairway at Augusta National, waiting for Jordan Spieth’s Thursday pairing to find the short grass. Shemanski’s name was stitched onto the back of her white sweater in green letters in the style of the traditional Masters caddie bibs — a creative touch. But then Shoulders turned around for the grand reveal.
She had painted her square-shaped crossbody purse by hand to look like a pimento cheese sandwich.
“I knew I was going to do this for about a month,” said Shoulders, an engineer from Little Rock, Ark., attending her second Masters. “I also made sweaters for (Shemanski’s) daughters.”

(Michael Madrid / USA Today Sports)
There’s a decadence to the women at Augusta National. Round, flat-brim straw hats and monochrome matching sets have been two popular trends in 2025. Color combinations of Masters green — also known as Pantone 342 — and Butter Yellow, the season’s hottest spring shade, have been plentiful. Adidas Sambas are the tournament’s most popular shoe, with New Balance 327s coming in as a close second. Dixon, who has received hundreds of direct messages from Masters ticket-holders asking for outfit advice, coined a term to describe the style: “Augustacore.”
The local boutiques in Augusta make it their mission to capitalize on Masters week. The Swank Company prepares inventory with the proper color schemes and accessories for patrons in need of a last-minute shopping trip. The Peppy Poppy says that Masters season is their second-most profitable time of the year, behind only Christmas.
“Masters style is always going to be the same: Something green and something stylish and comfortable to walk around in,” says Dawne Byrd, owner of the Peppy Poppy.
The fashion circus at the Masters feels like it could get old really fast, but somehow, it just never does. There’s a sense of, if you’re at Augusta National, why wouldn’t you go all out?
“When I told my sister that we were going to the Masters, her first question was ‘What are we going to wear?” says Kiara Dowdell, who was wearing a matching cardigan with her sister, Alexis Vega.

(Peter Casey / USA Today)
The players and their sponsors participate in the frenzy too, with pre-planned weekly scripting and outfit choices that they wouldn’t make at any other golf tournament. For example: Cam Smith wore a four-way stretch blazer during Wednesday’s practice round. It was the result of a drunken conversation with the man who makes said blazer.
The tournament participants are focused on the task at hand, but they’re also aware of what’s going on around them.
“When you’re walking the golf course, everyone looks like they’re having a good time. Everyone is dressed up really nice,” Day, who is known for pushing the boundaries with his on-course attire, says. “It’s kind of like a horse racing event when everyone comes out and they’re wearing some really nice clothes. They just do it right here at Augusta.”
The Masters is not just a golf tournament. It is different. So naturally, the patrons, in all sorts of ridiculous ways, are going to treat it like a one-of-a-kind opportunity. And that allure will never go out of style.
(Illustration: Demetrius Robinson / The Athletic; Photos: Andrew Redington, Richard Heathcote / Getty Images; Rob Schumacher, Kyle Terada / USA Today Sports)

Culture
Do You Know the English Novels That Inspired These Movies and TV Shows?

Welcome to Great Adaptations, the Book Review’s regular multiple-choice quiz about books that have gone on to find new life as movies, television shows, theatrical productions, video games and more. This week’s challenge is focused on popular books set in 18th- and 19th-century England that have been adapted for the screen. Just tap or click your answers to the five questions below. And scroll down after you finish the last question for links to the books and their filmed versions.
Culture
Book Review: ‘Hunger Like a Thirst,’ by Besha Rodell

HUNGER LIKE A THIRST: From Food Stamps to Fine Dining, a Restaurant Critic Finds Her Place at the Table, by Besha Rodell
Consider the food critic’s memoir. An author inevitably faces the threat of proportional imbalance: a glut of one (the tantalizing range of delicacies eaten) and want of the other (the nonprofessional life lived). And in this age of publicly documenting one’s every bite, it’s easier than ever to forget that to simply have dined, no matter how extravagantly, is not enough to make one interesting, or a story worth telling.
Fortunately, the life of Beshaleba River Puffin Rodell has been as unusual as her name. In fact, as she relays in the author’s note that opens “Hunger Like a Thirst,” a high school boyfriend believed she’d “made up her entire life story,” starting with her elaborate moniker.
Born in Australia on a farm called Narnia, she is the daughter of hippies. Her father, “a man of many lives and vocations,” was in his religious scholar phase, whence Beshaleba, an amalgamation of two Bible names, cometh.
Rodell’s mother returned to her native United States, with her children and new husband, when Besha was 14. Within the first 20-plus years of her life, she had bounced back and forth repeatedly between the two continents and, within the U.S., between multiple states. “‘I’m not from here’ is at the core of who I am,” she writes.
It’s also at the core of her work as a restaurant critic, and what, she convincingly argues, distinguishes her writing from that of many contemporaries. She has the distanced perspective of a foreigner, but also lacks the privilege of her counterparts, who are often male and frequently moneyed. “For better or for worse, this is the life that I have,” she writes. “The one in which a lady who can’t pay her utility bills can nonetheless go eat a big steak and drink martinis.” This, she believes, is her advantage: “Dining out was never something I took for granted.”
It started back in Narnia on the ninth birthday of her childhood best friend, who invited Rodell to tag along at a celebratory dinner at the town’s fanciest restaurant. Rodell was struck, not by the food, but by “the mesmerizing, intense luxury of it all.” From then on, despite or perhaps because of the financial stress that remains a constant in her life, she became committed to chasing that particular brand of enchantment, “the specific opulence of a very good restaurant. I never connected this longing to the goal of attaining wealth; in fact, it was the pantomiming that appealed.”
To become a writer who gets poorly compensated to dine at those very good restaurants required working multiple jobs, including, in her early days, at restaurants, while simultaneously taking on unpaid labor as an intern and attending classes.
Things didn’t get much easier once Rodell became a full-time critic and she achieved the milestones associated with industry success. She took over for Atlanta’s most-read restaurant reviewer, then for the Pulitzer-winning Jonathan Gold at L.A. Weekly. She was nominated for multiple James Beard Awards and won one for an article on the legacy of the 40-ounce bottle of malt liquor.
After moving back to Australia with her husband and son, she was hired to review restaurants for The New York Times’s Australia bureau, before becoming the global dining critic for both Food & Wine and Travel & Leisure. Juxtaposed against the jet-setting and meals taken at the world’s most rarefied restaurants is her “real” life, the one where she can barely make rent or afford groceries.
It turns out her outsider status has also left her well positioned to excavate the history of restaurant criticism and the role of those who have practiced it. She relays this with remarkable clarity and explains how it’s shaped her own work. (To illustrate how she’s put her own philosophy into practice, she includes examples of her writing.) It’s this analysis that renders Rodell’s book an essential read for anyone who’s interested in cultural criticism.
Packing all of the above into one book is a tall order, and if Rodell’s has a flaw, it’s in its structure. The moving parts can seem disjointed and, although the intention behind the structure is a meaningful one, the execution feels forced.
As she explains in her epilogue, she used the table of contents from Anthony Bourdain’s “Kitchen Confidential” as inspiration for her own. Titled “Tony,” the section is dedicated to him. But, however genuine the sentiment, to end on a man whose shadow looms so large detracts from her own story. (If anything, Rodell’s approach feels more aligned with the work of the Gen X feminist Liz Phair, whose lyric the book’s title borrows.)
It certainly shouldn’t deter anyone from reading it. Rodell’s memoir is a singular accomplishment. And if this publication were to hire her as a dining critic in New York, there would be no complaints from this reader.
HUNGER LIKE A THIRST: From Food Stamps to Fine Dining, a Restaurant Critic Finds Her Place at the Table | By Besha Rodell | Celadon | 272 pp. | $28.99
Culture
Book Review: ‘Original Sin,’ by Jake Tapper and Alex Thompson

ORIGINAL SIN: President Biden’s Decline, Its Cover-Up, and His Disastrous Choice to Run Again, by Jake Tapper and Alex Thompson
In Christian theology, original sin begins with Adam and Eve eating the forbidden fruit from the tree of knowledge. But Jake Tapper and Alex Thompson’s “Original Sin” chronicles a different fall from grace. The cover image is a black-and-white portrait of Joe Biden with a pair of hands clamped over his eyes. The biblical story is about the danger of innocent curiosity; the story in this new book is about the danger of willful ignorance.
“The original sin of Election 2024 was Biden’s decision to run for re-election — followed by aggressive efforts to hide his cognitive diminishment,” Tapper and Thompson write. On the evening of June 27, 2024, Democratic voters watched the first presidential debate in amazement and horror: A red-faced Donald Trump let loose a barrage of audacious whoppers while Biden, slack-jawed and pale, struggled to string together intelligible rebuttals.
Trump’s debate performance was of a piece with his rallies, a jumble of nonsensical digressions and wild claims. But for many Americans, the extent of Biden’s frailty came as a shock. Most of the president’s appearances had, by then, become tightly controlled affairs. For at least a year and a half, Biden’s aides had been scrambling to accommodate an octogenarian president who was becoming increasingly exhausted and confused. According to “Original Sin,” which makes pointed use of the word “cover-up” in the subtitle, alarmed donors and pols who sought the lowdown on Biden’s cognitive state were kept in the dark. Others had daily evidence of Biden’s decline but didn’t want to believe it.
Tapper is an anchor for CNN (and also served as a moderator for the presidential debate); Thompson is a national political correspondent for Axios. In an authors’ note, they explain that they interviewed approximately 200 people, including high-level insiders, “some of whom may never acknowledge speaking to us but all of whom know the truth within these pages.”
The result is a damning, step-by-step account of how the people closest to a stubborn, aging president enabled his quixotic resolve to run for a second term. The authors trace the deluge of trouble that flowed from Biden’s original sin: the sidelining of Vice President Kamala Harris; the attacks on journalists (like Thompson) who deigned to report on worries about Biden’s apparent fatigue and mental state; an American public lacking clear communication from the president and left to twist in the wind. “It was an abomination,” one source told the authors. “He stole an election from the Democratic Party; he stole it from the American people.”
This blistering charge is attributed to “a prominent Democratic strategist” who also “publicly defended Biden.” In “Original Sin,” the reasons given for saying nice things in public about the president are legion. Some Democrats, especially those who didn’t see the president that often, relied on his surrogates for reassurance about his condition (“He’s fine, he’s fine, he’s fine”); others were wary of giving ammunition to the Trump campaign, warning that he was an existential threat to the country. Tapper and Thompson are scornful of such rationales: “For those who tried to justify the behavior described here because of the threat of a second Trump term, those fears should have shocked them into reality, not away from it.”
Biden announced that he would be running for re-election in April 2023; he had turned 80 the previous November and was already the oldest president in history. Over his long life, he had been through a lot: the death of his wife and daughter in a car accident in 1972; two aneurysm surgeries in 1988; the death of his son Beau in 2015; the seemingly endless trouble kicked up by his son Hunter, a recovering addict whose legal troubles included being under investigation by the Justice Department.
Yet Biden always bounced back. The fact that he defied the naysayers and beat the odds to win the 2020 election was, for him and his close circle of family and advisers, a sign that he was special — and persistently underestimated. They maintained “a near-religious faith in Biden’s ability to rise again,” the authors write. “And as with any theology, skepticism was forbidden.”
In 2019, when Biden announced a presidential run, he was 76. It was still a time when “Good Biden was far more present than Old Biden.” By 2023, the authors suggest, that ratio had reversed. Some of his decline was hard to distinguish from what they call “the Bidenness,” which included his longtime reputation for gaffes, meandering stories and a habit of forgetting staffers’ names.
But people who didn’t see Biden on a daily basis were increasingly taken aback when they finally laid eyes on him. They would remark on how his once booming voice had become a whisper, how his confident stride had become a shuffle. An aghast congressman recalls being reminded of his father, who had Alzheimer’s; another thought of his father, too, who died of Parkinson’s.
The people closest to Biden landed on some techniques to handle (or disguise) what was happening: restricting urgent business to the hours between 10 a.m. and 4 p.m.; instructing his writers to keep his speeches brief so that he didn’t have to spend too much time on his feet; having him use the short stairs to Air Force One. When making videos, his aides sometimes filmed “in slow motion to blur the reality of how slowly he actually walked.” By late 2023, his staff was pushing as much of his schedule as they could to midday.
When White House aides weren’t practicing fastidious stage management, they seemed to be sticking their heads in the sand. According to a forthcoming book by Josh Dawsey, Tyler Pager and Isaac Arnsdorf, Biden’s aides decided against his taking a cognitive test in early 2024. Tapper and Thompson quote a physician who served as a consultant to the White House Medical Unit for the last four administrations and expressed his dismay at the idea of withholding such information: “If there’s no diagnosis, there’s nothing to disclose.”
Just how much of this rigmarole was desperate rationalization versus deliberate scheming is never entirely clear. Tapper and Thompson identify two main groups that closed ranks around Biden: his family and a group of close aides known internally as “the Politburo” that included his longtime strategist Mike Donilon and his counselor Steve Ricchetti. The family encouraged Biden’s view of himself as a historic figure. The Politburo was too politically hard-nosed for that. Instead, its members pointed to Biden’s record in office and the competent people around him. The napping, the whispering, the shuffling — all that stuff had merely to do with the “performative” parts of the job.
Tapper and Thompson vehemently disagree. They offer a gracious portrait of Robert Hur, the special counsel who investigated Biden’s handling of classified materials and in his February 2024 report famously described the president as a “sympathetic, well-meaning, elderly man with a poor memory.” Biden and his team were incensed and tried “to slime Hur as an unprofessional right-wing hack,” but the authors defend his notorious line. They emphasize that it is incumbent upon a special counsel to spell out how the subject of an investigation would probably appear to a jury — and that what Hur wrote about Biden was true.
Of course, in an election like 2024, when the differences between the candidates are so stark and the stakes are so high, nearly every scrap of information gets viewed through the lens of “Will it help my team win?” Even competently administered policy could not compensate for a woeful inability to communicate with the American people. In a democracy, this is a tragedy — especially if you believe, as Biden did, that a second Trump term would put the very existence of that democracy in peril.
Earlier this month, in what looks like an attempt to get ahead of the book’s publication, Biden went on “The View” to say that he accepts some responsibility for Trump’s victory: “I was in charge.” But he was dismissive about reports of any cognitive decline. In “Original Sin,” Tapper and Thompson describe him waking up the morning after the 2024 election thinking that if only he had stayed in the race, he would have won. “That’s what the polls suggested, he would say again and again,” the authors write. There was just one problem with his reasoning: “His pollsters told us that no such polls existed.”
ORIGINAL SIN: President Biden’s Decline, Its Cover-Up, and His Disastrous Choice to Run Again | By Jake Tapper and Alex Thompson | Penguin Press | 332 pp. | $32
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