The North Carolina State Board of Education has taken a significant step forward by advancing a proposal to permit public school students in grades six through twelve to profit from their Name, Image, and Likeness (NIL). This initiative follows a lawsuit initiated by the mother of Faizon Brandon, a top high school football recruit.

A stark disparity exists: while private school athletes in North Carolina can capitalize on NIL opportunities, their public school counterparts have been left without such options. This inequity is particularly pronounced given that around 40 states have already enacted various NIL regulations for grade-school athletes. The proposed rules aim to rectify this imbalance, allowing public school athletes the opportunity for equitable compensation through public appearances, autograph signings, social media endorsements, and hosting sports camps.

Braly Keller, Director of NIL with Opendorse, anticipates a significant uptick in NIL deals following the proposed rule change. “I certainly think whenever there’s a rule change, we see an immediate influx of deals. Someone wants to race to be the first athlete in the state to have done an NIL deal,” said Keller. He points out that North Carolina ranks among the top 15 states nationally for NIL spending, which accounts for approximately 5% of the overall market. This influx of opportunities could provide financial benefits to the athletes and enhance their visibility and marketability early on.

However, the proposed rules have a structured framework to guide young athletes through this new landscape. Students and their parents must complete an NIL education course and submit forms for each NIL deal to school administrators. This regulatory oversight is intended to ensure that athletes remain focused on their sports while navigating the complexities of financial opportunities. Former NCAA Division I basketball player Jared Grady emphasizes the necessity of maintaining that focus: “High-school athletes, middle-school athletes, they’re young. And making big-time decisions when it comes to money, it can definitely deter their ultimate goal to actually be something more, whether that’s inside basketball, outside basketball, college (or) pro.”

The proposed rules also incorporate specific limitations on endorsements, prohibiting athletes from promoting alcohol, tobacco, cannabis, controlled substances, vaping products, gambling, weapons, and adult services. These restrictions are designed to safeguard young athletes from potential pitfalls while allowing them to explore legitimate avenues for monetization.

As the proposed rules enter a public comment period from October until early December, anticipation builds for a final vote expected in January. If approved, these rules could take effect on July 1, 2025, marking a pivotal moment for high school athletes in North Carolina. The ability to monetize their talents could not only provide financial support but also empower young athletes to take control of their futures in a way that has previously been denied to them.

If the nation’s young voters show up Nov. 5, they could be game changers in the General Election, according to Michael Bitzer, the Leonard Chair of Political Science and professor of politics and history at Catawba College.

Bitzer, who holds forth regularly on North Carolina politics at the website Old North State Politics, said students often complain that politicians and others aren’t addressing their concerns, which includes such issues as housing affordability, student loan debt and other challenges that 18–22-year-olds face.

The political apathy, Bitzer said, tends to follow them into full adulthood.

“I think what the normal pattern that political science knows is that as you age into your life cycle, you do become more engaged, you do understand the dynamics, you do see the importance of showing up to things like voting,” Bitzer said. “The millennials, however, aren’t necessarily tracking the same dynamic as we’ve seen in previous generations, so those voter turnout rates where those millennials who are now into adulthood, who are now establishing families, now have what we think of as secure jobs and employment, they’re still not showing up necessarily, at least not in this state at the rates that they should be.”

Bitzer made his remarks Friday on the final day of the North Carolina Affordable Housing Conference held at the Raleigh Convention Center. The conference brought together more than 1,300 housing advocates, developers, bankers and others in the housing industry to discuss challenges of producing affordable housing and to celebrate successes.

The disturbing trend of young voters sitting out elections could change with Vice President Kamala Harris replacing President Joe Biden atop the Democratic ticket, Bitzer said.

“We’re seeing enthusiasm and [an increased] energy level and basically a realignment of youth vote back to what we normally expect, but we’ll just have to wait and see how November 5 comes along,” Bitzer said.

He shared charts showing that 62% of registered millennials voted in the 2020 election and 61% of Gen Z voters. Those number dipped dramatically in the 2022 mid-term elections when just 35% of millennials and 24% of Gen Z voters went to the polls.

“If you take both Gen Z and millennials as percentage of the voter registration pool, that’s a plurality right there,” Bitzer said. “But, getting them to be invested and to recognize what they can do, I think is a continuing struggle.”

Bitzer told conference attendees that he expects another tight election in North Carolina, which former President Donald Trump won in 2020 by about 75,000 votes.

He said 97% of the state’s voters are evenly divided between voting for candidates of one of the major parties with a 3% set of potential swing voters.

“So little movements within North Carolina’s electorate can have huge effects,” Bitzer said. “All politics ain’t local in all deference to former Speaker Tip O’Neill.”

Max Johnson’s 2024 season reached a swift end after suffering a broken leg in North Carolina’s Week 1 win over Minnesota. Yet the senior intends to return to the Tar Heels to play one more season, he told ESPN’s Pete Thamel on Friday.

“These last eight days have been a serious grind and it has taken a lot to get to [the] other side and start the recovery process,” Johnson said in a statement sent to ESPN. “I want to thank Dr. Templeman and his team, the nurses and support staff at Hennepin County Medical Center who took amazing care of me.”

“It will be hard to sit on the sidelines, but I have a lot of football left in me and know I will be back out there next year,” he added after thanking University of Minnesota doctors, UNC head coach Mack Brown and his staff, athletic trainers, family and friends. “In the meantime, I’ll be there every day supporting my teammates and helping out as much as I can. I appreciate all the love and support from the fans — #GoHeels.”

Johnson had surgery on Aug. 30, following the game the day prior, and has remained in Minneapolis while recovering. According to Brown, Johnson will participate in team activities once he returns to Chapel Hill and is able to travel with the team to be on the sideline when medically cleared.

Conner Harrell takes over as the Tar Heels’ starter after getting beat out by Johnson. As the backup to Drake Maye last season, he appeared in five games (including starting the Duke’s Mayo Bowl against West Virginia) and threw for 278 yards and two touchdowns on 67% passing.

Next season will be Johnson’s sixth in college football. He played his first two years at LSU before transferring to Texas A&M. After a coaching change in College Station, Johnson moved on to North Carolina with two years of eligibility remaining. Whether or not he petitions for a seventh year of eligibility may depend on how next season goes for him.

During his college career, Johnson has thrown for 5,923 yards and 47 touchdowns to 13 interceptions, while completing 61% of his passes.

North Carolina (1–0) hosts Charlotte (0–1) for its Week 2 matchup with kickoff from Chapel Hill at 3:30 p.m. ET.