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Grüner Veltliner white wine could be the toast of Pennsylvania, study suggests

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Grüner Veltliner white wine could be the toast of Pennsylvania, study suggests


In the past five years, Pennsylvania wines made from grüner veltliner grapes have received several accolades and awards. The wine won the “Best Dry Wine” category at a state competition. Credit: Michela Centinari/Penn State

States that are associated with signature varietals of wine can realize an economic benefit—some examples are regions in California linked with zinfandel, cabernet sauvignon and chardonnay, Oregon with pinot noir and the Finger Lakes region of New York with riesling. Now, a new study by Penn State researchers suggests that there is potential for Pennsylvania to join that list.

In findings published in International Journal of Wine Business Research, they report that a wine grape cultivar called Grüner Veltliner could bring recognition to the Keystone State and attract consumers. The vines, which grow well in cool climates, were first planted in Pennsylvania around 2003, the researchers noted. Since then, production has expanded across the Mid-Atlantic region, though acreage is still low relative to other cool-climate white grape cultivars.

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Wine made from a signature grape cultivar could provide a point of differentiation for Pennsylvania, explained lead researcher Kathy Kelley, professor of horticultural marketing and business management in the College of Agricultural Sciences. The association can be used to promote the state’s wine industry and more.

“Being associated with Grüner Veltliner wines could increase tourism and be used in marketing to highlight local cuisine and history,” she said. “Our study aims to determine white wine drinkers’ interest in Grüner Veltliner wine, a potential signature wine for the commonwealth, and identify the consumer segments likely to look for and purchase this wine varietal.”

Field trials were conducted to determine the suitability for production in the state and a trained panel of wine consumers evaluated wine produced from Pennsylvania-grown Grüner Veltliner grapes to assess potential regional differences in sensory profiles. In the past five years, the researchers pointed out, Pennsylvania Grüner Veltliner wines have received several accolades and awards. The wine won the “Best Dry Wine” category at a state competition.

According to Wine Enthusiast, “The Grüner Veltliner grape is versatile and can produce a wide array of wines, from light and quaffable to rich and concentrated.” The best dry Grüner Veltliners, the website stated, “are perfumed, bone dry and full bodied, with high acidity and distinctive notes of spice and white pepper.”

Grüner Veltliner wine grapes are widely grown in Austria, comprising about a third of the country’s total area under vine, the researchers said. It is recognized as the flagship variety grown in Austria, Kelley said, contributing to knowledge of the varietal that could lead to a thirst to try Pennsylvania grown and produced versions.

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In the study, 676 wine consumers from the Mid-Atlantic region were surveyed and compared, based on their familiarity with Grüner Veltliner wine, their propensity to try new-to-them wines and the likelihood of looking for and purchasing Pennsylvania Grüner Veltliner wine. Although only a third of participants had some experience with Grüner Veltliner wine, 77% were “somewhat interested” to “very interested” in being able to sample and taste the wine, and 67% were “somewhat likely” to “very likely” to look for and purchase the wine.

Age, wine-consumption behavior, familiarity with Pennsylvania wine and Grüner Veltliner wine differed between participants, based on their variety-seeking ratings, which the researchers assessed based on answers to a questionnaire.

“Efforts to promote lesser-known wines need to be focused on identifying the likely buyers—especially those who tend to try new products or seek greater diversity in what they consume,” Kelly said. “Variety seekers look for new and novel stimulus, and it is this quest for novelty that prompts consumers to try wines that are unfamiliar to them.”

Study results present evidence of potential demand for a signature wine in Pennsylvania, the researchers suggest, adding that the research provides direction for targeted marketing and related promotional strategy, along with identifying wine that consumers are interested in tasting and purchasing.

Based on efforts to achieve recognition in other states, Kelley said, Pennsylvania likely will have to invest in developing coalitions to promote a signature grape cultivar.

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“But if Grüner Veltliner wines gain a reputation for being consistently good across vintages and wineries, consumers are expected to sample and consume other wines and food products produced locally, thus driving further economic development,” she said.

“With these potential benefits, it would be prudent for state and regional wine industry organizations to consider establishing the wine grape cultivar as a signature varietal.”

More information:
Kathleen Kelley et al, Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania, International Journal of Wine Business Research (2024). DOI: 10.1108/IJWBR-04-2023-0020

Provided by
Pennsylvania State University

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Grüner Veltliner white wine could be the toast of Pennsylvania, study suggests (2024, April 23)
retrieved 23 April 2024
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Man accused of using excavator to destroy home with family inside

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Man accused of using excavator to destroy home with family inside


Court records show a man is facing numerous charges after local news outlets reported he was accused of partially demolishing his Pennsylvania home with members of his family still inside.

Erik Pierwsza, 48, is charged with three counts of recklessly endangering another person and one count each of causing a catastrophe and disorderly conduct, according to court documents reviewed by USA TODAY.

According to local media outlet WTAE, Pierwsza allegedly destroyed a portion of his home with an excavator, while his wife and two children were inside. Pierwsza is a resident of Buffalo Township, roughly 30 miles northeast of Pittsburgh.

The Buffalo Township Police Department did not immediately return USA TODAY’s request for more information. Court records did not list representation for Pierwsza and noted that he is not currently represented by a public defender.

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According to a criminal complaint reported on by WTAE and WPXI, Pierswza had allegedly got into an argument, at which point Pierswza threatened to tear down the house.

He then allegedly climbed into the excavator and began demolishing the home, per the outlets.

According to WPXI, no one was injured.

Pierwsza is being held at Butler County Prison on $10,000 bond, per court documents.

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Drew Pittock covers national trending news for USA TODAY. He can be reached at DPittock@usatodayco.com.



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Cheers to summer: Try these Western Pennsylvania beers that pair perfectly with warm weather

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Cheers to summer: Try these Western Pennsylvania beers that pair perfectly with warm weather


As the temperature and the sun stay high, decks and patios all over the region are finally getting some use. Casual backyard hangouts and late nights lit with overhead string lights will become more common, especially as Memorial Day approaches. And nothing pairs with an outdoor gathering on a warm night like a cold, refreshing beer.

Switching out the cans or bottles in your beer fridge from colder-weather offerings, such as stouts or porters, can be an intimidating endeavor. Fortunately, Southwestern Pennsylvania is blessed with a plethora of creative and talented local beer makers brewing up the perfect libations to pair with a summer night.

We spoke to some local breweries about their best beers for the upcoming hot weather season — and there’s something for every palate out there, from refreshing lagers to hop-heavy IPAs to hard seltzers and even non-alcoholic options. Here are a few beverages to bring to your next barbecue.

Lagers

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That can seem like a pretty general heading — after all, “lager” is one of two giant umbrellas under which most beer styles fit (the other being “ale”). Almost any mass-market beer that you’ll buy is a lager; it’s become the dominant beer style in the United States.

But that doesn’t mean they’re easy to make.

“Lagers are tricky to brew, especially at a craft level, because there’s nothing to hide behind. If that beer’s slightly off, that’s all you’re going to notice,” said Ian Staab, owner and founder of Yellow Bridge Brewing.

The brewery has been going for nearly a decade, starting in Delmont. It now has a second location in Greensburg and has expanded into food as well, focusing on pizza.

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It also has a few lagers on its tap list, including an Italian dry-hopped pilsner called YB Italian Pilsner.

“We’ve also got a New Zealand dry-hopped pilsner, with hops from New Zealand that are very kind of lemony-limey-citrus. You have a nice crisp pilsner base with some additional hop notes on the aroma front,” Staab said.

At Cinderlands Beer Company in the Strip District, Lawrenceville and Wexford, a summer lineup of beers called the “Easy Course” has been introduced. Featured in the line is Amber, a toasty, smooth amber lager that Cinderlands’ marketing manager Mel Larrick described as “crushable.”

“It’s slightly malty, but still really crisp — really goes down easy and smooth,” Larrick said.

In a few weeks, All Saints Brewing Co. in Greensburg will release its Greensburg Lager, as well as a pilsner.

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But if you’re looking for something with a higher alcohol content while still sitting in the accessible lager zone, All Saints’ limey Revelation is the brew for you.

“It’s really neat, but it goes down way too easily,” said Jeff Guidos, brewer and owner of All Saints Brewing Co. “It’s like a little over 9 percent and it goes down way too smoothly.”

For those looking for a starter craft lager, look no further than Trace Brewing in Bloomfield, where the Kellerbeer is a great seller all year round.

“It’s a pale lager. It’s straw in color and very approachable. It goes nicely with food,” said Aadam Soorma, head of marketing at Trace Brewing.

They also have a Czech pale lager called Tonk that they made in collaboration with the music festival Pittonkatonk, held annually in early May in Pittsburgh’s Schenley Park.

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Soorma said to look at breweries like Old Thunder in Blawnox and Golden Age in Homestead, local spots doing great things with this style of beer.

“They’ve leaned into this style by doing it the right way,” he said.

IPAs

Soorma said that, looking at trends, normally beer styles will have a peak and then fall again in popularity. Not so with IPAs.

“It’s definitely a style that’s still working for us,” he said.

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IPAs, or India Pale Ales, are a favorite of beer aficionados. They tend to be much hoppier, more bitter and higher in alcohol content than a lager, but many contain summer flavors that make them a great warm-weather choice.

Guidos said that All Saints loves its IPAs.

“We have a nice English-style IPA, which is pretty well-balanced with malt and hops,” he said.

Even Cinderlands’ Easy Course has an IPA, designed for easy drinkability.

“We’ve got to do it for the hop heads,” Larrick quipped. “They love it, and we’re happy to brew it. It’s great. … It’s got a nice balance of sweetness to that bitterness.”

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There are many different styles of IPAs, from hazy IPAs to regionally named brews, including East Coast and West Coast IPAs. Summer is a good time to explore the kaleidoscope of flavors.

Staab is a big promoter of the style.

“I’m personally more of a hop head myself, I lean more towards the IPAs. They’re fun beers to brew, and they never really go away. They’re often evolving in how bitter, how aromatic, the ABV [alcohol by volume], that kind of stuff.”

Sour beers

To touch on a different part of your taste buds, sour beers have also risen in popularity in recent years. These beers, often paired with fruity flavors, are brewed to bring out acidic flavors that make them extra refreshing for warm weather. They come in a wide variety of flavors, many full of summery or tropical tastes.

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Trace Brewing tries to pour four seasonal sour beers a year, each with fruits that match the climate. The summer one is called Salva.

“It’s got mango, guava and passion fruit. It came out really good,” Soorma said. “It’s super fruit-forward and juicy.”

Yellow Bridge Brewing has a perfect “golf beer:” sour with a pop-culture-inspired name.

“It’s called What? Friends Listen to ‘Endless Love’ in the Dark,” Staab said. The name is a reference to a line from the 1996 Adam Sandler film “Happy Gilmore.”

The name makes sense, since the movie centers around golf and the beer evokes the flavors of the Arnold Palmer drink, with iced tea, peach and citrus.

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“It’s super popular and really, really refreshing,” Staab said.

Some other options

Obviously, not everyone is a fan of beer, but one area of summer-perfect alcoholic beverage that has exploded in popularity in recent years is the hard seltzer. And never fear: many local breweries make those now, too.

Trace Brewing has one its calling Not Water.

“We tried to make one in-house, it’s black cherry,” Soorma said. “Our plan is to make that into a series.”

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The brewery intends to use that same seltzer base with a variety of other fruit flavors.

And, of course, there are those who want the experience of drinking a beer without the booze, for any number of reasons. Non-alcoholic hoppy options are also rising in popularity, and Cinderlands certainly has your back.

“We have a non-alcoholic line called Hop Run, it’s a sparkling hop water,” Larrick said. “There are no calories, no sugar, no alcohol.”

But the beverage doesn’t skimp on flavor, she assured. “It’s really juicy, citrusy, balanced with some berry notes.”

It’s also a good end-of-night closer; she described it as “pure hydration.”

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Lawsuit filed over

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Lawsuit filed over


The Sherwin-Williams plant in Rochester formulates coatings that are taken by trucks to distributors and blending facilities. But now there’s a new lawsuit questioning this practice, with neighbors complaining about the smell. Meghan Schiller reports.



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