Sports
How the NBA's next TV deal could disrupt the media landscape
It’s a good time to be in the sports business, and no one knows that better than the NBA.
In the coming weeks, the league is expected to announce a new game-changing multiyear media rights pact that reportedly will more than double its annual fees from TV and streaming outlets to $6 billion annually after the 2024-25 National Basketball Assn. season.
The deal has the potential to shake up the future of the current media landscape, as two streaming platforms are said to be in the running for exclusive games. The ongoing talks also could result in the loss of an NBA TV package for Warner Bros. Discovery’s TNT, which has made the league a cornerstone of its programming for more than three decades.
Amazon Prime Video is expected to get an exclusive package of games. It would be the second major sports property for the tech giant, which has the rights to NFL “Thursday Night Football” and will stream its first exclusive playoff game next season.
While streaming services have drawn users with the lure of high-quality original programs and movies, live sports is the most efficient way to attract massive audiences and build scale. Amazon’s bid coincides with its aggressive push into the TV advertising marketplace.
The deep-pocketed Amazon, buoyed by its online retail business, has been able to spend aggressively for sports (it’s paying $1 billion a year to the NFL for Thursday games). Meanwhile, legacy media companies are under pressure to deal with rising costs while managing the declining revenues and profits for their traditional TV businesses.
While Amazon is expected to come away with a significant package, Walt Disney Co. likely will retain the rights to the NBA Finals. One of the crown jewels of TV sports, it would continue to air on broadcast network ABC.
Disney’s ESPN also would continue to carry regular-season and playoff games. Disney reportedly would pay $2.6 billion a year, up from $1.5 billion in the current deal that runs through the 2024-25 season.
Retaining the NBA would further solidify ESPN’s future as it prepares to offer its channels through a new streaming service aimed at consumers without a pay TV subscription. The plan is to make the direct-to-consumer version of ESPN available in 2025.
The wild card in the NBA talks is the entry of Philadelphia-based cable giant Comcast Corp., which reportedly has made a $2.5-billion bid for a package of games for streaming service Peacock and broadcast network NBC.
If Comcast succeeds at the expense of Turner, it would be a significant blow to the latter’s parent company, Warner Bros. Discovery, especially from a public image standpoint. Warner Bros. Discovery’s stock has declined by 40% during the last year.
The popular “Inside the NBA,” with co-hosts Charles Barkley, Shaquille O’Neal, Ernie Johnson and Kenny Smith, has helped define TNT’s identity over the years. (Barkley has already said he has the option to leave TNT if the network loses the NBA.)
Ernie Johnson, left, Charles Barkley and Shaquille O’Neal of “Inside the NBA” at the 2020 Basketball Hall of Fame awards gala.
(Associated Press)
Representatives for the NBA and the media companies all declined to comment.
Comcast’s offer appears to be aimed at boosting Peacock, which has struggled to reach profitability despite steady subscriber growth. The streaming platform, which currently has 34 million subscribers, has proven its ability to handle large live audiences. Its presentation of an NFL playoff game in January peaked at 16.3 million concurrent viewers.
A Comcast deal also would return the NBA to NBC, which held the league rights from 1990 to 2002 and brought the championships of Michael Jordan’s Chicago Bulls to living rooms across the country. The network also carried the league’s games from 1954 to 1962.
NBC reportedly is offering to carry two prime-time NBA games a week, according to the Wall Street Journal, which first reported the bid. Such a commitment demonstrates just how much traditional TV networks desire live sports, which has been a bulwark in the battle to retain viewers and advertising dollars.
Network audiences for scripted comedies and dramas have greatly diminished, as viewers now prefer to watch them on demand through streaming platforms. Viewers still have to make an appointment to view live sports, enhancing their value in the streaming age.
If Comcast lands the NBA, NBC could have live sports in prime time several nights a week, as it already carries “NFL Sunday Night Football” and Big Ten college football on Saturdays.
“It’s indicative of the fact that sports draws a major audience unlike any other programming,” said Lee Berke, president of LHB Sports, Media & Entertainment.
NBC is hardly alone. Companies with broadcast networks and TV stations are all looking at adding live sports to their lineups, as the habit of watching shows in real time becomes a relic of the past.
If Turner loses the NBA, questions likely would be raised over Warner Bros. Discovery’s role in a planned joint venture with Disney and Fox Corp. The three companies announced in January that they are launching a streaming platform, carrying linear channels such as ESPN, TNT and Fox Sports.
Turner has the NHL, Major League Baseball and the NCAA men’s basketball tournament. But the NBA was a significant piece of its offering. Without it, Warner Bros. Discovery could end up with a smaller stake in the venture, according to people familiar with the discussions.
There also could be long-term ramifications for Warner Bros. Discovery’s carriage arrangements with cable and satellite operators, who pay fees to carry its channels. The company would have to negotiate its next round of deals without offering the NBA at a time when such talks are increasingly contentious. Pay TV operators are battling to keep costs down as their customer base continues to shrink every year.
“WBD’s management has disclosed that a decent number of network carriage agreements are up for renewal next year making this a key focus for investors in the days ahead,” wrote analysts from the New York firm MoffettNathanson in a research report for clients.
The report noted that TNT commands around $2.6 billion in subscriber fees, accounting for 30% of Warner Bros. Discovery’s revenue from pay TV providers in the U.S.
People familiar with the NBA discussions say there is a chance that the league could put together a fourth package of games to accommodate both Comcast and Turner. But that would complicate life for the consumer looking for the next tip-off in an already fragmented media environment.
“When you offer up your games on four or five national outlets, it makes it more difficult for the fans to find out where the games are on,” Berke said.
Trump says there’s ‘no time frame’ to secure Iran deal
Republican Minnesota Senate candidate Tom Weiler joins ‘Fox & Friends’ to discuss President Donald Trump’s blockade in the Strait of Hormuz as the U.S.-Iranian conflict continues and react to Gov. Tim Walz’s, D-Minn., criticism of the president.
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Saudi Arabia was among the countries seeing missiles fly into their airspace as a conflict broke out in the Middle East between the U.S. and Iran.
The prospect of Iran targeting its Middle Eastern neighbors like Saudi Arabia, Bahrain, Qatar and the United Arab Emirates put some sporting events on hold and questioned others. Formula 1 races in Saudi Arabia and Bahrain were canceled and rumors swirled around whether future WWE events could be held in the kingdom.
Roman Reigns celebrates his win during WWE’s Royal Rumble at Riyadh Season Stadium in Riyadh, Saudi Arabia, on Jan. 31, 2026. (Georgiana Dallas/WWE)
As the Trump administration brokered a ceasefire with Iran, WWE announced on Thursday that its Night of Champions premium live event will be held in Riyadh on June 27.
“We are proud to welcome Night of Champions back to Riyadh and look forward to delivering another unforgettable night of WWE action for fans in the Kingdom and around the world,” General Entertainment Authority chairman Turki Al-Sheikh said in a news release.
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Sami Zayn makes his entrance during Night of Champions at Kingdom Arena in Riyadh, Saudi Arabia, on June 28, 2025. (Georgiana Dallas/WWE)
The release touted that WrestleMania 43 will still be held in Riyadh in 2027. It will be the first time that WrestleMania is held outside the U.S.
WWE president Nick Khan was adamant before WrestleMania 42 that the event will still take place in Saudi Arabia despite the ongoing conflict in the Middle East.
“We’re doing WrestleMania next year in Saudi,” he said at a Sports Business Journal event, via The Sporting Tribune. “First time ever, WrestleMania will be outside the United States or Canada. And we’ve had a big, fruitful partnership with them.”
John Cena wrestles CM Punk during Night of Champions at Kingdom Arena in Riyadh, Saudi Arabia, on June 28, 2025. (Georgiana Dallas/WWE)
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He added that those complaining about WrestleMania being held in Saudi Arabia were a “vocal minority.”
Thousand-dollar tickets and hundreds of dollars in fees shocked some hopeful Olympic fans this month, but they did not keep LA28 from boasting strong sales in the committee’s first ticket drop.
LA28 announced Thursday that it sold more than 4 million Olympic tickets during the first ticket drop. The private organizing committee will have a second ticket drop in August with “refreshed inventory across all Olympic sports at a range of price points.”
But after the popularity of the first purchasing period, many of the lower-priced tickets have already been scooped up.
LA28 said roughly half of the total 1 million $28 tickets were sold during the locals presale, which was limited to people living near venue cities in Southern California and Oklahoma City.
The average price per Olympic ticket is less than $200, which includes a mandatory 24% service fee, and LA28 said about 75% of all tickets, including final events, will be under $400. The premier seats at high-demand events command more than $1,000 per ticket, but the highest priced categories make up about 5% of the total ticket inventory.
Artistic gymnastics sold out the quickest in Drop 1. Four new Olympic sports — flag football, lacrosse, softball and squash — sold all their available inventory for the first drop. After five days of local presale, global ticket sales opened and drew fans from 85 countries and all 50 states and U.S. territories. The largest international sales came from the United Kingdom, Canada, Mexico and Japan.
For the first female-majority Olympic Games, LA28 reported that women’s Olympic sessions outsold men’s 93% to 88% during the first drop.
“The response to our initial on-sale was nothing short of historic. Fans from near and far have spoken: the world wants to be part of the LA28 Games,” LA28 chief executive officer Reynold Hoover said in a statement. “The success of Drop 1 is about more than momentum — it reflects LA28’s commitment to delivering a fiscally responsible Games that create a lasting legacy for Los Angeles and its communities.”
Drop 2, which will begin in August, will have additional tickets across all Olympic sports, including those that may have sold out during the first purchasing windows. The registration period for Drop 2 opened Thursday and will continue until July 22. Fans who registered for the first drop of tickets but did not receive a time slot and fans who did not buy their maximum 12 general ticket allotment will automatically be entered into the random lottery Drop 2. The new registration period is only required for anybody who did not sign up for the initial drop.
Fans are still limited to 12 Olympic tickets and up to 12 soccer tickets that don’t count toward the general maximum. There is a four ticket per ceremony limit for the opening and closing ceremony that count toward the 12-ticket maximum, which is cumulative across all LA28 presales and ticket drops.
LA28 will have multiple ticket drops with assigned purchasing time slots before ticket sales move to a first-come, first-served format closer to the Games, which open on July 14, 2028. LA28 began its ticketing process earlier than most other Olympic Games with tickets going on sale more than two years in advance of the opening ceremony. The early timeline has created excitement for the first Summer Olympics in the United States since Atlanta 1996, but also prompted concerns about scheduling. Fans clamored for tickets with little information about which teams or athletes would be competing in most sessions.
Tickets are not refundable, but fans can opt for verified resale when LA28 launches its official resale system in 2027. AXS and Eventim is the official secondary ticket marketplace of the LA28 Games and Ticketmaster and Sports Illustrated Tickets have also signed on as additional verified resale platforms.
LA28 will have 14 million tickets available for the Olympic and Paralympic Games, which would eclipse the record of 12 million tickets sold for the Paris Games. Paris 2024 sold an about 9.5 million tickets for the Olympics, but used a different ticket system than LA28. For Paris, 3.5 million tickets were sold during the first phase, during which fans were required to buy tickets to at least three different sports instead of the option for single-event tickets available during LA28’s Drop 1 process.
Tickets for the 2028 Paralympics, which will be the first in L.A.’s history, will go on sale in 2027. Ticket sales and hospitality are expected to cover about $2.5 billion of LA28’s expected $7.1 billion budget for the first Games in L.A. in more than 40 years.
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An envoy for President Donald Trump has reportedly asked FIFA to replace Iran with Italy in the 2026 World Cup this summer.
The Financial Times reported the plan is an effort to repair the relationship between Trump and Italian Prime Minister Giorgia Meloni, which soured after the former’s comments against Pope Leo XIV regarding the war with Iran.
United States special envoy Paolo Zampolli suggested the idea to FIFA President Gianni Infantino.
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President Donald Trump receives the FIFA Peace Prize from FIFA President Gianni Infantino during the FIFA World Cup 2026 Official Draw at the John F. Kennedy Center for the Performing Arts in Washington, D.C., on Dec. 5, 2025. (Emilee Chinn/FIFA)
“I confirm I have suggested to Trump and Infantino that Italy replace Iran at the World Cup. I’m an Italian native, and it would be a dream to see the Azzurri at a U.S.-hosted tournament,” Zampolli told the outlet. “With four titles, they have the pedigree to justify inclusion.”
The White House did not immediately respond to a request for comment by Fox News Digital.
Italy had a chance to be in the World Cup already, but it lost in a penalty shootout to Bosnia and Herzegovina in a qualifying playoff final.
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Italy became the first World Cup-winning team to miss three consecutive tournaments after the 4-1 penalty shootout loss earlier this month.
“We still don’t believe it that we’re out and that it happened in this manner,” Italy’s Leonardo Spinazzola told reporters at the time, according to the New York Post.
“It’s upsetting for everyone. For us, for our families and for all the kids who have never seen Italy at a World Cup.”
While Zampolli told Infantino about his proposed plan, FIFA’s president said Iran “for sure” will play in the World Cup despite the conflict involving the U.S.
Mehdi Taremi of Iran celebrates after scoring a goal during a 2026 FIFA World Cup Asian Qualifiers Group A game against Uzbekistan at Azadi Stadium in Tehran March 25, 2025. (Fatemeh Bahrami/Anadolu)
“The Iranian team is coming, for sure,” Infantino said during the CNBC Invest in America Forum earlier this month in Washington, D.C.
“We hope that, by then, of course, the situation will be a peaceful situation. That would definitely help. But Iran has to come, of course. They represent their people. They have qualified. The players want to play.”
Infantino visited the Iranian national team in Turkey, which is where it has its training camp.
All three of Iran’s group stage games are scheduled to be played in the U.S. That remains the case after Iranian government officials suggested to FIFA that their games be moved to Mexico because they could not travel to the U.S.
Mexican President Claudia Sheinbaum revealed FIFA’s rejection of Iran’s request, and it is insisting Iran play where it’s scheduled — SoFi Stadium in Inglewood, California, and Lumen Field in Seattle. Iran said earlier this month it would only decide on its team’s participation once it heard from FIFA regarding its relocation request.
Iran is scheduled to play at SoFi Stadium against New Zealand June 16 to begin its tournament. It will also play Belgium at the stadium before finishing group play against Mo Salah and Egypt in Seattle June 26.
FIFA President Gianni Infantino attends an international friendly between Mexico and Portugal at Banorte Stadium in Mexico City March 28, 2026. (Antonio Torres/FIFA/Getty Images)
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Trump wrote in a Truth Social post last month that Iran would be welcome to compete in the World Cup as scheduled, though it might not be “appropriate” considering the conflict.
“The Iran National Soccer Team is welcome to The World Cup, but I really don’t believe it is appropriate that they be there, for their own life and safety,” he wrote.
Trump also told Politico, “I really don’t care,” when asked about Iran’s participation in the tournament. Infantino, who has a strong relationship with Trump, said Trump has “reiterated” to him that the U.S. welcomes Iran’s team to compete.
Fox News’ Paulina Dedaj and The Associated Press contributed to this report.
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Are you still hoping to buy Olympic tickets? LA28 shares terms for second ticket drop