New York
Can Zohran Mamdani, a Socialist and TikTok Savant, Become NYC Mayor?
In the crowded race for mayor of New York City, Zohran Mamdani has become a magnet for attention, ascending in the polls and raising money through a mix of social media savvy and a plain-spoken, everyman approach.
He has paid house visits to some of his thousands of small donors and taken a New Year’s Day plunge into the ocean to dramatize a rent-freeze. He broke a Ramadan fast by eating a burrito on the Q train, then faux apologized for the breach of subway etiquette — all in a breezy style more reminiscent of “Saturday Night Live” than a political ad.
But for Mr. Mamdani, a 33-year-old state assemblyman from Queens, winning the Democratic primary in June still represents a daunting challenge that goes beyond trying to convert social media virality into votes.
While many of his progressive rivals in the race have adopted more centrist positions on certain issues like policing and public safety, Mr. Mamdani, a democratic socialist, continues to embrace left-leaning views that have become less popular with voters in New York.
It has nonetheless proved to be an effective campaign strategy. Mr. Mamdani has become the standard-bearer for progressive Democrats as a fresh-faced alternative to his more veteran rivals, most notably former Gov. Andrew M. Cuomo, Mayor Eric Adams and Brad Lander, the city comptroller.
But winning an election on a hyper-progressive platform will be a challenge. Mr. Mamdani acknowledges this and knows he must get his supporters — many on the far left and outside the city’s traditional power structure — to turn out in droves.
In a primary that rarely sees turnout exceed one-fourth of eligible voters, winning over new voters could offer Mr. Mamdani outsize influence in its outcome.
At a recent campaign visit to the MAS Bronx Muslim Center in the East Bronx’s Little Yemen neighborhood, Mr. Mamdani implored those gathered to more fully use their electoral power. More than 350,000 of New York’s roughly one million Muslims are registered to vote, according to figures from the Council on American-Islamic Relations. But in the last mayoral election, only about 12 percent of them cast a ballot.
“I don’t blame anyone in our community for not voting, because oftentimes it feels like there isn’t much to vote for,” Mr. Mamdani told the group of about 100 people. “But this June 24, in this Democratic primary, we have a chance — an opportunity — to tell the world that Muslims don’t just belong in New York City but that we belong in City Hall.”
He asked congregants whether they had enough money to pay for rent, groceries, child care and their electric bills. Many sat at rapt attention, nodding their heads as he spoke. He recited the teachings of the Prophet Muhammad in arguing that their shared goal should be to make people’s lives better.
“Spread glad tidings,” Mr. Mamdani said to the group in explaining that his campaign was focused on making the city more affordable, calling it “a campaign to allow New Yorkers to dream once again.”
Mr. Mamdani underlined his campaign’s core staples: free buses, a rent freeze and city-owned grocery stores.
Campaigns typically target so-called triple prime voters who have cast ballots in three consecutive primaries. Mr. Mamdani has turned his attention to those who do not regularly hear from political campaigns. He is betting that his unrelenting focus on the cost of living will resonate with people who feel ignored by the government — a strategy he hopes will appeal to disaffected Trump voters, especially in the working-class neighborhoods outside Manhattan.
Even the conservative Manhattan Institute recognizes Mr. Mamdani’s momentum, citing his appeal to people whom the pollster John Della Volpe from the firm SocialSphere called “discontented strivers” — working-class New Yorkers who are progressive but concerned about public safety and feel that getting ahead is too difficult.
“I want you to entertain the idea that socialist Zohran Mamdani could actually become the next mayor of New York City,” the Manhattan Institute’s newsletter read. “I know it sounds crazy, but we live in strange times.”
Mr. Mamdani has already raised roughly $7 million since entering the race in October, including public matching funds. In spite of his once-limited name recognition, he now boasts more than 16,000 individual donors. Most polls show him in third place, just behind Mr. Adams and candidates with citywide political pedigrees.
“He is creating excitement within an electorate that doesn’t always see themselves reflected in leadership in New York City,” said Jasmine Gripper, a co-director of the left-leaning Working Families Party. “He is talking to a base of voters who are excited to have a candidate that holds their values, who looks like them, comes from their community, and he’s leaning in to that.”
Younger voters have been turning out with more frequency. Roughly one in five voters under 40 cast a ballot in the 2021 mayoral primary, up from about 13 percent of those voters in 2013, according to findings from the New York City Campaign Finance Board. Overall turnout, at about 27 percent of registered voters, was among the highest in recent election years.
Under the ranked-choice system, which allows voters to choose as many as five candidates in order of preference, an expansion of Mr. Mamdani’s base could help some of his more like-minded rivals. If he finishes third or worse, his votes could go to his supporters’ next-ranked candidate.
Mr. Mamdani has already committed to cross-endorsing at least one yet-unnamed opponent in an effort to stunt the momentum of Mr. Cuomo, who leads polling by a wide margin. The Working Families Party will also endorse a slate of progressive candidates and is encouraging voters to “D.R.E.A.M.” — Don’t Rank Eric or Andrew for Mayor. Several candidates, including Mr. Mamdani, support the idea.
Mr. Cuomo has already made running against the “far left” a feature of his campaign without mentioning Mr. Mamdani by name. The former governor often calls defund the police the “three dumbest words ever uttered in politics,” even though he signed some police reforms into law. Mr. Mamdani, by contrast, has called for some cuts to police spending in areas like its communications office and strategic response groups.
Trip Yang, a Democratic strategist who is not associated with any mayoral campaign, said Mr. Mamdani’s outreach to young voters in Brooklyn and Queens, and increased interest from Southeast Asian voters and Muslims, could stretch the electorate in a way unseen in recent memory.
“His policy proposals don’t seem radical,” Mr. Yang said, referring to Mr. Mamdani’s affordability platform. “The only thing radical about Zohran is probably his open democratic socialist affiliation.”
The New York City Democratic Socialists of America view that as a positive. The group has added 1,500 new members from more diverse racial and age groups since it endorsed Mr. Mamdani in October, its leaders said. They pointed to Mr. Mamdani’s heated confrontation of Tom Homan, the White House’s top immigration enforcer, at the State Capitol in Albany recently as a moment when he successfully channeled many New Yorkers’ frustrations.
“People want to fight, defend their rights and fight the authoritarian policies of the Trump administration,” said Gustavo Gordillo, the group’s co-chair. “But that’s not enough — we also have a vision for going on offense, and Zohran’s campaign has provided a vehicle for that vision.”
Some of Mr. Mamdani’s rivals have taken note of his potential, and sought to attack him where he may be vulnerable.
New York City is home to the largest Jewish population outside of Israel, and Mr. Mamdani has been criticized for accusing Israel of committing genocide in the war in Gaza. He has sponsored a bill that would prohibit New York charities from funding certain organizations that he said were tied to “Israeli war crimes.”
Whitney Tilson, a hedge fund manager and mayoral candidate, recently sent out a fund-raising email with the subject line “Stop Mamdani” citing his “far-left platform,” “fiery rhetoric against N.Y.P.D. and Israel” and support from professors at Columbia University, where his father is a professor. The Trump administration has accused the university of not doing enough to quell antisemitism on campus.
But Mr. Mamdani’s opponents also have their own vulnerabilities to deal with.
At some of the mosques where Mr. Mamdani has appeared, members have approached him with stories, and occasionally pictures, of Mr. Adams speaking to them. They recalled how the mayor spoke about growing up in a working-class household and pledged that his administration would be about “delivering the dignity they’d been denied” at City Hall.
“The reason that we’re in this moment is that he betrayed those voters,” Mr. Mamdani said of the mayor. “We’re trying to keep our promise.”
New York
How a Parks Worker Lives on $37,500 in Tompkinsville, Staten Island
How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.
We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?
Sara Robinson boarded a Greyhound bus from Oregon to New York City to attend Hunter College in the early 2000s, bright-eyed and eager to pick up odd jobs to fuel her dream of living there.
For a long time, she made it work. But recently, that has been more challenging than ever.
Right around her 40th birthday, Ms. Robinson began to feel financially squeezed in Brooklyn, where she had lived for years. Ms. Robinson (no relation to this reporter) was also feeling too grown to live with roommates.
“As a child,” she said, “you don’t think you’re going to have a roommate at 40.” She decided to move into a place of her own: a one-bedroom apartment in the Tompkinsville neighborhood of Staten Island.
After she moved, the preschool where she’d worked for over a decade closed. Now, she works two jobs. She is a seasonal employee for the state Office of Parks, Recreation and Historic Preservation, working from Tuesday to Saturday. And on Monday nights, she sells concessions at the West Village movie theater Film Forum, which pays $25 an hour plus tips.
Ms. Robinson, now 45, loves her job as an environmental educator at a state park on Staten Island. Her team runs the park’s social media accounts and comes up with event programming, like a recent project tapping maple trees to make syrup.
But the role is temporary. Her last stint was from June 2024 to January 2025. Then she was unemployed until August 2025. Ms. Robinson’s current contract will be up in April, unless she gets an extension or a different parks job opens up.
Ms. Robinson’s biweekly pay stubs from the parks department amount to about $1,300 before taxes. She barely felt a difference, she said, while she was out of work and pocketing around $880 every two weeks from her unemployment checks. (Her previous parks gig paid $1,100 a check.)
Living in New York’s Greenest Borough
“It used to be, ‘There’s no way I’m moving to Staten Island,’” Ms. Robinson said. “But the place is close to the water. I’m three minutes from the ferry. The rest is history.” She lives on the third floor of a multifamily house, above an art studio and another tenant. Her rent is $1,600 a month, plus $125 in utilities, including her phone bill.
“If my situation changes, I don’t know if I could find something similar,” she said. “So much of my New York life has been feeling trapped to an apartment. You get a place for a good price, and you’re like, ‘I can’t leave now.’”
Staten Island is convenient for Ms. Robinson’s parks job, but it’s become harder to justify living in a borough where she knows few people. It takes more than an hour to get to friends in Brooklyn, an especially hard trek during the winter. After four years of living on Staten Island, Ms. Robinson feels somewhat isolated.
“All my friends on Staten Island are senior citizens,” she said. “It’s great. I love it. But I do want friends closer to my age.”
One of Ms. Robinson’s friends, Ray, took her on nature walks and taught her about tree identification, sparking an interest in mycology, the study of mushrooms. This led to a productive — and free — fungi foraging hobby during unemployment. She has found all sorts of mushrooms, including, after a month of searching, the elusive morel.
The Budgeting Game
Ms. Robinson doesn’t update her furniture often, but when she does, she shops stoop sales in Park Slope or other parts of Brooklyn.
“It’s like a treasure hunt,” she said. “You could make a whole apartment off the street, off the stuff that people throw away.”
She also makes a game out of grocery shopping, biking to Sunset Park in Brooklyn or Manhattan’s Chinatown to go to stores where there are better deals. She budgets about $300 for groceries each month.
Ms. Robinson bikes almost everywhere, sometimes traveling a little farther to enter the Staten Island Railway at one of the stations that don’t charge a fare. She spends $80 a month on subway and ferry fares, and $5 a month for a discounted Citi Bike membership she gets through a credit union, though she usually uses her own bike. She is handy and does repairs herself.
There are certain splurges — Ms. Robinson drops $400 once or twice a year on round-trip airfare to Seattle, where her family lives. She also spent $100 last year to see a concert at Forest Hills Stadium in Queens.
She said she has many financial saving graces. She has no student loans and no car to make payments on. She doesn’t get health insurance from her jobs, but she qualifies for Medicaid.
She mostly eats at home, though sometimes friends will treat her to dinner. She repays them with tickets to Film Forum movies.
Nothing Beats the Twinkling Lights
Ms. Robinson’s friends often talk about leaving the city — and the country.
Two friends have their eyes set on Sweden, where they hope to get the affordable child care and social safety net they are struggling to access in New York.
Ms. Robinson can’t see herself moving elsewhere in the United States, but she is entertaining the idea of an international move if she can’t hack it on Staten Island.
Yet the pull of the city is hard for her to resist.
“I just get a rush when I’m riding the Staten Island Ferry across the bay,” she said. “You see all the little twinkling lights. It’s this feeling of, ‘everything is possible here.’”
That feeling, plus the many friendly faces Ms. Robinson sees every day — the ferry operators, the conductors on the Staten Island Railway, her co-workers at Film Forum — are what tie her to New York.
“My savings are not increasing, so there’s that,” she said. “But I’ve been OK so far. I think I’m going to figure it out.”
New York
How the Editor in Chief of Marie Claire Gets Styled for a Trip to Italy
Nikki Ogunnaike, the editor in chief of Marie Claire magazine, did not grow up the scion of an Anna Wintour or a Marc Jacobs.
But, she said, “my mom and dad are both very stylish people.”
They got dressed up to go to church every week in her hometown Springfield, Va. Her mother managed a Staples; her father, a CVS. “Presentation is important to them,” she said.
Since landing her first internship with Glamour magazine in college, Ms. Ogunnaike, 40, has held editorial roles there and at Elle magazine and GQ. She has been in the top post at Marie Claire since 2023.
She recently spent a Saturday with The New York Times as she prepared for Milan Fashion Week.
New York
How a Physical Therapist and a Retiree Live on $208,000 in Harlem
How can people possibly afford to live in one of the most expensive cities on the planet? It’s a question New Yorkers hear a lot, often delivered with a mix of awe, pity and confusion.
We surveyed hundreds of New Yorkers about how they spend, splurge and save. We found that many people — rich, poor or somewhere in between — live life as a series of small calculations that add up to one big question: What makes living in New York worth it?
It has never really occurred to Marian or Charles Wade to live anywhere but the city where they were born and where they raised their children.
New York is in their bones. “We have our roots here, and our families enjoyed life here before us,” Ms. Wade said.
And they feel lucky. Between Mr. Wade’s pension, earned after more than 40 years as an analyst at the Manhattan district attorney’s office, and his Social Security benefits, along with Ms. Wade’s work as a physical therapist at a psychiatric center, they bring in about $208,000 a year.
Still, it’s hard for the couple not to notice how much the city has changed as it has become wealthier.
About 10 years ago, Ms. Wade, 65, and Mr. Wade, 69, sold the Morningside Heights apartment they had lived in for decades. The Manhattan neighborhood had become more affluent, and tensions over how their building should be managed and how much residents should be expected to pay for upkeep boiled over between people who had lived there for years and newer neighbors.
They found a new home in Harlem, large enough to fit their two children, who are now adults struggling to afford the city’s housing market.
All in the Family
Ms. Wade knew it was time to leave Morningside Heights when she spotted her husband hiding behind a bush outside their building, hoping to avoid an unpleasant new neighbor. They had bought their apartment in 1994 for $206,000, using some money they had inherited from their families, and sold it in 2015 for $1.13 million.
The couple found a new apartment in the Sugar Hill section of Harlem for $811,000, and put most of the money down upfront. They took out a loan with a good rate for the remaining cost, and had a $947 monthly payment. They recently finished paying off the mortgage, but they have monthly maintenance payments of $1,555, as well as two temporary assessments to help improve the building, totaling $415 a month.
Their two children each moved home shortly after graduating from college.
The couple’s son, Jacob Wade, 28, split an apartment with three roommates nearby for a while, but spent down his savings and moved back in with his parents. He is searching for an affordable one bedroom nearby and plans to move out later in the year. Their daughter, Elka Wade, 27, came home after college but recently moved to an apartment in Astoria, Queens, with roommates.
Until their daughter moved out a few weeks ago, she and her brother each took a bedroom, and Mr. and Ms. Wade slept in the dining room, which they had converted into their bedroom with the help of a Murphy bed and a new set of curtains for privacy.
There is very little storage space. A piano occupies an entire closet in their son’s bedroom, because the family has no other place to fit it.
The setup is cramped, but close quarters have their benefits: When their daughter, a classically trained cellist, was living there, she often practiced at home in the evenings. “I love listening to her play,” Ms. Wade said.
Three Foodtowns and a Thrift Shop
The Wades do what they can to keep their costs low. They’ve decided against installing new, better insulated windows in their drafty apartment. They don’t go on vacations, instead visiting their small weekend home in rural upstate New York. And they’ve pulled back on takeout food and retail shopping.
Instead, Mr. Wade surveys the three Foodtown supermarkets near their home for the best deals, preferring one for produce and another for meat. The weekly grocery bill has been around $500 with both kids living at home, and the family usually orders delivery twice a week, rotating between Chinese and Indian food, which typically costs $70, including leftovers.
For an occasional splurge, they love Pisticci, a nearby restaurant where the penne with homemade mozzarella costs $21.
The couple owns a car, which they park on the street for free. But they often use public transportation to avoid paying the $9 congestion pricing fee to drive downtown, or when they have a good parking spot they don’t want to give up. They have a senior discount for their transit cards, which allows them to pay $1.50 per subway or bus ride, rather than $3.
Ms. Wade stopped shopping at the stores she used to frequent, like Eileen Fisher and Banana Republic, years ago. Instead, she visits a thrift store called Unique Boutique on the Upper West Side. She was browsing the aisles a few months ago, before a big Thanksgiving dinner, and spotted the perfect dress for the occasion for just $20.
But she has one nonnegotiable weekly expense: a private yoga lesson in an instructor’s apartment nearby, for $150 a session.
Swapping Mortgage Payments for Singing Lessons
For every member of the Wade family, life in New York is all about the arts.
The children each attended the Special Music School, a public school focused on the arts. Their son, an actor, teacher and director, works part time at the Metropolitan Opera and the Kaufman Music Center, a performing arts complex in Manhattan. His sister works in administration at the Kaufman Center.
Mr. Wade is still close with friends from high school who are now professional musicians, and the couple often goes to see them play at venues like the Bitter End in Greenwich Village, where shows typically have a $12 cover and a two-drink minimum.
The couple has cut back on going to expensive concerts — they used to try to see Elvis Costello every time he came to New York, for example — but have timeworn strategies for getting affordable theater tickets.
They recently splurged on tickets to “Oedipus” on Broadway for themselves and their daughter, who they treated to a ticket as a birthday gift. The seats were in the nosebleed section, but still cost $80 apiece.
The couple has a $75 annual membership to the Film Forum, which gives them reduced price tickets to movies. They occasionally get discounted tickets to the opera through their son’s work, and when they don’t, they pay for family circle passes, which are usually $47 a head, plus a $10 fee.
Ms. Wade, who grew up commuting from Flushing, Queens, to Manhattan to take dance lessons, sometimes takes $20 drop-in ballet classes during the week at the Dance Theater of Harlem, just a few blocks away from the apartment.
Recently, when the couple paid off their mortgage, Ms. Wade celebrated by giving herself a treat: weekly private singing lessons, for $125 a session.
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