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Ridley Scott's 'Modville' graphic novel debuts during a tough time for comics. Can it survive?

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Ridley Scott's 'Modville' graphic novel debuts during a tough time for comics. Can it survive?

When Ridley Scott, visionary director of “Alien,” “Blade Runner” and “Gladiator,” connects with your story, it’s probably a good idea to explore it in any medium possible.

“Modville,” a four-issue neo-noir graphic novel set in New Orleans in 2169 that unfolds in a world of crime and artificial humans (known as mods), was just that story. Created by Jesse Negron, co-written by Joe Matsumoto and with art by Hendry Prasetya and Eko Puteh, the comic touches on themes of father-daughter relationships, morality and humanity. The comic series bucks the current trend of reframing superhero narratives. Instead, it’s an original idea that will go direct to consumers (versus being released by a big publisher like Diamond and Penguin Random House) and initially be printed in a prestige format (a 200-page hardcover instead of single issues). It’ll also have an idiosyncratic schedule, free of month-to-month pressures.

Negron, who had previously worked with the director and his late brother, Tony Scott, pitched the seemingly radical idea of doing a comic book to Tom Moran, senior vice president of Ridley Scott’s film and TV company Scott Free Productions.

“Tony was a big fan of Jesse’s. We met and talked about his ideas, and I said, ‘Well, what do you want to do? Film or TV?’ He said, ‘I really want to do comics, but you guys don’t do that.’ I said, ‘Why not?,’” said Moran. “As an entertainment company, especially these days, you have to evolve. We have to reach out and expand to new forms of entertainment. Honestly, Ridley was probably like, ‘We should have done this a long time ago.’ He’s such a good artist himself.”

Director Ridley Scott said doing a graphic novel felt like “a natural evolution.”

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(Scott Free Productions)

“Collaborating with Jesse Negron and Mechanical Cake on graphic novels feels like a natural evolution for myself and Scott Free,” said Ridley Scott via email.

Through his company Mechanical Cake, Negron will be introducing the graphic novel, as well as a “Modville”-style booth, at WonderCon in Anaheim this weekend. Negron, Moran, publisher and editor Dave Elliott, and Anthony Francisco, a senior visual development artist for Marvel Studios, will discuss the ins and outs of the company in a panel Saturday.

Launching ‘Modville’

Negron has been working on the idea for “Modville” for at least 5 years. Negron and Chief Financial Officer Tom Sanders launched Mechanical Cake in 2015 to not only create comics but to also cultivate new ideas in multimedia.

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“Mechanical Cake is a world-building [intellectual property] creation team that is focused in the sci-fi-fantasy-action-adventure genre,” said Sanders. “The goal of any creative is not only to tell the story but to get it to the world and get the fans involved.”

The company’s association with Scott already adds cachet to the title, but obtaining his blessing was only the first step.

“There’s no doubt that for me to launch at the bar of Ridley Scott, it’s a lot of pressure to be honest,” said Negron. “It’s sometimes very difficult to work at the level he works at because he’ll just go, ‘Meh, I don’t know.’ To work at his level where he goes, ‘Whoa, you guys keep doing this. Whoa, you did that!?’ That was really important to me.”

Jesse Negron sits on a motorcycle at a fake gas station.

Jesse Negron built the motorcycle prop he’s sitting on as part of the “Modville” booth that will be assembled for WonderCon.

(David Roberson)

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Getting on the same page as your business partners is only one of the hurdles to overcome when launching an independent comic book. With the sale of Diamond Comic Distributors to Alliance Entertainment, the comics industry may breathe a sigh of relief, but market leaders still tend to dominate attention and shelf space, limiting sales for small presses and direct-to-market players. Diamond helped unknown titles get the word out through its Previews catalog, but with its bankruptcy and subsequent sale, it’s unclear how the acquisition will affect the comics industry.

Of the 40 most popular graphic novels in 2024 (based on units sold), only four titles weren’t published by the leading comics companies — which include Marvel Comics, DC Comics, Image Comics, IDW Publishing, Dark Horse Comics and BOOM! Studios. Those titles include “Dog Man: The Scarlet Shedder” by Graphix, “Uzumaki” and “Chainsaw Man, Vol. 1” — both by VIZ Media — and “Jimi Hendrix: Purple Haze” by Titan Comics. This trend is seen with periodical comic books too, with only four franchises outside of Marvel and DC able to crack the top 50 comics of 2024. Those all happened to be well-known ’80s titles such as Image’s G.I. Joe and Transformers, IDW’s Teenage Mutant Ninja Turtles and Dynamite Entertainment’s Thundercats.

But it’s an uncertain time for all entertainment sectors. Like the movie industry, comic book sales and consumer trends indicate that introducing an original story, without an established distribution network, like the one Diamond provided for decades, is a daunting and risky task.

Film and comics have a lot in common, which is also why the union of Scott Free Productions and Mechanical Cake makes sense to the parties involved.

“They deliver like nobody else on the planet in this genre. Science fiction, action, the edge of fantasy. I can’t think of a better partner to team up with than Scott Free,” said Sanders. “Doing a comic book is like doing a film or TV show but with more details. Everything on the panel is intentionally put there, just like you do in a film or TV show. If you’ve done it right, you pretty much have laid out a storyboard that anyone should be able to follow. We want to build a world for others to create stories in as well.”

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Scott, known for his detailed storyboards, was also drawn to the comics because of his background as an artist.

“To watch Ridley draw is amazing. He’s such a visionary, from mind to pen to hand to paper. You can flip through his storyboards and see the whole movie. It’s truly an art form, and that’s essentially what you’re getting from comics,” said Moran.

Bill Sienkiewicz is one of the prominent artists who will help create the visual language for “Modville,” specifically in crafting covers for the series. Sienkiewicz said he enjoys the “grunge” technology in the story, which harks back to something familiar.

Images from "Modville" showing a man in a mechanical chair and a woman in front of a house.

Poster art from “Modville” by artist Bill Sienkiewicz.

(Mechanical Cake)

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“What I’m enjoying about ‘Modville’ is that, while it may not be a direct corollary to ‘Blade Runner,’ it has enough of the DNA to make it feel like it’s at least adjacent. I love the idea of investigating on deeper levels what constitutes humanity and morality,” said Sienkiewicz. “When you’re doing a monthly book, you can afford to be a little more subtextual and be intriguing for it’s own sake.”

Publishing path

”Modville” has also carved out its own route into a crowded marketplace. It’ll launch with a prestige format (200-page books) and hardcovers then transition to soft covers and to a wider market. Unlike traditional comics and graphic novels, these editions won’t be reprinted, making them one-of-a-kind commodities. Elliott said he wants Mechanical Cake to be accessible to the public but also to make sure the creative process isn’t rushed to meet market demands.

Dave Elliott, in a black T-shirt with mushrooms, a blue jacket and sunglasses, smiles into the camera.

Publisher Dave Elliott wants Mechanical Cake to “treat the publishing [of comics] the way the Europeans do with graphic novels and the way the publishing world used to treat novels.”

(Dave Elliott)

“More books are being published by Kickstarter at the moment than almost anybody else. So that model of working directly with the people who are fans of what you’re doing is something that is so important today,” said Elliott.

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“But a lot of other publishers you look at, they’re trapped into that, ‘It’s a new month. We have to have something out every month.’ I’m like, ‘No, we don’t.’ We put something out when it’s ready but not before. I wanted us to treat the publishing the way the Europeans do with graphic novels and the way the publishing world used to treat novels.”

It’s a mind-set that goes against what retailers and consumers may be used to. Paul Grimshaw, owner of Burbank’s House of Secrets comic book store, prefers serialized comic books and graphic novels that “come out on a monthly basis and keep people interested,” but he says being unique is also key. One of his top-selling comics over the past year has been “Saga,” an epic space opera/fantasy series written by Brian K. Vaughan from Image.

“Honestly, all you need to do is be good. If you’ve got well-written, well-illustrated books, they will find an audience. Gimmicks are gimmicks. Gimmicks only last for a short amount of time. My favorite books are the ones that have good artists and are telling a solid story,” Grimshaw said.

Ridley Scott’s influence

Besides lending his name to the project, Scott also contributed to shaping the story and a critical eye to the art direction. It dawned on Elliott early on that Scott could see the relationship colors played to viewers onscreen and to readers on paper.

“In the beginning, the colors were a bit brighter and more vivid. And [Scott would say], ‘Maybe you can mute it a bit, desaturate it a bit.’ This was when I realized that he understood the difference between comics and film. We were talking about the fact that comics use color in a way [Scott] can’t use in film. It is a more muted palette so you can trigger emotion [differently],” said Elliott.

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“I started out as an artist, sketching every storyboard for each of my films, and it’s remarkable how instinctively the visual language of storytelling in ‘Modville’ unfolds,” said Scott.

A page of art from "Modville" showing a projection of a man playing a trumpet.

A page of art from “Modville,” which is set in a futuristic version of New Orleans, where music also plays a part in setting the mood.

(Mechanical Cake)

Scott and Negron’s sensibilities seem to align well. Negron’s stylistic and storytelling influences are varied: from the retro technology and stylish imagery of “The Rocketeer” to a Southern Gothic aesthetic born of a Baptist upbringing.

When Negron sent Scott his first draft of “Modville,” the director made him dial back some of the more controversial and gratuitous elements. Though he had been working on the story and art for years, Negron realized that Scott wasn’t trying to change his vision, he was making sure that it would grab readers and keep them coming back.

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“He goes, ‘I’ve had a room of 6,000 people turn against me.’ So we toned it down a little bit in the opening [for ‘Modville’], and I think it was a good choice.”

Movie Reviews

Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages

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Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages

Back in the good ol’days — the ’90s — John Travolta would love to get off the topic of “Michael,” “Pulp Fiction” or “Get Shorty” in interviews with film journalists like me and regale us with how utterly besotted he had been with his first flying experience, how that drove his passion for piloting and buying planes and airfield-adjacent luxury houses.

He didn’t even seem to mind having to move house when this or that development balked at him flying his Boeing 707 out of there on the way to locations.

Travolta would tell any journalist who asked that he was writing a kid-friendly book, “Propeller: One Way Night Coach,” based on his first flights as a child in old propeller driven airliners — cheap red-eye overnight treks with too many connections for your average jet age traveller to tolerate.

I remember picking up the book when it came out later in the ’90s — at an airport gift shop — and thinking “Well, that’s as cute as I figured.”

And now, decades later and trapped in the B-movie hell of his post “Gotti” career, Travolta’s turned that cute book into the most delightful, fanciful and colorful bon bon of a movie.

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“One Way Night Coach” is a child’s fantasy of flight and flying the way it used to be — with pristine, uncrowded, futuristic airports, an early ’60s era of jets and prop planes with over-uniformed stewardesses in white gloves, the days “Back before every Joe Sweatsock could wedge himself behind a lunch tray and jet off to Raleigh-Durham,” as Sideshow Bob memorably sneered on “The Simpsons’.”

It’s a fictionalized account of Travolta’s childhood about an only child (at least two Travolta siblings have bit parts in this movie) of a never-made-it/never-will actress/single-mom (Kelly Eviston-Quinnett) who indulges her aviation-obsessed eight-year-old with a cheap cross-country overnight flight.

Little Jeff (Clark Shotwell) will revel in almost every Idlewild to Pittsburgh to Dayton to Chicago to Kansas City to Denver and Los Angeles minute. He strolls into the cockpit to meet pilots, charms the stewardesses and checks out the sleeping bunks on the TWA Lockheed Super Constellation, loving even the delays if not the Chicken Cordon Bleu he’s offered on legs of the journey that offer a meal.

And as he’s an observant child, he comments (Travolta narrates) on his 50ish mother’s vamping and posing, her choice of cigarettes (Newports) and drinks, the solo traveling men whose attention she pursues and earns.

“I was her best audience,” adult Jeff remembers of the mother who’d read him plays as bedtime stories and delusionally hopes that this trip to Los Angeles might be her “big break” even though she’s pushing 50.

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Hollywood called,” she’d explain about their overnight cheap flight arrangements to ticket agents and crew. “They told me to take the next flight!”

At every turn, Jeff meets or sees kindness — stewardesses who indulge his many questions and bump them up to first class on the mostly-empty planes, a captain who fixes his toy model of a Constellation, a mentally ill flyer who flips out but is calmed by a flight attendant who isn’t overworked and frazzled in jet-powered tin-can jammed with Joe and Jane Sweatsocks who think nothing of traveling in their pajamas.

Normally, I cringe at pictures this reliant on voice-over narration. I recoil from stars who populate their picture with Sandler etc. offspring. But “Propeller” is unfailingly sweet and never cloying.

Sure, it’s fictionalized. But if you’ve followed Travolta’s life and career, a lot of him is in this — his raptoruous engagement with flying, an indulged child who developed a taste for fine food and creature comforts, a mother who was his guiding star as an actor.

I get why there are less adoring reviews than mine floating around “Propeller.” It’s unfailingly sweet. Mom’s man-hunting is seriously dated. This TWA tale is decorated with Gershwin’s majestic “Rhapsody in Blue” — United Airlines’ signature tune. And Travolta’s been around long enough for recent generations to come up and not feel a connection to the “Saturday Night Fever/Get Shorty” star whose career has fallen off and life has been visited by too much tragedy.

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But I’d hate to be seated next to anybody who doesn’t appreciate this adorable, pristine and nearly perfect aviation fantasy on any flight, much less an overnight one.

Rating: TV-PG

Cast: Clark Shotwell, Kelly Eviston-Quinnett, Ellen Travolta, Ella Beau Travolta, Olga Hoffmann and John Travolta.

Credits: Scripted and directed by John Travolta, based on his book. An Apple TV+ release.

Running time: 1:01

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About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”

In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.

Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.

“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”

The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.

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Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.

“Masters of the Universe” toys at Mattel headquarters in El Segundo.

(Myung J. Chun / Los Angeles Times)

The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.

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“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”

Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.

Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.

“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”

“Masters of the Universe” is a key variable in that equation.

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Ynon Kreiz, chief executive of Mattel.

Ynon Kreiz, chief executive of Mattel.

(Myung J. Chun / Los Angeles Times)

The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.

The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.

“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”

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Kreiz said he’s often asked how the company will match the success of “Barbie.”

“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”

While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.

There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.

Skeletor from "Masters of the Universe."

Skeletor from “Masters of the Universe.”

(Myung J. Chun / Los Angeles Times)

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“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”

While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.

When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.

Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.

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And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.

After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.

“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”

“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.

That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.

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“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.

The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)

“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”

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Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’

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Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’

Let’s just say that the wedding band has never occupied the most exalted rung of the ladder in music.

Playing “September” and “Celebration” is often what’s most required. As one member of the Bride and the Groove, the band at the center of John Carney’s new film, puts it: They’re not rock stars. They’re human jukeboxes.

But in “Power Ballad,” a wedding band singer and pop star cross paths. For one night, all of the stratification of the music world falls away. “Power Ballad” starts like a fairy tale.

Since 2007’s “Once,” the Irish writer-director has focused his films on the redemptive capacity of music. Carney, who was once a bassist for the Frames, knows from experience. From “Sing Street” to “Flora and Son,” he has made unabashedly earnest tales where a song, or just picking up an instrument, changes lives.

This can, undoubtedly, lead Carney into sentimental territory. Lucky for him, his chosen subject — music — is more worthy of sentiment than almost anything else. Yet the song doesn’t quite remain the same in “Power Ballad,” a movie that begins with the gentle sweetness Carney is known for, but detours into something more discordant.

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Rick (Paul Rudd) is an American musician who gave up on his once-promising rock band’s future to instead live with his wife (Marcella Plunkett) and teenage daughter (a spunky, underused Beth Fallon) in Dublin. His former group was called Octagon, a perfect former band name if there ever were one.

But for years, Rick has fronted the Bride and the Groove. It’s an unromantic day job (or rather a night one) that hasn’t entirely sapped his belief in his own songwriting. During an encore at one wedding, he plays an original tune and is mentally transported to an arena full of swaying fans. When he snaps out of it, he’s staring at an empty dance floor and faces that say: That wasn’t Kool & the Gang.

At another wedding at at a castle, the band is asked to let a friend of the newlyweds sit in. They reluctantly agree, and are surprised to see the very popular boy band veteran, Danny (Nick Jonas), step on stage. He sings Stevie Wonder’s “I Wish,” and it’s great. Though Rick had just dismissed Danny’s music as “manufactured content for young, excitable teens,” he discovers Danny is a genuine musician.

But, later that night, something even more remarkable transpires. Rick bumps into Danny, and the two quickly hit it off. They begin jamming together and sharing songs that need work. They are both so jazzed by their unlikely collaboration that they play into the next morning.

The actual moment of artistic creation, and the craft it requires, is something the movies almost always skip over. But capturing collaborative juices flowing is exactly what Carney excels at. You can feel his joy in it. So it’s fitting that one of the unfinished songs Rick plays for Danny, “How to Write a Song (Without You),” is about creative invention.

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It’s here when you wonder where “Power Ballad” is headed. Is this, for Rick, the beginning of a beautiful friendship? Will they turn into the next great songwriting duo, lifting Rick out of weddings and proving to the world that Danny is more than a boy-band pretty face?

That is very possibly the movie Carney might have made a decade ago. But “Power Ballad,” which he co-wrote with Peter McDonald (who also co-stars as a band member), shifts six months ahead in time. Rick is standing in a shopping mall when the familiar lyrics of “How to Write a Song” softly float through the stores. He stands dumbfounded in the gleaming halls of commerce, a befuddlement that slowly turns into outrage the bigger and bigger Danny’s smash hit grows.

“Power Ballad” loses some of its steam in its second half, which follows Rick’s struggle for justice. Making things considerably harder is that he can find no recorded demo of the song. His family and his band don’t even really believe him.

But even as the movie struggles to sustain its opening refrain, Carney’s film is always riffing on ideas of authenticity and aspiration in music. That Jonas is, himself, a former boy band star who has at times gone it alone, lends the movie a direct connection to contemporary music, where tussles over authorship are increasingly common.

Jonas has been good in other films (notably the “Jumanji” movies), but this is his most ambitious and convincing performance to date. It’s a testament to the movie that Danny’s theft isn’t a purely villainous act. He gives the song a bridge and the vocal power to take it to another level. He’s under mounting pressure from his label to deliver a hit. An executive (Jack Reynor) wants “Danny 2.0” but has little faith he can supply it.

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But it’s an even more well-tailored role for Rudd. He memorably and very goofily played a bassist in the 2009 comedy “I Love You, Man.” But while he sings well, it’s not his musical chops that lift the performance. It’s more that Rick, a contented family man with unrealized rock-star dreams, gives the exceptionally genial Rudd more notes to play as an actor. Rudd makes for a very likeable everyman out to convince the world he is capable of a beautiful song.

And that’s the abiding belief of Carney’s. No matter all the struggles, the artistic injustices, the corporate hegemony, he still believes that if you make something truly soulful, it will break through. It will claw its way to the surface, and move people. It’s undoubtedly gotten harder since “Once,” this movie seems to admit. The world is against you. But what one person can offer, a ballad or otherwise, still has power. Fairy tale or not, that’s worth believing in.

“Power Ballad,” a Lionsgate release in theaters Friday, is rated R by the Motion Picture Association for “language throughout and some drug use.” Running time: 108 minutes. Three stars out of four.

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