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Everyone is getting into the trademark game – The Boston Globe

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Everyone is getting into the trademark game – The Boston Globe


While trying to sidestep the recent flood tide of Taylor Swift-mania, I discovered an odd fact: Tay, as the Swifties like to call her, owns about 200 trademarks relating to her work.

Some are obvious: Her name is a certifiable brand, and she has trademarked her signature, along with some album and song titles, which may not be covered by copyright law. But that’s not all. She has also trademarked the phrase “Taymoji” as well as the names of her three cats: Meredith, Olivia, and Benjamin.

Because — why not? There is ample precedent for what sound like frivolous filings with the US Patent and Trademark Office. The New England Patriots have notably trademarked such workplace banalities as “No Days Off” and “Do Your Job.” The Red Sox, predictably, have protected phrases such as “Green Monster” and “Red Sox Nation.”

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Earlier this year, Major League Baseball sought trademark protection for the name “Boston,” which Suffolk University law professor Rebecca Curtin called a “serious overreach. MLB quickly backed off the idea.

According to the Gerben Intellectual Property website, the Boston Celtics have a pending trademark application for the phrase, “C Us Rise.” Maybe they should acquire rights to the line “there’s no success like failure. And failure’s no success at all” — that is, if Bob Dylan is in a sharing mood.

The Celtics’ current nemesis, Miami Heat forward Jimmy Butler, hasn’t yet filed to protect his nickname “Playoff Jimmy.” Butler does have several pending applications relating to his “Big Face Coffee” brand, which he introduced during the 2019-2020 NBA COVID-19 “bubble” season. My favorite wannabe Butler coffee trademark: “May cause involuntary happiness.”

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Trademark law exists for the legitimate protection of trade names like, say, Velcro, which makes a proprietary fastening system. Gore-Tex and Band-Aid are other famous examples. “Law & Order” has protected its signature, two-note duh-duh that repeats several times during each show.

I remember when the Kleenex PR people used to send fastidious little letters reminding journalists to append the trademark bug [™] after every mention of the renowned nose wipe. Maybe they still do. I will find out soon enough.

Once you learn that Paris Hilton has trademarked the phrase “That’s hot!” you realize the floodgates are open. Governor Ron DeSantis of Florida, for instance, should immediately trademark the phrase, “But I AM smiling!” or his recent, bizarre exclamation at a New Hampshire diner: “You guys have ice cream and everything!”

Former president Donald Trump might do well to trademark the phrase “I did not have sexual relations with that woman,” but I’m afraid it’s not original to him. As might be expected, the Trump Organization has filed for many trademarks, including Trump Card, for use inside his hotels and casinos, and for H2(EAU), a super clever play on words (“eau” means water in French), which is the name of the pool bar at the Trump International Hotel in Las Vegas.

I could get into the trademark game. “I’ve been wrong before” is certainly a favorite phrase. “Thank you for reading” is still available. Maybe I will try that one.

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Alex Beam’s column appears regularly in the Globe. Follow him on Twitter @imalexbeamyrnot.





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Boston, MA

O’shae Brissett, part of Boston Celtics championship, reportedly signs with Long Island Nets

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O’shae Brissett, part of Boston Celtics championship, reportedly signs with Long Island Nets


O’shae Brissett, who won a championship with the Boston Celtics in June but hasn’t played professionally since, has reportedly signed an NBA G-League level contract with the Brooklyn Nets G League team, the Long Island Nets.

Bobby Manning was first with the news Friday morning…

The 6’7” 26-year-old Brissett, a defensive specialist, will join Long Island having last played for the Boston Celtics as a part of the NBA Championship squad last year.

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In his defining moment of the title run, Brissett was inserted as a small ball center by Boston coach Joe Mazzulla in Game 2 of the Celtics-Pacers conference title series. It was his first playoff minutes, but he played a critical role defensively, picking up three steals and finishing a +15 in his 12 minutes on the court.

“Just his presence, his energy, his athleticism,” Mazzulla said after that game. “Just gave us, I think he had a dunk, got a steal, got us out in transition with a couple [of] rebounds. So just, he plays with such a high level of intensity and energy. It’s big for us.”

In his 55 games with the Celtics in the 2023-24 season, Brissett started just one and played roughly 11.5 minutes per game. He averaged 3.7 points per game, 2.9 rebounds, and 0.8 assists. He shot 44.4% from the field, 27.3% from beyond the arc. He adds yet another NBA veteran presence to the young Long Island Nets team with .

Brissett played three years with the Indiana Pacers, his best year coming in 2021-22 when he played 67 games, 25 starts, averaging 9.1 points and 5.3 rebounds.

However, he hasn’t played since the NBA Finals. Brissett, who turned 26 years old in June, declined a $2.5 million dollar player option with Boston at the end of June. He hoped that he could get more by testing the free-agent market. Similarly, the Toronto native dropped out of the Canadian national team, coached by Jordi Fernandez, to focus his free agency. However, offers or at least offers he liked never materialized and he remained a free agent until Friday.

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Brissett’s rebounding and size will give Long Island some added depth, and in Long Island’s case, a potential starter. Brissett always intended to pursue a return to the NBA, and his signing with the Long Island Nets is a first step to getting back to that dream.

Brissett also re-unites with Kendall Brown who had been his Indiana Pacers teammate two years ago.





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Magic Look to Bounce Back With More Energy at Celtics

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Magic Look to Bounce Back With More Energy at Celtics


BOSTON – Over two weeks ago, after the Orlando Magic’s latest rally fell short in a loss to the Detroit Pistons, fourth-year guard Jalen Suggs called out a worrying trend among his team in hopes of nipping it in the bud.

“We’re putting ourselves in these holes and spotting teams leads, then having to fight, scratch, claw just to get back in the game and give ourselves a chance,” Suggs said on New Year’s Day.

The Magic had developed a resilience that meant they were never out of games, no matter the score. Complimentary, energy-filled basketball helped Orlando do the fighting, scratching and clawing to get back into those games.

Did it always result in a victory? Not quite. But the relentless attitude and constant effort – especially for a team so handicapped by its shrinking list of healthy players – was commendable, and has been embedded in the Magic’s DNA.

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In the rare occasions when it doesn’t show face, though, Magic coach Jamahl Mosley says it’s “glaring.” That was the case when the Milwaukee Bucks delivered a 29-point shellacking to Orlando, marking the most lopsided loss for the Magic this year.

“There was an energy and effort issue,” said Mosley postgame.

Wendell Carter Jr. would later say his team was “out-physicaled” and made life too easy for their opponent.

Then, in the locker room, Kentavious Caldwell-Pope told reporters Orlando got its “a– whooped,” and Paolo Banchero told reporters, “[A]s a group top to bottom, we’ve got to be more ready to play. We’re down a lot of bodies, but we can’t make excuses and we’ve just got to come out and play for each other.”

To Banchero’s point, the Magic’s 124 missed games from players due to injury or illness haven’t been a catch-all, safety-net excuse when the team is struggling. Instead, their aforementioned resilience built an identity that helped them generate results throughout the entire first half of the season, regardless of available contributors.

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It justifies Mosley’s claims that the lackluster performance vs. the Bucks “wasn’t Orlando Magic basketball. Not even close.” Because although that was the case in Game 42, through the first 41 games, it wasn’t.

“It’s something that you can learn from, and you have to be able to bounce back, which this group has always done,” Mosley said.

With a national audience watching along, Orlando (0-4 in national TV games this season) pays its only visit to TD Garden Friday evening, squaring off with the defending champion Boston Celtics for the second of three matchups this season. The Magic host the 18-time champs once more in April to close the Kia Center’s regular season slate.

Boston has dropped three of their last five outings, including an uncharacteristic loss to the Toronto Raptors on Wednesday night in Scotiabank Arena. The Celtics were without Jayson Tatum due to a last-minute spat with an illness in the Magic’s Dec. 23 home win, but Orlando was shorthanded as well. Of their top four scorers, only Suggs was available.

“We beat them last time at home, so I’m sure they haven’t forgot that,” Paolo Banchero said in Orlando’s locker room Wednesday. “They have a hell of a home atmosphere [and] home crowd, so they’ll be ready to play in front of their fans.”

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Heading into Friday’s tilt, where both teams are eager to wipe the slate clean from their mid-week malaise, Boston reports a clean bill of health. Now, only Banchero is available of the Magic’s top scorers, and other key reserves are unavailable as well.

MORE: Magic-Celtics Injury Report

Those who are available, however, say they shouldn’t have any issue getting back to their standard.

“Playing against teams like this is what hoopers get up for,” Anthony Black said. “Definitely getting up for this game. It’s always fun playing against some good hoopers, so I think we’re up and I think we’ll be ready to bring energy come game time.”

“You don’t like losing games, especially when you get your butt kicked,” Mosley said, “but you also have to know you have to bounce back, can’t hang your head, be ready to go and move on the next game.”

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Follow ‘Orlando Magic on SI‘ on Facebook and like our page. Follow Magic beat reporter Mason Williams on Twitter/X @mvsonwilliams. Also, bookmark our homepage so you never miss a story.



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How to Watch Orlando Magic at Boston Celtics on Friday, January 17

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How to Watch Orlando Magic at Boston Celtics on Friday, January 17


BOSTON – The Orlando Magic and Boston Celtics do battle for the second time this season Friday evening. Tipoff between the two Eastern Conference foes is at 7 p.m. ET from TD Garden.

Each team will be looking to bounce back after uncharacteristic losses. But, one team will be much healthier when attempting to do so.

On the front end of this chilly Northern road trip, the Magic handled by the Milwaukee Bucks by 29 points Wednesday night in Milwaukee. They’ll be without three of their top four scorers and five total rotational players in looking to wash the taste of that contest away.

Boston went north of the border to Toronto and dropped their Wednesday outing by 13 points. The Celtics report no injuries ahead of Friday’s bout.

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Regarding this season’s series, Orlando (23-19) took the first matchup over Boston (28-12). Friday’s nationally televised matchup is the second of three this year between the two teams.

Who: Orlando Magic (23-19, 5th in East) at Boston Celtics (28-12, 2nd in East)
What: NBA Regular Season Game
When: Friday, January 17, 7 p.m. ET
Where: TD Garden, Boston, Massachusetts
TV: ESPN, FanDuel Sports Network Florida, NBCS Boston
Radio: 96.9 The Game, Orlando Magic Audio Network, SiriusXM
Point Spread: Milwaukee -6
Last Meeting: Orlando 108, Boston 104 on 12/23/24

Orlando Magic

Boston Celtics

Jamahl Mosley, Orlando Magic: Mosley tipped off his fourth NBA season as a head coach this season, all of which having come with the Magic. He’s 126-162 in the regular season all-time. Before Mosley was named the head coach of the Magic, he was an assistant with Dallas, Cleveland, and Denver. He’s a Colorado alum, and played four years of professional basketball in Mexico, Australia, Finland and South Korea.

Joe Mazzulla, Boston Celtics: Mazzulla, 36 years old, mans the sidelines for his third season as the Celtics’ coach this year. In each of his first two seasons, Boston finished atop the Eastern Conference. They hoisted the Larry O’Brien trophy a historic 18th time this past June after his team cruised through the playoffs in just 19 games (16-3). Prior to taking over as head coach, the former West Virginia Mountaineer was an assistant on the Celtics bench for three seasons. He’s regarded as one of the brightest, young polarizing minds in the game. today

Follow ‘Orlando Magic on SI‘ on Facebook and like our page. Follow Magic beat reporter Mason Williams on Twitter/X @mvsonwilliams. Also, bookmark our homepage so you never miss a story.

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