Las Vegas is punishingly dry. The arid winter air means I woke up on Day 3 of CES 2025 with a nosebleed, chapped lips, and ashy legs. This in spite of the fact I slathered myself with two pumps of a fermented bean essence, eye cream, moisturizer, and a lip mask. Staring at my face in the hotel mirror, I wonder if any of those products were doing what they’re supposed to — and if maybe, I should try something different.
Technology
L’Oréal’s new skincare gadget told me I should try retinol
/cdn.vox-cdn.com/uploads/chorus_asset/file/25826211/lorealcellbioprint.jpg?ssl=1 "L’Oréal’s new skincare gadget told me I should try retinol")
This is why I was so eager to try L’Oréal’s Cell BioPrint.
For anyone who’s struggled with their complexion, the Cell BioPrint feels like a holy grail gadget. The device is a mini-lab setup that analyzes a skin sample to generate a report about your skin’s current condition. It’ll also “grade” your skin with regard to oiliness, wrinkles, skin barrier function, pore size, and uneven skin tone. Based on the proteins in your skin, you’ll also see whether you’re more likely to be susceptible to those issues down the line — even if they aren’t issues now. The test also determines whether you’re responsive to retinol, a popular and well-studied skincare ingredient that nevertheless causes a ton of confusion online.
In my demo, using the Cell BioPrint was simple. Mainly because I didn’t have to do a thing. While L’Oréal hopes to one day make Cell BioPrint an at-home device, it’ll first be aimed at retail, dermatology offices, and skincare clinics. As in, the actual test will be done by a professional to ensure accuracy. A L’Oréal staffer collected a sample from both my cheeks using a special kind of sticker. I watched as he then dissolved it in a buffer liquid, placed the resulting solution into a cartridge, and fed that cartridge into a machine. I also had my cheeks and forehead scanned with an imaging wand before answering two questions about my age and demographic data.
After a few minutes, I got to see my results. Apparently, I’m doing something right because the report said that my chronological and biological age were aligned. But it also said that while my skin barrier function is currently good, I’m biologically prone to have issues with that as I get older. My report also said that I don’t have to be concerned with pore size — either now or in the future, and that I am highly responsive to retinol, meaning my skin is likely to tolerate it well.
There were several other insights I won’t bore you with, but after going over my results, I have a better sense of what I need to focus on. For instance, I should continue using moisturizers with ceramides, button up my sun care habits outside of sunscreen, add a vitamin C to help with my skin tone, and add a retinol. I also know what I don’t need or can remove from my routine. For example, I don’t need to buy products targeted toward shrinking pores.
Most of this wasn’t surprising. My results aligned with the concerns I’ve noticed and where I tend to concentrate my skincare routine. For example, the few times I’ve tried retinol, I’ve never had an hint of the sensitivities other people seem to experience.
Of course, this kind of personalized recommendation is only as good as the science behind it. After all, lots of health and beauty tech companies promise the moon, but are intentionally coy when it comes to explaining why you should trust them. Barring regulatory certification (which isn’t generally required for wellness and beauty tech), it’s left up to the individual to try to discern whether an explanation passes the smell test.
With that in mind, I asked L’Oréal to dive deep into the science — which Guive Balooch, global vice president of L’Oréal’s Technology Incubator, happily obliged.
Balooch says the company had 800 biologists working (and publishing clinical studies) to discover whether there are specific proteins expressed in skin cells that could determine your risk factors for certain skin conditions. The challenge, he says, is that there are a lot of proteins produced by the body. Finding the few out of the thousands that can give actionable skincare insights is like finding a handful of needles in a giant haystack. It required L’Oréal’s researchers to sequence all of them and then find the relevant biomarkers.
This particular branch of research, Balooch says, is called proteomics — or the study of how proteins are expressed in the body. “It’s understanding that our cells every day are making proteins. Depending on our lifestyle, our geography, and our genes, they will make more or less of these proteins. It changes over time and habits can change it as well.”
Balooch says L’Oréal tested 4,000 people over 10 years across the US, Europe, South America and Asia, and found five proteins related to skin health, including two that are related to how well a person’s skin will respond to retinol. And while the Cell BioPrint can only currently analyze responsiveness to retinol, other ingredients like niacinamide and hyaluronic acid are also in the works.
“In some ways, it’s meant to tell people what not to buy.”
Cynically speaking, a device like this could also be viewed as a pseudoscientific way to sell more products to a group of people already prone to reach for their wallets. But Balooch argues the Cell BioPrint isn’t meant to encourage people to buy more.
“In some ways, it’s meant to tell people what not to buy,” he says. “Of course, we would love to sell more products, but not by overconsumption. That’s not actually good for your skin. It’s about helping people find the right products based on science.”
To that end, Balooch has a point. The skincare market right now is rife with misinformation and influencers pushing expensive 10-step routines that sometimes do more harm than good. I know better, and yet I’m as guilty as the next skincare nerd. (I’m still haunted by the full bottle of snail mucin influencers claimed would fix all my problems. It broke me out instead.) Even now, I know that I’ll probably get influenced again. The difference is at least I can choose to be influenced towards a retinol cream or vitamin C serum — things that have a higher chance of helping me — rather than throwing my money to the wind.
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OpenAI announced yet another reorganization Friday, consolidating certain areas and making company president Greg Brockman the official lead of all things product.
In a memo viewed by The Verge, Brockman wrote that since OpenAI’s product strategy for this year is to go all-in on AI agents, the company is combining its products to “invest in a single agentic platform and to merge ChatGPT and Codex into one unified agentic experience for all.”
To do this, the company is making a suite of org chart changes, although it’s still operating under some of the same ones from last month. That’s when AGI boss Fidji Simo went on medical leave and OpenAI announced that Brockman would be in charge of product strategy and CSO Jason Kwon, CFO Sarah Friar, and CRO Denise Dresser would take control of business operations.
It’s all part of OpenAI’s recent strategic shift to focus on key revenue drivers like coding and enterprise and stop pouring resources into “side quests” ahead of its potential IPO later this year and amid investor pressure to turn a profit.
In Simo’s continued absence, Brockman’s role leading product strategy is now official, as well as the company’s “scaling” arm. Under Brockman will be four different pillars. The first is core product and platform, led by Thibault Sottiaux, who has been OpenAI’s engineering lead for Codex, and the second is critical enterprise industries, led by ChatGPT head Nick Turley. Third is the consumer pillar, such as health, commerce, and personal finance, which will be led by Ashley Alexander, who has been its healthcare products VP. The fourth pillar — core infrastructure, ads, data science, and growth — will be led by Vijaye Raji, who has been OpenAI’s CTO of applications.
Brockman wrote in the memo that OpenAI’s goal is now to “bring agents to ChatGPT scale, in order to give individuals and organizations significantly more value and utility from our products.”
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You’re going about your day when your phone buzzes. A text hits your phone. It looks official. It sounds urgent. And suddenly, you are being told you owe money for a traffic violation. That is exactly what Todd from Texas experienced. He emailed us and said:
“I received this text message today. It was so baffling because I haven’t lived in California for nearly a decade. I didn’t click on anything or respond. How can I tell if this is for real or if this is a scam?”
If you’ve gotten a message like this, you are not alone. This type of scam is spreading fast, and it is designed to pressure you into acting before you think. Let’s break down what is really going on.
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FAKE AGENT PHONE SCAMS ARE SPREADING FAST ACROSS THE US
This message may look official, but several red flags show it is likely a scam designed to pressure you into paying quickly. (Kurt “CyberGuy” Knutsson)
What the traffic ticket scam text looks like
At first, the message seems convincing. It claims to be a “final reminder” from the California DMV, and it warns of penalties like license suspension and added fees. It even includes a link that appears somewhat official. However, once you slow down and take a closer look, the red flags quickly start to pile up.
The biggest red flags in this message
Here are the key warning signs to watch for in messages like this.
9 WAYS SCAMMERS CAN USE YOUR PHONE NUMBER TO TRY TO TRICK YOU
1) The phone number makes no sense
The message comes from a number with a +63 country code. That is the Philippines, not California. Government agencies in the U.S. do not send official legal notices from international numbers. That alone is a major warning sign.
2) No name, just “Dear Driver”
Legitimate notices from a DMV or court almost always include your full name or at least some identifying information. “Dear Driver” is vague on purpose. It allows scammers to send the same message to thousands of people.
3) The link isn’t a real DMV website
The message includes this link:
ca.mnvtl.life/dmv
That isn’t a government domain. Official DMV websites in California use “.ca.gov” or similar trusted domains. Scammers often create lookalike links to trick you into clicking.
4) Urgency and threats
The message pushes you to act quickly with a deadline. It lists consequences like license suspension and extra charges. Scammers rely on fear. When you feel rushed, you are more likely to click without thinking.
FBI WARNS OF DANGEROUS NEW ‘SMISHING’ SCAM TARGETING YOUR PHONE
5) Asking you to reply to proceed
The text says to reply with “Y” to get instructions. That is another trap. Responding confirms your number is active, which can lead to more scam messages.
6) Generic language and odd phrasing
Parts of the message feel slightly off. The tone is formal but not quite right. That subtle awkwardness is common in scam messages sent to large groups of people.
7) Overloaded threats designed to scare you
The message piles on consequences like license suspension, added fees, court action and even credit damage. In this case, it even mentions a license suspension and a $160 late payment charge. That combination is meant to overwhelm you and push you to act fast. Real agencies usually provide clear, specific notices, not a long list of escalating threats in a single text.
INSIDE A SCAMMER’S DAY AND HOW THEY TARGET YOU
Scam texts like this often arrive out of nowhere and try to create urgency before you have time to question them. (Kurt “CyberGuy” Knutsson)
What this means for you
Even if you have never driven in California, you could still receive this message. Scammers cast a wide net and hope someone takes the bait. If you click the link, you could be taken to a fake payment page. That page may ask for your credit card details, personal information or login credentials. In some cases, it can also install malware on your device or redirect you to credential-stealing pages. This isn’t about a ticket. It is about getting your data. State DMVs typically do not send final legal notices or payment demands by text message.
Why these scams keep working
These messages work because they tap into something most people fear. Legal trouble, fines and losing driving privileges. They also look just real enough to pass a quick glance. That is all scammers need. As more services move online, these scams will continue to evolve.
Unlike typical DMV scams, this message impersonates a court and escalates the threats to make the situation feel more serious (Kurt “CyberGuy” Knutsson)
Ways to stay safe from traffic ticket text scams
Start with a simple rule. Never trust a payment request that shows up out of nowhere. Here are practical steps you can take:
1) Do not click the link
If you are unsure, do not tap anything in the message. That includes links and reply options.
2) Use strong antivirus software
If you accidentally click a link, strong antivirus software can help detect malware and protect your data. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com
3) Verify directly with the DMV
Go to your state’s official DMV website by typing it yourself into your browser. Do not use the link in the text.
4) Check the sender carefully
Look at the phone number. International numbers or random strings are a clear warning sign.
5) Ignore generic greetings
Real notices will usually include your name or case details. Vague language is a red flag.
6) Consider a data removal service
Scammers often get your number from data broker sites. Removing your personal info from those databases with a data removal service can reduce these messages. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com
7) Block and report the number
On your phone, block the sender and report it as spam. This helps reduce future attempts.
8) Turn on spam filtering
Enable spam filtering on your phone or through your carrier to catch more of these messages before they reach you.
Kurt’s key takeaways
Todd did the right thing. He paused, questioned the message and did not click. That one decision likely saved him from handing over personal information. When it comes to messages like this, skepticism is your best defense. If something feels off, trust that instinct.
Should phone carriers and tech companies be doing more to block scams like this before you ever see them? Let us know by writing to us at Cyberguy.com
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Honda revealed prototypes of two new hybrid models, an Accord sedan and the Acura RDX SUV, during its annual business briefing this week, built on a platform that it says will begin launching next year. The RDX was announced earlier this year as Honda’s first SUV to feature the next-gen version of its two-motor hybrid system.
In March, Honda announced it would take a writedown of up to 2.5 trillion yen ($15.7 billion) on its EV investments. Now Honda says its EV-related losses will be “resolved” by 2029, and that it will reevaluate its EV plans in 2030.
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