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The resurgence of Michigan Central: Detroit welcomes new wave of tech startups

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The resurgence of Michigan Central: Detroit welcomes new wave of tech startups


Michigan Central Station returned to its former glory this summer when the public was invited to experience the refurbished train station whose space was given a major upgrade. 

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Those upgrades weren’t just decorative, however. And for some, the growth inside has been rather astounding. 

Much of it was on display this week when the train station opened for business. Directly across from the old station is New Lab, where more than a hundred start-ups have found a home in Detroit.

While Michigan Central represents Ford’s foray to help revitalize the city while expanding office space, New Lab has become a main attraction for innovation and collaboration. That includes hosting Michigan Tech Week, where thousands of entrepreneurs from around the country got a peek inside.

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According to Michigan Central Station’s Chief Operations Officer, the challenge was building an innovation hub that people would want to work in at a time when many white collar workers were hunkering down at home during the pandemic.

“How do we create a place that actually invited people in,” said COO Carolina Pluszccynski.

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Currently, 119 start-up businesses operate out of New Lab, taking advantage of all the benefits that come with a new-age facility, currently housed in the old book depository.

“What infrastructure do we put in place that makes it exciting for these startups to come here and actually test in the real world and the shops where they can create their prototypes, so we provide all of those pieces that actually inspire start-ups and founders to come work here,” said Pluszccynski.

The idea is when things go right for one idea, the benefits will send ripples into other sectors of the local economy and beyond.

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“You start seeing these collisions happen, where they start working together and come up with a better product,” said Pluszccynski.

Some are starting to take notice. At the Michigan Founders Fund, which helps entrepreneurs thrive, they just finished a productive week during the technology-focused conference at Michigan Central.

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“We call them founders, right, who know they want to solve a big problem,” said Rishi Moudgil, director of the fund. “That is what we are looking for and when someone really wants to solve a big problem, that’s when we as a community want to activate around them.”

Tapping into the secret sauce that the sum of good ideas are greater than when they are separate, 2000 business-minded problem solvers took part in the event.

Moudgil hoped they would tap into the Michigan talent pool that awaited them.

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“We have so many entrepreneurs, so much talent in Detroit here and in Michigan broadly that are interested in going out on their own and solving real problems,” said Moudgil.

While still very new, the progress observed at the train station has exceeded officials expectations.

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“I think Detroit was right. It was the right time in Detroit,” said Pluszccynski. “I think the models that we’ve put in place – this is a membership model, so it’s not like you have to lease big spaces. I think those conditions have made it very appealing to startups.”

And yet, Pluszccynski sees room for growth – including the 500 Ford employees who have just moved in next door at the train station. There will be opportunities in the future for those same workers to interact with the new lab guests. 

Learn more at michigancentral.com/mc_partners/newlab/

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Michigan

Michigan Central Station's newest business opening this week

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Michigan Central Station's newest business opening this week


An offshoot of a Corktown-based business will be the newest store to open in Michigan Central Station this week that offers both community programming and local crafts.

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Neighbor X Folk will officially open its doors on Nov. 22, pitching itself as not just a store, but a “community space where every product tells a story.”

Associated with the James Beard-nominated café ‘Folk’ that doubles as a wine shop, Neighbor X Folk can be found just minutes away from the brand’s primary location on Trumbull.

In a social media post made last week, the business plans to offer “minority-owned and sustainably minded brands” that vary from home decor and tableware, to books, bodycare, and other good giftable items.

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Beyond that, the location will also offer workshops and product samplings. They could be cooking sessions or meet-and-greets with popular chefs behind exciting recipes and food brands.

“From hands-on workshops, book signings and product samplings, our space fosters a welcoming environment where creativity thrives amidst a community of conscious consumers and neighbors,” their Facebook post reads.



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Reliance on one player causes Michigan to crumble to Michigan State

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Reliance on one player causes Michigan to crumble to Michigan State


After a promising first set, the Michigan volleyball team’s hopes were high.

But those hopes quickly faded away, turning into false hopes.

The Wolverines (16-10 overall, 6-9 Big Ten) ultimately fell to Michigan State (10-16, 3-12) after losing three consecutive sets, 3-1, with Michigan sophomore opposite hitter Valentina Vaulet being the only player able to generate consistent production for the Wolverines.

Each set started relatively toe-to-toe with Michigan and the Spartans constantly alternating leads. In the first set, momentum shifted to the Wolverines’ side, as they secured a 25-20 set win. While the following sets had similar starts, the momentum began to shift out of Michigan’s favor and into the hands of Michigan State, giving the Spartans three consecutive set wins.

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“(Michigan State) really put a lot of pressure on us to be able to score.” Michigan coach Erin Virtue said. “In this conference, anyone can win any single night. We have to find a way back into that win column.”

Getting back into that “win column” seemed possible for the Wolverines after a promising first set. However, Michigan’s sole reliance on Vaulet and her consistency gave Michigan State an advantage because of the Spartans’ cohesion and better balance on the court.

“Valentina is somebody that we lean on a lot,” Virtue said. “We certainly leaned a lot on her to score points, especially from the offensive side of things, and we really needed some of her counterparts to step up and be able to have a little more balance.” 

Vaulet’s contributions were crucial throughout the match, as she finished with 20 kills, two aces, one block and the winning point for the first set — she far exceeded her teammates’ production. However, her teammates’ reliance on her ultimately cost the Wolverines the match. Her dominance on the court did not deter Michigan State, as the Spartans kept their feet on the gas once they won their second set. Their continued strength through the third and fourth sets, with 25-18 victories in both sets, emphasized the need for Michigan to work on its stability and execution.

“For us, it’s just stabilizing our past and the scenes that we’re working in there,” Virtue said. “We had to do a little bit of a better job in communication or execution.”

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With stability, communication and execution in mind, the Wolverines are looking to get back into the win column amid a six-game losing streak.

The team’s constant leaning on Vaulet was a detriment against Michigan State. The Wolverines know they must work cohesively to succeed. To do so, Michigan will need contributions from more than just Vaulet, contributions it didn’t get against Michigan State.



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Gophers regain volleyball footing

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Gophers regain volleyball footing


But Hanson came alive again with three straight kills during a decisive rally in the third set. She swung hard with success for most of the match, but the turning point came with assistance.

In the third set, Michigan pulled within 12-10 after three straight points, but junior Mckenna Wucherer stopped the run. The Wolverines weren’t finished, cutting the margin to 13-12, but Wucherer’s dig kept a play alive that ended with a big block from Lydia Grote and Calissa Minatee. The Gophers kept the momentum and won the set.

“They went on a few runs, but we still continued to be a team and connected throughout the whole match,” Hanson said.

Freshman Alex Acevedo had a career-high seven aces Saturday. Grote made 16 kills, Wucherer 10. Shaffmaster added 47 assists.

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In back-to-back losses at Maturi Pavilion last week, the Gophers only managed to win once in six sets. That included being swept by Oregon. There was also the first match against coach Keegan Cook’s former Washington program after taking over at the U. The players were a bit too emotionally charged, he said.



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