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YouTube’s Ms. Rachel Gets Netflix Show, Drawing Cheers From Parents

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YouTube’s Ms. Rachel Gets Netflix Show, Drawing Cheers From Parents

“Let’s figure out what our letter of the day is!”

Ms. Rachel, the children’s YouTube star, cooed that sentence in an Instagram video posted this week as she dug into a sensory bin of purple rice, with the kind of texture toddlers tend to ogle.

Set against a blank yellow screen, like many of her videos, she smiled as her ponytail bobbed onto her signature pink T-shirt and blue overalls.

She gasped as the camera panned to a bright red “N” in the rice.

Holding the letter, she cheerfully told viewers in her singsong voice that her videos would soon be available on Netflix.

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The announcement is the latest development for the booming empire of Ms. Rachel, the child educator from Maine turned viral video star, whose appeal has been compared to that of Mister Rogers and Beyoncé.

She has more than 13 million subscribers on her YouTube channel and millions more on Instagram and TikTok, with her videos have collectively drawn billions of views.

Ms. Rachel, whose full name is Rachel Accurso, also has a multibook deal with Random House; a line of toys, including a popular cooing doll in her likeness; and branded T-shirts, pajamas and bathing suits. She works with her husband, Aron Accurso, the co-creator and co-producer, and they are represented by the powerhouse talent group Creative Artists Agency.

“We’re so happy that our videos will be reaching more little ones and their families through Netflix,” Ms. Accurso and her husband wrote in an email. “It’s the best feeling to see families singing the songs, using the learning techniques and creating meaningful moments together beyond the screen.”

At Netflix, the videos join a lineup of children’s programming that already includes fan favorites like “CoComelon” and “Blippi,” which also found fame on YouTube.

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The four-episode season of “Ms. Rachel” will be available to stream starting Jan. 27, and it will include 30- to 60-minute lessons that teach numbers, letters, colors and shapes. More episodes will be available later this year, and her videos will continue to stream on YouTube. (Representatives for Netflix declined to comment.)

Ally Shuster, Ms. Accurso’s agent at CAA, said she learned about the Ms. Rachel videos two years ago through her young nephew, Oliver, who was mesmerized.

“I think people respond to Ms. Rachel’s passion and authenticity,” Ms. Shuster said in an email.

“Rachel and Aron put so much thought and care into their content,” she said, adding, “Their love for children and their work really shines through, and I think that’s a big part of what makes them so successful.”

Before she found fame on YouTube, Ms. Accurso, 42, earned master’s degrees in early childhood education and music education, and worked as a music teacher in the Bronx.

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She left the job to spend more time with her son, Thomas. Around his first birthday, she started making videos for him when she noticed that he was behind on speech development. She and her husband uploaded the videos to YouTube in 2019, and the content struck a chord with young children and their parents.

Speech pathologists have said that her videos incorporate techniques used by speech therapists, such as speaking slowly and repeating simple sentences. Many parents have said the programs feel more wholesome than other options.

(The American Academy of Pediatrics recommends that children under the age of 18 months avoid screen time, children between 18 and 24 months limit screen time to educational programming watched with a caregiver, and children over age 2 limit it to one hour a day of high-quality programming.)

To the parents who have watched Ms. Rachel’s rise on social media, the Netflix deal is welcome news for a variety of reasons.

Betsy Tannenbaum, 35, an attorney in Nashville with two young children, said she discovered Ms. Rachel after noticing a group of children who were transfixed by her videos at a birthday party.

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“My husband and I are both working parents, and we work from home, so screen time is sometimes unavoidable,” she said. “Ms. Rachel makes that as guilt-free an experience as possible.”

Ms. Tannenbaum also thinks watching the videos on Netflix will streamline the experience.

“The current platform she is on can sometimes feel convoluted with unrelated content and suggestions that can be distracting to both myself and my toddler,” she said, “and can sometimes get us down a rabbit hole.”

Avery Adrien, 34, a content strategist living in Richmond, Va., also has two young children and said Ms. Rachel’s videos were part of her family’s evening routine.

“We appreciated that it was a very relaxing show,” Ms. Adrien said.A lot of kids’ shows these days are overstimulating.”

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She and her husband found Ms. Rachel’s videos on YouTube several years ago. Ms. Adrien said her family felt like they grew up with her and were excited about her success.

“Ms. Rachel’s in her bag, getting that money,” she said, “and we think no one is more deserving of it than her.”

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What European Luxury Can Learn From American Fashion

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What European Luxury Can Learn From American Fashion
This week on The Debrief, BoF’s Diana Pearl explains why brands like Coach, Ralph Lauren and Tory Burch are outperforming many European luxury houses — and what their turnarounds reveal about pricing, product, retail and long-term brand building.
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Suit asks court to force Trump administration to use ‘The Kennedy Center’ name

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Suit asks court to force Trump administration to use ‘The Kennedy Center’ name

Workers react to the media after updating signage outside the Kennedy Center on Dec. 19, 2025, in Washington, D.C.

Jim Watson/AFP via Getty Images


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Jim Watson/AFP via Getty Images

Rep. Joyce Beatty of Ohio is asking a federal court in Washington, D.C., to force President Trump and the board and staff of the Kennedy Center to revert to calling the arts complex The John F. Kennedy Center for the Performing Arts.

The motion, which Beatty filed on Wednesday, asks a federal circuit court judge to reverse the Trump administration and the center’s current board and staff’s decision to call the complex “The Trump-Kennedy Center.”

In the filing, Beatty’s attorneys wrote: “Can the Board of the Kennedy Center — in direct contradiction of the governing statutes — rename this sacred memorial to John F. Kennedy after President Donald J. Trump? The answer is, unequivocally, ‘no.’ By renaming the Center — in violation of the law — Defendants have breached the terms of the trust and their most basic fiduciary obligations as trustees. Shortly after President John F. Kennedy’s assassination, Congress designated the Kennedy Center as the ‘sole national memorial to the late’ President in the nation’s capital.”

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In a statement emailed to NPR Thursday, Roma Daravi, the vice president of public relations for the Kennedy Center, wrote: “We’re confident the court will uphold the board’s decision on the name change and the desperately needed renovations which will continue as scheduled.” NPR also reached out to the White House for comment, but did not receive a reply.

In December, White House press secretary Karoline Leavitt announced that the complex would heretofore be called “The Trump-Kennedy Center.” Although the new moniker was never approved by Congress, the Center’s website and publicity materials were immediately updated to reflect the administration’s chosen name, and the same day as Leavitt’s announcement, Trump’s name went up on the signage of the complex’s exterior, over that of the slain President Kennedy.

Later that month, Rep. Beatty who serves as an ex-officio member of the Kennedy Center’s board of trustees, sued Trump, members of the Kennedy Center board appointed by Trump, and some ex-officio members, arguing that the complex’s name had been legislated by Congress in 1964. Wednesday’s motion is part of that lawsuit.

In a press release sent to NPR on Wednesday, Rep. Beatty said: “Donald Trump’s attempt to rename the Kennedy Center after himself is not just an act of ego. It is an attempt to subvert our Constitution and the rule of law. Congress established the Kennedy Center by law, and only Congress can change its name.”

For many patrons, artists and benefactors of the Kennedy Center, the name change was the last straw in politicizing the performing arts hub. Following the White House announcement of the new name, many prominent artists withdrew planned performances there, including the composer Philip Glass (a Kennedy Center Honors award recipient, who received his prize during the first Trump administration), the famed Broadway composer and lyricist Stephen Schwartz and the 18-time Grammy-winning banjo master Béla Fleck.

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The Washington National Opera (WNO), which had been in residence at the Kennedy Center since 1971, also severed its ties in January after ticket sales dropped precipitously. Earlier this month, WNO artistic director Francesca Zambello told NPR, “We did try as best as we could to encourage [the patrons] that we are a bipartisan organization, but people really voted with their feet and with their pocketbooks. And so we realized that there was really no choice for us.”

On Monday, a coalition of eight architecture and cultural groups also sued Trump and the Kennedy Center board in federal court over the complex’s scheduled closing in July for unspecified renovations. Their suit seeks to have the White House and board members comply with existing historic preservation laws, and to secure Congressional approval before moving ahead with the renovation plans.

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This L.A. play wants you to feel the story viscerally — by keeping you blindfolded

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This L.A. play wants you to feel the story viscerally — by keeping you blindfolded

I am blindfolded and seated in a vintage armchair set in the center of a darkened, red-lit room with Gothic accents. An actor is performing nearby. I hear their voice, but cannot, of course, see them. I suddenly spring upward in my seat, alarmed at the touch of some sort of cloth — or perhaps a feather? — across my ankles.

I’ll never be entirely sure. For wearing the small veil across my eyes was a requirement to participate in “Poe: Pulse & Pendulum,” the debut offering from new troupe Theatre Obscura L.A. The company’s initial performance contains two one-act plays, modern interpretations of Edgar Allan Poe’s “The Pit and the Pendulum” and “The Tell-Tale Heart.”

While the stories are familiar to many, Theatre Obscura increases the levels of discomfort. In this room, I am at times unsettled, at once tracking the movements of the actors while attempting to remain hyper aware of any sudden touch or scent. “The Pit and the Pendulum,” the first half of the program, translates especially well to this setting, its dark sense of demented confinement keeping my nerves on high alert.

Conjuring such a state of anxiety was the point.

“If you take the visual away, it’s going to make you feel uneasy,” says Paul Millet, who devised the concept.

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There are jump scares. Downtown event space the Count’s Den has been outfitted with about 50 speakers for the Obscura shows, which run through April 12. Some are visible before one puts on the blindfold. Many, though, are hidden under seats or couches, as the audio will trail the actors around the room, or perhaps a sudden crash or door opening will have me jolting my attention elsewhere.

“The Pit and the Pendulum” is a story of torture, and as the narrator, here played by Melissa Lugo, desperately speaks of a blade swinging above, actors will fan us, timing their waves with each swoosh of the audio. I was prepared for that one, as a fellow theatergoer nearby let out a soft yelp when the unseen gestures first arrived above their head.

For many, sight is the most coveted sense. “If you take that away, you’re already naturally uncomfortable,” Millet says. “So we lean into that. We know you’re going to be uncomfortable. We know this is not the norm. But get on that ride with us. Be willing to be uncomfortable. Discomfort, I think, helps to heighten the experience, and ideally allow it to trigger the emotional reactions that the story does.”

“Poe: Pulse & Pendulum” is two one-act, audio-focused performances of Edgar Allan Poe stories.

(Joe Camareno / Theatre Obscura)

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Still, touch is limited in the show. Occasionally a rattling of a chair, but little more. The fluttering I felt near my ankles was to mimic the sensation of a running critter. The troupe will ask for audience consent, and participants can opt out. While I went in wondering if “Poe: Pulse & Pendulum” would seek to recall more extreme haunt experiences with lengthy waivers, Millet wanted to keep it light — an audio play, primarily, with just a few in-the-flesh signals.

“We want people to feel unease, but I don’t want anyone taken out of the story because a boundary or line was crossed,” Millet says.

Scent, too, is used with restraint. There are moments when guests will get a whiff of a fragrance that pairs with the storyline. Millet considers the first run of Theatre Obscure to be an experiment in how much touch and scent audiences may want to endure. Smell, he says, is tricky, as the aroma may linger and become a distraction.

Millet has been honing the concept since 2023. Previously, he was part of the team behind Wicked Lit, which ended in 2019 after running for a number of years at unique locations such as Altadena’s Mountain View Mausoleum. Those immersive performances would feature casts and guests walking the venue. Theatre Obscura, however, is fully seated.

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Two bindfolded guests in a red-lit room.

“Poe: Pulse & Pendulum” focuses on the fear that something may happen to us when stripped of sight.

(Joe Camareno / Theatre Obscura)

And while the stories of Poe lend themselves to the Halloween season, spooky events increasingly occur year round. Long-running production “The Willows” is set to wrap in early April, and “Monster Party,” a period piece that takes guests to a devilishly extravagant cocktail party, is re-launching in mid-April. Millet, a longtime theater producer who has a day job in television editing, is hoping to stand out by avoiding “the glut” of horror events that occur each September and October.

Theatre Obscura may face challenges, namely persuading potential guests that “The Pit and the Pendulum” is more than simply a live reading with audio effects.

“You can feel the movement of the characters around you,” Millet says. “You’re in the environment with the story as it unfolds. You can experience it on a more visceral level.”

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Blindfolded, I felt Theatre Obscura was mostly playing off our fears rather than giving in to them, largely keying in on our anticipation that something may happen to us when stripped of sight. Lugo in much of “The Pit and the Pendulum” circles guests, who are seated sporadically around the room, allowing each of us to imagine how close or far we may be from the hole we are told is at its center. Each show deals with claustrophobia in some way, either of a space, or of a mind.

“The Tell-Tale Heart” is louder, more crowded. The sounds of crashing glass and creaky floorboards had my head working overtime to draw a floorplan, only to then have it distorted when actors would unexpectedly whisper in both of my ears to bring forth the protagonist’s nightmares. While I expected Theatre Obscura to be slightly more aggressive in its uses of touch and scent, it’s a show that asks us to live in our heads, and to sit in our own feeling of trepidation.

“I was intrigued,” Millet says, “with really trying to engage the audience’s imagination.”

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