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Empower Finance Buys Petal. What’s That Mean for Petal Credit Card Users?

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Empower Finance Buys Petal. What’s That Mean for Petal Credit Card Users?

Key takeaways

  • Empower Finance, best known as a cash-advance app, is buying credit card issuer Petal.
  • Petal touted its credit cards as a solution for those with less-than-stellar credit but came under fire last year when it downgraded some customers to annual-fee cards.
  • Cardholders can wait and see if an influx of money improves benefits or apply for a new card before changes come.

Empower Finance is buying Petal, the credit card issuer that originally made a splash with the promise of helping customers build their credit inexpensively but ended up downgrading some of those same customers to cards charging numerous fees.

When it launched in 2016, Petal credit card company touted itself as an affordable way to access credit for anyone with a less-than-stellar credit history. Its approval process used alternative data like banking information instead of just credit scores and credit history. 

And unlike some credit-builder cards, Petal doesn’t charge a security deposit. Plus, you could earn 1% to 10% in cash back — depending on the card you were approved for — a rarity for a credit-builder card with no annual fee.

But the company stumbled amid financial woes with users reporting issues that included some customers being downgraded to a version of the card that charged an annual fee.

If you’re a current Petal cardholder or are interested in using one of this company’s cards to boost your credit, here’s what the acquisition could mean for you.

Who is Empower Finance?

Empower Finance is best known as a cash-advance app (it is not affiliated with Empower, which offers investment and retirement planning services). A cash advance is basically a short-term loan you can access without having to apply for a loan through a bank or online lender. Depending on where you borrow from — like a predatory lender — cash advances can charge sky-high interest rates. 

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Empower doesn’t charge interest or late fees on its cash advances, but you must subscribe to its app, which costs $8 per month. Instead of your credit history, Empower says it uses your income and spending habits to determine how much you can borrow, up to $250. The amount borrowed is deducted from your bank account on your scheduled repayment date.

Empower Finance also offers other financial products and money management tools on its app, including a credit product called Thrive, as well as credit monitoring and savings and budgeting tools.

Empower plans to complete its acquisition of Petal by the end of June and is expected to integrate both companies’ offerings into one product experience, although it’s unclear how that might play out.

What does this mean for Petal cardholders?

Petal customers could potentially benefit by getting access to all of the Empower Finance products and money management tools. But it could also mean they get charged Empower’s $8-per-month subscription fee.

And while Empower’s cash advances offer potential value, if borrowers need more time to repay, they might be tempted to use the Thrive credit service instead, said Jason Steele, credit card expert and CNET expert review board member. 

“Empower advertises cash advances with no interest or fees, but if you choose your repayment date instead of the default or select a split payment option, then you’ll incur interest at an annual percentage rate of 35.99%,” he said. “This isn’t as predatory as some payday loans, but it’s higher than many credit cards.” 

Despite users’ dissatisfaction with Petal’s downgrading practices, the credit card company is still well-known for its cash flow underwriting technology, offering an alternative for people who either have no credit or have poor credit reports and scores, according to credit expert John Ulzheimer, formerly of FICO and Equifax. 

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Petal’s technology appears to align with Empower’s underwriting business that assesses consumers using nontraditional data rather than credit histories.

“While it’s unknown what Empower will maintain from their Petal acquisition, it seems to make sense to fold in their cash flow tech to existing underwriting practices,” Ulzheimer said.

Credit cards typically charge an upfront fee for cash advances, and they come with a higher interest rate — typically 24.99% to 29.99% or higher — than a card’s standard APR.

What happened to Petal last year?

The acquisition was announced earlier this month, nearly a year after the Petal card brand came under fire for downgrading customers to an annual-fee card. Some customers who had either the Petal® 1 “No Annual Fee” Visa® Credit Card* or Petal® 2 “Cash Back, No Fees” Visa® Credit Card, both of which have no annual fee, reported that the company had downgraded them to the new Petal 1 Rise* card, which charges a $59 annual fee and has a higher variable APR than the other two cards.

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The Petal 1 Rise also included a 3% cash-like transaction fee with a $10 minimum (cash-like transactions include money orders, person-to-person cash transfers like Venmo or CashApp, lottery tickets and gift card purchases), a late fee of up to $40 and a returned payment fee of up to $29.

For a company that promoted itself as an inexpensive way to build credit, the new terms were much different than the previous Petal cards. Users who signed up for one card were ultimately forced into an ultimatum: They could either accept the new terms and pay the annual fee, which could be difficult on a limited budget, or cancel their card, which could damage their credit score. 

What’s more confusing is that both the Petal 1 and Petal 2 cards are still available with no annual fee. And while both cards are still great credit building options for users, CNET no longer recommends them since there’s no guarantee you won’t be downgraded to the lower-tier Petal Rise.

What happens next?

For now, Petal cardholders will likely not see much change immediately, but the new influx of money from an acquisition could change users’ experience, according to Steele. 

“Petal has been struggling as a company and its acquisition could offer it new resources, or it could result in a significant change to its business model,” Steele said.

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In the meantime, current Petal cardholders can wait it out to see if there are positive improvements or find a new credit card altogether. 

If you decide to close your Petal account and apply for a card from a different issuer, consider keeping your Petal account open during the application process so your current credit line can help demonstrate your creditworthiness.  

Card alternatives for Petal users

If you’re looking to trade in your Petal card because of the downgrade or acquisition and your credit score is still low, you may want to consider applying for a secured credit card, which typically requires a security deposit.

“I strongly recommend those with fair or poor credit consider a secured card with no annual fee, rather than an unsecured card with numerous fees,” Steele said.

Specifically, Steele recommends cardholders with fair or poor credit get a secured credit card like the Capital One Platinum Secured Credit Card* or the Discover it® Secured Credit Card*. The Capital One Platinum Secured Credit Card lets users begin building credit with a security deposit as low as $49 and no annual fee. The Discover it® Secured Credit Card has a credit limit range of $200 to $2,500 that is directly proportional to the deposit amount. It doesn’t charge an annual fee, and it lets users earn cash-back rewards.

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If you’re a Petal cardholder who’s been using your card responsibly for at least a year, you may qualify for an unsecured credit card with no annual fee. If you’re going this route, Steele recommends applying for a simple card from your bank or credit union.

*All information about the Petal 1 “No Annual Fee” Visa Credit Card, the Petal 1 Rise, the Capital One Platinum Secured Credit Card and the Discover it Secured Credit Card has been collected independently by CNET and has not been reviewed by the issuer.

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The editorial content on this page is based solely on objective, independent assessments by our writers and is not influenced by advertising or partnerships. It has not been provided or commissioned by any third party. However, we may receive compensation when you click on links to products or services offered by our partners.

Finance

Lawmakers target ‘free money’ home equity finance model

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Lawmakers target ‘free money’ home equity finance model

Key points:

  • Pennsylvania lawmakers are considering a bill that would classify home equity investments (HEIs) and shared equity contracts as residential mortgages.
  • Industry leaders have mobilized through a newly formed trade group to influence how HEIs are regulated.
  • The outcome could reshape underwriting standards, return structures and capital markets strategy for HEI providers.

A fast-growing home equity financing model that promises homeowners cash without monthly payments is facing mounting scrutiny from state lawmakers — and the industry behind it is mobilizing to shape the outcome.

In Pennsylvania, House Bill 2120 would classify shared equity contracts — often marketed as home equity investments (HEIs), shared appreciation agreements or home equity agreements — as residential mortgages under state law.

While the proposal is still in committee, the debate unfolding in Harrisburg reflects a broader national effort to determine whether these products are truly a new category of equity-based investment — or if they function as mortgages and belong under existing consumer lending laws.

A classification fight over home equity capture

HB 2120 would amend Pennsylvania’s Loan Interest and Protection Law by explicitly including shared appreciation agreements in the residential mortgage definition. If passed, shared equity contracts would be subject to the same interest caps, licensing standards and consumer protections that apply to traditional mortgage lending.

The legislation was introduced by Rep. Arvind Venkat after constituent Wendy Gilch — a fellow with the consumer watchdog Consumer Policy Center — brought concerns to his office. Gilch has since worked with Venkat as a partner in shaping the proposal.

Gilch initially began examining the products after seeing advertisements describe them as offering cash with “no debt,” “no interest” and “no monthly payments.”

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“It sounds like free money,” she said. “But in many cases, you’re giving up a growing share of your home’s equity over time.”

Breaking down the debate

Shared equity providers (SEPs) argue that their products are not loans. Instead of charging interest or requiring monthly payments, companies provide homeowners with a lump sum in exchange for a share of the home’s future appreciation, which is typically repaid when the home is sold or refinanced.

The Coalition for Home Equity Partnership (CHEP) — an industry-led group founded in 2025 by Hometap, Point and Unlock — emphasizes that shared equity products have zero monthly payments or interest, no minimum income requirements and no personal liability if a home’s value declines.

Venkat, however, argues that the mechanics look familiar and argues that “transactions secured by homes should include transparency and consumer protections” — especially since, for many many Americans, their home is their most valuable asset. 

“These agreements involve appraisals, liens, closing costs and defined repayment triggers,” he said. “If it looks like a mortgage and functions like a mortgage, it should be treated like one.”

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The bill sits within Pennsylvania’s anti-usury framework, which caps returns on home-secured lending in the mid-single digits. Venkat said he’s been told by industry representatives that they require returns approaching 18-20% to make the model viable — particularly if contracts are later resold to outside investors. According to CHEP, its members provide scenario-based disclosures showing potential outcomes under varying assumptions, with the final cost depending on future home values and term length.

In a statement shared with Real Estate News, CHEP President Cliff Andrews said the group supports comprehensive regulation of shared equity products but argues that automatically classifying them as mortgages applies a framework “that was never designed for, and cannot meaningfully be applied to, equity-based financing instruments.”

As currently drafted, HB 2120 would function as a “de facto ban” on shared equity products in Pennsylvania, Andrews added.

Real Estate News also reached out to Unison, a major vendor in the space, for comment on HB 2120. Hometap and Unlock deferred to CHEP when reached for comment. 

A growing regulatory patchwork

Pennsylvania is not alone in seeking to legislate regulations around HEIs. Maryland, Illinois and Connecticut have also taken steps to clarify that certain home equity option agreements fall under mortgage lending statutes and licensing requirements.

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In Washington state, litigation over whether a shared equity contract qualified as a reverse mortgage reached the Ninth Circuit before the case was settled and the opinion vacated. Maine and Oregon have considered similar proposals, while Massachusetts has pursued enforcement action against at least one provider in connection with home equity investment practices.

Taken together, these developments suggest a state-by-state regulatory patchwork could emerge in the absence of a uniform federal framework.

The push for homeowner protections

The debate over HEIs arrives amid elevated interest rates and reduced refinancing activity — conditions that have increased demand for alternative equity-access products. 

But regulators appear increasingly focused on classification — specifically whether the absence of monthly payments and traditional interest charges changes the legal character of a contract secured by a lien on a home.

Gilch argues that classification is central to consumer clarity. “If it’s secured by your home and you have to settle up when you sell or refinance, homeowners should have the same protections they expect with any other home-based transaction,” she said.

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Lessons from prior home equity controversies

For industry leaders, the regulatory scrutiny may feel familiar. In recent years, unconventional home equity models have drawn enforcement actions and litigation once questions surfaced around contract structure, title encumbrances or consumer understanding.

MV Realty, which offered upfront payments in exchange for long-term listing agreements, faced regulatory action in multiple states over how those agreements were recorded and disclosed. EasyKnock, which structured sale-leaseback transactions aimed at unlocking home equity, abruptly shuttered operations in late 2024 following litigation and mounting regulatory pressure.

Shared equity investment contracts differ structurally from both models, but those episodes underscore a broader pattern: novel housing finance products can scale quickly in tight credit cycles. Just as quickly, these home equity models encounter regulatory intervention once policymakers begin examining how they fit within existing law — and the formation of CHEP signals that SEPs recognize the stakes.

For real estate executives and housing finance leaders, the outcome of the classification fight may prove consequential. If shared equity contracts are treated as mortgages in more states, underwriting standards, return structures and secondary market economics could shift.

If lawmakers instead carve out a distinct regulatory category, the model may retain more flexibility — but face ongoing state-by-state negotiation.

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Cornell Administrator Warren Petrofsky Named FAS Finance Dean | News | The Harvard Crimson

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Cornell Administrator Warren Petrofsky Named FAS Finance Dean | News | The Harvard Crimson

Cornell University administrator Warren Petrofsky will serve as the Faculty of Arts and Sciences’ new dean of administration and finance, charged with spearheading efforts to shore up the school’s finances as it faces a hefty budget deficit.

Petrofsky’s appointment, announced in a Friday email from FAS Dean Hopi E. Hoekstra to FAS affiliates, will begin April 20 — nearly a year after former FAS dean of administration and finance Scott A. Jordan stepped down. Petrofsky will replace interim dean Mary Ann Bradley, who helped shape the early stages of FAS cost-cutting initiatives.

Petrofsky currently serves as associate dean of administration at Cornell University’s College of Arts and Sciences.

As dean, he oversaw a budget cut of nearly $11 million to the institution’s College of Arts and Sciences after the federal government slashed at least $250 million in stop-work orders and frozen grants, according to the Cornell Daily Sun.

He also serves on a work group established in November 2025 to streamline the school’s administrative systems.

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Earlier, at the University of Pennsylvania, Petrofsky managed capital initiatives and organizational redesigns in a number of administrative roles.

Petrofsky is poised to lead similar efforts at the FAS, which relaunched its Resources Committee in spring 2025 and created a committee to consolidate staff positions amid massive federal funding cuts.

As part of its planning process, the committee has quietly brought on external help. Over several months, consultants from McKinsey & Company have been interviewing dozens of administrators and staff across the FAS.

Petrofsky will also likely have a hand in other cost-cutting measures across the FAS, which is facing a $365 million budget deficit. The school has already announced it will keep spending flat for the 2026 fiscal year, and it has dramatically reduced Ph.D. admissions.

In her email, Hoekstra praised Petrofsky’s performance across his career.

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“Warren has emphasized transparency, clarity in communication, and investment in staff development,” she wrote. “He approaches change with steadiness and purpose, and with deep respect for the mission that unites our faculty, researchers, staff, and students. I am confident that he will be a strong partner to me and to our community.”

—Staff writer Amann S. Mahajan can be reached at [email protected] and on Signal at amannsm.38. Follow her on X @amannmahajan.

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Where in California are people feeling the most financial distress?

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Where in California are people feeling the most financial distress?

Inland California’s relative affordability cannot always relieve financial stress.

My spreadsheet reviewed a WalletHub ranking of financial distress for the residents of 100 U.S. cities, including 17 in California. The analysis compared local credit scores, late bill payments, bankruptcy filings and online searches for debt or loans to quantify where individuals had the largest money challenges.

When California cities were divided into three geographic regions – Southern California, the Bay Area, and anything inland – the most challenges were often found far from the coast.

The average national ranking of the six inland cities was 39th worst for distress, the most troubled grade among the state’s slices.

Bakersfield received the inland region’s worst score, ranking No. 24 highest nationally for financial distress. That was followed by Sacramento (30th), San Bernardino (39th), Stockton (43rd), Fresno (45th), and Riverside (52nd).

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Southern California’s seven cities overall fared better, with an average national ranking of 56th largest financial problems.

However, Los Angeles had the state’s ugliest grade, ranking fifth-worst nationally for monetary distress. Then came San Diego at 22nd-worst, then Long Beach (48th), Irvine (70th), Anaheim (71st), Santa Ana (85th), and Chula Vista (89th).

Monetary challenges were limited in the Bay Area. Its four cities average rank was 69th worst nationally.

San Jose had the region’s most distressed finances, with a No. 50 worst ranking. That was followed by Oakland (69th), San Francisco (72nd), and Fremont (83rd).

The results remind us that inland California’s affordability – it’s home to the state’s cheapest housing, for example – doesn’t fully compensate for wages that typically decline the farther one works from the Pacific Ocean.

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A peek inside the scorecard’s grades shows where trouble exists within California.

Credit scores were the lowest inland, with little difference elsewhere. Late payments were also more common inland. Tardy bills were most difficult to find in Northern California.

Bankruptcy problems also were bubbling inland, but grew the slowest in Southern California. And worrisome online searches were more frequent inland, while varying only slightly closer to the Pacific.

Note: Across the state’s 17 cities in the study, the No. 53 average rank is a middle-of-the-pack grade on the 100-city national scale for monetary woes.

Jonathan Lansner is the business columnist for the Southern California News Group. He can be reached at jlansner@scng.com

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