Culture
Ilona Maher sprinkles her stardust on England – U.S. rugby icon’s new team has had to find a bigger home stadium
Asked if she felt tired after spending over an hour posing for pictures with hundreds of fans, Ilona Maher channels Taylor Swift with her answer.
“I do get tired a lot but, as Taylor Swift said, ‘I get tired a lot but I don’t get tired of it’.”
The ‘it’ the 28-year-old rugby union player from Burlington, Vermont is referring to is the fanfare which follows her every move.
Fresh from making her 20-minute debut for Bristol Bears, the English team she has joined on a three-month contract, Maher had to tackle a queue of photo-seekers more than 250 yards long — taking up three sides of the pitch. Some had travelled across the Atlantic from Washington, D.C. to see a player who now transcends her sport. A 2024 Olympic bronze medallist who last year also featured on the cover of Sports Illustrated’s swimsuit edition and was named on Forbes’ 30 Under 30 list, Maher’s fame continues to snowball.
There weren’t any expectations placed on Maher to spend time with what seemed like every fan who attended her Bristol debut, but she did. “I saw the line of people staying out there and I was like, ‘I’m going to try to take as many photos as I can’,” she told reporters.
With eight million-plus followers across Instagram and TikTok combined, Maher is the most-followed rugby player in the world. She took followers behind the scenes at the previous Olympics in Japan in 2021, when fans were barred from attending due to ongoing pandemic-related regulations and has a sense of humour that would not go amiss in some Saturday Night Live sketches. Mix that with a back catalogue of empowering, body-confident video messages, and she has a global audience of supporters, many of whom are young women and girls.
Maher came on as a second-half replacement for Bristol Bears on Sunday (Dan Mullan/Getty Images)
Over 9,000 were in attendance for Maher’s debut in Bristol, a city in the west of England, just over 100 miles from London, known, among other things, for being the birthplace of street artist Banksy. And just as when one of the anonymous political activist’s latest works pops up to huge publicity, Maher demands the same level of excitement in whatever she does.
Within 72 hours of her move to England being announced, Sunday’s game against local rivals Gloucester-Hartpury was moved from Shaftesbury Park (the 2,000-capacity venue where the team usually play) to Ashton Gate, the 27,000-seater stadium which is home to Bristol City’s men’s and women’s soccer teams, as well as the Bears’ men’s rugby side.
At that point, there was no guarantee Maher, whose every move is being followed by documentary filmmakers from Hello Sunshine (a production company founded by actor Reese Witherspoon that focuses on telling women’s stories), would even feature in the match after she was named as a replacement on the team sheet 48 hours before kick-off. Yet, the team’s attendance record of 4,101, set in 2022, was smashed. For a standalone game in Premiership Women’s Rugby (PWR), there has been no bigger crowd.
Rose Kooper-Johnson is a fellow New Englander, from Rhode Island, and has been living in the UK for the past six years. The 29-year-old works at the Bristol-based University of the West of England in student communications and had never watched rugby live before Sunday.
“Hearing she was coming to Bristol was really exciting,” Kooper-Johnson tells The Athletic. “She has been on Dancing with the Stars (Maher finished as runner-up in that show in November) and she’s just so cool and inspiring. If she can be a catalyst for getting more people into women’s sports, then that’s amazing. She has that ability to bring people together.”
Maher takes a selfie with fans after making her debut for Bristol Bears (Dan Mullan/Getty Images)
Maher’s arrival in England was always going to be impactful.
Having helped the United States’ rugby union sevens women’s team dramatically win Olympic bronze on the game’s final play in Paris last summer, she has timed her move to the sport’s 15-a-side format, where the matches last over four times longer (80 minutes to 14), feature twice as many players on the pitch and games are generally more attritional, to perfection. This is a World Cup year and Maher is eyeing a place on the USA roster. The tournament kicks off with host nation England taking on the Americans on August 22.
Friends Lucy Parkinson, Elvira Berninger, Abby Bevan and Maria East had travelled 130 miles from Bournemouth on the English south coast for Sunday’s have-to-be-there moment. Rugby union team-mates for Ellingham & Ringwood RFC, they usually only attend international women’s fixtures.
“We love all the other players but she (Maher) was the instigator. We were 50/50, like, ‘Do we come just because of the Ilona Maher effect? Yeah, let’s enjoy the hype’,” Bevan tells The Athletic, while East added that the attention on Maher “can only be a good thing for rugby”.
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Chloe and Luke Glover are season-ticket holders for the Bears’ men’s team, so are regulars at Ashton Gate, but the couple had never watched a women’s game before being drawn in by ‘Maher fever’. “She has brought quite a lot of attention to it so we thought we would come and see what it is all about,” Luke says.
Queuing up near food trucks selling churros and barbecued pulled pork are Cathy and her 16-year-old daughter Jasmine, who herself plays rugby union. “She (Maher) has had a big impact on a lot of young girls starting and getting into the sport in general. It has been a big topic, Ilona joining,” Jasmine says. “There are a lot more people looking for teams to join around Bristol, and with her joining a lot more people have even just come here… It was a lot harder to get tickets this time.”
Dings Crusaders under-14s girls’ team did not need to worry about getting tickets, as many of their players were employed to retrieve any loose balls during Sunday’s match. Nellie MacDonald, 12, plays for Dings and feels Maher had made “a massive change to everything already”, and her mum, Sam, agrees, saying, “The amount of people that are here, you can already see it is bigger than before.”
Maher speaks with TNT Sports presenter Jenny Drummond after the match (Dan Mullan/Getty Images)
The game was shown live on TNT Sports in the UK, and the league shared a pre-match social media post detailing its kick-off time in various time zones.
Whenever Maher’s face was beamed onto the stadium’s big screen, huge cheers erupted from the thousands gathered in the Dolman Stand and South Stand. The decibels rose when her name was read out before kick-off and, again, when she came on as a replacement during the second half.
Playing on the wing and wearing knee pads and her now-iconic matte red lipstick, Maher burst into a nerve-calming tackle within seconds. The American likes to run with ball in hand, but Gloucester-Hartpury turned up the heat and gave the home side little room to manoeuvre in a match the visitors won 40-17, scoring six tries in total.
Though Maher failed to get a touch of the ball during her time in the game, her introduction lifted the crowd and the team — Bristol scored their third and final try four minutes after she was introduced.
Finally, an hour and 11 minutes after first beginning her lap of fan selfies following the final whistle, Maher sat down for her own post-match press conference.
“I just try to be as equal as possible, because they’re going to do so much for me as maybe I’m doing for them,” Maher said. “They bought a seat and that seat is going to lead to hopefully some more seats. Fans are the revenue we need to bring in to make this league bigger. So it’s almost, I feel, like my duty. They’re doing so much so I want to do more for them.
“Some people came from America. I had some people say they came to this game from Washington, D.C. to watch… I put those (social media) videos out there for them. I want them to feel confident and love themselves and play the sport and understand what the body is capable of. It’s always just really cool that they’re out there and they stay out there.”
Maher, humble yet radiating confidence, takes ownership of the empire she has created, something she has achieved without necessarily being the best player in women’s rugby.
“It’s cool to be the face of a sport that isn’t thought of as a women’s sport,” she said. “It’s a men’s sport. So to be the face of it and also the impact I’m having is felt across both men’s and women’s (rugby), I’ve had some of the best men’s players in the world be like, ‘Keep doing what you’re doing’ because I think everyone sees value in it. And if one rises, we all rise.
“I’m really proud of what I’ve done and the impact I’ve had on social media, not just in a rugby sense, in a body-positivity sense, the way people are treating themselves. So I’m proud. I think my family is 10-times prouder,” Maher added, with her sister, Olivia, who has moved to England with her, smiling from the back of the room. “And I love what I’m doing.”
Millions of people do.
(Top photo: Dan Mullan/Getty Images)
Where do you turn when you need advice? A chatbot? A life coach? A wise and trusted friend?
How about a poet? Poets may not be famous for making the best life choices, but because they subject the mess of human existence to the discipline of language, they can be as helpful as any therapist or mentor.
Good poets know the rules and when to break them, which is something they can teach the rest of us.
To wit:
Giving advice is a peculiar literary undertaking. It flourishes in certain popular genres — graduation speeches, newspaper columns, country and western songs and poems like this one — but what, in these contexts, is it really for?
I’m thinking of situations when you don’t urgently need help but nonetheless enjoy reading answers to questions you may not have thought to ask. What interests you isn’t the content of the advice — you could get all the life hacks you want from A.I. — so much as the voice of the person dispensing it.
Wendy Cope is an English poet, born in 1945, who has been a fixture of her country’s literary scene since the 1980s. More recently, her short, buoyant poem “The Orange” has been widely memed online, bringing her to the attention of new readers beyond Britain.
Cope favors rhyme, meter, brisk jokes and tart aperçus. She addresses romance, friendship and the petty absurdities of modern life with disarming good humor. The last line of “The Orange” is “I love you. I’m glad I exist.” Somehow she makes it the opposite of cringe.
This isn’t the kind of poetry you would describe as “confessional.” And yet …
Question 1/7
Stop, if the car is going “clunk”
Or if the sun has made you blind.
Don’t answer e–mails when you’re drunk.
Tap a word above to fill in the highlighted blank.Want to learn this poem by heart? We’ll help.
Fill in the missing words below. You can always refer to the reading by A.O. Scott and full
text above.Let’s start with the first stanza.
A strong sense of place can deeply influence a story, and in some cases, the setting can even feel like a character itself. This week’s literary geography quiz highlights places where authors were born (or lived) that later became locations in their books. To play, just make your selection in the multiple-choice list and the correct answer will be revealed. At the end of the quiz, you’ll find links to the works if you’d like to do further reading.
AMERICA, U.S.A.: How Race Shadows the Nation’s Anniversaries, by Eddie S. Glaude Jr.
For those of us in the national memory-keeping business, anniversaries hold near-totemic power. Satisfyingly round units of time, ideally bearing fancy, Latin-derived names, serve as the overburdened pegs on which to hang think pieces and museum exhibits, revisionist documentaries and maudlin public ceremonies. The arbitrary nature of such occasions is precisely what gives them their charge, inviting us to set aside complacency and submit to a comprehensive check-in.
In his new book, “America, U.S.A.,” Eddie S. Glaude Jr. presents an intriguing variation on the genre, seeing the country’s 250th birthday as an anniversary of anniversaries: 50 years since the malaise-ridden, schlock-heavy Bicentennial. A century since the subdued Prohibition-era Sesquicentennial. A century and a half since telegraphed reports of George Armstrong Custer’s defeat by the Lakota and Cheyenne at Little Bighorn rudely interrupted the Gilded Age Republic’s 100th birthday party.
If an anniversary offers a snapshot of a moment, the core of Glaude’s book is an old-timey photo album, a collection of notable episodes from earlier national reckonings, long-ago glances in the mirror. An estimable scholar of Black history, politics and religion at Princeton — best known for “Begin Again,” his 2020 meditation on James Baldwin’s relevance for our times — Glaude focuses, as his subtitle puts it, on “how race shadows the nation’s anniversaries.”
Such celebrations, he contends, have never really been the moments for honest self-reflection they are often advertised to be. Instead, the nation usually shatters the mirror, refusing to accept what it prefers not to see. “American anniversaries are often moments to turn a blind eye to the evils of the past and the present,” Glaude writes, “to suppress the fact of America’s divided soul.”
It’s a clever concept, and, needless to say, perfectly timed. Last year, Glaude notes, the Trump administration executed a hostile takeover of the government’s studiously bipartisan 250th anniversary planning. It is now preparing a program that is certain to conceal more than it reveals about the country ostensibly being celebrated.
Glaude, in no mood for celebration, argues that such omissions and evasions also defined commemorations in the past. In 1875, Frederick Douglass predicted “one grand Centennial hosannah of peace and good will to all the white race of this country.” He was right: The nation reached 100 years old at a crucial moment in the post-Civil War fight over racial equality, with white Northerners ready to give up on Southern Reconstruction. The occasion would help the once-warring sections to reunite around a shared commitment to white supremacy. On May 10, 1876, at the opening of the Centennial Exposition in Philadelphia, the police tried to bar Douglass from the grandstand, until a white politician vouched for him.
The 150th anniversary came soon after a resurgent Ku Klux Klan successfully pushed for a restrictive immigration law aimed at keeping America a “Nordic” nation. At the lavishly funded, lightly attended celebrations in Philadelphia, Black veterans of World War I were excluded from marching in the opening parade. A writer with The Associated Negro Press wondered “what was in the breast of those black men who fought to make America safe for Democracy and on Monday stood on the sidelines, forgotten, as the Nordic strode by in all his vain pride.”
By 1976, when the nation marked its Bicentennial, the violence of the ’60s had destroyed any semblance of consensus. Vietnam and Watergate had eroded trust in the government. The commission initially tasked with organizing the anniversary was disbanded amid reports of corruption. Corporations filled the vacuum, Glaude explains, with “star-spangled whoopee cushions; patriotic toilet seats; Liberty hamburgers; red, white and blue beer cans.” The author, around 8 years old at the time, dimly remembers donning a pair of tricolor trousers.
A half-century later, Glaude is refreshingly honest about the depths of his despair. “I do not love America, and never have, especially now,” he writes in one of the more startling opening sentences I’ve read in some time. He dismisses this year’s Semiquincentennial as reaching back “to a storybook America that requires either the banishment of Black people from view or the reduction of our role in the country’s history, so as to affirm America’s ongoing quest to be a more perfect union.”
Undoubtedly true. But Trump doesn’t own the country, at least not yet, nor the 250th anniversary of one of the most radically liberatory and confusingly contradictory events in world history — an inspiration, as Glaude shows, even to critical observers of the American experiment, like Douglass. Far from the revanchist MAGA-palooza in Washington, I suspect this summer’s unasked-for invitation to national soul-searching may surprise us yet.
Despite his despair, Glaude concludes that “the past still offers resources for us to freedom-dream.” So, too, does this book.
AMERICA, U.S.A.: How Race Shadows the Nation’s Anniversaries | By Eddie S. Glaude Jr. | Crown | 270 pp. | $31
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