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Empower Finance Buys Petal. What’s That Mean for Petal Credit Card Users?

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Empower Finance Buys Petal. What’s That Mean for Petal Credit Card Users?

Key takeaways

  • Empower Finance, best known as a cash-advance app, is buying credit card issuer Petal.
  • Petal touted its credit cards as a solution for those with less-than-stellar credit but came under fire last year when it downgraded some customers to annual-fee cards.
  • Cardholders can wait and see if an influx of money improves benefits or apply for a new card before changes come.

Empower Finance is buying Petal, the credit card issuer that originally made a splash with the promise of helping customers build their credit inexpensively but ended up downgrading some of those same customers to cards charging numerous fees.

When it launched in 2016, Petal credit card company touted itself as an affordable way to access credit for anyone with a less-than-stellar credit history. Its approval process used alternative data like banking information instead of just credit scores and credit history. 

And unlike some credit-builder cards, Petal doesn’t charge a security deposit. Plus, you could earn 1% to 10% in cash back — depending on the card you were approved for — a rarity for a credit-builder card with no annual fee.

But the company stumbled amid financial woes with users reporting issues that included some customers being downgraded to a version of the card that charged an annual fee.

If you’re a current Petal cardholder or are interested in using one of this company’s cards to boost your credit, here’s what the acquisition could mean for you.

Who is Empower Finance?

Empower Finance is best known as a cash-advance app (it is not affiliated with Empower, which offers investment and retirement planning services). A cash advance is basically a short-term loan you can access without having to apply for a loan through a bank or online lender. Depending on where you borrow from — like a predatory lender — cash advances can charge sky-high interest rates. 

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Empower doesn’t charge interest or late fees on its cash advances, but you must subscribe to its app, which costs $8 per month. Instead of your credit history, Empower says it uses your income and spending habits to determine how much you can borrow, up to $250. The amount borrowed is deducted from your bank account on your scheduled repayment date.

Empower Finance also offers other financial products and money management tools on its app, including a credit product called Thrive, as well as credit monitoring and savings and budgeting tools.

Empower plans to complete its acquisition of Petal by the end of June and is expected to integrate both companies’ offerings into one product experience, although it’s unclear how that might play out.

What does this mean for Petal cardholders?

Petal customers could potentially benefit by getting access to all of the Empower Finance products and money management tools. But it could also mean they get charged Empower’s $8-per-month subscription fee.

And while Empower’s cash advances offer potential value, if borrowers need more time to repay, they might be tempted to use the Thrive credit service instead, said Jason Steele, credit card expert and CNET expert review board member. 

“Empower advertises cash advances with no interest or fees, but if you choose your repayment date instead of the default or select a split payment option, then you’ll incur interest at an annual percentage rate of 35.99%,” he said. “This isn’t as predatory as some payday loans, but it’s higher than many credit cards.” 

Despite users’ dissatisfaction with Petal’s downgrading practices, the credit card company is still well-known for its cash flow underwriting technology, offering an alternative for people who either have no credit or have poor credit reports and scores, according to credit expert John Ulzheimer, formerly of FICO and Equifax. 

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Petal’s technology appears to align with Empower’s underwriting business that assesses consumers using nontraditional data rather than credit histories.

“While it’s unknown what Empower will maintain from their Petal acquisition, it seems to make sense to fold in their cash flow tech to existing underwriting practices,” Ulzheimer said.

Credit cards typically charge an upfront fee for cash advances, and they come with a higher interest rate — typically 24.99% to 29.99% or higher — than a card’s standard APR.

What happened to Petal last year?

The acquisition was announced earlier this month, nearly a year after the Petal card brand came under fire for downgrading customers to an annual-fee card. Some customers who had either the Petal® 1 “No Annual Fee” Visa® Credit Card* or Petal® 2 “Cash Back, No Fees” Visa® Credit Card, both of which have no annual fee, reported that the company had downgraded them to the new Petal 1 Rise* card, which charges a $59 annual fee and has a higher variable APR than the other two cards.

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The Petal 1 Rise also included a 3% cash-like transaction fee with a $10 minimum (cash-like transactions include money orders, person-to-person cash transfers like Venmo or CashApp, lottery tickets and gift card purchases), a late fee of up to $40 and a returned payment fee of up to $29.

For a company that promoted itself as an inexpensive way to build credit, the new terms were much different than the previous Petal cards. Users who signed up for one card were ultimately forced into an ultimatum: They could either accept the new terms and pay the annual fee, which could be difficult on a limited budget, or cancel their card, which could damage their credit score. 

What’s more confusing is that both the Petal 1 and Petal 2 cards are still available with no annual fee. And while both cards are still great credit building options for users, CNET no longer recommends them since there’s no guarantee you won’t be downgraded to the lower-tier Petal Rise.

What happens next?

For now, Petal cardholders will likely not see much change immediately, but the new influx of money from an acquisition could change users’ experience, according to Steele. 

“Petal has been struggling as a company and its acquisition could offer it new resources, or it could result in a significant change to its business model,” Steele said.

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In the meantime, current Petal cardholders can wait it out to see if there are positive improvements or find a new credit card altogether. 

If you decide to close your Petal account and apply for a card from a different issuer, consider keeping your Petal account open during the application process so your current credit line can help demonstrate your creditworthiness.  

Card alternatives for Petal users

If you’re looking to trade in your Petal card because of the downgrade or acquisition and your credit score is still low, you may want to consider applying for a secured credit card, which typically requires a security deposit.

“I strongly recommend those with fair or poor credit consider a secured card with no annual fee, rather than an unsecured card with numerous fees,” Steele said.

Specifically, Steele recommends cardholders with fair or poor credit get a secured credit card like the Capital One Platinum Secured Credit Card* or the Discover it® Secured Credit Card*. The Capital One Platinum Secured Credit Card lets users begin building credit with a security deposit as low as $49 and no annual fee. The Discover it® Secured Credit Card has a credit limit range of $200 to $2,500 that is directly proportional to the deposit amount. It doesn’t charge an annual fee, and it lets users earn cash-back rewards.

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If you’re a Petal cardholder who’s been using your card responsibly for at least a year, you may qualify for an unsecured credit card with no annual fee. If you’re going this route, Steele recommends applying for a simple card from your bank or credit union.

*All information about the Petal 1 “No Annual Fee” Visa Credit Card, the Petal 1 Rise, the Capital One Platinum Secured Credit Card and the Discover it Secured Credit Card has been collected independently by CNET and has not been reviewed by the issuer.

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The editorial content on this page is based solely on objective, independent assessments by our writers and is not influenced by advertising or partnerships. It has not been provided or commissioned by any third party. However, we may receive compensation when you click on links to products or services offered by our partners.

Finance

5 painless ways to boost your net worth on autopilot

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5 painless ways to boost your net worth on autopilot
Enjoy a latte

We’ve all heard the tired personal finance myth: Skip your morning $6 coffee, and you’ll magically afford a down payment on a house. It’s a ridiculous oversimplification that focuses on daily deprivation rather than actual strategy. Skipping a latte isn’t going to offset inflation or rising housing costs. Instead of sweating the micro-purchases, the real secret to moving the financial needle is setting up structural, “set-it-and-forget-it” changes.

Here are five high-impact, painless moves you can execute this week that you won’t even notice, but your bank account definitely will.

Don’t Miss

1. The “scorched-earth” subscription audit

Most of us are bleeding cash every month on forgotten streaming platforms, app renewals or gym memberships we haven’t touched in quarters.

  • The move: Don’t just scan your statement and promise to do better. Spend 15 minutes canceling every single non-essential subscription you have right now.

  • Why you won’t notice: If you actually miss a service, you can re-sign up the next time you go to use it. You’ll be shocked by how many you completely forget existed, instantly saving you $50 to $100+ a month.

Take control of your money. If your paycheque keeps disappearing faster than expected, your budget may need better visibility. Compare budgeting apps that help Canadians track spending, spot leaks and plan with more confidence. Take control of your budget.

2. Automate a micro-draft

Trying to save whatever money is “leftover” at the end of the month rarely works because our spending naturally expands to fit our available chequing balance.

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  • The move: Set up an automatic transfer of just $25 a week (or $5 a day) from your main bank account to a separate savings account, timed perfectly with your payday.

  • Why you won’t notice: Because the cash leaves your account immediately, your brain adapts to the new balance instantly. You won’t miss the $25, but you’ll have an extra $1,300 stashed away by next year.

Read more: 3 essential money moves to make once you’ve saved $50,000

3. Relocate your cash to an HISA

Leaving your emergency fund or savings in a traditional brick-and-mortar bank means you are actively losing money. Traditional savings accounts pay pennies — often a measly 0.01% interest.

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UK cities where families ‘losing significant cash in the bin due to food waste’

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UK cities where families ‘losing significant cash in the bin due to food waste’

Families in Glasgow, Liverpool and Nottingham are particularly likely to be wasting high amounts of money on food that goes uneaten, a survey indicates.

The survey of more than 2,000 UK parents of children aged four to 12 found that 60% said their children refuse to eat a meal they are served at least once a week.

The average amount that parents estimated their family wasted annually on uneaten food was £283 – with families in Glasgow estimating they waste £369 on average, according to the research for Bernard Matthews.

Liverpool was another food waste hotspot in the survey, with an estimated £316 wasted annually typically by families, while in Nottingham, the average annual food waste bill was found to be £315.

In London and Belfast, families were also found to be wasting more than £300 per year on average on uneaten food, according to the research, carried out by Censuswide in May.

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At the other end of the spectrum, families in Bristol estimated they were wasting £198 per year typically.

Half (50%) of parents surveyed felt that encouraging their child to play with food would help to reduce the pressure.

Laurence Hinton, head of marketing at Bernard Matthews, said: “Parents agree that playing with your food can take some of the pressure out of mealtimes, encouraging children to engage positively with food and ultimately making family meals more enjoyable and less wasteful.”

Here are the average amounts parents estimate they waste on food annually across various UK cities, according to the survey:

Glasgow, £369

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Liverpool, £316

Nottingham, £315

London, £312

Belfast, £306

Leeds, £299

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Edinburgh, £291

Newcastle, £286

Cardiff, £285

Birmingham, £277`

Manchester, £252

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Sheffield, £251

Plymouth, £250

Brighton, £243

Southampton, £240

Norwich, £235

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Bristol, £198

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Personal Finance: New housing affordability law has promising provisions | Chattanooga Times Free Press

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Personal Finance: New housing affordability law has promising provisions | Chattanooga Times Free Press

On June 23, members of Congress did something commendable and all too rare: They came together to pass legislation in a broadly bipartisan move to address the housing affordability crisis in the U.S. The new law, designated the 21st Century Road to Housing Act, includes an expansive compilation of 56 separate provisions aimed at increasing the supply of housing, improving access to financing and limiting ownership by large financial institutions.

The act is more evolutionary than revolutionary, since many of the barriers are down to state and local zoning and building codes that are beyond the reach of the federal government. Still, the measure creates a framework for streamlining local permitting, removes several obstacles to expansion of manufactured homes and includes many incremental incentives that should materially improve the supply of residential housing units over time.

Housing affordability has emerged as a public policy priority in recent years, as costs have accelerated faster than incomes since the COVID pandemic. The median price of a single-family home today is $440,000, up 50% over the past six years according to the National Association of Realtors. Zillow reports that the cost to rent a single-family home has risen by 45% over the same period, while apartment rents are up 28%. Meanwhile, median nominal household income has risen by just 25% since 2020.

The housing bill cleared the House of Representatives on a vote of 358 to 32 and passed in the U.S. Senate by a margin of 85 to 5, a commendable accomplishment. However, on June 24, the president abruptly cancelled a scheduled signing ceremony in reaction to the Senate’s unwillingness to pass new voter restrictions, calling the housing act a “big yawn.” Legislators from both parties were blindsided, having anticipated a high-profile bipartisan victory to tout in advance of the approaching midterm elections.

The president’s action did provide Americans with an interesting constitutional lesson. When Congress passes a bill, the president may either sign it into law or veto the bill, challenging Congress to muster a 2/3 majority to override the veto. However, the president can also simply refuse to sign, in which case the bill becomes law after 10 calendar days, excluding Sundays, if Congress is in session. The 21st Century Road to Housing Act therefore went into effect automatically at midnight on July 11.

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Among the numerous provisions in the law, a few stand out as particularly promising.

Manufactured housing. In what may be the most impactful action, the act eliminates one of the biggest impediments to expanding manufactured housing: the permanent chassis requirement. Since 1976, thanks to lobbying from traditional homebuilding interests, the federal government has forbidden the removal of the heavy steel trailer on which the unit was built even though 90% are never moved, and many are set on permanent foundations. This rule is risibly applied even in cases where an additional unit was stacked to form a second story. As I wrote in this space in October, factory-built homes can be produced more efficiently and therefore more affordably through mass production techniques. Eliminating the useless chassis after delivery could save a typical buyer an additional 5% and 10% of the purchase price as well as qualifying for more traditional mortgage financing.

Financial incentives to cities. Although the act does not include any additional federal funding, it directs a significant reallocation of existing incentives. The 1970s-era Community Development Block Grant program is reimagined, providing extra grant funding to high-cost metro areas that move aggressively to build affordable housing. The program is cost neutral, transferring funds from other cities that continue to discourage new unit construction through restrictive local policies.

Improving access to financing. Nearly half of the surge in housing costs is due to sharply higher mortgage interest rates since 2020. The housing act cannot impact rates, but it does provide additional access to financing. Small dollar loans of $100,000 or less will now be eligible for Federal Housing Administration guarantees, providing more access to lower-income buyers. The act also more than doubles the Federal Housing Administration loan limit for multifamily housing units.

Promoting rental homebuilding. The role of large institutions in purchasing single-family homes since the 2008 financial crisis has garnered significant public attention. The housing bill strikes a constructive balance.

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“Large institutional investors”, defined in the bill as investors holding 350 or more single-family residences, are now prohibited from acquiring additional homes subject to specific exemptions. For instance, homes purchased for the specific purpose of renovation for rental are excluded. These institutional investors are also not required to divest their existing holdings.

Importantly, the restrictions do not apply to so-called build-to-rent acquisitions wherein large investors purchase newly constructed homes specifically for rental. Economic research generally finds that large investor ownership tends to push up home purchase prices to buyers but reduces pressure on rent costs by adding to supply, just what the doctor ordered.

Local zoning and permitting reforms. As mentioned above, states and municipalities retain jurisdiction for their own local building and zoning codes, many of which have served to hinder the construction of more affordable residential units. The new housing act directs the Department of Housing and Urban Development to create a template incorporating best practices for modernizing zoning and land use policies to support more housing construction and renovation.

A curiously unrelated addition to the bill forbids the Federal Reserve from issuing a digital cryptocurrency version of the U.S. dollar, called a stablecoin, until 2030. The crypto industry has vigorously opposed an official U.S. stablecoin and accounted for nearly half of all corporate political contributions to federal election candidates in 2024. The president himself has amassed $1.4 billion in profits from his various crypto ventures since taking office in 2025.

Additional elements include a variety of incremental pilot projects, regulatory reforms and tweaks to existing federal housing programs that, taken together, could also have a meaningful impact and set the stage for further progress based upon the results. And perhaps most important: bipartisan cooperation, compromise and agreement.

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Christopher A. Hopkins, CFA, is a co-founder of Apogee Wealth Partners in Chattanooga.

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