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Camila Mendes wants more films about the Brazilian American experience, so she produced one

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Camila Mendes wants more films about the Brazilian American experience, so she produced one

Since booking her breakout role in The CW drama “Riverdale” in 2017, Camila Mendes has skyrocketed to fame as one the most prominent Brazilian American stars in Hollywood. Yet, despite building on her success with acclaimed projects such as Netflix’s “Do Revenge” and Hulu’s “Palm Springs,” the actor says she has yet to receive a single script calling for a Brazilian role. “I get asked to play everything under the sun, every different kind of Latina, except Brazilian,” she says.

That’s what drew her to her latest project, “Música,” a coming-of-age musical rom-com directed by and starring Rudy Mancuso that premiered this week at the South by Southwest Film and TV Festival. “Música” tells the story of Rudy, an aspiring artist trying to navigate his future as he’s pulled in different directions by his overbearing mother (Maria Mancuso), his girlfriend Haley (Francesca Reale) and his new crush, Isabella (Mendes). It’s a charming, unorthodox musical that doesn’t feature traditional musical numbers. Instead, drawing on Rudy’s synesthesia, the film bursts to life in sequences where the surrounding environment — a nearby basketball game, kids playing jump rope, a lively game of checkers at the park — all become part of a symphony.

Mendes was hesitant about the project at first — Mancuso was a first-time director, and he had initially risen to fame on YouTube and Vine. But, her reservations melted away when she spoke with Mancuso and learned how passionate he was about getting the film made, as well as his desire to expose more audiences to the Brazilian American experience. “Deep down, I think I always knew I was going to take the role,” she says. “How could I say no to this opportunity?”

The film’s on-screen love story evolved into a real one off-screen, with Mancuso and Mendes celebrating their one-year anniversary last July. “Música” will be available to stream on Prime Video on April 4.

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“Música” is the second rom-com you’ve starred in and produced this year. Is that something you want to do more of?

The rom-com thing is completely coincidental. [Laughs] It’s funny, because I know that “Música” is technically a rom-com, but to me, it didn’t feel like any rom-com I’d seen before, so I never categorized it that way in my head.

When you hear “musical,” I’m sure a lot of people start imagining structured song and dance numbers, which is very different from what we see in “Música.” What convinced you to sign on?

Rudy’s team sent me the script with a kind of sizzle reel — basically a short version of the opening scene — just to give an example of the vision. It would say in the action “It breaks into a musical number with people banging on pots and pans,” but you don’t know what that actually looks like without an example. That got me excited, but also, I was skeptical. I didn’t know much about Rudy. I just knew that he was a Viner, so I had my own preconceived notions of what that meant, and I was also just in my head about my career choices at the time. But I decided to meet with him because I wanted to meet a fellow Brazilian in the industry, and he was obviously very talented. When I met with him, I was floored. I knew I needed to work with him, but I also knew I had to produce this. It was the only way I would sign on, because I had notes about my character, Isabella.

What stood out to you that you wanted to change?

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Well, I really wanted to develop not just my character, but the other female role, Haley. I wanted to make sure they felt fully realized and complete. Rudy was like, “Absolutely, that’s part of the reason we want you on board.” So over the course of a few months, I would Zoom with him to work on scenes and dialogue and make sure, especially for Haley’s role, that she wasn’t just the rich white girl, that we weren’t making their dynamic so binary. Then obviously, we personalized my role and gave her a little bit more of a backstory.

Why was creating that backstory important to you?

With love stories, you really need to understand the conflict. What is it about Isabella that interests him, and what is it about him that triggers Isabella? I wanted her to be authentic, so what ended up happening was that I brought some of my own struggles to the role in order to kind of find her as a character.

Beyond you and Isabella sharing the same Brazilian American background, what were some of those personal elements that bled into the character?

I mean, it’s exaggerated and not necessarily a mirror of what my upbringing was like, but a little bit of her backstory. I can say this now because we’ve talked about it and we have a great relationship, but when I was finishing up high school, my mother moved back to Brazil to live with a guy she was seeing. My parents were divorced and I went to move in with my dad. During that time, I remember having gone through my first heartbreak as a kid and really wishing my mother was there. I remember as a teenager that absence and that feeling of abandonment. I thought that was a good thing to incorporate into Isabella’s character because you have Rudy’s character who’s so annoyed by his mother’s love and overwhelmed with how involved she is in his life. I think it’s nice to have a character like Isabella who’s like, “Actually, I wish my mom was more involved in my life.” I just took that one little thing from way back in the day and kind of pulled from that so that I had an avenue into her character and her pain.

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How did it impact you finally getting to play a character who spoke to some of your experiences?

I think story-wise, the emphasis on family in Brazilian culture is something that I’ve really grown to embrace more. Especially now dating a Brazilian, it’s opened me up to that perspective of really putting more of an effort and to stay close to family to see them more. Obviously, being in Hollywood for so long, you can get so career focused and make everything about success. But the older you get, the more you realize that’s really not what matters. I want to be able to look back on my life and feel like I created strong relationships with the people that I love. And I think this movie has a really strong message with that.

This is the second project out this year that you’ve worked on as an actor and a producer, what motivated you to step into that role?

I think producing for me was a way to make sure that I was protected. Especially coming from a teen show, I’m so cautious with who I work with and I want to make sure that they’re going to represent me well. That’s a big fear that I have, because when you’re on a show, you work with a new director every episode and you have very little control of the outcome. You might watch an episode and see that they cut it in a certain way and now you look like a bad actor. You feel like you’re being misrepresented. So for me, my avenue into producing was trying to take control and having creative authority and protecting myself. That’s evolved to be a deeper passion and love for the art of producing as a whole but that’s definitely how it started.

As a producer, you have a whole new layer of interest vested into this story than you did as an actor. What do you hope people take away from their experience watching “Música?”

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From a personal standpoint, I’m very excited for people to see what Rudy is capable of. I know that there’s such a stigma around being an internet personality and having your talent undermined. So I’m just so excited for people to see just how creative and visionary he is.

But I’m also excited for people to get a glance into Brazilian culture, because there’s truly no movies representing Brazilian culture right now. And there’s something even more nuanced about “Música” in the sense that it’s Brazilian American, which I think is accessible to a lot of children of immigrants. You don’t have to just be Brazilian to relate to the story. Anybody who feels the duality of being an immigrant child, having one culture passed down to them but living an entirely different one, knows that clash of ideologies can be so difficult to navigate. Seeing Rudy navigate those dualities was refreshing because I’m navigating the same one. It’s been really great to have somebody who understands my experience, so I hope that there are people watching this movie that will also relate and feel seen.

Was part of your motivation for getting into producing wanting to expand Brazilian representation in the industry?

Oh, absolutely. I just don’t think there are enough people behind the camera creating that platform, so I just feel very lucky that I get to be part of the beginning of it. I kept telling Rudy, Brazilians need to have their “Crazy Rich Asians” moment, where resilience can finally feel seen.

How do you hope “Música” plays a role in expanding people’s awareness of Brazilian culture and the Brazilian American experience?

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On a very, very microscopic level, I think it would be great if it helped people learn that Brazilians speak Portuguese. [Laughs] That would be a big win for us. But also, Brazilian culture is so beautiful, and it’s never showcased in a romantic way. I think a lot of people’s exposure to Brazil in film is like “City of God”-type violence. That is part of the Brazilian story, but it’s just one aspect. There’s this whole other side to it that isn’t really celebrated in film. I’m excited for people to hopefully recognize that.

Movie Reviews

Movie Review: “The Odyssey”

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Movie Review: “The Odyssey”

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from THU 12:00 PM EDT until THU 8:00 PM EDT, Eastern Montgomery County, Lower Bucks County, Philadelphia County, Delaware County, Eastern Chester County, Gloucester County, Northwestern Burlington County, Camden County, Mercer County, New Castle County

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Contributor: Hollywood will stop fueling racism when audiences demand better

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Contributor: Hollywood will stop fueling racism when audiences demand better

Exploiting racism has been a profitable strategy in Hollywood since the dawn of filmmaking: 111 years ago, D.W. Griffith’s film “The Birth of a Nation” was incredibly popular and influential, while also being so racist that it was considered controversial even in its own day.

The industry saw immediately just how lucrative fear could be. More than a century later, there is always someone in the entertainment media willing to trade in racist tropes for money, as well as an audience ready to receive them.

Two new films, “Citizen Vigilante” and “Run, Fight, Hide: Infidels,” demonstrate that streaming platforms and social media no longer simply distribute controversial content but in fact thrive on content that provokes, polarizes and sustains attention, regardless of the social cost.

Both of these xenophobic and Islamophobic films are being pushed as “anti-woke” vehicles, deliberately engineered to bypass traditional critical reception and capitalize on a fractured media ecosystem. “Citizen Vigilante,” which features an American protagonist killing dark-skinned immigrants and Muslims in an unnamed European setting, was denied a rating certificate by the German government for inciting violence. Yet despite that determination, the film secured global reach through decentralized digital distribution and high-profile promotion from Elon Musk.

Similarly, “Run, Fight, Hide: Infidels” — a campus siege narrative evoking 1980s action film nostalgia that leans heavily into outdated, post-9/11 anxieties — relies on a built-in conservative media apparatus to guarantee financial returns. The film is produced by the conservative media figure Ben Shapiro and the Daily Wire, which he co-founded. It is a sequel to a 2020 film that was their film company’s premiere.

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But while promoters of such films frame their work as a brave rebellion, the reality is much more sinister: rehashing 40-year-old tropes while invoking conspiracy theories of Muslims bringing sharia law to America, because outrage is cheap to produce and easy to monetize.

Stories matter. Stories shape how we see one another. They influence what we love, what we celebrate, whom we trust, whom we understand and whom we fear.

Since January, the Muslim Public Affairs Council has documented a sharp escalation in threats and attacks targeting Muslims and Islamic institutions across the United States, including vandalism, shootings, bomb threats, attempted assassinations and physical assaults. These are not isolated incidents. They reflect a broader climate in which dehumanizing representation increasingly manifests as real-world violence.

Entertainment and politics increasingly employ the same tactic as one another, recycling narratives of fear and “otherness” to mobilize audiences, voters and consumers. When political leaders encourage those narratives, as President Trump recently did by amplifying and commenting on a photo of young Muslim American students in hijab, they further normalize the same stereotypes that entertainment companies have learned to monetize.

Yet while the social costs continue to mount, the economic incentives remain firmly intact. “Citizen Vigilante” earned a 93% audience score on Rotten Tomatoes despite receiving just a 6% critics’ score. More tellingly, it quickly climbed to the top of Amazon’s and Apple TV’s paid video-on-demand charts.

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And this isn’t just a Muslim and immigrant issue — and it’s not only about who is portrayed on screens, but also who is not. Representation has been backsliding, and audiences are left with fewer opportunities to see the reality and humanity of diverse communities, making them more vulnerable to fear-based narratives.

According to a 2026 report from the nonprofit Define American, which tracks representation across television and film, Latinos account for only 23% of immigrant characters represented on screen, even though they make up more than 40% of the immigrant population in the United States. In 2020, 50% of immigrants on screen were Latino.

The industry’s defense is that whitewashed and xenophobic films reflect audience demand. But the recent research by Define American challenges this assumption. Data show that nuanced, multidimensional storytelling, in which immigrants and minority characters are woven into the fabric of everyday narratives rather than tokenized or villainized, actually leads to greater audience engagement and deeper systemic understanding.

Entertainment doesn’t simply reflect culture; it teaches us who belongs within it. Studios, distributors, streaming platforms and filmmakers all have a responsibility to reject narratives that portray immigrants as enemies and instead embrace stories that reflect the diversity and complexity of our world. At the same time — as with voters — the power ultimately rests with consumers. The choice to demand storytelling that challenges prejudice rather than profits from it belongs to all of us.

Sue Obeidi is the senior vice president of the Muslim Public Affairs Council Hollywood Bureau. Jose Antonio Vargas is the founder of Define American.

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Adam MacDonald’s ‘THIS IS NOT A TEST’ (2026) – Movie Review – PopHorror

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Adam MacDonald’s ‘THIS IS NOT A TEST’ (2026) – Movie Review – PopHorror

By and large, the zombie subgenre has bitten off more than it can chew in modern times. Between George Romero survival films and camp comedies, the well has become pretty infected. But once in a while, along comes a movie like This Is Not A Test.

Let’s sink our teeth into this new release and see how it stacks up against the classics.

This Is Not A Test was directed by Adam MacDonald (Pyewacket 2017, read our review here), and written by MacDonald and Courtney Summers (in their debut credit). It stars Olivia Holt (Heart Eyes 2025) as Sloane and Froy Gutierrez (The Strangers: Chapter 1 2024) as Rhys. This is a standard zombie outbreak faire that sees a girl on the verge of ending her life, suddenly join a group of kids that are striving to survive a zombie apocalypse.

The tone and tenor of this film represent the classic survival movies like Night Of The Living Dead. But the thing that grabs the audience about This Is Not A Test is the trauma of the characters. Holt shines as a withdrawn survivor of an abusive home, trying to cut through the wreckage to reunite with her sister. Each of the main characters have standout traits, and they bathe in strongly acted moments as the stress of the situation changes who they are.

The gore in This Is Not A Test is pretty strong. The attacks spring quickly and when they do, the special effects team does a good job showcasing the battle scars. The camera work is also frenetic in a good way, because the chaos of the chase scenes puts the viewers in a first-person perspective. This film lets you feel like a part of the survivors, so their journeys are interactive.

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Longtime fans may say that there’s nothing new in This Is Not A Test, and maybe they’re right. There’s no fresh take on the monsters here, no crazy origin, nothing that we haven’t seen in the past fifty-eight years. But the pacing nails a great balance between getting to know the characters and getting the zombie splatter fest. The mental meltdowns of the characters feel well earned, and the arc of Sloane and her sister brings a lot of heart and investment to the story. Even the most jaded zombie horror fans will find something to appreciate here, even as a background movie.

Adam MacDonald has made another intense hit here, and This Is Not A Test is currently available to stream on Shudder.

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