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Wrexham are a good story, yes, but they are no footballing fairytale

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Wrexham are a good story, yes, but they are no footballing fairytale

Accrington Stanley owner Andy Holt’s tweet was dripping with Lancastrian sarcasm.

“Congratulations Ryan, I honestly don’t know how you do it! Fabulous achievement. Best of luck with the treble,” it read.

He was replying to Wrexham co-owner Ryan Reynolds’ celebratory post following his side’s second successive promotion.

Holt is one of English football’s most intriguing characters and is about as divisive as the team on the receiving end of his post. Wrexham are the British game’s Marmite club — other teams’ fans love or hate them — and following their promotion to League One along with Stockport County last weekend, the debate is back with fresh fervour.

You can forgive Holt, a local businessman who made his fortune in the plastics industry and has invested heavily in his hometown club since assuming control in 2015, for his tongue-in-cheek reply to Reynolds. It was congratulatory while pulling off an exquisite ironic dig at Wrexham’s achievements given their sizeable budget for a fourth-tier club.

There is also the fact Holt has history with Reynolds and Wrexham’s other Hollywood star co-owner Rob McElhenney. They have not always seen eye to eye on matters such as streaming income and ticket prices. Maybe there is something to be said for staking out the moral high ground, for taking a deep breath in times like these and rising above. But this is football — an industry that thrives on petty grudges.


Reynolds and McElhenney celebrating promotion to the National League a year ago (Jan Kruger/Getty Images)

Most neutrals are self-aware enough to acknowledge a degree of jealousy when looking at what Wrexham have achieved since Reynolds and McElhenney took over in 2021.

Aside from the investment, the international exposure and the obvious respect both have for the north Wales club and the town they represent, the actors are annoyingly difficult to dislike. Their self-aware japes, like when they tried to learn Welsh in the Welcome To Wrexham documentary series, and their witty social media posts make it far more difficult to be cynical about their intentions.

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They are public-facing in a way that allows accountability, going against the tide of too many absent or elusive owners in the EFL. They have shown touches of class around memorials to the Gresford Colliery mining disaster, surprise charity donations and fan engagement. New big-name international sponsors including Expedia, TikTok and United Airlines have arrived, along with grand plans for new stands at the Racecourse ground. And on-pitch, they have had clear success. Manager Phil Parkinson oversaw a record-breaking points tally on the way to winning the National League title last season to pull Wrexham out of the fifth tier of the English football pyramid after 15 years.


Fan culture in Europe and the U.S. on The Athletic


And they have now done it again, achieving back-to-back promotions for the first time in the club’s 160-year history, once again with the Welcome To Wrexham cameras in tow. The series has brought new fans and attention to the EFL, particularly from the U.S. And this has, in part, led to record domestic and international TV deals — worth £935million ($1.2bn) over five years and £148m over four respectively to the EFL.

So what is not to like? What harm is the Wrexham story doing to football?

If you ask most other fans in England and Wales, quite a lot. Here is where the bubble bursts if you believe Wrexham to be an against-all-odds tale.

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Wrexham are not underdogs, at least not in the league. There is a case to be made for underdog status in their FA Cup runs which saw them play Blackburn Rovers, Sheffield United and Coventry City, three sides much higher up the domestic football pyramid in the last two seasons. But when a team have the most money in the division, they have an advantage over the rest. Wrexham are not the first club to use their financial muscle to progress up the leagues. They will not be the last.

Stockport have been on a similar journey up from the National League and carry one of the highest wage bills in League Two this season. Fleetwood Town, now an established league club, did the same in 2012 and 2014. This season’s National League champions, Chesterfield, have spent plenty to get back into the EFL.

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Chesterfield are heading back to the EFL and have no intention of standing still

The latest set of Wrexham accounts, covering the 2022-23 season, show their wage bill was £6.9million, with losses of £5.1m. Both figures were 1) records for the National League, and 2) higher than all League Two teams that season and most of League One, too. It is an unprecedented amount of money to spend in the lower leagues and as a point of comparison, Accrington lost £785,000 in the same period, when they were a third-tier side.


Stockport also celebrated promotion this weekend (Jess Hornby/Getty Images)

There is no shame in spending big, especially when it works and when your revenue is as big as Wrexham’s was last year (£10.5million — again, more than any other side in the fifth-tier National League or League Two). More money helps attract better players and so the league table often reflects each team’s spending. Only when a club endure a bad season or feel the constraints of the EFL’s financial fair play rules (usually once they reach the second-tier Championship) is there reason to worry.

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Where Wrexham have done lots of good for football, the gradual hiking-up of salaries in the lower divisions has been a serious concern to clubs constrained by much smaller margins but trying to compete.

Wrexham’s financial clout and subsequent easy progress straight through League Two was to be expected and it probably will not be until they reach the Championship — or their owners run out of cash or enthusiasm for the project — that we will see what this sort of growth really means. The accounts are hard proof: Wrexham are a good story, yes, but they are no fairytale. This clip on CBS, and the replies, sums it all up perfectly of just how divisive they have become.

What rankles so many League One and Two and National League fans is that while the story of a post-industrial town that has fallen on hard times with an underperforming/downtrodden football club has captured global attention, it is a story that applies to swathes of the EFL. You could swap out Wrexham for Grimsby Town, Wigan Athletic, Hartlepool United, Newport County or Accrington. None of those clubs means any less to their community just because there are no TV cameras to show it.

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Maybe all this says more about fan culture in the UK than we care to admit.

The healthy position in all this is to sit somewhere in the middle. For every moment of admiration for what Wrexham are doing, a sprinkling of awareness of their wage bill or a dash of cynicism around the narrative that they are ‘the only club like it in the world’ should provide a perfectly seasoned outlook.

But balance? A healthy attitude to what other teams in your division are doing? Anything other than disdain for new ideas, new fans and a barrage of media attention for a club other than your own? You will not find that in the EFL. You’re better off trying Disney+ for it instead.

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Welcome to Wrexham… in League One: What happens next?

(Top photo: Charlotte Tattersall/Getty Images)

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Culture

6 Poems You Should Know by Heart

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6 Poems You Should Know by Heart

Literature

‘Prayer’ (1985) by Galway Kinnell

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Whatever happens. Whatever
what is is is what
I want. Only that. But that.

Galway Kinnell in 1970. Photo by LaVerne Harrell Clark, © 1970 Arizona Board of Regents. Courtesy of the University of Arizona Poetry Center

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“I typically say Kinnell’s words at the start of my day, as I’m pedaling a traffic-laden path to my office,” says Major Jackson, 57, the author of six books of poetry, including “Razzle Dazzle” (2023). “The poem encourages a calm acceptance of the day’s events but also wants us to embrace the misapprehension and oblivion of life, to avoid probing too deeply for answers to inscrutable questions. I admire what Kinnell does with only 14 words; the repetition of ‘what,’ ‘that’ and ‘is’ would seem to limit the poem’s sentiment but, paradoxically, the poem opens widely to contain all manner of human experience. The three ‘is’es in the middle line give it a symmetry that makes its message feel part of a natural order, and even more convincing. Thanks to the skillful punctuation, pauses and staccato rhythm, a tonal quality of interior reflection emerges. Much like a haiku, it continues after its last words, lingering like the last note played on a piano that slowly fades.”

“Just as I was entering young adulthood, probably slow to claim romantic feelings, a girlfriend copied out a poem by Pablo Neruda and slipped it into an envelope with red lipstick kisses all over it. In turn, I recited this poem. It took me the remainder of that winter to memorize its lines,” says Jackson. “The poem captures the pitch of longing that defines love at its most intense. The speaker in Shakespeare’s most famous sonnet believes the poem creates the beloved, ‘So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee.’ (Sonnet 18). In Rilke’s expressive declarations of yearning, the beloved remains elusive. Wherever the speaker looks or travels, she marks his world by her absence. I find this deeply moving.”

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Lucille Clifton in 1995. Afro American Newspapers/Gado/Getty Images

“Clifton faced many obstacles, including cancer, a kidney transplant and the loss of her husband and two of her children. Through it all, she crafted a long career as a pre-eminent American poet,” says Jackson. “Her poem ‘won’t you celebrate with me’ is a war cry, an invitation to share in her victories against life’s persistent challenges. The poem is meaningful to all who have had to stare down death in a hospital or had to bereave the passing of close relations. But, even for those who have yet to mourn life’s vicissitudes, the poem is instructive in cultivating resilience and a persevering attitude. I keep coming back to the image of the speaker’s hands and the spirit of steadying oneself in the face of unspeakable storms. She asks in a perfectly attuned gorgeously metrical line, ‘what did i see to be except myself?’”

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‘Sonnet 94’ (1609) by William Shakespeare

They that have power to hurt and will do none,
That do not do the thing they most do show,
Who, moving others, are themselves as stone,
Unmovèd, cold, and to temptation slow,
They rightly do inherit heaven’s graces
And husband nature’s riches from expense;
They are the lords and owners of their faces,
Others but stewards of their excellence.
The summer’s flower is to the summer sweet,
Though to itself it only live and die;
But if that flower with base infection meet,
The basest weed outbraves his dignity.
For sweetest things turn sourest by their deeds;
Lilies that fester smell far worse than weeds.

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“It’s one of the moments of Western consciousness,” says Frederick Seidel, 90, the author of more than a dozen collections of poetry, including “So What” (2024). “Shakespeare knows and says what he knows.”

“It trombones magnificent, unbearable sorrow,” says Seidel.

“It’s smartass and bitter and bright,” says Seidel.

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These interviews have been edited and condensed.

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Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil

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Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil

Literature

FRANCE

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According to the writer Leïla Slimani, 44, the author of ‘The Country of Others’ (2020).

Classic

‘Essais de Montaigne’ (‘Essays of Montaigne,’ 1580)

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“France is a country of nuance with a love of conversation and freedom and an aversion to fanaticism. It’s also a country built on reflexive subjectivity. Montaigne reveals all that, writing, ‘I am myself the matter of my book.’”

Contemporary

‘La Carte et le Territoire’ (‘The Map and the Territory,’ 2010) by Michel Houellebecq

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“Houellebecq describes France as a museum, where landscape turns into décor and where rural areas are emptying out. He shows the gap between the Parisian elite and the rest of the population, which he paints as aging and disoriented by modernity. It’s a melancholic and yet ironic novel about a disenchanted nation.”

JAPAN

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According to the writer Yoko Ogawa, 64, the author of ‘The Memory Police’ (1994).

Classic

‘Man’yoshu’ (late eighth century)

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“‘Man’yoshu,’ the oldest extant collection of Japanese poetry, reflects a diversity of voices — from emperors to commoners. They bow their heads to the majesty of nature, weep at the loss of loved ones and find pathos in death. The pages pulse with the vitality of successive generations.”

Contemporary

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‘Tenohira no Shosetsu’ (‘Palm-of-the-Hand Stories,’ 1923-72) by Yasunari Kawabata

“The essence of Japanese literature might lie in brevity: waka [a classical 31-syllable poetry form], haiku and short stories. There’s a tradition of cherishing words that seem to well up from the depths of the heart, imbued with warmth. Kawabata, too, exudes more charm in his short stories — especially these very short ‘palm-of-the-hand’ stories — than in his full-length novels. Good and evil, beauty and ugliness, love and hate — everything is contained in these modest worlds.”

INDIA

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According to Aatish Taseer, 45, a T contributing writer and the author of ‘Stranger to History: A Son’s Journey Through Islamic Lands’ (2009).

Classic

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‘The Kumarasambhava’ (‘The Birth of Kumara,’ circa fifth century) by Kalidasa

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“This is an epic poem by the greatest of the classical Sanskrit poets and dramatists. The gods are in a pickle. They’re being tormented by a monster, but Shiva, their natural protector, is deep in meditation and cannot be disturbed. Kama, the god of love, armed with his flower bow, is sent down from the heavens to waken Shiva. Never a wise idea! The great god, in his fury, opens his third eye and incinerates Kama. But then, paradoxically, the death of the god of love engenders one of the greatest love stories ever told. In the final canto, Shiva and his wife, the goddess Parvati, have the most electrifying sex for days on end — and, 15 centuries on, in our now censorious time, it still leaves one agog at the sensual wonder that was India.”

Contemporary

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‘The Complex’ (2026) by Karan Mahajan

“This state-of-the-nation novel, which was published just last month, captures the squalor and malice of Indian family life. Delhi is both my and Mahajan’s hometown and, in this sprawling homage to India’s capital, we see it on the eve of the economic liberalization of the 1990s, as the old socialist city gives way to a megalopolis of ambition, greed and political cynicism.”

THE UNITED KINGDOM

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According to the writer Tessa Hadley, 70, the author of ‘The London Train’ (2011).

Classic

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‘Jane Eyre’ (1847) by Charlotte Brontë

“Written almost 200 years ago, it remains an insight into our collective soul — or at least its female part. Somewhere at the heart of us there’s a small girl in a wintry room, curled up in the window seat with a book, watching the lashing rain on the window glass: ‘There was no possibility of taking a walk that day. …’ Jane’s solemnity, her outraged sense of justice, her trials to come, the wild weather outside, her longing for something better, for love in her future: All this speaks, perhaps problematically, to something buried in the foundations of our idea of ourselves.”

Contemporary

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‘All That Man Is’ (2016) by David Szalay

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Karl Leitz for Anthony Cotsifas Studio

“Though he isn’t quite completely British (he’s part Canadian, part Hungarian), Szalay is brilliant at catching certain aspects of British men — aspects that haven’t been written about for a while, now updated for a new era. Funny, exquisitely observed and terrifying, this novel reminds us, too, how absolutely our fate and our identity as a nation belong with the rest of Europe.”

BRAZIL

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According to the writer and critic Noemi Jaffe, 64, the author of ‘What Are the Blind Men Dreaming?’ (2016).

Classic

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‘Memórias Póstumas de Brás Cubas’ (‘The Posthumous Memoirs of Brás Cubas,’ 1881) by Machado de Assis

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“Not only is it experimental in style — very short chapters mixed with long ones; different points of view; narrated by a corpse; metalinguistic — but it also introduces an extremely ironic view of the rising bourgeoisie in Rio de Janeiro at the time, revealing the hypocrisy of slave owners, the falsehood of love affairs and the only true reason for all social relationships: convenience and personal interest. After almost 150 years, it’s still modern, both formally and, unfortunately, also in content.”

Contemporary

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‘Onde Pastam os Minotauros’ (‘Where Minotaurs Graze,’ 2023) by Joca Reiners Terron

“The two main characters — Cão and Crente — along with some of their colleagues, plan to escape and set fire to the slaughterhouse where they work under exploitative conditions. The men develop sympathy for the animals they kill, and one of them becomes a sort of philosopher, revealing the sheer nonsense of existence and the injustices of society in the deepest parts of Brazil.”

These interviews have been edited and condensed.

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6 Myths That Endure

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6 Myths That Endure

Literature

The Myth of Meeting Oneself

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“This is evident in Virgil’s ‘Aeneid’ (circa 30-19 B.C.) when Aeneas witnesses his own heroic actions depicted in murals of the Trojan War in Juno’s temple, and again in Miguel de Cervantes’s ‘Don Quixote’ (1605-15) when Quixote enters a printer’s shop and finds a book that has been published with fake details about his quest even as he’s living it,” says Ben Okri, 67, the author of “The Famished Road” (1991) and “Madame Sosostris and the Festival for the Brokenhearted” (2025). “In both stories, individuals throw themselves into the world and think they encounter objects, personae, obstacles and antagonists, but what they actually encounter is themselves. In our time, where our actions meet us in the echo chamber of social media, the process is magnified and swifter. Now a deed doesn’t even have to take place for it to enter the realm of reality.”

The Myth of Utopia

“I’ve always had trouble with the idea of utopia, feeling it derives its energy more from what it wishes to dismantle than what it wishes to enact,” says the T writer at large Aatish Taseer, 45, the author of “Stranger to History: A Son’s Journey Through Islamic Lands” (2009). “Ram Rajya, or the mythical rule of the hero Ram in the Hindu epic ‘Ramayana’ (seventh century B.C.-third century A.D.), like all visions of perfection, contains a built-in violence.”

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The Myth of Invisibility

“Invisibility bears power and powerlessness at the same time,” says Okri. “In ancient cultures, it was a gift of the gods. Jesus, for example, walks unrecognized among his disciples, and in Greek myths, Scandinavian legends and ancient African tales, heroes are gifted invisibility in the form of cloaks, sandals or spells. Modern works like the two ‘Invisible Man’ novels, by H.G. Wells (1897) and Ralph Ellison (1952), and the ‘Harry Potter’ novels (1997-2007) by J.K. Rowling reach back to those ideas. But today, people talk about visibility as the highest form of social agency, while invisibility can render a whole class, race, caste or gender unseen.”

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The Myth of Steadiness vs. Speed

Charles Henry Bennett’s illustration “The Hare and the Tortoise” (1857). Alamy

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“‘The Tortoise and the Hare,’ one of Aesop’s fables (sixth century B.C.), doesn’t necessarily strike a younger person as promising — possibly it has a whiff of morality in it,” says Yiyun Li, 53, the author of “A Thousand Years of Good Prayers” (2005) and “Dear Friend, From My Life I Write to You in Your Life” (2017). “But the longer I live and work, the more I understand that it’s the tortoiseness in a person that carries one along, not the swiftness of the mind and body of the hare.”

The Myth of Magic

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William Etty’s “The Sirens and Ulysses” (1837). Bridgeman Images

“Ancient magical tales like Homer’s ‘Odyssey’ (late eighth to early seventh century B.C.) were allegories of transformation, of secret teachings,” says Okri, “whereas modern forms of magic are narrative devices and tropes of storytelling that continue the child’s wonder of life. I think of F. Scott Fitzgerald’s ‘The Great Gatsby’ (1925), Gabriel García Márquez’s ‘One Hundred Years of Solitude’ (1967) and, again, the ‘Harry Potter’ books. The intuition of magic persists even in these atheistic and science-infested times, where nothing is to be believed if it can’t be subjected to analysis. This is perhaps because the ultimate magic confronts us every day in the mystery of consciousness. That we can see anything is magical; that we experience love is magical; and perhaps the most magical thing of all is the imagination’s unending power to alter the contents and coordinates of reality. It hides tenaciously in the act of reading, which is the most generative act of magic.”

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The Myth of the Immortal Soul

“ ‘The soul is birthless and eternal, imperishable and timeless and is not destroyed when the body is destroyed,’ says Krishna in the ‘Bhagavad Gita’ (second century-first century B.C.). This belief in the immortality of the soul — what used to be called Pythagoreanism in ancient Greece — is still the most pervasive myth in India,” says Taseer, “and has more influence over behavior and how one lives one’s life than any other.”

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These interviews have been edited and condensed.

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