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The Caitlin Clark Effect and the uncomfortable truth behind it

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The Caitlin Clark Effect and the uncomfortable truth behind it

It’s not surprising that corporations are lining up like fans along arena railings to get Caitlin Clark’s autograph. The former Iowa star is a transcendent talent who has proven she is as proficient at breaking viewership records as scoring marks, drawing capacity crowds at home and on the road and even attracting 17,000 spectators to an open practice during Final Four weekend. Her WNBA jersey sold out within hours of her being drafted No. 1 overall by the Indiana Fever, and multiple teams have moved upcoming games to larger venues to accommodate “unprecedented demand” for Fever games.

So, it makes perfect sense that she has been hired to pitch everything from home and auto insurance to performance drinks, from trading cards to supermarket chains, from automobiles to financial investment firms. She’s not only deserving of every opportunity but also has earned every endorsement deal that’s been placed before her, including a $28 million Nike pact that includes her own signature shoe line, as reported by The Athletic.

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That being said, we should not delude ourselves into believing her appeal as an influencer is based solely on basketball, because it’s not. Arguing otherwise is an affront to history and reality. Clark’s attractiveness to local companies and national corporations is heightened by the fact that she is a White woman who has dominated a sport that’s viewed as predominately Black; a straight woman who is joining a league with a sizable LGBTQ+ player population; and a person who comes from America’s heartland, where residents often feel their beliefs and values are ignored or disrespected by the geographical edges of the country.

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Because sport and society are constructed from the same fabric, it’s impossible to separate them, which is why it’s foolish to act as if basketball is the only thing fueling The Caitlin Clark Effect. The primary thing? Yes. But not the only thing.

Some will attempt to mold these words into a disparagement of Clark or her accomplishments. They are not. She is a tremendous player and, by all accounts, a quality human being. But multiple things can be true at the same time, particularly when discussing why one player is perceived to be a better brand ambassador than someone else. Searching for perspective on the topic took me back to an interview I did last month with Flora Kelly, a vice president of research for ESPN.

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On the eve of the women’s Final Four, I was intrigued by the question of which is the bigger TV draw — a great player or a great team? Kelly acknowledged the significance of a generational talent like Clark, and how her presence alone can push viewership numbers to record heights, but she also stressed that other factors can push viewership far beyond the roof and into the stratosphere. Factors such as legacies of a franchise or program, rivalries between a team or players, and cultural or societal elements that create viral moments.

“We’re in kind of a unique moment where social media can really spin and kind of create a hyper-awareness around these athletes, causing a moment that goes beyond sport,” Kelly said at the time. “But there are so many other factors that people are just downright ignoring and just making it Caitlin Clark. There are a lot of storylines surrounding her that are lifting it. Maybe it’s not the chicken or the egg. Maybe it’s both.”

The racial component when discussing brand ambassadors may make people uncomfortable, but it’s a conversation that merits consideration. Sue Bird, who is White and gay and one of the legends of women’s basketball, addressed it in 2020 while discussing the league’s inability at that time to capture the country’s attention in the same way that the U.S. women’s national soccer team had done.

“Even though we’re female athletes playing at a high level, our worlds, you know, the soccer world and the basketball world are just totally different,” she said. “And to be blunt it’s the demographic of who’s playing. Women’s soccer players generally are cute little white girls while WNBA players — we are all shapes and sizes … a lot of Black, gay, tall women. … There is maybe an intimidation factor and people are quick to judge it and put it down.”

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Paige Bueckers, a star guard for the University of Connecticut, echoed similar sentiments the following year while accepting the ESPY for best college athlete in women’s sports. She stated that 80 percent of the WNBA postseason awards were won that season by Black players, but they received half the coverage of White athletes.

“With the light that I have now as a White woman who leads a Black-led sport and celebrated here, I want to shed a light on Black women,” she said. “They don’t get the media coverage that they deserve. They’ve given so much to the sport, the community and society as a whole and their value is undeniable.”

Her words were particularly poignant in 2023 when nine of the 10 starters in the WNBA All-Star Game were Black, yet Sabrina Ionescu, a reserve guard who happens to be White, was selected as the cover athlete for NBA2K24. Ionescu was a college icon at Oregon, where she set the NCAA record for triple-doubles, but she had yet to reach that status as a professional. So the decision of NBA2K24 to pass over multiple dominant Black players — including A’Ja Wilson and Jonquel Jones, frontline stars who won league MVPs in 2020, 2021 and 2022 — was particularly conspicuous. But, like Clark, she checked particular boxes that the others did not as a straight, White player.

The topic of sexual orientation and identity is as old as the WNBA itself because of the league’s sizable percentage of LGBTQ+ players. Fact is, the league struggled in its infancy to find the right balance between promoting inclusivity and not alienating the broader community.

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Initially, it tended to feature promotional ads of married players with children despite many of its players being non-heterosexual. Sue Wicks, a member of the WNBA’s inaugural draft class who in 2002 became the league’s first openly gay active player, has said she felt boxed in while the league tried to find the right messaging.

“It would always chafe against me, someone saying, ‘You can’t say that you are gay,’” she told The Athletic in 2020.

The league, which today is the most inclusive in professional sports, has come light years since then even if society has not as a whole. In the Supreme Court ruling overturning Roe v. Wade, Justice Clarence Thomas cited three other rulings he’d like to see the court take up in the near future, each of which was instrumental in creating the pathway to national same-sex marriage rights. The topic of sexual orientation and identity remains an issue with some, which explains why Clark might be viewed even more favorably as an influencer.

That is not a knock against her personally or a slight to her sublime basketball skills. It is a nod to the reality that brand ambassadorship at her level is not simply a commentary on someone’s athletic ability. It’s also a reflection of society’s impact on who gets the biggest bags.

(Photo: Roy Rochlin / Getty Images for Empire State Realty Trust)

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Book Review: ‘When the Forest Breathes,’ by Suzanne Simard

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Book Review: ‘When the Forest Breathes,’ by Suzanne Simard

WHEN THE FOREST BREATHES: Renewal and Resilience in the Natural World, by Suzanne Simard


It’s the summer of 2023 and the Canadian forest ecologist Suzanne Simard is sitting tucked in the knobby embrace of an Amazonian tree trunk, imagining that she too is a tree as she “reached out with leaves unfurling to greet the sun.” She can feel the rat-a-tat of woodpeckers on her bark, the stretch of her roots in the soil below. She draws strength from a sense of family: “The trees were in my blood. They were my kin.”

But in Simard’s new book, “When the Forest Breathes,” trees are not just supportive relatives. They are teachers and healers, capable of communication and perception, a woodland congregation in which young trees grow “in halos” around their elders. Back in Canada, she describes a forest visit that further amplifies that sense of magic, a moment in which she stands beneath aged cedars, “the supernatural trees, the grandmothers,” listening as they whisper wisdom on the breeze.

All of which brings a heady, inspirational quality to her writing as she urges readers to hear the forest as she does. “Nature is waiting for us to listen,” she writes, “and to learn.” The siren quality of her message is almost tangible, as is the allure of gaining knowledge from the Zen master inhabitants of the ancient forests.

And yet. I find myself considering the message in my annoyingly cautious, science-writerly way. Would I find it inspiring to be pecked by a woodpecker? Probably not. Have I ever thought of myself as a tree? Probably never. Is this the measured language we hear from most scientists? Not even close. Simard emphasizes this point in the book: her growing sense of alienation from the methodologies of Western science, its tendency to obsess over small details and, as she sees it, miss the forest for the trees. “I found myself longing to push back against these rigid boundaries,” she writes, and to find “other ways of seeing and knowing the natural world.”

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This longing derives in part from her collaborations with Indigenous scientists on Canadian forest management, which led her to deeply admire their more holistic approach to nature. She cites studies showing that “Indigenous-held land,” including forests, “contained some of the most biodiverse and carbon-rich ecosystems in the world.” Amid perilous global climate change, Simard is drawn to their loving attitude to nature as her “philosophical and spiritual home.”

Increasingly, she feels more anchored in their worldview than in that of her longtime research community. A professor of forest ecology at the University of British Columbia, Simard published her first semi-autobiographical book, “Finding the Mother Tree,” in 2021, and it became an international best seller. In it she wove her central theory about the forest — that trees “talk” to one another through an underground network of connective fungi, fostering an intergenerational system in which older trees protect and help the younger ones — with her own experience of grief and illness, emphasizing the parallels between the lives of trees and those of humans.

Despite the book’s rapturous public reception, the scientific community’s response was often unenthusiastic. Other biologists accused her of exaggerating the evidence for cooperation among organisms at the expense of “the important role of competition in forest dynamics.” They worried she was selling a forest story that might be only partly true. And they disliked her use of anthropomorphizing descriptors like “mother tree,” which suggested these organisms should be valued for their similarities to humans, instead of for their own remarkable biology.

Simard admits to having been hurt and frustrated by these accusations, to which she responded with a point-by-point rebuttal in a scientific journal. She returns to these grievances in the new book, where she expresses resentment for the demeaning accusation of anthropomorphism (“the mere utterance of the word” in Western science “suggests the scientist who makes this blasphemous mistake is not an objective observer, but rather impure, intuitive and subjective, perhaps lacking integrity”), and the resistance to her efforts to do justice to the inherent poetry of the forest.

This book is not, however, a rejection of the insights that good science — including Simard’s own — can bring. She provides examples of experiments showing how the heavy machinery used by loggers destroys the ability of the forest floor to sequester carbon; and how clear-cutting of old-growth forests can turn wooded lands into places that release carbon into the atmosphere rather than absorbing it.

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Given the urgency of climate change, Simard’s dissatisfaction with the standard research model is in many ways a dissatisfaction with communication. If we are to protect our endangered forests, she argues, then science needs to be less timid in its messaging. She urges her colleagues to take a lesson from the First Nations people who fight for what they believe. To “stand tall in the wind,” as the Mother Trees do.


WHEN THE FOREST BREATHES: Renewal and Resilience in the Natural World | By Suzanne Simard | Knopf | 310 pp. | $30

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Do You Recognize These Snappy Lines From Popular Crime Novels?

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Do You Recognize These Snappy Lines From Popular Crime Novels?

Welcome to Literary Quotable Quotes, a quiz that tests your recognition of classic lines. This week’s installment celebrates lines from popular crime novels. (As a hint, the correct books are all “firsts” in one category or another.) In the five multiple-choice questions below, tap or click on the answer you think is correct. After the last question, you’ll find links to the novels if you’re intrigued and inspired to read more.

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Xia De-hong, 94, Dies; Persecuted in China, She Starred in Daughter’s Memoir

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Xia De-hong, 94, Dies; Persecuted in China, She Starred in Daughter’s Memoir

Xia De-hong, who survived persecution and torture as an official in Mao Zedong’s China and was later the central figure in her daughter’s best-selling 1991 memoir, “Wild Swans: Three Daughters of China,” died on April 15 in Chengdu, China. She was 94.

Ms. Xia’s death, in a hospital, was confirmed by her daughter Jung Chang.

Ms. Chang’s memoir, which was banned in China, was a groundbreaking, intimate account of the country’s turbulent 20th century and the iron grip of Mao’s Communist Party, told through the lives of three generations of women: herself, her mother and her grandmother. An epic of imprisonment, suffering and family loyalty, it sold over 15 million copies in 40 languages.

The story of Ms. Chang’s stoic mother holding the family together while battling on behalf of her husband, a functionary who was tortured and imprisoned during Mao’s regime, was the focus of “Wild Swans,” which emerged out of hours of recordings that Ms. Chang made when Ms. Xia visited her in London in 1988.

Ms. Xia was inspired as a teenager to become an ardent Communist revolutionary because of the mistreatment of women in the Republic of China, as well as the corruption of the Kuomintang nationalists in power. (Her own mother had been forced into concubinage at 15 by a powerful warlord.)

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In 1947, in Ms. Xia’s home city of Jinzhou, the Communists were waging guerrilla war against the government. She joined the struggle by distributing pamphlets for Mao, rolling them up inside green peppers after they had been smuggled into the city in bundles of sorghum stalks.

Captured by the Kuomintang, she was forced to listen to “the screams of people being tortured in the rooms nearby,” her daughter later wrote. But that only stiffened her resolve.

She married Chang Shou-yu, an up-and-coming Communist civil servant and acolyte of Mao, in 1949.

It was then that disillusionment began to set in, according to her daughter. The newlyweds were ordered to travel a thousand miles to Sichuan, her husband’s home province. Because of Mr. Chang’s rank, he was allowed to ride in a jeep, but she had to walk, even though she was pregnant, and suffered a miscarriage as a result.

“She was vomiting all the time,” her daughter wrote. “Could he not let her travel in his jeep occasionally? He said he could not, because it would be taken as favoritism since my mother was not entitled to the car.”

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That was the first of many times that her husband would insist she bow to the rigid dictates of the party, despite the immense suffering it caused.

When she was a party official in the mid-1950s, Ms. Xia was investigated for her “bourgeois” background and imprisoned for months. She received little support from Mr. Chang.

“As my mother was leaving for detention,” Ms. Chang wrote, “my father advised her: ‘Be completely honest with the party, and have complete trust in it. It will give you the right verdict.’ A wave of aversion swept over her.”

Upon her release in 1957, she told her husband, “You are a good Communist, but a rotten husband.” Mr. Chang could only nod in agreement.

He became one of the top officials in Sichuan, entitled to a life of privilege. But by the late 1960s, he had become outraged by the injustices of the Cultural Revolution, Mao’s blood-soaked purge, and was determined to register a formal complaint.

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Ms. Xia was in despair; she knew what became of families who spoke out. “Why do you want to be a moth that throws itself into the fire?” she asked.

Mr. Chang’s career was over, and both he and his wife were subjected to physical abuse and imprisoned. Ms. Xia’s position was lower profile; she was in charge of resolving personal problems, such as housing, transfers and pensions, for people in her district. But that did not save her from brutal treatment.

Ms. Xia was made to kneel on broken glass; paraded through the streets of Chengdu wearing a dunce’s cap and a heavy placard with her name crossed out; and forced to bow to jeering crowds.

Still, she resisted pressure from the party to denounce her husband. And unlike many other women in her position, she refused to divorce him.

Twice she journeyed to Beijing to seek his release, the second time securing a meeting with the prime minister, Zhou Enlai, who was considered a moderate. Ms. Xia was “one of the very few spouses of victims who had the courage to go and appeal in Peking,” her daughter wrote in “Wild Swans.”

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But Ms. Xia and her husband never criticized the Cultural Revolution in front of their children, checked by the party’s absolute power and the fear it inspired.

“My parents never said anything to me or my siblings,” Ms. Chang wrote. “The restraints which had kept them silent about politics before still prevented them from opening their minds to us.”

She was held at Xichiang prison camp from 1969 to 1971 as a “class enemy,” made to do heavy labor and endure denunciation meetings.

The camp, though less harsh than her husband’s, was a bitter experience. “She reflected with remorse on the pointlessness of her devotion,” her daughter wrote. “She found she missed her children with a pain which was almost unbearable.”

Xia De-hong was born on May 4, 1931, in Yixian, the daughter of Yang Yu-fang and Gen. Xue Zhi-heng, the inspector general of the metropolitan police in the nationalist government.

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When she was an infant, her mother fled the house of the general, who was dying, and returned to her parents, eventually marrying a rich Manchurian doctor, Xia Rui-tang.

Ms. Xia grew up in Jinzhou, Manchuria, where she attended school before joining the Communist underground.

In the 1950s, when she began to have doubts about the Communist Party, she considered abandoning it and pursuing her dream of studying medicine, her daughter said. But the idea terrified her husband, Ms. Chang said in an interview, because it would have meant disavowing the Communists.

By the late 1950s, during the Mao-induced Great Famine that killed tens of millions, both of her parents had become “totally disillusioned,” Ms. Chang said, and “could no longer find excuses to forgive their party.”

Mr. Chang died in 1975, broken by years of imprisonment and ill treatment. Ms. Xia retired from her government service, as deputy head of the People’s Congress of the Eastern District of Chengdu, in 1983.

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Besides Ms. Chang, Ms. Xia is survived by another daughter, Xiao-hong Chang; three sons, Jin-ming, Xiao-hei and Xiao-fang; and two grandchildren.

Jung Chang saw her mother for the last time in 2018. Ms. Chang’s criticism of the regime, in her memoir and a subsequent biography, made returning to China unthinkable. She told the BBC in a recent interview that she never knew whether her mother had read “Wild Swans.”

But the advice her mother gave her and her brother Xiao-hei, a journalist who also lives in London, was firm: “She only wanted us to write truthfully, and accurately.”

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