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Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession

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Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession

The first time Pop’s Social, a catering company in South Orange, N.J., that specializes in dirty soda, served an alcoholic drink at an event, something strange happened.

At the event in December, its nonalcoholic offering, a spiced pear-cider seltzer with vanilla and peach syrups, cream, lemon and cold foam, was a hit. The Prosecco-spiked version? Not so much.

“People were more interested in the mocktail than the cocktail,” Ali Greenberg, an owner of the business, said in an interview.

Dirty soda — a customizable blend of soda, flavored syrup, creamer and sometimes fruit, served over pebble ice — has been crossing into the mainstream for years, especially after the cast of “The Secret Lives of Mormon Wives,” the hit reality show that premiered in 2024, frequented Swig, the Utah chain that started it all.

But its reach has gone far beyond the Mormon corridor, and its rise in popularity has dovetailed with an overall decline in U.S. alcohol consumption. “There’s not a lot of Mormon people in our neighborhood,” said Greenberg. “But there are a lot of people who are sober-curious or not drinking.”

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The reality show, which follows a group of Mormon influencers in Utah, helped popularize dirty soda beyond the Mountain States and inspired a wave of TikTok videos on the subject. Swig rapidly expanded — growing from 33 locations in Utah and Arizona in 2021 to now more than 150 locations in 16 states — along with other Utah chains, and spawned copycats nationwide.

Dirty soda has joined other Mormon cultural exports, like tradwife influencers, a “Real Housewives” franchise in Salt Lake City and Taylor Frankie Paul, the Bachelorette who wasn’t, that have captivated America.

With the recent rollouts of dirty soda at McDonald’s, Chick-fil-A and Dunkin’ — behold the Dunkin’ Dirty Soda: Pepsi, coffee milk and cold foam — and the appearance on grocery shelves of Dirty Mountain Dew and a coconut-lime Coffee Mate creamer for homemade dirty sodas, we may have reached peak dirty.

The idea for dirty soda came out of a desire for members of the Church of Jesus Christ of Latter-day Saints, which has millions of followers in Utah and surrounding states, to have more options for social drinking, as the church prohibits the consumption of alcohol, hot coffee and hot caffeinated tea.

When Swig introduced dirty soda in 2010, it filled a need, providing a pick-me-up for car-pooling moms and an after-school treat for their kids. It was quickly adopted by many in the community.

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“In other cultures, parents go, they pick up their coffee in the morning, and for me and for a lot of my other friends’ parents, it was, ‘Let’s go pick up our dirty soda,’” Whitney Leavitt, a breakout star of “Mormon Wives,” said in an interview.

Leavitt was surprised when her dirty soda order became a recurring question from reporters in recent years. “They were so excited to hear all of the different syrups and creamers that we add to our drinks to make whatever your go-to dirty soda is,” Leavitt said. (Hers is sparkling water with sugar-free pineapple, sugar-free peach and sugar-free vanilla syrups, raspberry purée, a squeeze of lime, and fresh mint if she’s “feeling really fancy.”)

In April, Leavitt became the chief creative and brand officer at Cool Sips, a beverage chain based in New York that sells dirty sodas.

“Mormon Wives” inspired Kaitlyn Sturm, a 26-year-old mother of three from Jackson, Miss., to post recipes for dirty sodas on her TikTok. The one she makes the most contains Coke or Dr Pepper, homemade cherry syrup, a glug of coconut creamer and a packet of True Lime crystallized lime powder, which she combines in a pasta-sauce jar filled with pebble ice. “It kind of has become like a ritual, where I make one for my husband as well, and we have it most evenings,” Sturm said in an interview.

The trend has also hit fast-food menus. The new “crafted soda” menu at McDonald’s is riddled with dirty soda DNA. The Dirty Dr Pepper, with vanilla flavoring and a cold-foam topper, is the chain’s version of what has shaped up to be the universal dirty soda flavor. Since 2024, Sonic, beloved for its porous, soda-absorbing pebble ice, has offered “dirty” drinks — your choice of soda plus coconut syrup, sweet cream and lime.

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These drinks might feel new, but there are antecedents in the Italian sodas of the ’90s (fizzy water and a pump of Torani syrup); the Shirley Temple (ginger ale or lemon-lime soda with grenadine and maraschino cherries); and the egg cream, a tonic of seltzer, chocolate syrup and milk. And what is a dirty Dr Pepper with cold foam if not a descendant of the root beer float? “It’s just a soda fountain from 125 years ago,” Kara Nielsen, a food and beverage trend forecaster, said in an interview.

Though Leavitt moved to New York City with her family in December, her dirty soda ritual has remained consistent, with one key difference. “In Utah, we don’t get to walk to dirty soda shops,” Leavitt said. “We have to drive there.”

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Trump floats MAGA rally instead of concert after musicians drop out of Freedom 250

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Trump floats MAGA rally instead of concert after musicians drop out of Freedom 250

President Trump speaks at the Memorial Amphitheater in Arlington National Cemetery on May 25 in Arlington, Va.

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President Trump has suggested that an event celebrating America’s 250 birthday should instead be a Make America Great Again rally after many of the artists who were announced to perform dropped out.

The Great American State Fair, which is set to begin on June 25 on the National Mall, had featured artists such as Martina McBride, Morris Day and the Time, The Commodores and Poison’s Bret Michaels — who have all since withdrawn from the lineup.

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McBride explained why she decided to not to be part of the fair, writing in a social media post she was presented with an opportunity to perform at “a nonpartisan event but that turned out to be misleading.”

“In my mind I thought this was a great way to celebrate the states and also bring people together in the way that only music can. I saw it as just a bigger version of so many state fairs I have performed at over the years, celebrating community and what makes each state special,” McBride wrote in the post on Thursday night. “Yesterday things started changing and what we were told is, in fact, not what is happening.”

Some artists plan to still perform at the fair. Vanilla Ice said he would not drop out of the event, writing on social media, “This is not a political platform. This is celebrating America’s birthday.”

In a social media post on Saturday, Trump called the performers who backed away from the event “Third Rate” and said he will give a speech that will rally the U.S. “forward like I have done ever since being President!” Later on Saturday, Trump wrote in another social media post that the event should be canceled and replaced with a rally.

“We should have a giant MAKE AMERICA GREAT AGAIN RALLY, for 250, instead of having overpriced singers, who nobody wants to hear, whose music is boring, and yet who do nothing but complain,” Trump wrote.

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The fair is being organized by Freedom 250, a public-private group working with the White House to organize the celebration of America’s 250 birthday. The Trump-backed celebrations have drawn criticism and concern that it is centered around himself instead of the country.

Democratic lawmakers and watchdog organizations, such as Citizens for Responsibility and Ethics in Washington, have also questioned where private donations for the 250th celebrations are coming from.

Interior Secretary Doug Burgum, who is involved with planning the celebration, on Sunday said the events are “nonpartisan.”

“It’s not about the transparency of the donors,” Burgum said on CNN’s State of the Union when asked if the donations should become public. “This is about Americans celebrating the 250th anniversary.”

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Sunday Puzzle: ‘Fair’ Game

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Sunday Puzzle: ‘Fair’ Game

On-air challenge

Every answer is a word, name, or a familiar phrase in which the first syllable is pronounced “fair” — in any spelling. (Ex. Locale for an exhibition –> FAIRGROUND)

1. Long stretch on a golf course
2. Alternative to Celsius in temperatures
3. Alaska city just south of the Arctic Circle
4. Boat that transports passengers across a river or body of water
5. Monarch in ancient Egypt
6. Medical term for the throat
7. Revolving ride at an amusement park
8. “Cinderella” or “Hansel and Gretel”
9. Small, domesticated animal related to the European polecat
10. Historical Jewish sect in the Gospels and Acts of the Apostles
11. County of northern Virginia that’s adjacent to Washington, D.C.
12. Actress Morgan
13. Louis who leads the Nation of Islam
14. Chemical secreted by the body that’s a stumulant to others
15. Fond goodbye

Last week’s challenge

This week’s challenge comes from Jim Francis, of Kirkland, Wash. Think of a famous female singer (8,4). The first syllable of her first name, the second syllable of her first name backward, and last name forward again are all verbs associated with human desire. Who is this singer?

Challenge answer

Courtney Love

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Winner

Larry Birkenmeyer of Glenview, Illinois

This week’s challenge

This week’s challenge comes from Mike Reiss, a longtime writer and showrunner for “The Simpsons.” Name a classic song with a two-word title. Drop the first letter. Add an R after the new first letter. The result will be the names of two countries one after the other. What song is this?

If you know the answer to the challenge, submit it below by Thursday, June 4 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle.

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The ‘Hacks’ finale ties a melodramatic bow onto a beloved series

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The ‘Hacks’ finale ties a melodramatic bow onto a beloved series

Jean Smart.

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This review of the Hacks series finale includes spoilers for the episode. 

It also discusses suicide.

The truth — my truth — about the fifth and final season of HBO Max’s Hacks is that I would have left it at the end of the penultimate episode last week. Deborah’s show in Central Park, improvised after she was thwarted in her efforts to play Madison Square Garden, was a triumph. The story has always been, after all, about Deborah and Ava together, outdoing the expectations other people have for them and outfoxing the people who try to thwart them. So being embraced by a huge outdoor crowd, surrounded by people who love them, was just the right ending. Not too heavy for a comedy, not too idealized and neat.

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In this week’s series finale, you get a much more melodramatic story. The earlier hints about Deborah’s health problems mature into the news that she has cancer, but she has decided to forgo treatment and travel to Switzerland to undergo an assisted suicide. She also wants Ava to go with her. Ava is furious and panicked, wanting Deborah to choose differently, but Deborah’s mind is made up. In the end, encouraged by Jimmy to respect Deborah’s decision, Ava appears at the airport, and the two go to Paris for a final vacation before they travel on to Zurich. They laugh and walk, and Deborah gives Ava her first taste of Parisian bread. They shop for skin care, they go to the Louvre (which Deborah buys out just for them), and they debate Van Gogh. They even go dancing.

Perhaps I was naive to never believe the show was going to end with Deborah’s suicide. Perhaps it might have ended that way. But it doesn’t. (Here, I am tempted to say, “Of course it doesn’t.”) After Ava fights Deborah, concedes, fights her again, and concedes again, Deborah suddenly (very suddenly) realizes she still likes writing jokes, and she decides to write a new hour with Ava and begin cancer treatment instead of going to Zurich and ending her life. “Happy Days Are Here Again” plays as they walk together in Paris, and then later in Vegas. The end.

I’ve always been of two minds about Hacks: the scene-level writing is impeccable, the jokes have a high hit rate, and the performances are utterly singular, but I’ve always found the plot choices frustrating. By Season 4, the basic story was repeating over and over (they feud; they make up; they feud; they make up). But even then, the jokes were still working, and the performances were exceptional.

Similarly, in this finale, the scenes in Paris are not only great to look at; they are very funny and wildly charming. Even in a short, slapstick bit where Deborah cracks herself up by making Ava try to learn stick shift driving a boxy little rental car through a roundabout, the kicker line from Ava, “Why am I in the rough draft of a car?” is just a straight-up great line. These are gorgeous scenes between the actresses (who are co-leads and always have been; do not let the Emmys deceive you), and they are a great gift to the many people who have loved Hacks over its very successful run. These characters are soul mates, and it is delightful seeing them, once and for all, on the same side.

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But the flip side is this: When you incorporate a story about illness and death, especially very late in a show’s run, and especially if it resolves abruptly, it can seem maudlin or manipulative. Death is just a big bat to swing in a comedy series, and there’s a good argument that Hacks just didn’t need it. There is plenty of emotional heft in the history of Deborah and Ava, and in the stories of their careers, without a death scare. And because it was a death scare, some things got awkward, like … Why did D.J., Deborah’s daughter, play no role in any of this? Certainly, Deborah might not want to tell her, but when begging Deborah not to die and pulling out all the stops, would Ava not have talked about her family? Might “please don’t leave me,” touching as it was, have been accompanied by “or your daughter”?

It’s not that the Hacks finale was bad, not by a longshot. (Though the Jimmy/Kayla triumph where they re-enter Latitude to literal applause was perhaps a bit pat.) It’s the capper to a very successful and very good show, which has been richly rewarded with awards and seems highly likely to rack up a few more this fall. But it did, in the end, feel a bit like a hat on a hat, like they didn’t quite trust what’s been built between those two characters enough to pack a wallop without the Grim Reaper stalking the episode. But perhaps it would not have been a Deborah Vance production if it weren’t just a bit over the top.

If you or someone you know may be considering suicide or is in crisis, call or text 9 8 8 to reach the Suicide & Crisis Lifeline.

This piece also appears in NPR’s Pop Culture Happy Hour newsletter. Sign up for the newsletter so you don’t miss the next one, plus get weekly recommendations about what’s making us happy.

Listen to Pop Culture Happy Hour on Apple Podcasts and Spotify.

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