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I Learned To Off-Road Like A Pro In Moab, Utah, Thanks To Ford’s All-Women Bronco Off-Roadeo Experience | Essence

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I Learned To Off-Road Like A Pro In Moab, Utah, Thanks To Ford’s All-Women Bronco Off-Roadeo Experience | Essence


Lifestyle Editor, ESSENCE, Dominique Fluker

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I just learned how to drive in 2021, so I only had the opportunity to off-road any vehicle once Ford reached out to ESSENCE. Recently, I had the unique opportunity to go off-roading with Ford as part of their first-ever national all-women Bronco off-roadeo experience, which was all about traversing the rocky terrain in Moab, Utah at their state-of-the-art Bronco Off-Roadeo facility. The event is designed to empower and inspire women to explore off-roading in a safe and supportive environment, and although I don’t own a Bronco, owners of the truck were specifically invited to learn how to off-road it. 

Through this experience, the Ford team aims to create an empowering space where women can immerse themselves in adventure, skill-building, and the sheer thrill of off-roading while celebrating their love for exploration and the outdoors. Ford will cover all travel and accommodations, ensuring a seamless and memorable adventure.

So, I spent 8 hours learning how to off-road the 2024 Ford Bronco Badlands Sasquatch and doing tricks on the trail, like making the truck buck, tilt, and tip (safely), of course! I also was the first in our mini group to do the stunts/demonstrate and lead the pack (check out the videos). While I was utterly nervous at first, such a fun, once-in-a-lifetime experience empowered me. This unique gathering promises an unforgettable experience at our state-of-the-art Bronco Off-Roadeo facility. Led by experienced instructors, this adventure-filled event offers a hands-on opportunity to master off-road driving techniques, navigate challenging terrains, foster camaraderie among like-minded individuals, and more.

I Learned To Off-Road Like A Pro In Moab, Utah, Thanks To Ford’s All-Women Bronco Off-Roadeo Experience

Here is my experience as an off-roader visiting Moab, Utah.

What is Bronco Off-Roadeo?

Bronco Off-Roadeo is the essence of the Bronco brand. It’s an off-roading and outdoor adventure playground — located at four epic destinations across the United States — with experiences that will build your confidence, expand your skills, and encourage you to get out into the wild for years to come. Designed to challenge and excite novices and experts, Bronco Off-Roadeo will welcome you into the world of Bronco, celebrate the great outdoors and adventure-seeking lifestyle that comes with it, and ultimately inspire you to Learn It, Love It, and Live It.

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The Location And Hotel: It was my first time visiting Utah, and instantly, I was enamored by the gorgeous red-stone cliffs surrounding the Colorado River. We were fortunate to stay at the tranquil Red Cliffs Lodge, which was rated the #1 place to stay in Moab by Trip Advisor for 10+ years. Its Southwestern charm and rustic beauty transported me back to one of my grandfather’s favorite western shoot-em-ups television shows, Bonanza. Interestingly enough, the Red Cliffs Lodge has served as the backdrop for dozens of classic Westerns, and it remains an operating ranch with cattle and horses. The lodge also offers horseback riding, whitewater rafting, and stunning views of America’s most breathtaking landscapes.

I Learned To Off-Road Like A Pro In Moab, Utah, Thanks To Ford’s All-Women Bronco Off-Roadeo Experience


The Car Details:
The 2024 Bronco Sasquatch Badlands is simply built for the outdoors. The Badlands Bronco can handle weather conditions with a detachable roof and a sturdy bumper. However, the perfect technology for off-roading is the most impressive, especially in Utah. 

Here are the features that helped me the most during my off-roading experience: 

The Front Stabilizer Bar Disconnect: This tool helps you get through the most challenging trail by letting you disconnect your tires by simply pressing a button. This class-exclusive design can be disconnected, regardless of articulation. 

Off-Road Hero Switches: Conveniently accessible from the dash, the switches were easy to access and navigate. Including front-locking and rear-locking differential, available Trail Turn Assist, and available sway-bar disconnect.

Electronic Front- and Rear-Locking Differentials: Hard-core off-roading requires hard-core hardware. With both “lockers” engaged, each wheel spins with the same speed and torque.

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I Learned To Off-Road Like A Pro In Moab, Utah, Thanks To Ford’s All-Women Bronco Off-Roadeo Experience

Here’s What I Learned [ORX Training Course]: 

The 8-hour day started with an orientation and introduction to all the drivers who traveled across the country to participate. The detailed orientation included spatial awareness of the trail, trail etiquette, and how to sit and hold the wheel while off-roading. 

Next, we got schooled by our Bronco off-roading instructors, who broke down the technology inside of the vehicle that helped us navigate the rocky Utah terrain safely, like the Bronco’s ​​G.O.A.T. Modes. The Seven G.O.A.T. Modes allowed us to traverse the terrain, while the turbocharged Ecoboost® engine delivered impressive speed and torque. On the trail, when it got rocky, I could reach for the dashboard’s built-in grab handles for steep-angle access. 

Throughout the 8 hours, we stopped at challenging Dome Plateau trails to analyze them and the rocks before off-roading; we also learned how to spot each other on the trail and stopped at dazzling landmarks, like the Native American petra cliffs, La Boca Caves. 

My excellent off-roading instructor, Amanda Walden, gave ESSENCE a thorough overview of our experience: “From the beginning, we started by offering driving techniques. So that’s the placement of your hands, shuffle, steering, or push-pull steering, and then we went into an off-road seated position. After we reviewed driving techniques, we delved into the vehicle’s technology. So, the Hero Dash has an electronic locking front and rear differential. You have your GOAT modes. And within the goat modes, a little button in the middle has two different functions. It has trail control, and it also has one pedal drive,” she reflected.

I Learned To Off-Road Like A Pro In Moab, Utah, Thanks To Ford’s All-Women Bronco Off-Roadeo Experience

We also learned the importance of the Manual mode when off-roading. The manual gear is a great way to manage the Bronco. You can shift into second gear, onto the third, and maintain a slow speed. So, especially when descending an obstacle, if you go into manual one, it will stay in that very low gear, so you can manage how quickly you’re descending it.

Regarding the obstacles we tackled during the day, Walden said, “So we began today with a cross-articulation section. We also had an off-Camber situation where we were looking at the pitch and roll degree of the Bronco. And then we went right into a rock crawl situation. So that’s prolonged speeds and low gears. We also utilized the electronic locking rear or front differential to ensure we were sent 50/50 power to either tire to go over the obstacle without tearing up the terrain.”

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Utah

Lost Utah cat found in Amazon box in Riverside area

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Lost Utah cat found in Amazon box in Riverside area


Galena, a 6-year-old house cat from Utah, likes hiding and playing with cardboard.

Last month, the combination of the two made for a stressful trip in an Amazon package, a feverish search, a rescue near Riverside and a tearful reunion.

Her family is still waiting to “reintroduce cardboard to her again,” owner Carrie Clark said Tuesday, April 30, because they don’t want to stress her out.

Clark got Galena as a kitten after her aunt rescued a pregnant feral cat. The American short hair with calico and Siamese coloring has been a constant companion and source of emotional support.

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“I’ve been through a bunch of health things and she and I have gone through all of that together,” Clark said. “And she’s she just has this extra great part about her personality that’s very loving.”

So when Galena disappeared Wednesday, April 10, Clark was beside herself.

They searched the neighborhood, put up flyers and posted notices on Facebook lost pet pages in Lehi, Utah.

“I cried my eyes out for seven days trying to figure out what had happened,” Clark said.

She also ran through all the worst-case scenarios, wondering if the cat could have gotten out of the house and been nabbed by a predator or run over by a vehicle.

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Clark said she received a “text that changed my life” on April 17, saying that Galena’s microchip had been scanned, so Clark knew she had been found somewhere. Soon after, she got a call saying her cat was near Riverside, after being found in a box along with steel-toed boots that had been returned to an Amazon warehouse.

Clark’s husband had ordered several pairs of boots, kept one and returned the rest in a large box on April 10.

“We realized that that our sweet kitty must have jumped into that box without us knowing,” she said.

Amazon employees knew who to call when they found the feline — co-worker Brandy Hunter, who rescues cats, Clark said.

Hunter took the cat home and to the vet the next day, where the microchip was scanned.

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Clark spoke with Hunter who “calmed me down and told me that my kitty was OK,” despite having spent six days in a cardboard box without food or water.

“I wanted desperately to be with her,” Clark said. She and her husband flew to California the next day, reunited with Galena at the veterinarian’s office and rented a car to drive home.

It was an emotional week.

“I went from hysterically laughing that she was stuck like that — we mailed our cat — you know … just the humor part of that, to hysterically crying all within like five seconds,” Clark said.

The family was lucky to get Galena back, Clark said, in part because the weather was not harsh during the time the cat was missing, the box was torn at a seam, allowing her to get more air, and because Hunter took her to a vet and had her scanned for a microchip.

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Since word got out, Clark has been sharing her cat’s story — along with advice to microchip your pets and to double-check your Amazon boxes before returning them.



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Utah tops Western states in Chief Executive Magazine's 2024 survey of Best & Worst States for Business – Utah Business

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Utah tops Western states in Chief Executive Magazine's 2024 survey of Best & Worst States for Business – Utah Business


Nashville, TN — CEOs surveyed for Chief Executive magazine’s annual list of the Best and Worst States for Business ranked Utah as the top Western state and the ninth-best state for business overall, moving up from last year’s tenth spot. The rankings, released in the Spring issue of Chief Executive, reflect Utah’s ongoing efforts to create a welcoming environment for businesses of all sizes and industries.

The ranking is based on a survey of more than 500 CEOs across the country who were asked to rate states based on their opinion of how easy it was to do business in that state versus others. Utah’s high ranking is due in part to strategic policies and smart fiscal decisions.

“Utah’s stellar performance as a top state for business underscores its exceptional qualities,” said Chris Chalk, Publisher, Chief Executive magazine. “Its dedication to economic growth and prosperity sets a strong example, making Utah a standout destination for businesses of all sizes and industries.”

Large tech and manufacturing deals demonstrate the growth in the Beehive State and underscores its favorable ranking. Texas Instruments announced in February 2023 it will invest $11 billion and create up to 800 jobs at a semi-conductor wafer fabrication plant in Lehi, while Proctor & Gamble Paper Products Company announced in February 2023 a $400 million capital investment.

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“Professional, scientific and technical services remain one of the fastest growing sectors in the state, said Theresa Foxley, president and CEO of the Economic Development Corporation of Utah. “The growth in Utah is the result of top-notch higher education institutions and a thriving innovation economy that has been expanding over the past decade.”

Here’s what some of the CEOs we surveyed had to say about why they ranked Utah so highly:

“Large workforce, low taxes and restrictions, quality of life”

“Utah’s workforce is exceptional.”

“Friendly, welcoming business growth environment in these states.  Utah has created an environment for active collaboration between industry and end-users.  The Utah Advanced Materials and Manufacturing Initiative or UAMMI, is a collective group of industry representative, private industry, Govt organizations and higher education, which provides integration assistance between interested parties.  UAMMI has been an overwhelming success in the State of Utah.” 

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The Top 5 States for 2024:

1.  Texas

2.  Florida

3.  Tennessee

4.  Arizona

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5.  North Carolina

The Bottom 5 States for 2024:

46. Washington

47. New Jersey

48. Illinois

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49. New York

50. California

Biggest Gain, 2023-24:

North Dakota, + 13 to 16th place

Biggest Loss, 2023-24:

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Colorado, – 16 to 29th place

Enhanced Coverage online: https://chiefexecutive.net/best-worst-states-business/

About Chief Executive/Chief Executive Group

Chief Executive Group, a leading community for business leaders worldwide, exists to improve the performance of U.S. CEOs, CFOs, CIOs, CHROs and corporate directors. We publish Chief Executive magazine, ChiefExecutive.net, Corporate Board Member magazine, BoardMember.com, StrategicCFO360.com, StrategicCIO360.com and StrategicCHRO360.com, and run some of the nation’s most essential peer-networking communities, including The CFO Leadership Council, Chief and Senior Executive Networks, Corporate Board Member Network and The American College of Corporate Directors. Learn more at ChiefExecutiveGroup.com.

For media inquiries, please contact:Dan Bigman, Editor, Chief Executive, [email protected], 203-889-4980

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Utah Pride Center cuts spending for festival, with 'leaner model'

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Utah Pride Center cuts spending for festival, with 'leaner model'


SALT LAKE CITY — As the 2024 installment of the Utah Pride Festival and Parade looms, the new leader of the sponsoring entity, the Utah Pride Center, says the organization is moving beyond the tumult that has characterized its operations for the past several months.

“We definitely are stable right now financially,” Chad Call, the new executive director of the LGBTQ advocacy group, said Wednesday. “We do have a very stable path forward.”

It’s required a dramatic shifting of gears, though. Call says the organization has sold its former location to offset debt incurred in the 2023 festival, dramatically reduced planned spending for the 2024 installment of the event and slashed full-time staffing from around 23 to four, which includes a contractor.

“I don’t see us returning back to a 20-person staff anytime soon. I think that we are working off the leaner model now and more sustainable model,” he said at a press conference at the center’s new headquarters in downtown Salt Lake City. Financial stability and sustainability are key goals.

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Likewise, planned spending for the Utah Pride Festival and Parade, scheduled for June 1 and 2, has been cut considerably from 2023. The Utah Pride Center, he said, stemmed from an apparent “gross overspend,” though a report into the matter isn’t yet complete. This year, spending on staging and production will be cut considerably, with a reliance on Utah talent to mitigate performance fees. Smaller stages will be used, and nighttime hours will be limited to reduce spending on lighting.

More specifically, the total production budget, just one element of the overall spending plan, reflects an 80% reduction from 2023, he said, back to a level more on par with 2022 spending.

Overspending on the 2023 festival led to upheaval in the organization as Pride Center officials wrestled with financial uncertainty in the aftermath of the event. The organization temporarily closed its doors to the public last September and the new executive director brought on about that time, Ryan Newcomb, stepped down in late March due to health reasons after about six months on the job. What some viewed as high booth prices, meantime, prompted grumbling among some in the lead-up to last year’s festival.

Call, who took over from Newcomb as interim executive director before formally taking on full-time leadership duties, acknowledged the frustration the tumult may have generated among some. At the same time, he defended the organization — which operates support groups for the LGBTQ community and, significantly, manages the pride parade and festival each year — as needed.

“There’s purpose in this organization. It’s clear to me that, despite all of the turmoil and change, that this organization is still wanted, and it’s still needed by the community,” he said.

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The annual festival and parade probably impacts more people in the LGBTQ community than any other single event in Utah, he said. Moreover, he emphasized increased efforts to reach out to other LGBTQ organizations around Utah, which will be able to set up booths for free for the first time at this year’s festival.

“We want to support those organizations. We want to partner with them. We don’t want to compete with them,” he said. The parade will include more than 16,000 participants while 100,000 more are expected to watch.

Call had served as a volunteer for the Utah Pride Center before taking on executive director leadership duties. “This organization has been something that has meant a lot to me over the years, and it’s something that I have seen a lot of growth in and a lot of potential in,” he said.

He previously worked as a producer for WEBB Production, a corporate production company.

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