Alaska Airlines continues to expand its Hawaii network with a significant new route connecting Honolulu (HNL) and California. This latest addition reflects Alaska’s fast-growing influence on Hawaii travel. It raises intriguing questions about the competitive dynamics of leveraging Hawaiian Airlines, which already flies this route, with other potential players in the wings.

Alaska Airlines expands west coast-Hawaii options.

Starting June 12, 2025, Alaska Airlines will begin operating daily flights between Honolulu and Ontario (ONT), California. Hawaiian Airlines already serves this route, which uses its A321neo narrow-body. Before this announcement, Hawaiian was the only carrier that connected the Inland Empire to the islands.

Alaska’s move doesn’t clarify what could happen next, including Hawaiian possibly ending its flights, shifting to seasonal service, or both carriers maintaining dual operations. We’re sure to learn more about that soon. Upon checking, we see that both airlines have Ontario on their schedule through November 30.

One fascinating aspect is that we previously understood Alaska had planned to leverage the Hawaiian brand for all flights touching the islands. It isn’t clear if that will continue to be the case.

Aviation observer Ishrion Aviation first reported this new route. It highlights Alaska’s recognition of the growing potential of Southern California’s smaller airports. Ontario International Airport and the entire Inland Empire may become increasingly vital hubs for Hawaii travelers seeking to avoid the off-putting congestion of LAX. With its convenient location and super easy access, ONT and neighboring San Bernardino offer a fascinating advantage for Hawaii travelers in the region. BOH editors travel frequently between Hawaii and the Island Empire, which has also piqued our interest.

Strategic implications for Southern California and Hawaii.

This new route is a smart move for Alaska Airlines as it seeks to strengthen its hold on Hawaii-bound travelers from secondary airports in Southern California. ONT’s proximity to San Bernardino (SBD)—where Breeze Airways has hinted at potential Hawaii flights—adds another layer of intrigue.

Could Alaska’s expansion be a preemptive strategy to solidify its presence and counter any future competition from Breeze, which has yet to confirm Hawaii routes and must first obtain ETOPS certification? It also hints at Breeze perhaps being more of a Hawaii aspirant than we even realized.

In December, Alaska pointed to Ontario as part of its Hawaiian-Alaska integration plans, stating that ONT would likely be included in the next group of airports to share facilities between the two airlines.

You’ll recall that Hawaiian previously served Ontario using widebody aircraft before it brought the A321 to the route. BOH editors confirm having traveled on HNL-ONT when it was still a widebody flight and enjoyed ONT’s convenience. Alaska’s move to re-focus on this market with more narrow-body service aligns with the broader trend of airlines leveraging smaller, less congested airports to appeal to Hawaii leisure travelers seeking convenience.

This route offers an additional, traveler-friendly alternative to reach the islands for Hawaii visitors from the Inland Empire and surrounding areas. Alaska is positioning ONT as a key gateway for Hawaii-bound travelers while expanding its dominance in Southern California.

Alaska and Hawaiian Airlines before full integration.

Alaska Airlines and Hawaiian Airlines maintain a partnership with Alaska as owner as they work toward full integration under one operating certificate later this year. This relationship is increasingly being leveraged as Alaska strategically expands its West Coast network.

The addition of the HNL-ONT route showcases Alaska’s abilities in this area, integrating its Boeing 737 MAX and Hawaiian’s Airbus A321neo fleets while utilizing Hawaiian’s widebody aircraft for strategic long-haul reach.

This evolving dynamic is reshaping Hawaii travel, with Alaska drawing on both companies’ capabilities and assets to strengthen its dominance in the market. As the integration progresses, travelers can look forward to more streamlined operations and expanded route possibilities under Alaska’s leadership.

What Hawaii travelers can expect.

Alaska’s entry into the HNL-ONT market brings both opportunities and questions. The increased competition still lies ahead and may lead to lower fares, making Hawaii more accessible to residents of Southern California. However, the sustainability of the two airlines operating daily flights on this route remains uncertain and will be revealed over time.

A new era of Hawaii travel.

Alaska Airlines’ addition of the Ontario to Honolulu route highlights its commitment to reshaping Hawaii travel. By leveraging the two fleets, Alaska is expanding its network and redefining competition in the Hawaii travel market. For travelers, these changes bring increased choices and the possibility of better pricing while raising questions about how the industry will adapt.

As Alaska continues to expand its dominance, it’s clear that Hawaii travel is entering an entirely new era where convenience, competition, and strategy play pivotal roles.

We welcome your input and insights.

Photo Credit © Beat of Hawaii.

Six critically burned patients arrived in Phoenix from Hawaii on Saturday night, following a New Year’s Eve firework tragedy that left three dead and over 20 injured.

The six patients, who are in their 20s and 30s, are in critical condition and have burns covering 60% to 80% of their bodies, said Valleywise Health chief clinical officer Dr. Michael White.

White said all six have a good chance of survival and that Valleywise Health does not expect more patients to be flown in.

Hawaii’s only burn center is located on Oahu where the incident took place, but beds are limited. White said the Diane and Bruce Halle Arizona Burn Center in Phoenix, Arizona’s only burn center and one of the largest in the country, has the ability to help.

“When the call is made, we’re more than happy, if we have the capacity and expertise, to help these patients,” White said.

According to Hawaii Gov. Josh Green, the six were chosen due to the severity of traumatic injuries and burns sustained during the incident. Green authorized a C-17 military transport to fly them into Phoenix and it arrived at Sky Harbor International Airport around 8:30 p.m. Saturday.

On X, Phoenix mayor Kate Gallego applauded Phoenix Fire’s efforts to transport the patients from Sky Harbor.

Phoenix fire officials collaborated with both state and federal agencies, including the Department of Defense, to ensure the patients were transported to Valleywise Health safely.  

“This shows our dedication to saving lives beyond our state borders,” a Phoenix Fire Department spokesperson said.  

Among those flown into Arizona was a mother of a 3-month-old.

On the cusp of New Year’s Day, three people died and over 20 were injured from a firework explosion around midnight in the Aliamanu, also known as the Salt Lake, neighborhood near Pearl Harbor and Honolulu on Hawaii’s third largest island.

What caused the explosion?

In a Jan. 1 press conference from the Honolulu Police Department, authorities said a person lit a firework “cake” containing around 50 individual aerial fireworks that somehow tipped over, shooting into other crates also filled with fireworks and resulting in the fatal explosion. Authorities estimated fireworks recovered at the scene cost tens of thousands of dollars.

“It looked like a war zone,” Honolulu Fire Chief Sheldon Hao said during the press conference.

Videos posted on social media appear to show dozens of fireworks exploding in a massive, bright blaze, with plumes of smoke rising in the air. The blast appeared to explode on a resident’s front lawn, along a dense neighborhood street dotted with parked cars.

Twenty-three adults and three children were seriously and critically injured in the explosion, though the estimate does not account for those who admitted themselves into the hospital, authorities said. Two women died at the scene and a third passed away a few hours later.

“Make no mistake, it was a bomb … it was a firework bomb,” Gov. Green said.

Most people injured sustained burns, but injuries also included those caused by shrapnel that were “gruesome,” said Honolulu Emergency Services Department director Dr. Jim Ireland at the press conference.

Honolulu police said the person who lit the fireworks, as well as those who potentially supplied the illegal ones, may face criminal prosecution pending the investigation.

A fourth person died due to an unrelated firework incident in the Kalihi area about six miles away.

‘Best left to the professionals’

Fireworks are fundamentally dangerous, Dr. White from Valleywise Health noted. “They are explosive devices. (There’s) risk for burns and risk for injuries such as this,” he said.

In Phoenix, any firework that is designed to shoot off the ground is illegal and can carry a misdemeanor charge, fines or jail time, according to Sgt. Brian Bower with Phoenix police.

Fines for illegal fireworks vary per city:

• Avondale: $1,000. 
• Chandler: $1,000. 
• Gilbert: $1,000. 
• Glendale: $1,500 on first offense, $2,000 on second offense. 
• Goodyear: $1,000. 
• Mesa: First offense $500; each subsequent offense between $1,000 and $2,500. 
• Peoria: $750. 
• Phoenix: $1,000. 
• Queen Creek: $1,000. 
• Tempe: $1,000. 
• Tolleson: $250. 
• Scottsdale: Minimum fine of $275. 
• Surprise: No less than $150, no more than $1,000.

Cities also can hold residents liable for fire damage and emergency responses related to fireworks use. “Fireworks should be left to the professionals,” White said.

Multiple GoFundMe pages have been started to aid those who were injured or died in the New Year’s Eve incident.

A three-year-old boy has become the fourth person to die after a massive explosion of fireworks at a home in Honolulu, Hawai’i on New Year’s Eve, according to a US burns doctor.

The blast killed three women and injured more than 20 people, with many suffering from burns to most of their bodies.

The US military flew six of the injured people from Honolulu to Phoenix, Arizona for treatment on Saturday because Hawaii’s lone burns centre doesn’t have the capacity to care for all of the victims.

The incident has since sparked renewed calls from Hawaii’s leaders to crack down on the state’s vast illegal fireworks trade by introducing enhanced enforcement and bigger penalties.

Kevin Foster, the director of the Arizona Burn Center, said in a press conference on Monday local time that the six victims flown to Arizona were aged in their 20s or 30s and were suffering from extensive burns.

“The smallest [injury] is about 45 per cent of total body surface area, almost half of the body burned, and the largest is just under 80 per cent of the body surface,” Dr Foster said.

He said many required emergency surgery before they could be flown from Hawai’i.

In addition to the burns, almost all of the victims are suffering “projectile injuries” caused by explosive particles that flew through the air, according to Dr Foster.

The doctor said all six patients were showing good vital signs, but they may not be able to resume a normal life for up to a year.

At least four of the patients are expected to remain intubated in medically induced comas for months, and some of them could suffer from post-traumatic stress disorder as a result of the incident.

Hawaii’s diverse population has long celebrated New Year’s with fireworks, but in recent years, professional-grade aerial explosives have been growing in popularity even though they are illegal for amateurs. 

Honolulu authorities say a person attending a party lit a bundle of aerial fireworks, which fell on its side and shot explosives into two crates that contained additional explosive items. 

Video of the resulting explosion shows a rapid series of blasts shooting fireworks in the air and around the front of a house.

AP