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Alaska Shakes Up Hawaii Travel Again With New Southern California Route

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Alaska Shakes Up Hawaii Travel Again With New Southern California Route


Alaska Airlines continues to expand its Hawaii network with a significant new route connecting Honolulu (HNL) and California. This latest addition reflects Alaska’s fast-growing influence on Hawaii travel. It raises intriguing questions about the competitive dynamics of leveraging Hawaiian Airlines, which already flies this route, with other potential players in the wings.

Alaska Airlines expands west coast-Hawaii options.

Starting June 12, 2025, Alaska Airlines will begin operating daily flights between Honolulu and Ontario (ONT), California. Hawaiian Airlines already serves this route, which uses its A321neo narrow-body. Before this announcement, Hawaiian was the only carrier that connected the Inland Empire to the islands.

Alaska’s move doesn’t clarify what could happen next, including Hawaiian possibly ending its flights, shifting to seasonal service, or both carriers maintaining dual operations. We’re sure to learn more about that soon. Upon checking, we see that both airlines have Ontario on their schedule through November 30.

One fascinating aspect is that we previously understood Alaska had planned to leverage the Hawaiian brand for all flights touching the islands. It isn’t clear if that will continue to be the case.

Aviation observer Ishrion Aviation first reported this new route. It highlights Alaska’s recognition of the growing potential of Southern California’s smaller airports. Ontario International Airport and the entire Inland Empire may become increasingly vital hubs for Hawaii travelers seeking to avoid the off-putting congestion of LAX. With its convenient location and super easy access, ONT and neighboring San Bernardino offer a fascinating advantage for Hawaii travelers in the region. BOH editors travel frequently between Hawaii and the Island Empire, which has also piqued our interest.

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Strategic implications for Southern California and Hawaii.

This new route is a smart move for Alaska Airlines as it seeks to strengthen its hold on Hawaii-bound travelers from secondary airports in Southern California. ONT’s proximity to San Bernardino (SBD)—where Breeze Airways has hinted at potential Hawaii flights—adds another layer of intrigue.

Could Alaska’s expansion be a preemptive strategy to solidify its presence and counter any future competition from Breeze, which has yet to confirm Hawaii routes and must first obtain ETOPS certification? It also hints at Breeze perhaps being more of a Hawaii aspirant than we even realized.

In December, Alaska pointed to Ontario as part of its Hawaiian-Alaska integration plans, stating that ONT would likely be included in the next group of airports to share facilities between the two airlines.

You’ll recall that Hawaiian previously served Ontario using widebody aircraft before it brought the A321 to the route. BOH editors confirm having traveled on HNL-ONT when it was still a widebody flight and enjoyed ONT’s convenience. Alaska’s move to re-focus on this market with more narrow-body service aligns with the broader trend of airlines leveraging smaller, less congested airports to appeal to Hawaii leisure travelers seeking convenience.

This route offers an additional, traveler-friendly alternative to reach the islands for Hawaii visitors from the Inland Empire and surrounding areas. Alaska is positioning ONT as a key gateway for Hawaii-bound travelers while expanding its dominance in Southern California.

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Alaska and Hawaiian Airlines before full integration.

Alaska Airlines and Hawaiian Airlines maintain a partnership with Alaska as owner as they work toward full integration under one operating certificate later this year. This relationship is increasingly being leveraged as Alaska strategically expands its West Coast network.

The addition of the HNL-ONT route showcases Alaska’s abilities in this area, integrating its Boeing 737 MAX and Hawaiian’s Airbus A321neo fleets while utilizing Hawaiian’s widebody aircraft for strategic long-haul reach.

This evolving dynamic is reshaping Hawaii travel, with Alaska drawing on both companies’ capabilities and assets to strengthen its dominance in the market. As the integration progresses, travelers can look forward to more streamlined operations and expanded route possibilities under Alaska’s leadership.

What Hawaii travelers can expect.

Alaska’s entry into the HNL-ONT market brings both opportunities and questions. The increased competition still lies ahead and may lead to lower fares, making Hawaii more accessible to residents of Southern California. However, the sustainability of the two airlines operating daily flights on this route remains uncertain and will be revealed over time.

A new era of Hawaii travel.

Alaska Airlines’ addition of the Ontario to Honolulu route highlights its commitment to reshaping Hawaii travel. By leveraging the two fleets, Alaska is expanding its network and redefining competition in the Hawaii travel market. For travelers, these changes bring increased choices and the possibility of better pricing while raising questions about how the industry will adapt.

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As Alaska continues to expand its dominance, it’s clear that Hawaii travel is entering an entirely new era where convenience, competition, and strategy play pivotal roles.

We welcome your input and insights.

Photo Credit © Beat of Hawaii.

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Few state bills this year face potential veto – West Hawaii Today

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Few state bills this year face potential veto – West Hawaii Today






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Hawaii displays historic photos of Martin Luther King Jr. wearing flower lei during Selma march

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Hawaii displays historic photos of Martin Luther King Jr. wearing flower lei during Selma march


HONOLULU — Photographs of the Rev. Martin Luther King Jr. adorned with flower lei from Hawaii residents who traveled to Selma, Alabama, to join him on a pivotal Civil Rights march went on public display Tuesday in the state Capitol in Honolulu.

The Selma-to-Montgomery marches galvanized passage of the Voting Rights Act of 1965, which did away with most barriers such as poll taxes and other forms of voter discrimination targeting Black Americans in the Deep South.

A delegation of five people brought dozens of flower lei with them from Hawaii to Alabama in March 1965. Images of King wearing lei, garlands that are synonymous with Hawaiian culture, have been previously published — but most of the photos displayed in Hawaii’s new exhibit have never been seen before. Some photos have subtle variations, while others include figures who may have been deemed unimportant at the time. The exhibit runs through July 7.

One of the lei-bearers was Charles Campbell, a high school teacher and chairman of the Hawaii Civil Rights Conference, who a March 20, 1965 article in The Honolulu Advertiser quoted as saying: “Selma has the capability of becoming a real sore that could affect the entire nation.”

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King was photographed wearing lei about two weeks after the event known as Bloody Sunday when state troopers violently attacked Civil Rights marchers on the Edmund Pettus Bridge in Selma on March 7, 1965.

The photos were taken by Civil Rights photographer Matt Herron, whose widow donated them to Hawaii’s Department of Accounting and General Services for the state’s archives.

After the photos were unveiled, Steven Springel stared at a photo of his mother, Nona Ferdon, who was a divorced mother of two children and a graduate student when she traveled to Selma.

This photo provided by Jeannine Herron shows Charles Campbell, who traveled to Alabama for the march from Selma to Montgomery, placing a lei on Dr. Martin Luther King, Jr. at Brown Chapel AME in Selma, Ala., March 21, 1965. Credit: AP/Matt Herron

Springel remembers he was just about to turn 7 and only realized as an adult how important her trip was. Growing up in Hawaii, “we never experienced segregation or racial inequality,” he said of his and his sister’s childhood. Ferdon died in 2021.

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The exhibit, part of Hawaii’s programming to mark the 250th anniversary of the United States, is a reminder people from the Aloha State participated in an important event in history, said Keith Regan, who oversees the department as the state’s comptroller and presided over the photo unveiling as acting governor while Gov. Josh Green is out of state.

The small delegation traveled thousands of miles “to be a part of the Civil Rights movement, to show ‘aloha’ to the world that Hawaii was there holding hands with our fellow brothers and sisters to ensure equality and justice were heard throughout the nation,” he said.

The Hawaii members also wore lei during first day of the 50-mile (80.46-kilometer) march. Mothers of Kawaiahaʻo Church in Honolulu strung together fragrant plumeria plucked from church grounds to assemble the lei.

This photo provided by Jeannine Herron shows Nona Ferdon, a...

This photo provided by Jeannine Herron shows Nona Ferdon, a graduate student who accompanied the Hawaii delegation that traveled to Alabama in 1965 for the march for voting rights, attends the march in Selma, Ala., March 21, 1965. Credit: AP/Matt Herron

Giving lei, a word that is both singular and plural in the Hawaiian language, continues to be a way to share the “aloha” spirit. People in Hawaii give and receive lei for all kinds of reasons, including to celebrate birthdays and promotions, or to show appreciation or recognition.

Tomi Knaefler, who had traveled with the delegation as a reporter with the Honolulu Star-Bulletin, planned to attend Tuesday’s news conference. But at 96 years old, she wasn’t feeling up to it, said her daughter, Pamela MacDonald, who did attend.

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MacDonald said she was 14 when her mother went on the assignment, “the one that she holds dearest to her heart.”

The exhibit comes at the end of the U.S. Supreme Court’s 2026 term, which included a ruling gutting the remaining piece of the Voting Rights Act, setting off a wave of partisan gerrymandering in states in the South and endangering generations of gains in Black political representation.



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Maunakea Access Road proposals include toll booth, cultural center | Honolulu Star-Advertiser

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Maunakea Access Road proposals include toll booth, cultural center | Honolulu Star-Advertiser


STAR-ADVERTISER

John De Fries

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Two years after the
Hawaii Supreme Court ruled that the access road to the Maunakea summit had been illegally seized and designated as state property in 2018 by the state Department of Transportation, plans to manage it going forward are under discussion.

The state Department of Hawaiian Home Lands, which the court determined is the rightful manager of the land on which a four-mile stretch of the road is located, has received several proposals for projects on the road and surrounding area.

The ideas include installation of a toll booth and charging for access to the summit, construction of a gift shop and cultural center, operation of educational tours, and environmental restoration efforts, among others.

The Maunakea Stewardship and Oversight Authority — the state agency tasked with taking over management of the summit region from the University of Hawaii — earlier this month discussed partnering with DHHL and other groups to help determine the best path forward.

“Early indications are that there will be a working group comprised of the authority, (the Center for Maunakea Stewardship, the Department of Land and Natural Resources), DHHL and other immediate stakeholders who can look at what the potential would be on a holistic comprehensive basis,” MKSOA Executive
Director John De Fries said. “And in the meantime, DHHL is obligated to continue in the process of reviewing the proposals that they have
received.”

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DHHL planning office staff members have presented two proposals and preliminary feedback before the Hawaiian Homes Commission meeting. Both proposals came from DHHL beneficiaries in the form of land-use requests under DHHL’s Aina Mauna Legacy Program, which was developed to oversee the trust’s lands surrounding Maunakea.

One of the proposals was submitted by the Waimea Hawaiian Homesteaders Association, also known as Waimea Nui. The group’s proposal includes building a cultural center, having trained cultural stewards on site and community and youth development opportunities. It would be funded in part by an access fee, but the presentation did not include cost or revenue estimates.

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The other proposal is from Koa Kia‘i, a Native Hawaiian group led by Kalani­akea Wilson, a local tour company operator. It suggests installing a toll booth, parking lot, bathrooms, gift shop, playground, workout area and food truck along the access road, as well as operating astronomy, cultural and environmental tours. The proposal also includes cultural monitoring and ecological restoration measures.

The applicants estimate a cost of $1.5 million to implement the proposal, and a revenue of $1.75 million from the toll and parking fees in the first year of
operation.

A survey of DHHL beneficiaries suggested preference for the Waimea Nui plan, but respondents also expressed desire for the two organizations to find a way to work together.

While it will ultimately be up to DHHL to make a decision, MKSOA Board Chair John Komeiji said the authority could serve in an advisory capacity and help align the proposals with broader management plans for the mauna.

“They have to make the decision. There are two beneficiary groups that are making the proposals, so they are … duty-bound to consider both proposals,” he said during the June 18 board meeting. “But I think our job is to figure out, give them an overall holistic view of what is occurring now, how that might interface with whatever proposal.”

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De Fries said he had
invited a DHHL planning
office staff member to join
MKSOA’s Joint Management Committee meeting this week to further discuss the project and potential working group.




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