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Messi or Not, MLS Teams Make Big Plans for Inter Miami

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Messi or Not, MLS Teams Make Big Plans for Inter Miami


Whatever Lionel Messi touches turns into gold. The Argentine soccer star joined MLS’ Inter Miami CF last July and since then, the club has thrived on and off the field.

Inter Miami won the 2023 Leagues Cup in a shootout win over Nashville FC with Messi coming in as a sub. The team’s valuation has skyrocketed to over a billion dollars, a 74% increase over the last year, according to Sportico’s MLS valuations. Ticket prices at the newly renamed Chase Stadium doubled (if not tripled) in price. Ares Management Corp. (NYSE: ARES) closed on a $75 million preferred equity stake investment in the franchise two weeks after Messi debuted. The club sold out of 2024 season-ticket packages last November, and 3,550 seats were added to Chase Stadium to match the demand. 

Messi also delivered revenue boosts for opposing teams whenever the team went on the road, and much of that success has continued into this season, even though whether Messi will play for Inter Miami on any given day remains unpredictable. He played three matches this season before getting injured against Nashville SC in the CONCACAF Champions Cup round of 16 on March 13. Additionally, the 36-year-old receives rest days and has international playing obligations.

But that doesn’t seem to slow opposing clubs from going all out on their strategy to attract fans to watch soccer’s GOAT.

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On March 27 New England Revolution announced it sold over 60,000 tickets for its match on April 27 against Inter Miami, potentially setting a single-game attendance record for a home game at Gillette Stadium, also home to the NFL’s New England Patriots, in Foxborough, Mass.

The Revs also approached the Inter Miami game as an opportunity to convert new long-term fans. The club priced this game reasonably, with no increase for season-ticket holders, while offering sizable discounts and early access to fans willing to purchase 4- and 6-game packs.

This strategy has proven successful. By Feb. 13, almost two months before the match against Miami, 30,000 tickets were sold to existing fans or those who have tickets to at least four games this season. In 2023, their single-season attendance record was 23,940 fans. 

“One of the big opportunities for having Messi in MLS is overall brand awareness and getting people into the game,” Dave Wakeman of Wakeman Consulting Group said in a video call. “But the real test of the staying power and the potential opportunity will be some of these markets he went to last year.” 

Last season, D.C. United saw fans purchasing tickets for the July 8 match against Inter Miami when the news that Messi might join the team started circulating. 

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“We saw single-game ticket sales pick up three to four weeks before the game that we don’t typically see. Usually, we see 60% of our sales come in the final two weeks, but this was just off-trend,” James Arnold, D.C. United’s SVP of ticket sales and service, said in a video call.

At that point, the club made some minor adjustments to dynamically price up to capitalize on the moment. “We tried to match the pricing with the rate that the market is receiving it,” Arnold said.

While D.C. United did not end up hosting the Argentine last summer, it was among the first teams to host Inter Miami in 2024. The club put the ticket sales strategy in place even before the 2024 schedule was out, knowing it would likely play Inter Miami during a period unaffected by international windows. This time, the club’s strategy was to build long-term sustainable growth. 

“Our data shows on the back end that if we’re able to get people to come to a match or two matches in a year, they’re 60% more likely to come back,” Arnold said. “Once we knew we would have Messi, we split our remaining inventory into four different types of ticket products that we would move, so we attached it to additional games, either before or after the Inter Miami game.”

After Messi had injured himself during the CONCACAF Champions Cup, Inter Miami coach Tata Martino rested him against D.C. United. Fans did not seem to care. 

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“The Audi Field was full, and I’d say 50% [of fans were wearing] pink Messi No. 10 jerseys, even though it was announced the Argentine did not travel to D.C. with the team,” said Wakeman, who attended the match. 

New York Red Bull had a similar experience to D.C. United. Last year, the club maximized the revenue from their August matchup against Inter Miami. In an interview with Sportico at that time, the team’s president and general manager, Marc de Grandpré, said the club held back ticket inventory all year, knowing Messi visiting New York was a possibility, and restructured their offerings once the news was official. The ticket gate for Inter Miami was two to three times larger than for a regular game. A record crowd of 26,276 arrived in the Red Bull Arena for the August 26 match.

This year, Red Bull played Inter Miami earlier in the season during an international break, meaning Messi did not travel with the team. But despite his absence and the torrential rain, Red Bull Arena was packed with fans. The club did not share the ticket gate for the match, but 25,219 fans were there to celebrate Red Bull’s 4-0 win.

Leaguewide, the 2024 season is off to a good start: Ticket sales are up 15%, and season ticket revenue is up 25% compared to 2023, MLS said. According to the ticketing platform StubHub, preseason ticket sales have increased sevenfold compared to last season, with sales for every team up from last season. 

“The biggest challenge we have in the league as a whole is the attribution to Messi,” Arnold said. “Like what is the actual Messi effect?”

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Authorities identify man allegedly involved in shooting of Miami-Dade Water and Sewer employee – WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale

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Authorities identify man allegedly involved in shooting of Miami-Dade Water and Sewer employee – WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale


NORTH MIAMI-DADE, FLA. (WSVN) – Authorities are asking for the public’s help finding a man they believe was involved in the shooting of a Miami-Dade Water and Sewer employee, Tuesday.

According to authorities, 37-year-old Nathan J. Cooper pulled the trigger during a confrontation with a county employee, later identified as 33-year-old Sean Webster, which led to the man being hospitalized overnight.

Investigators said Webster got into an argument with Cooper outside a townhome on Northwest 84th Street, off Fourth Avenue in North Miami-Dade, just after 4:15 p.m. on Tuesday.

Webster was taken to Jackson Memorial Hospital’s Ryder Trauma Center in critical condition. Webster’s mother told 7News his condition has been improving after being shot in the chest.

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On Wednesday, authorities say they’ve positively identified the shooter to be Cooper.

If you have any information on this crime, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a reward of up to $5,000.

Copyright 2025 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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WATCH: Venezuela fans in Miami celebrate World Baseball Classic triumph over USA

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WATCH: Venezuela fans in Miami celebrate World Baseball Classic triumph over USA


Pablo Cuerta was watching batting practice before the U.S.-Venezuela championship game at the World Baseball Classic, when the realization hit him.

He couldn’t lose.

There were thousands of Venezuelans at the game in Miami on Tuesday night. There were thousands of Americans at the game as well. And some — like Cuerta, a Venezuelan-American — got to basically cheer for both sides. His shirt: a Venezuela jersey. His hat: the Venezuelan team cap. And draped over his shoulders, tied across his chest: the U.S. flag.

“I was born in Venezuela, and this country gave me the opportunity to come, to be a citizen,” said Cuerta, who drove from his home near Orlando for the final days of the tournament in Miami. “I appreciate both countries, you know. One, I was born in Venezuela. And two, this one gave me everything I’ve got. So, I’m proud to have both countries.”

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Venezuela won 3-2, taking the WBC title for the first time. And when the game ended, loanDepot Park became one giant, deafening roar. Venezuela might have been the visiting country, and the visiting team on the scoreboard, but a very Latin-flavored crowd in Miami sure made the new champions feel right at home.

IN PHOTOS: From Caracas to Miami, Venezuela fans celebrate World Baseball Classic win

“This is a celebration for all of the Venezuelan country,” said designated hitter Eugenio Suárez, who drove in the go-ahead run with a double in the ninth inning.

As they have throughout the tournament, Venezuelan fans showed up in a big way to see their team in Miami; all seven of Venezuela’s games at the WBC were played inside the Miami Marlins’ ballpark. From the outset, these unusual political times — Venezuela’s deposed leader Nicolás Maduro is currently jailed in New York and facing drug trafficking charges, after American forces executed a military operation in Venezuela earlier this year to capture him — have not had much of an effect on the joy Venezuelans have for this event, even with it being played on U.S. soil.

When both flags were brought to home plate as part of the pregame ceremony, the building seemed to shake with noise.

“Super emotional with Venezuela and being here for the championship game. This is beyond sport. It is well deserved,” said Argenis Masiaf, a Miami resident who had the Venezuelan flag painted on his face for the game. “We have lived through many difficult things inside our country. This is the moment for Venezuela to accomplish something so special and memorable.”

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Venezuela’s players and coaches tried to avoid all political talk throughout the tournament. They’ve said in many ways that they’re at the WBC to play baseball, and manager Omar López reiterated that sentiment before the final.

López did, however, acknowledge how much the WBC has meant to the baseball-mad South American country.

“Together we are going to have better generations for our country, united with no color, political colors or ideology,” López said. “We have people with double citizenship. … Baseball is one of the best tools or ways to educate a country. Discipline, dedication, determination.

“If you don’t believe in that, you should start believing. You have to believe in that. Thirty human beings today are going to unite Venezuela through a baseball game.”

He was right.

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In Caracas — Venezuela’s capital and highest-populated city — the streets were empty Tuesday night. Everyone was watching baseball. Thousands of people, many of them children, gathered at a public plaza to watch the game, many dancing and waving Venezuelan flags.

“Long live Venezuela! Truly, I am very happy,” acting President Delcy Rodriguez said after the game. “I want, on behalf of our people and the government of Venezuela, to thank and embrace each one of our players.”

The party kept going after the final out. Bands played, flags waved and some fans cried — both in Caracas and Miami.

“The USA is (the) best country in the world,” Enrique Cabrera, a retired teacher, screamed over the din of a celebration that basically became a human parking lot along the right-field concourse at loanDepot Park after the game. “But Venezuela is the best at baseball.”

In Venezuela, a deeply divided nation, baseball is one of the few activities that bring together young and old no matter their political beliefs.

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Take 75-year-old Miguel Blanco for example. He traveled roughly 43 miles (70 kilometers) to watch the game with other fans at the plaza in Caracas because his home was without power for 12 hours Monday and he did not want to risk missing the game if another outage — a frequent occurrence — took place.

And 26-year-old Ashley Peña, a youth organizer in Caracas, said the game gave Venezuelans a much-needed distraction.

“This is a moment for every Venezuelan to regain faith,” she said. “Wherever we are in any country, we are all supporting the national team.”

Josh Rojas, a student from Utah, was outside the stadium three hours before first pitch Tuesday, soaking up the atmosphere. He had a “V” for Venezuela painted on both sides of his face, proudly carrying a flag as well.

“Me and my family knew Venezuela would make a good run, so we came,” Rojas said. “Man, it’s meant everything. I’m a Latino American, and it’s just making me more proud of my Latin heritage. It’s just awesome to see a whole country, a whole community come together to support this country through baseball.”

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Jaci Douglas said she “hates” baseball. The medical student from Pennsylvania viewed Tuesday’s game as something well beyond sport.

“My mother is Venezuelan. I have in-laws who are Venezuelans,” Douglas said. “They’re all here tonight and they told me that if I miss this, I’d regret it. … It’s an event.”

Cuerta left Venezuela eight years ago, but knew even before Tuesday’s game what this WBC run meant to his homeland.

“When we’re born, that’s the first thing your parents do. Before they send you to school, they send you to the field,” Cuerta said. “That’s what they mean when they say it’s in our blood.”

___

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Associated Press Reporter Regina Garcia Cano in Caracas, Venezuela contributed.

___

AP MLB: https://apnews.com/hub/mlb



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Miami-Dade Water and Sewer worker hospitalized following shooting in North Miami-Dade – WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale

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Miami-Dade Water and Sewer worker hospitalized following shooting in North Miami-Dade – WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale


NORTH MIAMI-DADE, FLA. (WSVN) – A worker for the Miami-Dade Water and Sewer is in the hospital after an altercation led to shots being fired in North Miami-Dade.

According to the Miami-Dade Sheriff’s Office and Fire Rescue, units were dispatched to reports of a shooting in the area of 444 NW 84th Street, just after 4:15 p.m., Tuesday.

Investigators say an altercation broke out between two men, with one of them pulling out a gun at one point and firing a shot at the worker, striking him.

The injured man was transported to Jackson Memorial Hospital’s Ryder Trauma Center in critical condition.

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Authorities later identified the victim as an employee of Miami-Dade Water and Sewer.

In a statement shared with 7News, a water and sewer spokesperson said they “are aware of the incident and are concerned about the condition and well-being of our employee.”

7News cameras captured crime scene tape stretching across the residential area as detectives combed the ground for evidence and spoke to nearby residents to determine what led up to the shooting.

As for the alleged gunman, authorities say they have nobody in custody as they continue to work out what happened.

The victim’s county vehicle was still parked in the same spot where the shooting took place on Tuesday night.

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If you have any information on this crime, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a reward of up to $5,000.

Copyright 2025 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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