The Dallas-Fort Worth economy is ending 2025 in a much different manner than it began.
In a year that started with all eyes on Washington, D.C. and an incoming (and repeat) Trump Administration, North Texas carved its own path, reshaping the business landscape for years to come. Here are a few of the biggest stories of 2025:
January’s Department store disruption
Once a bellwether of the retail world, Plano-based JCPenney in January said that it was merging with Sparc Group to form Catalyst Brands, bringing in names such as Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica.
February and March bring downtown disruption
Longtime Dallas-based luxury department store chain Neiman Marcus, which was acquired in 2024 by Saks Global, announced and then unannounced that it would close its iconic downtown department store. The move was a blow to downtown leaders and city officials in an era when the central business district is being displaced as the region’s business and cultural epicenter.
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Texas is data center central
Texas became the hotbed for the data center boom this year, with dozens of companies announcing plans for these energy-sucking, AI-enabling facilities. Gasoline was thrown on an already sizzling market when OpenAi announced its Stargate initiative in February. This adds to major North Texas data center projects from players such as Meta, Google and Nvidia partners Aligned and Wistron.
DFW (Airport) keeps growing
After more than six years of discussions — delayed by new economic realities after the COVID-19 pandemic — DFW International Airport and American Airlines finalized a deal for a super-sized $4 billion Terminal F, the first new terminal since 2005. The upsized plans will include 31 new gates, exclusively occupied by Fort Worth-based American. The first phase should open in 2027.
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‘How’s that working for ya,’ Dr. Phil?
Celebrity TV problem solver Phil McGraw saw his North Texas-based startup Merit Street Media crumble in 2025 and file for bankruptcy, starting a contentious, fireworks-filled and often baffling court battle with partners such as Professional Bull Riders and Trinity Broadcasting Network. It was more entertaining than the famous Dr. Phil “Cash Me Outside” episode.
D-FW bank bought for $10.9B
Dallas-based banking giant Comerica was purchased by Ohio’s Fifth Third Bancorp in a $10.9 billion deal. Fifth Third was essentially buying its way into the Texas market, alongside branches in Arizona, California, Florida, Michigan and Texas.
Too many stories to count
These are just a few of the major storylines. There is also the drama about a Dallas ranch real estate agent killed by a buffalo during a hunt in South Africa, numerous real estate deals and residential expansions, arena searches by Dallas’ NBA and NHL teams that turned into a soap opera. A Muslim-centric development near Josephine gained national notoriety from politicians railing against the project.
National economic storylines such as international import tariffs and more aggressive national immigration enforcement efforts all reshaped the North Texas economy, too.
One thing was consistent. The Dallas-Fort Worth economy kept chugging along, adding some 42,600 jobs between the beginning of the year and the end of the third quarter. The more things change, the more they stay the same.
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Dallas-Fort Worth business datebook for the week of Dec. 28
Bowl games, economic reports and holiday closings.
Dallas-based Tricolor paid CEO $30 million in year before alleged fraud
The payments helped finance luxury homes in Dallas, Beverly Hills and Miami, the trustee said.
Morton started 15 games in 1972 for an injured Staubach, who eventually returned in the playoffs. The Cowboys decided to trade Morton in 1974 to the Giants, who sent back a first-round pick, which turned out to be the No. 2 overall pick in 1975. The Cowboys used that selection to take Randy White, a 10-time Pro Bowler and future Hall of Famer.
Ironically enough, White’s best game was likely Super Bowl XII, when he was named Co-MVP with Harvey Martin. The Cowboys’ Doomsday defense dominated the Broncos, who were quarterbacked by Morton.
Overall, Morton played for the Cowboys, Giants and Broncos before officially retiring at the end of the 1982 season.
His career ended with 27,908 passing yards, ranking him 71st in NFL history, just ahead of Hall of Famer Joe Namath (27,663).
With the official NFL schedule coming this week, the Dallas Cowboys have revealed when, where and against who their Week 1 contest will be.
The Cowboys announced that they will square off against the New York Giants on the road in Week 1, with the game set for Sunday, Sept. 13, at 7:20 p.m. CT. So, it’s prime time for the Cowboys to start the season.
This is the second game we know about for the Cowboys this year. Of course, we know they will be playing on Thanksgiving, also.
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The official schedule will drop on May 14, the NFL announced last week. Schedules for all 32 teams will be revealed on ESPN and the NFL Network, but each team will unveil its own schedule on social media, also.
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The Cowboys were always likely to play a road game in Week 1 because of an Usher and Chris Brown concert taking place at AT&T Stadium that week.
Dallas will also be impacted by an Ed Sheeran concert in Week 7, so that’s another potential road game. They could also play on Monday or Thursday that week, or have a bye.
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Cowboys’ strength of schedule
Dallas Cowboys head coach Brian Schottenheimer. | Kevin Jairaj-Imagn Images
According to Warren Sharp of Sharp Football Analysis, the Cowboys are not going to have an easy road to make the postseason.
The Cowboys have the fourth-toughest schedule in the NFL going into the 2026 season, with only the Arizona Cardinals, Miami Dolphins and Carolina Panthers having tougher slates.
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Dallas’ schedule is also the third-toughest in the NFC, and the most difficult in the NFC East.
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Sharp does his strength of schedule rankings based on win totals from Vegas oddsmakers rather than utilizing the previous season’s records because that metric doesn’t factor in offseason changes.
The Cowboys will play home games against the Jacksonville Jaguars, Arizona Cardinals, San Francisco 49ers, Tennessee Titans, Baltimore Ravens, Tampa Bay Buccaneers, New York Giants, Philadelphia Eagles and Washington Commanders.
On the road, Dallas will square off against the Giants, Eagles, Commanders, Houston Texans, Indianapolis Colts, Los Angeles Rams, Seattle Seahawks and Green Bay Packers.
Of those opponents, seven of them made the postseason in 2025, a list that includes the Jaguars, 49ers, Eagles, Texans, Rams, Seahawks and Packers.
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All of those teams should be as good in 2026, and teams like the Colts, Titans, Ravens, Bucs, Giants and Commanders have a very real chance to be improved as well.
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It won’t be an easy road for Dallas to get back to the playoffs in 2026, but there’s at least hope following a defensive overhaul.
Well, well, well. The Fever may have lost its season opener, but The Athletic certainly dedicated the majority of this post-game article to ol’ Caitlin Clark, not Paige Buekers. Or Arike Ogunbowale. Or Odyssey Sims, for that matter. Azzi doesn’t even get a mention. Listen, I have a vested interest in the Caitlin Clark name … Continued