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Austin's Fierce Whiskers Debuts Bourbon, Takes Jabs at KY

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Austin's Fierce Whiskers Debuts Bourbon, Takes Jabs at KY


(Photo: Fierce Whiskers)

This month, a young distillery is launching its first bourbon in Austin, Texas — and it has a message for Kentucky.

Fierce Whiskers released its first bourbon — a 3-year-old release distilled, aged and bottled at 98 proof in Austin — on May 10. It’s available now at retail stores across Texas with a suggested retail price of $46.99.

Fierce Whiskers began distilling its first batches of bourbon in September 2020. In 2021, it opened its tasting room in southeast Austin. Since then, it has launched multiple releases, including a wine-infused whiskey, two carbon-neutral rye whiskeys and a dual gin release.

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Its first retail-available product, Fierce Whiskers Straight Texas Rye, debuted in June 2023.

“The success of the Rye was everything we hoped and gave us great confidence for the Bourbon,” founder and CEO Tri Vo. “Our team is exceedingly talented and willfully dedicated to the stubborn spirit needed to make whiskey in Texas, and that heart comes through in every spirit we release. We are so thrilled that after three years in the making, the bourbon is finally among those spirits.”

With an advertising campaign crafted by independent brand studio Butler, Fierce Whiskers made some brash, bold statements around Austin, which Butler showed off on its Instagram page.

“Kentucky, you still have the horse-thing,” a billboard reads. “The next great bourbon ain’t from Kentucky,” says a magazine ad.

In an Instagram post from the distillery showed off two other billboards, one reading “Kentucky, we’ve got the next round.”

“Kentucky, you had a good run,” says another.

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Kentucky has a long, storied tradition of making great bourbon — so much so that many people are under the false impression that bourbon has to be made in Kentucky. While that’s not true, it is highly, highly unlikely that Kentucky will ever be dethroned as the king of America’s native spirit.

With that said, there’s plenty of great bourbon coming from all around the U.S. — including in Fierce Whiskers’ backyard. Still Austin is one of the best craft distilleries around.

Fierce Whiskers to Celebrate Launch With ‘Bourbon Bash’

Fierce Whiskers will celebrate its official launch from 4-8 p.m. Saturday with a “Bourbon Bash” at the distillery (5333 Fleming Ct, Austin, TX 78744). The event is free to the public and will feature food from include Uchiba (free onigiri to the first 150 guests), KG BBQ and small bites from Tare Austin, Castel Provisions, The Salty Donut, OMG Squee and Ululani’s, the latter of which will serve Hawaiian shaved ice, plus an option incorporating bourbon.

Bawi, the agua frescas brand, will provide refreshments including a Fierce Whiskers x Bawi cocktail. The Concord Botanical café and dispensary will park its school bus on the lawn for drink infusions.

Join the Whiskey Raiders Bottle of the Month Club, where you will receive hard-to-find bottles curated by Whiskey Raiders staff with a 90+ rating on whiskeyraiders.com plus live virtual tastings. Sign up here!

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This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. This helps support Bottle Raiders at no additional cost to you.





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Austin, TX

Texas Relays draws in top athletes to Austin

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Texas Relays draws in top athletes to Austin


Hemp Rules Tighten – Texas regulators have officially banned intoxicating hemp flower, a move supporters say closes a loophole but critics warn could cripple a billion‑dollar industry. Adam Schwager looks at how retailers are scrambling to adjust, what products remain legal, and why some business owners believe the change will push buyers back toward the illicit market.

State Backs Psychedelic Research – Texas is investing $50 million into clinical trials for ibogaine, a powerful psychedelic some veterans say helped them overcome PTSD and addiction. Dylan McKim examines why the research plan hit a roadblock with private partners, the state’s decision to fully fund the studies, and questions about how much more Texas may need to spend to pursue FDA approval.



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Austin weather: Storms, gusty winds expected across Central Texas as cold front moves in

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Austin weather: Storms, gusty winds expected across Central Texas as cold front moves in


A cold front moving through Central Texas is expected to bring scattered storms, gusty winds, and a sharp drop in temperatures Saturday, with conditions improving by Easter Sunday.

Austin Saturday Forecast

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The primary threats include wind gusts between 40 and 60 mph and the potential for localized flooding.

The approaching cold front is expected to intensify storms as they move eastward late Saturday morning into the afternoon. Residents are advised to remain weather-aware during this period.

Temperatures, which started in the low 70s Saturday morning, are forecast to drop throughout the day, falling into the 50s and 60s by late afternoon. Strong northerly winds, with gusts up to 30 mph, will continue into Sunday.

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Easter Sunday forecast

By Saturday evening, rain chances are expected to diminish, leading to a mostly dry but cloudy and breezy Easter Sunday. Morning temperatures will begin in the 50s, with afternoon highs only reaching the 60s.

Austin 7-Day forecast

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The Source: Information in this article comes from FOX 7 Meteorologist Adaleigh Rowe.

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Detectives Investigating Homicide on Tuscany Way in East Austin

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Detectives Investigating Homicide on Tuscany Way in East Austin


The Austin Police Department is investigating a Thursday evening shooting at the Penske Rental Truck facility in East Austin that resulted in the death of a 39-year-old man.

The department revealed details about the incident in a Friday press release. At around 5:42 p.m., Austin police officers responded to a shoot/stab hotshot call at the Penske Rental Truck facility located at 8201 Tuscany Way.

The caller reported that a man had been shot. When officers arrived, they encountered two individuals next to a man on the ground suffering from visible gunshot wounds. The injured person was later identified as 39-year-old William Rogers.

APD officers provided Rogers with medical assistance until Austin-Travis County Emergency Medical Services arrived on the scene to transport him to a local hospital, where he died.

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Homicide detectives and crime scene specialists responded to the scene and learned that Rogers and another man, 28-year-old Javarus Crumpton, knew each other and both worked as movers.

The two men and the third man arrived at the facility to rent a Penske moving truck. After an argument arose regarding the rental deposit cost, Crumpton allegedly shot Rogers. Crumpton and the third person remained on the scene and are cooperating with the investigation.

No arrests have been made in the case, which is being investigated as Austin’s 17th homicide of 2026. The Travis County District Attorney’s Office was notified about the incident.

Residents with information about the case can contact APD at 512-974-TIPS. Submit anonymous tips through the Capital Area Crime Stoppers Program by visiting its website or calling 512-472-8477. A reward of up to $1,000 may be available for any information that leads to an arrest.





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