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Austin's Fierce Whiskers Debuts Bourbon, Takes Jabs at KY

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Austin's Fierce Whiskers Debuts Bourbon, Takes Jabs at KY


(Photo: Fierce Whiskers)

This month, a young distillery is launching its first bourbon in Austin, Texas — and it has a message for Kentucky.

Fierce Whiskers released its first bourbon — a 3-year-old release distilled, aged and bottled at 98 proof in Austin — on May 10. It’s available now at retail stores across Texas with a suggested retail price of $46.99.

Fierce Whiskers began distilling its first batches of bourbon in September 2020. In 2021, it opened its tasting room in southeast Austin. Since then, it has launched multiple releases, including a wine-infused whiskey, two carbon-neutral rye whiskeys and a dual gin release.

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Its first retail-available product, Fierce Whiskers Straight Texas Rye, debuted in June 2023.

“The success of the Rye was everything we hoped and gave us great confidence for the Bourbon,” founder and CEO Tri Vo. “Our team is exceedingly talented and willfully dedicated to the stubborn spirit needed to make whiskey in Texas, and that heart comes through in every spirit we release. We are so thrilled that after three years in the making, the bourbon is finally among those spirits.”

With an advertising campaign crafted by independent brand studio Butler, Fierce Whiskers made some brash, bold statements around Austin, which Butler showed off on its Instagram page.

“Kentucky, you still have the horse-thing,” a billboard reads. “The next great bourbon ain’t from Kentucky,” says a magazine ad.

In an Instagram post from the distillery showed off two other billboards, one reading “Kentucky, we’ve got the next round.”

“Kentucky, you had a good run,” says another.

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Kentucky has a long, storied tradition of making great bourbon — so much so that many people are under the false impression that bourbon has to be made in Kentucky. While that’s not true, it is highly, highly unlikely that Kentucky will ever be dethroned as the king of America’s native spirit.

With that said, there’s plenty of great bourbon coming from all around the U.S. — including in Fierce Whiskers’ backyard. Still Austin is one of the best craft distilleries around.

Fierce Whiskers to Celebrate Launch With ‘Bourbon Bash’

Fierce Whiskers will celebrate its official launch from 4-8 p.m. Saturday with a “Bourbon Bash” at the distillery (5333 Fleming Ct, Austin, TX 78744). The event is free to the public and will feature food from include Uchiba (free onigiri to the first 150 guests), KG BBQ and small bites from Tare Austin, Castel Provisions, The Salty Donut, OMG Squee and Ululani’s, the latter of which will serve Hawaiian shaved ice, plus an option incorporating bourbon.

Bawi, the agua frescas brand, will provide refreshments including a Fierce Whiskers x Bawi cocktail. The Concord Botanical café and dispensary will park its school bus on the lawn for drink infusions.

Join the Whiskey Raiders Bottle of the Month Club, where you will receive hard-to-find bottles curated by Whiskey Raiders staff with a 90+ rating on whiskeyraiders.com plus live virtual tastings. Sign up here!

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This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. This helps support Bottle Raiders at no additional cost to you.





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Austin, TX

Texas vs. Texas A&M rivalry reignites excitement among fans tailgating for game

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Texas vs. Texas A&M rivalry reignites excitement among fans tailgating for game


The excitement around the Texas vs. Texas A&M game returned to the 40 acres this weekend. After students camped outside the stadium to secure prime seats, the tailgate lots were full up with Longhorns and Aggies fans alike.

“Go Horns!” exclaimed Darrick Price from UT Tailgaters, celebrating the reunion with “little brother.” Laura McWha, a Texas A&M fan, added, “WHOOP!!” as Aggies traveled from College Station for the game.

Price noted, “It feels amazing. We’re so happy that little brother’s back in town.” The rivalry, restored last year, has friends and family rooting against each other in what is the biggest home game for Texas this year. “I have a senior now who’s considering which school he wants to go to, and I just think it means everything for this city,” Price said.

PREVIOUS COVERAGE| Longhorns vs. Aggies tickets soar as fans prepare for epic showdown

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McWha expressed confidence, saying, “We’ve been doing great this season….We’re gonna show what we’ve got.”

This was about as fiery as the smack talk got today as fans enjoyed communing with their frenemies in the lots.

Lanece Marley, another A&M fan, shared, “I think it’s wonderful. We love coming. We love celebrating with these guys.”

Hannah Morgan, an Austin-native and Aggie grad, reflected on her divided household, saying, “Oh yes I know what it means. It means everything to us.” With a father and brother who went to UT-Austin, Morgan says she successfully converted her mother over to rooting for the Aggies. Morgan also anticipated the game, stating, “I think it’s going to be really sweet to get revenge… to beat them at home would be a big deal for us.”

Texas won last year’s matchup in College Station, which was the first meeting between the two schools since 2011.

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Texas A&M Corps of Cadets carrying the Lone Star Showdown game ball to Austin

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Texas A&M Corps of Cadets carrying the Lone Star Showdown game ball to Austin


COLLEGE STATION, Texas (KBTX) – Football is a big tradition on Thanksgiving Day, and while the Aggies didn’t play, the Texas A&M Corps of Cadets were helping the team get ready by going on a journey to Austin.

Around 80 members of the corps gathered at a lot near Kyle Field at 7:30 p.m. on Thanksgiving Day, where they would begin a 100-mile relay-style event. Broken up into teams, they’ll run to the Corps’ march staging area in Austin, escorted by police, with the plan to be there by 11 a.m.

From there, they will march in with the fightin’ Texas Aggie Band to finish the delivery.

“The goal of this is to be able to inspire the next generation of Aggies and to be able to encourage the entire campus. The entire Aggie network is brought together because we, as the Corps, were inspiring and helping our Aggie team, the football team, as they get ready to take on Texas,” said Carson Seiber, a member of the Texas A&M Corps of Cadets and event coordinator.

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Seiber said since he was a freshman who learned A&M would be playing Texas in Austin his senior year, it was his dream to bring back the tradition that he said started over two decades ago.

“I had this dream, and I kind of talked to people, and now that it’s my senior year, I really had an idea about why not bring the tradition back, why not kind of leave a mark, leave a legacy on the Corp and Texas A&M that hasn’t really happened in a long time,” Seiber said.

The plan really finalized itself about a week ago, but was pitched two months ago. He said what really separates Texas A&M University from every other school is its core values.

“I think it’s been really cool to see the fact that when the Aggies are successful, we see our Aggies support each other, but also in times when are Aggies have not been good at football or tragedies like bonefire, our Aggies are there in victory or defeat,” Seiber said.

The Aggies will take on the Texas Longhorns tomorrow at 6:30 p.m.

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Austin, TX

Taylor residents sue to halt proposed data center

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Taylor residents sue to halt proposed data center


TAYLOR, Texas — A proposed data center in Central Texas is getting a lot of pushback from residents. Approximately 40 minutes north of Austin, a group of neighbors in the city of Taylor sued the data center. They are pushing back against the data center that could soon be under construction roughly 500 feet from their neighborhood.

“This property is supposed to be deeded for parkland,” said Pamela Griffin, a resident in the neighborhood next to where the data center will be built. “This land was given to this community.”

The 87-acre land near Griffin’s community is embroiled in a legal battle between her and Blueprint Data Centers.

“We do not need a data center,” Griffin said. “I’m not against them, but we don’t need them in our community.”

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Despite Griffin’s land deed lawsuit, a Texas judge has ruled in favor of the proposed project.

“When a judge dismisses a lawsuit because the plaintiff or the plaintiffs lack standing, what the judge means is you’re not a person who has the legal authority to bring this lawsuit,” said Mike Golden, a law professor at the University of Texas at Austin.

Griffin and other neighbors argue the data center will take away natural resources like water and what was supposed to be the future site of a park, so her fight is not over.

“We are going to the appellate court now,” Griffin said. “We did file.”

Griffin is passionate about advocating for the community because it’s the neighborhood she was born and raised in. Her grandmother bought property there in the early 1960s, and the community became a safe haven for Black people in Taylor.

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“We weren’t allowed to be in the city limits at that time because they would not sell to the Black and brown community, so my grandmother realized they had to buy land outside,” she said.

She worries about the future of her small community now that construction of a 135,000-square-foot data center will begin within the next year.

It’s a project the city says will bring millions in revenue to Taylor.

“What data centers do to a community is it brings an influx of new revenue to all the taxing entities, including the city, the county and especially the school district,” said Ben White, the president and CEO of the Taylor Economic Development Corporation.

He explained how the revenue might benefit the city.

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“City council will have the ultimate say on how those revenues are spent, but it could involve new parks for citizens, improve streets for the citizens, improve programs for the citizens,” he said. “There’ll be a lot of variety of different uses of those funds the council could decide to use them on.”

White also addressed the controversy surrounding the deed when asked about it by Spectrum News.

“We feel comfortable that EDC, we did everything correctly on our side,” he said.

Griffin now awaits the Third Court of Appeals to decide on her case.

“I’m asking for the community and the Taylor people to stick together and understand my fight against this data center coming into our community,” Griffin said.

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