CUTHBERT, Ga. — As Stacey Abrams started her second marketing campaign for Georgia governor with a speech this week about Medicaid growth in entrance of a shuttered rural hospital, the gang of about 50 peppered her with questions on points like paving new roads.

However Sandra Willis, the mayor professional tem of this city of roughly 3,500 individuals, had a broader level to make. “When you get elected, you gained’t neglect us, will you?” she requested.

The query mirrored Ms. Abrams’s standing as a nationwide Democratic celeb, who was extensively credited with serving to to ship Georgia for her social gathering within the 2020 elections and has made her identify synonymous with the battle for voting rights.

However she has proven little want to place poll entry on the heart of her bid. Her first days on the marketing campaign path have been spent largely in small, rural cities like Cuthbert, the place she is extra excited about discussing Medicaid growth and assist to small companies than the flagship problem that helped catapult her to nationwide fame.

Ms. Abrams’s technique quantities to a significant guess that her marketing campaign can survive a bleak election 12 months for Democrats by capitalizing on Georgia’s fast-changing demographics and successful over on-the-fence voters who need their governor to largely keep above the fray of nationwide political battles.

“I’m a Georgian first,” she stated in an interview. “And my job is to spend particularly these first few months anchoring the dialog about Georgia.”

In Cuthbert, the place Ms. Abrams was pressed on Monday by Ms. Willis on her dedication to Georgia’s small communities, she reminded onlookers that this was not her first go to to city — and she or he promised it could not be her final. The city sits in Randolph County, considered one of a handful of rural, predominantly Black counties that had been essential to Democrats’ victories in Georgia within the final cycle. Upward of 96 % of Black voters who solid ballots right here within the 2020 presidential election voted within the 2021 Senate runoff elections.

Randolph has additionally been held up for instance of the state’s neglect of its low-income, rural residents: The county’s solely hospital shut down in October 2020.

“I’m right here to assist,” Ms. Abrams stated in her Monday speech in entrance of the closed hospital. Itemizing the names of seven counties surrounding Randolph, she promised to be a “governor for all of Georgia, particularly southwest Georgia.”

Ms. Abrams’s give attention to state and hyperlocal points displays an understanding that to win Georgia, any Democrat should seize votes in all corners of the state. That additionally means figuring out the problems closest to voters in each nook.

“The whole lot both occurs in Atlanta, or outdoors of Atlanta within the suburbs,” stated Bobby Jenkins, the mayor of Cuthbert and a Democrat. “However because the election in November confirmed, you’ve received quite a lot of Democrats, lots of people in these rural areas, and you can not overlook them. There aren’t many on this county. However while you band all of those counties collectively in southwest Georgia, then you possibly can create some impression.”

Ms. Abrams has additionally used visits just like the one to Cuthbert and a later meet-and-greet within the central Georgia city of Warner Robins to criticize Gov. Brian Kemp, a Republican who beat her in the identical race in 2018, over what she known as his weakening of the state’s public well being infrastructure throughout the pandemic and his underinvestment in rural communities.

“If we should not have a governor who sees and focuses on how Georgia can mitigate these harms, how Georgia can bolster alternative, then the nationwide surroundings is much less related, as a result of the deepest ache comes from nearer to house,” Ms. Abrams stated within the interview.

Nonetheless, that nationwide surroundings stays unfriendly to Democrats. Lower than eight months earlier than the November midterm elections, the social gathering is staring down a document variety of Home retirements, a failure to cross the majority of President Biden’s agenda and a pessimistic citizens that’s driving his low approval scores.

But Democrats see causes for hope in Georgia. The state continues to develop youthful and extra racially numerous, in a boon to the community of organizations that helped prove the voters who flipped Georgia blue in 2020. Lots of these teams stay well-staffed and well-funded. And whereas Ms. Abrams is working unopposed within the Democratic main, Mr. Kemp faces 4 challengers, together with a Trump-backed candidate, former Senator David Perdue.

All of for this reason, whereas Ms. Abrams’s public picture has expanded, she has not deviated a lot from the marketing campaign technique she employed in 2018. Throughout her first run for governor, she visited all 159 of Georgia’s counties and aimed for surges in turnout in deep-blue metro Atlanta counties at the same time as she sought to prove new voters in rural areas that Democrats had traditionally ceded to Republicans. A number of of her 2022 marketing campaign workers members shaped her 2018 mind belief.

Voting rights activists within the state — lots of whom say their relationship with Ms. Abrams and her marketing campaign stays heat — hesitate to query Ms. Abrams’s diminished give attention to poll entry, particularly since it’s so early within the marketing campaign and her technique may but shift.

“She has a sure star, nationwide highlight high quality that you simply not often see with Southern candidates,” stated LaTosha Brown, a co-founder of the group Black Voters Matter in Georgia. She expressed confidence that Ms. Abrams’s candidacy would “proceed to maintain the voting rights problem from dying.”

Ms. Abrams’s organizing for voting rights has its roots in her years because the minority chief within the Georgia Statehouse. She based the voter enfranchisement group New Georgia Mission in 2013 to prove extra younger and rare voters — a method she pitched to nationwide Democrats forward of the 2020 election amid efforts to steer white average voters.

Then, a 12 months in the past, after Georgia’s Republican-led legislature handed a sweeping invoice of voting restrictions, poll entry once more turned a central problem for nationwide Democrats. Amid the social gathering’s uproar concerning the invoice and others prefer it, Ms. Abrams targeted on the coverage implications of the laws over the political. Throughout testimony to Republican senators in Washington shortly after the regulation’s passage, she laid out a laundry checklist of criticisms of the measure, denouncing its limits on drop packing containers and a discount in election precincts that would deter working individuals from voting.

For his or her half, Republicans are desirous to painting Ms. Abrams as an influential nationwide determine — however a harmful, radical one, whom they are going to attempt to beat in any respect prices.

Her critics on the correct have additionally aimed to color her as a sore loser, citing her yearslong insistence that Mr. Kemp’s 2018 victory over her owed to voter suppression ways that he employed because the Georgia secretary of state. Some have even in contrast her to former President Donald J. Trump in her unwillingness to just accept unfavorable election outcomes.

“Stacey Abrams spent the final 4 years chasing style-magazine covers, championing the nationwide Democrats’ harmful far-left agenda, and waging shadow campaigns for president and vice chairman,” stated Tate Mitchell, a spokesman for Mr. Kemp. “For her, this marketing campaign for governor is about attaining extra money and energy — not placing hardworking Georgians first.”

However she has been cautious to counter that narrative, making clear in her latest marketing campaign speeches that she didn’t win in 2018.

“4 years in the past, after I utilized for this job of governor, I had my software declined,” she instructed supporters in Atlanta on Monday. “That’s OK. I’ve had 4 years to work on issues. I’ve had 4 years to dwell as much as what I instructed of us I might do after I was working for workplace.”

Throughout her speech in Atlanta, Ms. Abrams talked about voting rights solely briefly, alluding to the state’s new voting regulation as she warned of a Republican backlash to Democrats’ inroads in Georgia in latest election cycles.

Within the interview, she stated that in 2018, she had underestimated the extent of limits on entry to the poll.

“I used to be conscious of the final structure,” Ms. Abrams stated. “I used to be not conscious of simply how deeply embedded it had grow to be within the conduct of our elections. And that isn’t one thing that may shock me once more.”