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The Happy Meal inventor says McDonald’s didn’t want it at first | CNN Business

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The Happy Meal inventor says McDonald’s didn’t want it at first | CNN Business


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CNN Enterprise
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McDonald’s mentioned this week that it offered half of its new Comfortable Meals geared towards adults in simply 4 days. However 4 a long time in the past, when the primary Comfortable Meal debuted, the corporate didn’t fairly get it.

“They have been reluctant slightly bit. They didn’t instantly embrace it,” Bob Bernstein, an promoting govt who created the Comfortable Meal within the late Seventies, mentioned in a video interview from his Kansas Metropolis workplace, which is decked out with Comfortable Meal memorabilia and unique artwork. “It took some convincing on our half.”

Bernstein, whose advert company ran advertising for McDonald’s

(MCD) in a number of cities, had been working with McDonald’s

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(MCD) for a decade earlier than the Comfortable Meal debuted.

He specialised in children’ advertising and had invented a number of promotional presents McDonald’s gave out to children, such because the Comfortable Cup exhibiting Ronald McDonald with a flying hamburger, the Sippy Dipper straw formed like McDonald’s golden arches and pencil puppets.

However McDonald’s was shedding its grip available on the market for teenagers and households.

McDonald’s had modified its retailer design from pink and white-tiled buildings to brick within the Seventies, which children hated, and opponents like Burger Chef have been profitable over children with presents. Burger King had additionally began utilizing its “King” character to enchantment to youngsters.

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So McDonald’s requested Bernstein and his staff to develop an idea to entice households once more.

“We have been shedding our endorsement of the youngsters,” he mentioned. “We needed to reestablish ourselves with children and the household and say we have been child pleasant.”

Bernstein watched his younger son eat cereal day-after-day and observed that every morning he would maintain up the cereal field and pore over it on all sides, day after day. It was one thing of a revelation, and he realized that “children need one thing to do once they eat.”

So Bernstein and his staff determined to create a children’ meal field for McDonald’s, with the corporate’s golden arches as handles and puzzles, riddles, video games and comedian strips on the surface for teenagers to interact with whereas they ate. Bernstein and his staff tapped illustrators from across the nation to make the packing containers stand out.

The meal’s identify was an offshoot of a Nineteen Sixties McDonald’s jingle, wherein it referred to as itself the “joyful place.” “It’s such a cheerful place / Hap, hap, hap, joyful place,” it went.

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In 1977, the Comfortable Meal, which got here with a regular-size burger, fries, Keebler cookies, a soda and a Cracker Jack shock toy, launched solely in McDonald’s franchise shops in Kansas Metropolis, Denver and Phoenix as a promotional merchandise. For some purpose, the corporate’s company places of work outdoors Chicago have been reluctant to roll out the Comfortable Meal nationally.

“Company simply didn’t seize it instantly,” Bernstein mentioned. “They needed to see extra testing. That was a bit uncommon.”

After greater than a yr of profitable assessments, the Comfortable Meal went nationwide in 1979.

The $1.10 meal was circus wagon-themed and its the primary toys have been a McDoodle stencil, a spinning high, erasers and different merchandise.”Your children will love McDonald’s Comfortable Meal. It’s meals and enjoyable in a field,” mentioned a business that yr.

Later that yr, McDonald’s created a meal tied to the debut of “Star Trek: The Movement Image” film, the primary of many Comfortable Meal promotional tie-ins to films. A TV spot featured a Klingon telling dad and mom to deliver their youngsters to McDonald’s for a Star Trek meal.

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Nonetheless, the Comfortable Meal was not embraced by many franchise homeowners, who anxious it could disrupt their operations.

“It wasn’t a very talked-about idea,” mentioned Colleen Fahey, the inventive director at advert company Frankel, which labored with McDonald’s to show the Comfortable Meal from a promotional merchandise right into a everlasting menu merchandise in the course of the Nineteen Eighties.

“The packing containers have been difficult. They needed to discover a place to retailer the toys,” she mentioned. “They thought it was too advanced for his or her operations.”

However as gross sales took off, McDonald’s and its franchise operators warmed to the Comfortable Meal, thanks largely to the recognition of toys within the meal and the essential addition of Rooster McNuggets in 1984.

Bernstein was not concerned in McDonald’s Comfortable Meal technique after it went nationwide. (He and his company continued working with McDonald’s till earlier this yr.)

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Though his model of the Comfortable Meal centered on the designs outdoors the field, toys turned its essential enchantment. McDonald’s became one of many largest toy distributors within the nation and the toys turned collectors’ objects. Classic Comfortable Meal toys now promote for as much as $50 on eBay.

McDonald’s then started working with Hollywood studios and main toy producers reminiscent of Mattel

(MAT) to create limited-time meals round sizzling toys, reminiscent of Muppet Infants in 1987 and Sizzling Wheels a yr later.

Toys were a key addition to the Happy Meal.

Within the Nineteen Nineties, Beanie Infants, Transformers and Energy Rangers Comfortable Meal toys have been large hits for McDonald’s. And in 1996, the corporate struck a 10-year take care of Disney

(DIS) to create toys impressed by their films.

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The meal has been integral to McDonald’s success with households, mentioned Jonathan Maze, the editor-in-chief at Restaurant Enterprise Journal.

“McDonald’s place within the restaurant business is second to none and largely as a result of it has the household market,” he mentioned. “Burger King and Wendy’s have at all times struggled to draw households the way in which McDonald’s has.”

If children need a Comfortable Meal and the accompanying toy, they’ll bug their dad and mom to take them to McDonald’s, the place the chain can promote meals to the entire household, he mentioned.

However the dietary worth of a Comfortable Meal and McDonald’s advertising ways to children have been criticized from almost the beginning for contributing to childhood weight problems.

Within the mid-2000s, strain on McDonald’s swelled to make the meal more healthy and eradicate the toys as they have been basically a promoting gimmick to achieve children.

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In 2011, San Francisco handed an ordinance, which continues to be in power, that prohibited McDonald’s and quick meals chains from together with free toys or different incentives with children’ meals that didn’t meet minimal dietary requirements. (Prospects should purchase a toy for an extra 10 cents, and McDonald’s donates the proceeds to charity.)

Cities and states additionally started setting vitamin requirements for teenagers’ meals. The primary children’ meal coverage was handed in 2010 in Santa Clara County, California, and almost two dozen different states and localities have adopted children’ meal insurance policies, in response to the Heart for Science within the Public Curiosity, a client advocacy group.

In response, McDonald’s made a collection of modifications to the Comfortable Meal.

McDonald's has come under pressure to make Happy Meals healthier.

McDonald’s diminished the french fries portion by greater than half, added apples to the meal and supplied diminished sugar low fats chocolate milk. It additionally eliminated soda in 2013 and in 2018 introduced cheeseburgers wouldn’t be a part of the meal, though dad and mom can nonetheless ask for them.

And it has diminished the meal’s calorie rely. Right now, there are 475 energy in a Comfortable Meal, down round 20% from 5 years in the past.

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McDonald’s instructed CNN Enterprise that it’s “dedicated to advertising responsibly and serving to lead the business on self-regulation round promoting to youngsters,” and that it solely advertises Comfortable Meal bundles that meet dietary standards set by business teams.

McDonald’s has been a frontrunner amongst quick meals chains in enhancing children’ meals, mentioned Lindsay Moyer, a nutritionist at Heart for Science within the Public Curiosity who researches quick meals meals for teenagers.

She applauds McDonald’s for eradicating soda, shrinking the fries and including fruit. However these steps are “piecemeal” and the Comfortable Meal stays on the entire unhealthy she mentioned. “There’s not loads nutrient-dense meals.”

She famous that McDonald’s has mentioned it could look so as to add grains or greens to the meal, however there’s been no change.

And what’s included in a Comfortable Meal – and what’s not noted – is extra than simply about meals. “It’s essential for norms and habits. It’s saying to children ‘that is what a meal is,’” she mentioned. Dangling toys to get children to eat burgers and fries additionally “makes it harder for fogeys to advertise wholesome consuming.”

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Anti-Islam Saudi immigrant held over Magdeburg attack

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Anti-Islam Saudi immigrant held over Magdeburg attack

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The man who allegedly drove into a crowd of people at a Christmas market in the east German city of Magdeburg on Friday evening, killing four people, is a 50-year-old doctor from Saudi Arabia who came to Germany in 2006, according to authorities.

Reiner Haseloff, prime minister of the eastern state of Saxony-Anhalt, said the alleged perpetrator, Taleb al-Abdulmohsen, was not known to the police as an Islamist.

Al-Abdulmohsen’s profile on social media site X indicates that he is a fierce critic of Islam.

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German media reported that he is an activist who helped opponents of the regime in Saudi Arabia to flee the country and apply for asylum in Europe.

Abdulmohsen allegedly drove his black BMW X5 into the Christmas market in central Magdeburg shortly after 7pm on Friday evening, knocking over dozens of people before being arrested by police.

A video on social media showed officers surrounding him at a tram stop. He was seen lying on the ground next to his vehicle, a rented car with Munich number-plates, and later being led away for questioning.

Authorities in Saxony-Anhalt said four people died in the attack and more than 200 people were injured, 41 severely. Chancellor Olaf Scholz visited the scene of the attack on Saturday.

“This is a catastrophe for the city of Magdeburg and for the region and generally for Germany,” said Haseloff.

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Since the incident, a number of interviews with the alleged perpetrator have resurfaced, including one in the Frankfurter Allgemeine Zeitung from 2019 in which he described himself as “the most aggressive critic of Islam in history”.

He has also expressed admiration for Alternative for Germany (AfD), a far-right, anti-immigration party which is polling second behind the centre-right CDU/CSU bloc ahead of Germany’s national elections in February, and accused Germany of not doing enough to fight Islamism.

“After 25 years in this business, you think nothing could surprise you any more,” wrote Peter Neumann, an expert in terrorism at King’s College, London, on X. “But a 50-year-old Saudi ex-Muslim who lives in East Germany, loves the AfD and wants to punish Germany for its tolerance towards Islamists — that really wasn’t on my radar.”

The incident comes almost eight years to the day since 12 people were killed and 49 injured in 2016 on Berlin’s Breitscheidplatz when an Islamic State terrorist ploughed a truck into a Christmas market.

Much remains unclear about al-Abdulmohsen and his possible motivation.

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According to German media reports, the alleged attacker was born in the Saudi city of Hofuf and came to Germany in March 2006 to study. In July 2016 he was given refugee status after claiming he had received death threats for turning away from Islam. 

Authorities said he worked as a psychiatrist and psychotherapist in Bernburg, a town of 32,000 between Halle and Magdeburg.

Spiegel Online reported that he was an activist who helped people — women in particular — to flee Saudi Arabia and ran an Internet site providing information about the German asylum system. In 2019 he gave interviews about his activities to two German newspapers in which he expressed his hatred for Islam.

In one, he said he had “broken away” from the religion in 1997.

“I found life in Saudi Arabia an ordeal, you have to pretend you’re a Muslim and follow all the rituals,” he said. “I knew I could no longer live in fear and when I realised that even anonymous activism would put my life in danger as a Saudi ex-Muslim, I applied for asylum.”

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In the other, he said he had written posts criticising Islam in an internet forum run by the jailed activist Raif Badawi and subsequently received threats to his life.

“They wanted to “slaughter” me if I ever returned to Saudi Arabia,” he said. “It wouldn’t have made any sense to expose myself to the risk of having to return and then be killed.”

In recent months, he appeared to have moved away from activism and adopted a highly critical attitude to the German authorities that fed off conspiracy theories more often associated with the nationalist right.

In a post on X in November setting out the “demands of the Saudi liberal opposition” he called on Germany to “protect its borders against illegal immigration”. 

“It has become evident that Germany’s open borders policy was [former chancellor Angela] Merkel’s plan to Islamise Europe,” he wrote. He also demanded Germany repeal sections of its penal code that he claims “limit . . . free speech” by “making it an offense [sic] to insult or belittle religious doctrines or practices”.

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His X profile features a machine gun and claims “Germany chases female Saudi asylum seekers, inside and outside Germany, to destroy their lives”.

Earlier this month he was interviewed by an anti-Islam blog and accused the German authorities of carrying out a covert operation to hunt down Saudi ex-Muslims while granting asylum to Syrian jihadis.

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Congress avoids a shutdown but leaves 'a big mess' for Trump and Republicans in 2025

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Congress avoids a shutdown but leaves 'a big mess' for Trump and Republicans in 2025

WASHINGTON — Congress struck an 11th-hour deal to avert a government shutdown during the holidays, but in the process, it lengthened an already extensive to-do list for the first year of President-elect Donald Trump’s return to office.

The funding bill keeps the government open until March 14. Even though Republicans will control the White House, the House and the Senate, they’ll again need Democratic votes to stop a shutdown in less than three months.

In addition, Trump’s demand that Congress extend or abolish the debt ceiling to take it off his plate next year failed dramatically. On Wednesday, he threatened electoral primary challenges against “any Republican” who voted to fund the government without dealing with the debt limit. On Friday, 170 House Republicans defied him and did just that.

The turmoil of the week previews the legislative chaos that awaits Washington in the second Trump administration when the incoming president faces a wide range of major deadlines and ambitions.

Sen. Ron Johnson, R-Wis., said Republicans made a mistake by punting funding to March 14, and instead should have approved a stopgap bill through the end of next September to clear their plate for Trump’s agenda.

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“I think it’s kind of stupid,” he said of the new deadline. “Don’t ask me to explain or defend this dysfunction.”

Rep. Andy Barr, R-Ky., said late Friday that the “lesson” of the last few days is: “Unity is our strength. Disunity is the enemy of the conservative cause.”

He advised Trump and his team to avoid such a situation in the future by presenting legislative demands “early” so the GOP can “air out whatever differences there are” well before a deadline.

“The House needs to over-communicate within our various factions,” Barr said. “The House needs to over-communicate with [incoming Senate] Majority Leader [John] Thune, and House and the Senate both need to over-communicate with the administration.”

In the last four days, the communication was particularly poor. A day after Speaker Mike Johnson released an initial bipartisan deal, Trump and his billionaire confidant Elon Musk blew it up. The speaker went through three additional iterations of his plan to prevent a shutdown, ultimately succeeding after nixing Trump’s most consequential — and last-minute — demand.

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“I’m concerned,” said Sen. Gary Peters, D-Mich., who faces re-election in 2026. “Obviously, we’ve seen this kind of chaos for the last two years. So I would fully expect we’ll see that continue in the next two years and probably get even worse.”

On Thursday night, Rep. Derrick Van Orden, R-Wis., downplayed what he called a “disjointed process,” saying it’s a natural way for House Republicans and Trump’s team to understand “how to communicate with each other.”

“It’s going to be awesome. You know why it’s going to be awesome? Because now we know how to work together,” Van Orden said just before Speaker Johnson’s Plan B went down in flames in the House.

Van Orden’s fellow Wisconsinite, Sen. Johnson, was less bullish about smoothly plowing through the early part of the 2025 agenda.

“We got a big mess on our hands, no doubt about it,” Johnson said. “That’s why I’m trying to underpromise and hopefully over-deliver.”

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In addition to another government funding deadline and a debt limit that must be addressed by mid-2025 to avert a calamitous default, Trump and Republicans need to confirm his personnel through the Senate, and they want to pass major party-line bills to beef up immigration enforcement and extend his expiring 2017 tax law.

“It’s not going to be boring,” Sen. Ted Cruz, R-Texas, deadpanned when asked about the tasks facing Congress next year.

There’s also the question of Musk’s role after his part in scuttling the original bipartisan funding deal raised hackles across Capitol Hill.

“A lot of people on both sides of the aisle are deeply disturbed by a billionaire threatening people if they don’t vote the right way,” Rep. Debbie Dingell, D-Mich., said.

The tumult of the last week “foretells something very ominous about next year,” Rep. Gerry Connolly, D-Va., said after the House vote, noting that the Republican majority in the lower chamber will be even smaller next year.

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“I think we’re in for a lot of turbulence on the Republican side of the House because of the instability and chaos and disruption that Trump embraces,” Connolly said.

He also wondered whether Republicans will be able to elect a speaker on Jan. 3 with a wafer-thin majority; it took 15 rounds of voting to elect a speaker at the beginning of the last Congress and some hard-right Republicans are wobbly on Speaker Johnson after his handling of the shutdown threat this week.

“So I leave very unsettled tonight in terms of what we just experienced,” Connolly said before the House adjourned for the holidays. “I think it’s very ominous, and it is portentous.”

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US House votes through last-gasp bill to keep government open

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US House votes through last-gasp bill to keep government open

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The US House passed a stop-gap funding measure with just hours to spare on Friday, paving the way for Congress to avert a government shutdown after days of fighting on Capitol Hill.

The bill that passed the House did not include any change to the debt ceiling, defying Donald Trump’s call for the mechanism to be scrapped or increased.

But the measure gained bipartisan support in the chamber, with Democrats joining Republicans to pass the bill 366-34 just after 6pm in Washington — six hours before the deadline.

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The Democratic controlled Senate must now vote on the law before it heads to the desk of President Joe Biden, who will support the legislation, according to the White House press secretary.

Enacting the bill will end a week of volatility in Washington as Trump and his ally Elon Musk flexed their influence over hardline Republicans, pushing them to reject what they said were “giveaways” to Democrats.

Before the bill passed on Friday, Musk expressed his continued disdain for the bill: “So is this a Republican bill or a Democrat bill?”

The measure passed was House Speaker Mike Johnson’s third attempt to get a deal through the chamber after Trump torpedoed the first bipartisan agreement earlier in the week.

The new bill was almost identical to Johnson’s second one, but stripped out any move to raise or suspend the debt ceiling, despite Trump’s demands. It extends government funding at current levels, and provides aid for natural disaster relief and farmers.

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Johnson said after the bill passed that he had been in “constant contact” with Trump and spoken to Musk shortly before the vote and received their blessing.

Trump “knew exactly what we were doing and why and, and this is a good outcome for the country. I think he certainly is happy about this outcome as well”, he told reporters on Capitol Hill.

Johnson said he asked Musk: “‘Hey, you want to be Speaker of the House?’ . . . He said, ‘this may be the hardest job in the world’. It is.”

The passage in the House marked a victory for Johnson, who had vowed earlier in the day that the US would “not have a government shut down”.

A shutdown would temporarily close parts of the government and suspend pay for federal employees. Previous government shutdowns have forced hundreds of thousands of federal workers to be furloughed.

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Democrats also claimed victory, with House minority leader Hakeem Jeffries saying his party “stopped extreme Maga Republicans from shutting down the government”.

He added: “House Democrats have successfully stopped the billionaire boys club, which wanted a $4tn blank cheque by suspending the debt ceiling.”

Trump’s looming presence over the debate has been the biggest complicating factor in frantic negotiations to find a last-minute deal.

But as soon as the vote began, Musk changed his tune, saying that Johnson “did a good job here, given the circumstances. It went from a bill that weighed pounds to a bill that weighed ounces. Ball should now be in the Dem court.”

Democrats, angry that the earlier bipartisan deal was ditched, have blamed Musk for inserting himself in the process this week, triggering more turmoil in Congress just ahead of the US holiday season.

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“At the behest of the world’s richest man who no one voted for, the US Congress has been thrown into pandemonium,” said Democrat Rosa DeLauro about Musk on Thursday.

Some top Republicans also appeared to criticise the interventions by Trump and Musk.

“I don’t care to count how many times I’ve reminded . . . our House counterparts how harmful it is to shut the government down and how foolish it is to bet your own side won’t take the blame for it,” Mitch McConnell, the outgoing Senate Republican leader, said on Friday.

“That said, if I took it personally every time my advice went unheeded, I probably wouldn’t have spent as long as I have in this particular job.”

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