Connect with us

News

The Happy Meal inventor says McDonald’s didn’t want it at first | CNN Business

Published

on

The Happy Meal inventor says McDonald’s didn’t want it at first | CNN Business


New York
CNN Enterprise
 — 

McDonald’s mentioned this week that it offered half of its new Comfortable Meals geared towards adults in simply 4 days. However 4 a long time in the past, when the primary Comfortable Meal debuted, the corporate didn’t fairly get it.

“They have been reluctant slightly bit. They didn’t instantly embrace it,” Bob Bernstein, an promoting govt who created the Comfortable Meal within the late Seventies, mentioned in a video interview from his Kansas Metropolis workplace, which is decked out with Comfortable Meal memorabilia and unique artwork. “It took some convincing on our half.”

Bernstein, whose advert company ran advertising for McDonald’s

(MCD) in a number of cities, had been working with McDonald’s

Advertisement

(MCD) for a decade earlier than the Comfortable Meal debuted.

He specialised in children’ advertising and had invented a number of promotional presents McDonald’s gave out to children, such because the Comfortable Cup exhibiting Ronald McDonald with a flying hamburger, the Sippy Dipper straw formed like McDonald’s golden arches and pencil puppets.

However McDonald’s was shedding its grip available on the market for teenagers and households.

McDonald’s had modified its retailer design from pink and white-tiled buildings to brick within the Seventies, which children hated, and opponents like Burger Chef have been profitable over children with presents. Burger King had additionally began utilizing its “King” character to enchantment to youngsters.

Advertisement

So McDonald’s requested Bernstein and his staff to develop an idea to entice households once more.

“We have been shedding our endorsement of the youngsters,” he mentioned. “We needed to reestablish ourselves with children and the household and say we have been child pleasant.”

Bernstein watched his younger son eat cereal day-after-day and observed that every morning he would maintain up the cereal field and pore over it on all sides, day after day. It was one thing of a revelation, and he realized that “children need one thing to do once they eat.”

So Bernstein and his staff determined to create a children’ meal field for McDonald’s, with the corporate’s golden arches as handles and puzzles, riddles, video games and comedian strips on the surface for teenagers to interact with whereas they ate. Bernstein and his staff tapped illustrators from across the nation to make the packing containers stand out.

The meal’s identify was an offshoot of a Nineteen Sixties McDonald’s jingle, wherein it referred to as itself the “joyful place.” “It’s such a cheerful place / Hap, hap, hap, joyful place,” it went.

Advertisement

In 1977, the Comfortable Meal, which got here with a regular-size burger, fries, Keebler cookies, a soda and a Cracker Jack shock toy, launched solely in McDonald’s franchise shops in Kansas Metropolis, Denver and Phoenix as a promotional merchandise. For some purpose, the corporate’s company places of work outdoors Chicago have been reluctant to roll out the Comfortable Meal nationally.

“Company simply didn’t seize it instantly,” Bernstein mentioned. “They needed to see extra testing. That was a bit uncommon.”

After greater than a yr of profitable assessments, the Comfortable Meal went nationwide in 1979.

The $1.10 meal was circus wagon-themed and its the primary toys have been a McDoodle stencil, a spinning high, erasers and different merchandise.”Your children will love McDonald’s Comfortable Meal. It’s meals and enjoyable in a field,” mentioned a business that yr.

Later that yr, McDonald’s created a meal tied to the debut of “Star Trek: The Movement Image” film, the primary of many Comfortable Meal promotional tie-ins to films. A TV spot featured a Klingon telling dad and mom to deliver their youngsters to McDonald’s for a Star Trek meal.

Advertisement

Nonetheless, the Comfortable Meal was not embraced by many franchise homeowners, who anxious it could disrupt their operations.

“It wasn’t a very talked-about idea,” mentioned Colleen Fahey, the inventive director at advert company Frankel, which labored with McDonald’s to show the Comfortable Meal from a promotional merchandise right into a everlasting menu merchandise in the course of the Nineteen Eighties.

“The packing containers have been difficult. They needed to discover a place to retailer the toys,” she mentioned. “They thought it was too advanced for his or her operations.”

However as gross sales took off, McDonald’s and its franchise operators warmed to the Comfortable Meal, thanks largely to the recognition of toys within the meal and the essential addition of Rooster McNuggets in 1984.

Bernstein was not concerned in McDonald’s Comfortable Meal technique after it went nationwide. (He and his company continued working with McDonald’s till earlier this yr.)

Advertisement

Though his model of the Comfortable Meal centered on the designs outdoors the field, toys turned its essential enchantment. McDonald’s became one of many largest toy distributors within the nation and the toys turned collectors’ objects. Classic Comfortable Meal toys now promote for as much as $50 on eBay.

McDonald’s then started working with Hollywood studios and main toy producers reminiscent of Mattel

(MAT) to create limited-time meals round sizzling toys, reminiscent of Muppet Infants in 1987 and Sizzling Wheels a yr later.

Toys were a key addition to the Happy Meal.

Within the Nineteen Nineties, Beanie Infants, Transformers and Energy Rangers Comfortable Meal toys have been large hits for McDonald’s. And in 1996, the corporate struck a 10-year take care of Disney

(DIS) to create toys impressed by their films.

Advertisement

The meal has been integral to McDonald’s success with households, mentioned Jonathan Maze, the editor-in-chief at Restaurant Enterprise Journal.

“McDonald’s place within the restaurant business is second to none and largely as a result of it has the household market,” he mentioned. “Burger King and Wendy’s have at all times struggled to draw households the way in which McDonald’s has.”

If children need a Comfortable Meal and the accompanying toy, they’ll bug their dad and mom to take them to McDonald’s, the place the chain can promote meals to the entire household, he mentioned.

However the dietary worth of a Comfortable Meal and McDonald’s advertising ways to children have been criticized from almost the beginning for contributing to childhood weight problems.

Within the mid-2000s, strain on McDonald’s swelled to make the meal more healthy and eradicate the toys as they have been basically a promoting gimmick to achieve children.

Advertisement

In 2011, San Francisco handed an ordinance, which continues to be in power, that prohibited McDonald’s and quick meals chains from together with free toys or different incentives with children’ meals that didn’t meet minimal dietary requirements. (Prospects should purchase a toy for an extra 10 cents, and McDonald’s donates the proceeds to charity.)

Cities and states additionally started setting vitamin requirements for teenagers’ meals. The primary children’ meal coverage was handed in 2010 in Santa Clara County, California, and almost two dozen different states and localities have adopted children’ meal insurance policies, in response to the Heart for Science within the Public Curiosity, a client advocacy group.

In response, McDonald’s made a collection of modifications to the Comfortable Meal.

McDonald's has come under pressure to make Happy Meals healthier.

McDonald’s diminished the french fries portion by greater than half, added apples to the meal and supplied diminished sugar low fats chocolate milk. It additionally eliminated soda in 2013 and in 2018 introduced cheeseburgers wouldn’t be a part of the meal, though dad and mom can nonetheless ask for them.

And it has diminished the meal’s calorie rely. Right now, there are 475 energy in a Comfortable Meal, down round 20% from 5 years in the past.

Advertisement

McDonald’s instructed CNN Enterprise that it’s “dedicated to advertising responsibly and serving to lead the business on self-regulation round promoting to youngsters,” and that it solely advertises Comfortable Meal bundles that meet dietary standards set by business teams.

McDonald’s has been a frontrunner amongst quick meals chains in enhancing children’ meals, mentioned Lindsay Moyer, a nutritionist at Heart for Science within the Public Curiosity who researches quick meals meals for teenagers.

She applauds McDonald’s for eradicating soda, shrinking the fries and including fruit. However these steps are “piecemeal” and the Comfortable Meal stays on the entire unhealthy she mentioned. “There’s not loads nutrient-dense meals.”

She famous that McDonald’s has mentioned it could look so as to add grains or greens to the meal, however there’s been no change.

And what’s included in a Comfortable Meal – and what’s not noted – is extra than simply about meals. “It’s essential for norms and habits. It’s saying to children ‘that is what a meal is,’” she mentioned. Dangling toys to get children to eat burgers and fries additionally “makes it harder for fogeys to advertise wholesome consuming.”

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

News

Joe Biden warns Israel he will halt US weapon supplies if it invades Rafah

Published

on

Joe Biden warns Israel he will halt US weapon supplies if it invades Rafah

Unlock the Editor’s Digest for free

President Joe Biden has told Israel that the US would withhold the supply of offensive weapons if it moved ahead with a full invasion of Rafah in southern Gaza, in his starkest warning yet over its conduct of the war against Hamas.

Biden’s comments, in an interview with CNN during a trip to Wisconsin, came after Washington had already paused a shipment of munitions heading to Israel, amid concern over its operations in Rafah, where more than 1mn Palestinian civilians have been sheltering.

The US has opposed Israel’s plans for an assault on Rafah, hoping instead to help broker a deal between Israel and Hamas to free hostages held in Gaza and reach a ceasefire lasting at least six weeks.

Advertisement

But with the fate of those talks still uncertain, Biden publicly warned Israel that Washington would curtail its supply of weapons depending on its conduct in Rafah — a step that his administration had been unwilling to take until now.

“Civilians have been killed in Gaza as a consequence of those bombs and other ways in which they go after population centres,” Biden told CNN.

“I made it clear that if they go into Rafah — they haven’t gone in Rafah yet — if they go into Rafah, I’m not supplying the weapons that have been used historically to deal with Rafah, to deal with the cities, that deal with that problem.”

Lloyd Austin, the US defence secretary, told a congressional hearing earlier on Wednesday that Washington had “paused one shipment of high payload munitions” to Israel over concerns about its looming ground operation in Rafah.

“We’re going to continue to do what’s necessary to ensure that Israel has the means to defend itself,” he said. “But that said we are currently reviewing some near-term security assistance shipments in the context of unfolding events in Rafah.” 

Advertisement

Israel sent ground troops into Rafah on Monday night, seizing the main border crossing between Gaza and Egypt. It has threatened to expand the operation in a city it calls Hamas’s last stronghold.

The pause in arms supplies marks the first known time that the US has held up a potential weapons delivery since Hamas attacked Israel on October 7 and the Jewish state launched its retaliatory offensive against the militant group in Gaza.

The US decided to withhold the shipment last week after discussions over how Israel would meet the humanitarian needs of civilians in Rafah did not fully satisfy Washington’s concerns.

Israel’s military tried to play down any rift, with Israel Defense Forces spokesman Daniel Hagari saying the allies would resolve any disagreements “behind closed doors”.

In addition to the shipment paused last week, Washington was “reviewing others,” said Matthew Miller, the state department spokesperson. “We remain committed to Israel’s defence, but in the context of the unfolding situation in Rafah, it is a place where we have very serious concerns, and that’s why we take the actions we take.”

Advertisement

A senior US official said the process that led to the shipment pause began in April, with the Pentagon ultimately withholding 1,800 2,000-pound bombs and 1,700 500-pound bombs.

The use of some of the most destructive US-supplied bombs in Israel’s arsenal has come under intense international scrutiny since their use in heavily populated areas can lead to unforeseen civilian casualties. The US military has used 2,000-pound bombs only sparingly in its recent military campaigns in the region.

“We are especially focused on the end-use of the 2,000-pound bombs and the impact they could have in dense urban settings, as we have seen in other parts of Gaza,” the senior US official said. “We have not made a final determination on how to proceed with this shipment.”

The Biden administration had also informally delayed shipments of Joint Direct Attack Munition kits and small-diameter bombs, according to people familiar with the matter. The official said these cases remained under review.

“For certain other cases at the state department, including JDAM kits, we are continuing the review,” the official said. “None of these cases involve imminent transfers — they are about future transfers.”

Advertisement
Continue Reading

News

Republicans and K-12 school leaders clash over handling of antisemitism

Published

on

Republicans and K-12 school leaders clash over handling of antisemitism

David Banks, chancellor of New York City Public Schools, testified at a House Education Committee hearing on antisemitism on Wednesday. He was joined by Karla Silvestre, president of the Montgomery County Board of Education in Maryland, Emerson Sykes, staff attorney with the ACLU, and Enikia Ford Morthel, superintendent of the Berkeley Unified School District in California.

Jacquelyn Martin/AP


hide caption

toggle caption

Advertisement

Jacquelyn Martin/AP


David Banks, chancellor of New York City Public Schools, testified at a House Education Committee hearing on antisemitism on Wednesday. He was joined by Karla Silvestre, president of the Montgomery County Board of Education in Maryland, Emerson Sykes, staff attorney with the ACLU, and Enikia Ford Morthel, superintendent of the Berkeley Unified School District in California.

Jacquelyn Martin/AP

On Wednesday, Republican lawmakers expanded their fight over antisemitism in education, with mixed results.

Members of the House Education Committee questioned leaders from three K-12 public school districts over the handling of recent incidents that some lawmakers say have left Jewish students feeling unwelcome and unsafe.

Advertisement

Republicans, who control the House and called the hearing, were clearly hoping for the kind of headline moments they’ve scored in similar hearings with elite college presidents. In one of those hearings, presidents struggled to answer questions about antisemitism. Another hearing, focused on Columbia University, helped spark a wave of protests on campuses around the country.

But Wednesday’s testimony offered few surprises in comparison, as the K-12 school leaders held their ground in answering Republican questions.

All three education leaders – from New York City Public Schools, Berkeley Unified School District in California, and Montgomery County Public Schools in a Maryland, suburb of Washington, D.C. – represent districts that lean politically liberal.

As on many college campuses, all three have also seen real tension between students, parents and staff over how to talk about Hamas’ Oct. 7 attack on Israel and Israel’s retaliatory incursion into Gaza. That includes isolated examples in each school system of students and, in some cases, staff saying and doing things that could be considered antisemitic.

The hearing began with a lightning round of yes-or-no questions about the killing of Israelis by Hamas on Oct. 7. Then Republican lawmakers turned their attention to David Banks, chancellor of New York City Public Schools, the largest school district in the country.

Advertisement

Republican Lisa McClain of Michigan asked Banks whether drawing swastikas and the statements “Death to Israel” and “Kill the Jews” were antisemitic, and the chancellor was unwavering in his answers, saying they were.

New York City got the toughest grilling, much of it around the district’s handling of a November protest at a high school in which students targeted a teacher who had declared her support for Israel on social media. Banks said multiple students were suspended and the school’s principal was removed.

Over and over, Republican lawmakers called for accountability and for teachers and staff who are involved in or enabled antisemitic incidents in schools to be fired. At one point, in a slip of the tongue, a lawmaker asked if any students had been fired; another asked, perhaps thinking he was still in a higher ed hearing, if any professors had been fired.

In maybe the most heated exchange of the hearing, Republican Elise Stefanik of New York appeared to think she had caught Banks in a lie, claiming he had said that he’d fired the principal of that New York City high school. In fact, he’d said the principal was “removed” and “moved,” meaning reassigned to another role.

Ultimately, Banks tried to make the point that teachers and staff are entitled to due process.

Advertisement

For their part, Democrats used the hearing to question their Republican colleagues’ political motives.

In her opening statement, Democrat Suzanne Bonamici of Oregon said, “Many of my colleagues claim to care about the rise of antisemitism in this country, but when white supremacists marched in Charlottesville, Va., with burning torches and chanting, ‘Jews will not replace us,’ the president at the time, Donald Trump, said there were very fine people on both sides.”

Bonamici went on to list a number of things Trump has said or done that could be considered antisemitic. She invited the Republicans at the hearing to disavow those statements by Trump. None did.

Throughout the hearing, Banks and the other educators repeatedly returned to what they considered one of the most important challenges they face right now: developing effective classroom lessons to help teach students to reject antisemitism and hate of any kind.

Advertisement
Continue Reading

News

Ukraine turns to prisons to replenish frontline forces

Published

on

Ukraine turns to prisons to replenish frontline forces

Stay informed with free updates

Ukraine is to start recruiting prisoners to fight against Russia under a new law designed to bolster its frontline forces, including with men convicted of murder or fraud.

Using a tactic Moscow has relied on to fill ranks since its full-scale invasion of Ukraine in 2022, Kyiv would begin to offer certain convicts a path to freedom if they are willing to join a combat unit.

The bill, approved on Wednesday by the Ukrainian parliament, is the latest in a series of measures aimed at mobilising more men to replace casualties and soldiers exhausted from long tours on the frontline. It still requires the signature of President Volodymyr Zelenskyy to enter into force.

Advertisement

The drive to enlist convicts is expected to result in several thousand new recruits from a prison population of about 20,000, according to David Arakhamia, a senior lawmaker. That is a fraction of the hundreds of thousands of fresh soldiers Ukraine says it needs this year to hold back Moscow’s advancing forces.

The Russian army and militias deployed in Ukraine have routinely drawn manpower from prisons, irrespective of the crimes recruits have committed. Examples of convicts reoffending have been numerous, while in service or after returning to Russia, further damaging the reputation of the Russian armed forces.

Though Ukraine’s decision to turn to prisons is borne out of the same manpower needs, Kyiv has included stricter eligibility conditions to distance itself from Russia’s more reckless prison recruitment practices.

Ineligible convicts include serial murderers, drug traffickers and those guilty of sexual violence, corruption and national security crimes, according to Olena Shuliak, an MP from Zelenskyy’s party.

Men convicted of a single murder can sign up but would be automatically excluded if also found guilty of rape. Former high-ranking politicians and ministers who are serving prison terms are also not allowed to enlist.

Advertisement

Shuliak acknowledged that the law had the potential to “cause a violent reaction from society”, but said that it had been crafted together with the ministries of defence and justice, as well as the armed forces.

“It is only possible to withstand the conditions of a total war against an enemy with more resources by consolidating all [our] forces. This draft law is about our struggle and preservation of Ukrainian statehood,” she wrote on social media.

Ukrainian prisoners who volunteer must undergo a physical and mental health test and have at least three years remaining of their sentence. They will serve in special units for as long as the war continues or until they are demobilised.

Failure to complete their military service or attempting to defect would be punishable by five to 10 years in prison. If they commit another crime while serving, the remainder of their previous sentence will be added on top.

Advertisement
Continue Reading

Trending