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It’s not just you. Tommy Bahama beach chairs are everywhere | CNN Business

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It’s not just you. Tommy Bahama beach chairs are everywhere | CNN Business


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CNN Enterprise
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Heading to the seaside this Labor Day weekend? Likelihood is you’ll see Tommy Bahama-branded chairs, umbrellas and different gear unfold out all around the sand.

This tropical kitsch model, which started in 1992 promoting males’s silk Hawaiian shirts after which ventured into far-flung areas like furnishings and eating places, is sort of all over the place by the ocean today, from Florida to California to New Jersey.

“Tommy Bahama is a life-style model and the seaside chair helps reinforce that concept of solar and trip,” stated Edward Yruma, a retail analyst at Piper Sandler, who covers the model’s proprietor Oxford Industries

(OXM). “You see them throughout most main coastal seashores in the course of the summertime.”

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The model conquered America’s seashores because of a licensing technique with a key out of doors items’ producer, entry to Costco’s 60 million plus members, and new options on the chairs since their 2009 debut, like backpack straps and additional pockets to carry sunscreen and smartphones.

Tommy Bahama gross sales are additionally getting a elevate from “the return to leisure and trip journey and everlasting migration of so many individuals to hotter climates” in the course of the pandemic, Oxford Industries Thomas Chubb stated on an earnings name Thursday.

Tommy Bahama doesn’t make its chairs and seaside items. They’re made by ShelterLogic Group, a number one out of doors and seaside merchandise’ producer, which additionally makes the RIO Seaside model of chairs, and different sheds, tents and tenting gear strains.

As a substitute, Tommy Bahama licenses its identify and design for the seaside items and receives royalties from gross sales at retailers. This licensing technique means Tommy Bahama can enhance clients’ publicity to the model with out incurring manufacturing or promoting prices.

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The seaside chairs themselves are an “extremely highly effective advertising and marketing software,” Yruma stated.

There isn’t a public market share information on seaside chairs, however Rob Silinski, the president of ShelterLogic Group, estimates that Tommy Bahama controls 80% of the marketplace for chairs above $30.

It’s an sudden success story for Tommy Bahama.

The person who oversaw the chairs’ launch in 2009, virtually twenty years after the corporate began, by no means imagined clients would purchase them.

“It’s higher to be fortunate than good,” stated Doug Wooden, the president of the model on the time and now CEO. “I had no phantasm it will take off like this.”

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On the time, Tommy Bahama was struggling.

Its founders positioned the model as a style line for males who belonged to nation golf equipment. They have been “Ralph Lauren aficionados,” Bob Emfield, one of many founders, stated of the model’s goal buyer in a podcast this 12 months.

They have been trying to create a design that evoked the “Sunbelt and dressing down,” Emfield stated, and have been set on utilizing the identify of an island near the mainland United States.

A Tommy Bahama store in Naples, Florida, in March 2020.

“Hawaii had been beat to loss of life,” he stated. In order that they got here up with “‘Tommy Bahama’ as a result of I favored the resonation of the 2 phrases collectively.”

The founders had just lately left the corporate, and the nation was struggling by means of the Nice Recession, which dragged down Tommy Bahama gross sales.

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“We have been a silk-based firm recognized largely for flowery camp shirts for males,” CEO Wooden stated. “We had some swimwear within the line. Nobody thought of us as a seaside model. We have been dressier than that.”

So when a Tommy Bahama government pitched Wooden the concept to work with ShelterLogic to promote licensed chairs at Costco, Wooden by no means thought it will work.

However the model wanted money and Costco was guaranteeing round $250,000 immediately, so Wooden reluctantly agreed. “It took off,” he stated. “It continues to promote at an unbelievable charge.”

After its success at Costco, Tommy Bahama expanded distribution to different chains reminiscent of Amazon and Walmart. Now, Tommy Bahama releases a brand new chair each season and sends an e-mail blast to subscribers when it debuts.

Richard Galanti, the chief monetary officer at Costco

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(COST), stated “we promote loopy numbers” of the Tommy Bahama chairs at shops. “It’s a year-round product.”

The model doesn’t escape gross sales from the enterprise, however Tommy Bahama sells as much as two million chairs a 12 months and 700,000 umbrellas, Galanti added.

Tommy Bahama's most popular chair.

Its hottest product is the $89 “Wavy Marlin Deluxe” reclining navy blue aluminum chair with a built-in cooler, padded backpack straps and a neck relaxation. Costco, Amazon and different chains promote extra primary variations for round $40.

In recent times, ShelterLogic has expanded the Tommy Bahama line into youngsters’ chairs and ones increased off the bottom designed for older folks to extra simply get out of the seats.

On account of the chairs’ recognition, Tommy Bahama developed a wholly new enterprise round seaside gear, and extra just lately has moved into girls’s swimwear, coolers and t-shirts.

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“It has allowed us to construct companies that we didn’t have,” Wooden stated.

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Turkey detains hundreds of protesters as demonstrations over mayor’s arrest intensify

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Turkey detains hundreds of protesters as demonstrations over mayor’s arrest intensify

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Turkish police have detained more than 300 people during the biggest opposition demonstrations in more than a decade, sparked by the arrest of Istanbul’s popular mayor, the Interior Ministry said on Saturday.

Ekrem İmamoğlu, the main challenger to Recep Tayyip Erdoğan, the country’s longtime leader, was taken into custody on Wednesday on corruption and terrorism charges.

Police detained 343 people at protests in Istanbul, the capital Ankara and seven other cities, according to a statement by Ali Yerlikaya, the interior minister.

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İmamoğlu denies the charges and his supporters accuse Erdoğan of using the police and judiciary to stymie his political aspirations. The justice minister has denied the investigations are politically motivated and said Turkish courts act independently.

The move against İmamoğlu has thrust the country into political and economic turmoil. It ignited a deep sell-off in Turkish assets that forced the central bank to sell billions of dollars of its reserves to defend the lira as it tries to cool inflation of about 40 per cent.

It has also energised an opposition that has faced a long-running clampdown on free speech and assembly during Erdoğan’s 22 years in power. 

Erdoğan warned the main opposition Republican People’s party, or CHP, that the days of “determining politics with street terrorism are in the past”.

“We will absolutely not allow the CHP and its partisans to disrupt public order with provocations and disturb the peace of our nation,” he said in post on X on Saturday.

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The government has largely stamped out mass political protests since 2013, when hundreds of thousands of people took part in demonstrations, called the Gezi Park protests. The crackdown marked a turning point in Erdoğan’s slide towards authoritarian rule.

Protesters in Istanbul, Ankara and the third-largest city of Izmir are defying a ban on public gatherings after the main opposition Republican People’s Party (CHP) called on them to demonstrate peacefully every evening until İmamoğlu is freed.

The protests have been mostly orderly, but on Friday night riot police used tear gas and rubber bullets outside Istanbul’s city hall to stop some demonstrators who attempted to cross a barricade and threw objects at police, according to news reports. Water cannons were deployed in Ankara and Izmir.  

Istanbul’s governor, an official appointed by Erdoğan, on Saturday banned “people, groups or vehicles likely to participate in illegal protests” from entering or exiting the province. The ban on protests was also extended to March 27.

İmamoğlu was brought to Istanbul’s central courthouse late on Saturday. There, he will appear before a judge who is expected on Sunday to decide whether to release him or remand him to custody. İmamoğlu can only be held for four days without charge under the country’s anti-terrorism statutes.

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He was detained just days before a CHP primary to name its presidential candidate. The party has said it will go ahead with the nationwide vote on Sunday, inviting both its registered members and non-members to cast ballots. İmamoğlu, who has been Istanbul’s mayor since 2019, is the only candidate.

A general election is not scheduled until 2028 but the CHP said that nominating İmamoğlu now could pressure parliament to call a snap vote. İmamoğlu has consistently outperformed Erdoğan in opinion polls, with voters unhappy with the president’s handling of the cost of living crisis.

Erdoğan is precluded from running again by term limits, but his allies have called for the constitution to be amended so that he can stand again and extend his rule into its third decade.

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Trump says Boeing will build the new generation of fighter jets, the F-47

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Trump says Boeing will build the new generation of fighter jets, the F-47

President Trump speaks as an image of an F-47 fighter jet is displayed in the Oval Office in Washington on Friday.

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President Trump has announced that Boeing will build the U.S. Air Force’s next generation of fighter jets.

“They will have unprecedented power,” Trump said on Friday, adding that “America’s enemies will never see [them] coming.”

Trump is the 47th U.S. president and the jet is being called the F-47.

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“The generals picked a title, and it’s a beautiful number,” Trump told reporters from the Oval Office. “Nothing in the world comes even close to it.”

Known as the Next Generation Air Dominance, or NGAD, the F-47 will join a legacy of high-performance jets, though little is known about its exact specifications, appearance or capabilities. Trump teased that the sixth-generation fighter aircraft would be “virtually unseeable” on radar.

Although details on the contract’s cost remain unclear, early estimates suggest development costs will exceed $20 billion, according to The Associated Press, while the final price tag would be in the hundreds of billions, The War Zone reported.

“We’ve given an order for a lot. We can’t tell you the price,” Trump said.

The announcement is a big win for Boeing, which has struggled to recover from a series of public relations crises and operational setbacks. The company’s reputation has taken a hit after 737 Max crashes in 2018 and 2019, a door plug blowout in 2024, and longstanding problems with its KC-46 refueling tanker program.

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The F-47 will be built at a Boeing manufacturing space in St. Louis, according to St. Louis Public Radio.

Boeing’s stock rose by about 5% on Friday, shortly after Trump’s announcement.

Its largest competitor, Lockheed Martin, saw its shares drop nearly 7%.

Lockheed Martin produces the F-35 jet, which still forms the backbone of the Air Force’s air combat capabilities. But the F-35’s have faced criticism — notably from Trump ally Elon Musk, who has called the F-35 an “expensive & complex jack of all trades, master of none.”

Musk has instead called on the U.S. Department of Defense to invest more in drone technology in lieu of stealth jets.

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Secretary of Defense Pete Hegseth said the new warplanes would send a strong message about America’s commitment to remaining a global leader in military aviation.

The new fighter jet, he said, “sends a very clear, direct message to our allies that we’re not going anywhere.”

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Shooting at Park in New Mexico Leaves at At Least 3 Dead and 16 Injured

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Shooting at Park in New Mexico Leaves at At Least 3 Dead and 16 Injured

Three people were killed and at least 16 people were injured during a shooting at a park Friday night in Las Cruces, N.M., according to Johana Bencomo, the mayor pro tem.

“Part of me wanted to write that this is something you never really think is going to happen in your city, but that actually feels deeply untrue,” Ms. Bencomo wrote.

The shooting happened around 10 p.m. on Friday near the parking lot at Young Park, the police said on social media.

Officers arrived and found multiple people with gunshot wounds. They were sent to hospitals, including the University Medical Center of El Paso in Texas.

Andrew Cummins, a spokesman for Memorial Medical Center in Las Cruces, said the center received six patients, all with gunshot wounds, and five of them were flown from the medical center to El Paso.

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Witnesses said the shooting took place at a monthly gathering where drivers of modified sports cars show them off.

Around 200 people had gathered for the event, they said, which had a party-like atmosphere. They described seeing an altercation before shots rang out and people began to flee. At least one man had what looked like an assault-style weapon, witnesses said.

“They just started shooting and they just started running around everybody,” said Angel Legaspy, a 20-year-old whose parked car was hit by bullets. The shooting was indiscriminate, “like all over the place,” he said.

Manuel Urbina, who was visiting from Wyoming, came to the park to check out the city’s car scene. He said things were calm aside from the occasional squeal of a skidding car or the roar of its engine. Then he heard shots.

“People were running everywhere,” he said. “We all started to run, and then I saw a young man laid out on the ground.”

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The police said they had not identified any suspects or possible motive.

“We’re still trying to identify who the shooter or shooters are,” Danny Trujillo, a public information officer for the city of Las Cruces, said early Saturday.

The police asked anyone who has video or images of the events, particularly any that show the shooting or people with firearms, to submit them.

While the circumstances of the shooting in Las Cruces remain unclear, New Mexico has struggled in recent years with violent crime.

The violent crime rate there was twice the national average in 2023, according to the Council of State Governments Justice Center. Gov. Michelle Lujan Grisham, a Democrat, has made combating crime a priority.

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Las Cruces became a flashpoint in the state’s debate over crime in February 2024, when a police officer, Jonah Hernandez, was stabbed to death after responding to a trespassing call.

By August of 2024, violent crime in the city was up 46 percent compared to the same period in 2023.

Isabelle Taft and Michael Corkery contributed reporting.

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