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Office-Wear Influencers Like McLaurine Pinover Clock In Twice

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Office-Wear Influencers Like McLaurine Pinover Clock In Twice

As soon as he arrives to his office, just before 8 a.m. each day, Xander Maddox makes his way to the kitchen and lounge area, where large windows drench the space with ample natural lighting.

Usually his colleagues aren’t yet in at that hour, so he makes himself a cup of coffee and positions his phone in front of the window with the camera on and facing him. Then he hits record and steps back to capture the day’s outfit:

A black leather jacket.

A bright blue sweater from COS, Margiela loafers and two cups of Raisin Bran for breakfast.

A white T-shirt, gray pants and cherry red Nike Air Rifts, which he described as “a calm office fit.”

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The whole process takes about five minutes. Then he has to upload.

“I try to do the same routine every day just to make it cohesive,” he said in a phone interview.

Mr. Maddox, a 31-year-old executive assistant at a finance company in Jersey City, N.J., isn’t doing this as part of his day job, but for his side hustle as a fashion content creator on TikTok, where hundreds find inspiration in the looks he put together.

Fashion influencing is a billion-dollar business, by some estimates, and many creators aspire to make it their full-time job. But for office-style influencers, their side hustle depends on their main hustle. They’re working at — and showcasing — their style at their real-life offices: law firms, tech companies, call centers, advertising agencies. Several times a week, they discreetly find the perfect spot in their break rooms or restrooms to record their ensembles for the internet.

After all, where else are you supposed to shoot #professionalfashion, #officeootd and #workfashioninspo videos but at an actual office?

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In conversations with around half a dozen office-wear influencers in recent days, one thing was clear: You do have to time it right.

And posting your style at the office can backfire. Last week, McLaurine Pinover, the spokeswoman for the U.S. Office of Personnel Management, came under fire after CNN reported on her workplace-style influencer videos, filmed in her office and posted on Instagram as her agency oversaw the layoffs of thousands of federal workers as part of an order by the Trump administration. She deleted her Instagram account, @getdressedwithmc, soon after the news outlet reached out to her.

“There’s a lot of emotions around the government and the state of the world we’re in right now, so I think you got to read the room,” Mr. Maddox said of Ms. Pinover’s case. “If you are in a highly visible job and you’re doing something that seems to be insensitive to the masses, then you’ve got to be able to have that common sense.”

As someone who is 5-foot-10 and broadly built, Mr. Maddox said he had to be meticulous with his shopping, prioritizing pants and shirts that would fit his frame. He would describe his style as “cozy, but elevated” and aims to inspire men, especially those with his body type, who want to express personal style in the office. Many of his colleagues follow him online with enthusiasm and support, he said. They haven’t spoken about it directly, but Mr. Maddox said he was also pretty confident that is boss was OK with it.

“As long as it doesn’t affect work,” he said, adding that his boss has a large social media presence as the chief executive of the company.

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Five years after the coronavirus pandemic sent many employees home to log into meetings in loungewear, including new college graduates who began their professional careers on their couches, many are still unsure how to show up for work.

“After Covid, people didn’t know how to dress, because I definitely had no clue,” said Whitney Grett, a 27-year-old I.T. account manager for a staffing company in Houston. “Everyone was wearing sweatshirts the first year.”

Ms. Grett joined her current workplace remotely in early 2021, several months after she graduated from college. She was excited when it was time to return to the office and she could experiment with different ways to dress for work. Last summer, after receiving compliments from her co-workers about her outfits, she decided to start sharing her work looks on TikTok.

“It got to the point where I was like, I guess I’ll just start posting these because it just gave me another hobby to do, honestly,” she said.

In her videos, which are seen by thousands, Ms. Grett poses in front of the glass doors of an unoccupied conference room to capture her look for the day. She and a work friend usually meet up with a tripod around lunchtime to avoid foot traffic. Sometimes they have to wait until the end of the day to shoot if the office is really busy.

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“I get some comments from people being like, ‘Oh, I could never do that,’ and I’m like, ‘I understand,’” she said. “I have a very supportive team — I’m not the first one who posted videos from the office before. I think they’re happy that I keep it to a little room.”

According to Jaehee Jung, a professor of fashion and apparel studies at the University of Delaware, office-wear content is popular today because younger audiences, especially ones that started their careers in a hybrid work world, are desperate for guidance on a very basic question: How should I dress for work?

“You’re not at home, so you do have to think about what are some of the rules that could be considered in the working environment,” she said. “Because depending on the profession and industry, you do have some different etiquettes, different tolerance of formality.”

According to Professor Jung, shooting office-wear content in an actual office offers influencers one major advantage: being automatically perceived as an expert. That generic conference room décor proves that someone hired them to work in an office, so they must know something about getting dressed for one.

Vianiris Abreu, a 30-year-old human-resources manager at an advertising agency in Manhattan, said one of the reasons she began posting office wear on TikTok in 2021, when she returned to an office, was that she had missed dressing up for work. Working in a somewhat nontraditional environment allowed her to be more innovative in her dress than many would expect.

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“Perhaps what I wear is not something that all H.R. people wear, but it’s definitely normal being that I work in the advertising industry,” she said, adding that she doesn’t divulge too much online about where she works and what she does.

Ms. Abreu said that shooting in the office — she usually spends about 15 minutes a day recording what will become a seven-second clip on TikTok — comes off as more authentic.

“I think for me, the aesthetic of the office is very pretty, and the engagement seems to be higher,” she said. “But I also think it just shows me in the office, which is the whole point of it.”

In many cases, these side gigs can pay off. Last year, Mr. Maddox, the executive assistant in Jersey City, said earned around $2,000 in sponsorships, payments and merchandise from brands. He describes this extra income as “play money.” But he is selective about the work.

“I don’t take every opportunity that comes in because it’s not my full-time job,” he said.

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Smithsonian chief emphasizes ‘accuracy and integrity’ after White House report

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Smithsonian chief emphasizes ‘accuracy and integrity’ after White House report

Lonnie Bunch III is the 14th Secretary of the Smithsonian. He’s pictured above in September 2017.

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J. Scott Applewhite/AP

In a memo addressed to staffers sent Tuesday, the secretary of the Smithsonian, Lonnie G. Bunch III, defended the institution after the White House issued a 162-page report that characterizes the National Museum of American History as a place which has become “subject to institutional capture by a radical, activist ideology that is fundamentally opposed to telling the noble, honest story of the great country we know and love.”

In his email, which NPR has obtained, Bunch wrote in part: “While there will always be room for improvement, this report is not a fair characterization of the work and totality of the National Museum of American History. At the Smithsonian, our work is driven by scholarship, accuracy and an uncompromising commitment to tell the fullness of America’s story. As public servants and the keepers of this institution, we are charged with helping a nation find understanding, hope and clarity and as part of that duty, we are dedicated to excellence, reflection and growth.”

He continued: “We remain focused on what grounds us: a steadfast commitment to scholarship, nonpartisanship, independence, accuracy and integrity. For nearly 180 years, the Smithsonian has worked alongside partners across government — from the White House to Congress to our governing Board of Regents — guided by our enduring mission to increase and diffuse knowledge. That purpose remains: to pursue knowledge with rigor and to serve the American public with clarity and care.”

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The White House report was issued on July 4 by the Domestic Policy Council under the title “Saving America’s Story: How Ideological Capture at the Smithsonian Institution’s National Museum of American History Erases Our Heritage.”

The council faults the National Museum of American History on a multitude of fronts, saying it underemphasized the Founding Fathers and early colonial and Revolutionary history; was not sufficiently celebratory of the country’s 250th anniversary; and that it engaged in “anti-white,” “illegal alien” and transgender activism.

It also accuses the museum of trying to “indoctrinate” teachers and students through its exhibitions, programming and teaching resources.

In the report, the council also specifically criticizes museum director Anthea Hartig, who has led the National Museum of American History since 2019 and is concurrently the president of the Organization of American Historians, calling her “an activist advancing an ideological agenda contradictory to the museum’s founding purpose of fostering patriotism.”

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After her son’s death, she found a new purpose. ‘He’s whispering: Mom, this is your path’

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After her son’s death, she found a new purpose. ‘He’s whispering: Mom, this is your path’

It was after the death of her son, Laith, that Esme Saleh decided to become a folk artist.

She had always been creative, experimenting with watercolors and learning to sew and embroider at a young age.

“I had a creative inkling,” she said, “but I never pursued it.”

Everything changed on Aug. 17, 2013.

In this series, we highlight independent makers and artists, from glassblowers to fiber artists, who are creating original products in and around Los Angeles.

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When Saleh was nine months pregnant, she woke up with stomach pains and presumed she was in labor. She and her husband, Nasim, immediately went to the hospital, where doctors checked her and put the baby on a heart monitor. Saleh’s blood pressure was high, however, and the baby’s heart rate kept dropping. After about an hour, his heartbeat stopped. Doctors rushed her in for an emergency C-section, but it was too late. Laith did not survive.

Saleh lost a tremendous amount of blood and developed postpartum HELLP syndrome, a dangerous form of preeclampsia, but doctors were able to stabilize her.

When she woke up, the first thing she asked was, “How’s my baby?”

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Esme Saleh sits with her dogs at home

After losing her son in 2013, Esme Saleh left her job as a television producer. Since then, she has sold her hand-painted candles to local designers in Los Angeles and to LVMH in Paris.

“Aug. 17, 2013, was the most difficult day of my life, and Aug. 22 was the second most difficult, the day we drove home with an empty car seat,” she said of her and her husband’s new reality.

They named their son Laith Finn Saleh.

“His first name means ‘lion’ in Arabic. His middle name is an ode to Huckleberry Finn — sharp wit, kind heart, strong moral compass — all the attributes he’s imparted on us in spirit,” said Saleh, 45.

After such a devastating loss, she found it difficult to trust the world again. “It was hard to trust anything,” she said. “The medical system. Myself. It made me realize the fragility of bringing anything to life. We take so much for granted.”

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So after years of working as a television producer, Saleh left broadcast journalism and leaned into her creative spirit.

She grew up in San Diego. Her mother was raised on a farm in Mexico, and her father moved from Tijuana to Los Angeles to be near her mother, who started working for a family in Sherman Oaks at 16. They eventually settled in San Diego, where Saleh’s father, now a church deacon, worked as a car salesman.

TORRANCE, CA - June 24, 2026: Candles dry at Esme Saleh's home in Torrance on Wednesday, June 24, 2026. (Christina House / Los Angeles Times)
TORRANCE, CA - June 24, 2026: Esme Saleh paints candles at her home in Torrance on Wednesday, June 24, 2026. (Christina House / Los Angeles Times)
Esme Saleh paints a candle in her dining room

“The word Mystic has also become a driving force of what this journey means to me,” Saleh says. “A magical, otherworldly journey that has led me to some beautiful friendships, projects and unlimited well of curiosity. When I paint each pair of candles, it feels like I’m imparting a piece of that magic.”

“He always wanted to be a weatherman on TV,” she said, explaining how he hoped to get his big break on television by doing a weather report from the car lot.

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Saleh wanted to be a broadcast journalist as her father had. After graduating from San Diego State, she interned in the sports department at CBS affiliate KFMB-TV although she didn’t know much about sports. She enjoyed sharing information with people, learned how to write plays of the week and felt she had found the right career.

But during a summer class at Mesa College, she started to think journalism might not be for her.

Paintings on a wall above a dresser with artwork.
Candles and flowers decorate the mantle at Esme Saleh's home.

Saleh’s home is filled with her artwork. “My home expresses a lot of the things that I do,” she says. “If it works here, then I feel like I can put it out in the world.”

“I’m an empath — a sensitive soul — so when I was reading news about death and destruction, my eyes could not lie,” she said. Her professor told her, “This may not be your thing.” But when she arranged flowers on camera, she really came alive. She decided to work behind the scenes as a producer.

Her professor helped her get her first network news job in 2003, and she moved to Los Angeles, working on hard news and entertainment coverage.

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After losing Laith a decade later, she couldn’t keep doing red-carpet interviews and acting like everything was fine. “It all felt so different, superficial and hard,” she said. “I felt like there was a bigger purpose out there for me. It’s in the small things that we find the big things.”

She started by painting folk art-inspired invitations for a friend’s baby shower. She painted delicate flowers, oranges and leaves on glass, leather and even lampshades. She created a logo. “I was just trying to say yes to things that were really scary,” she said. “Laith gave me the courage to do that.”

Esme Saleh is reflected in a mirror at her home above candles.

“I was just trying to get out of hole,” Saleh says of taking up painting after her son died.

Her first son, she said, became “a catalyst for painting.”

Then, at the first Thanksgiving during the COVID-19 pandemic when people could gather again, she had a light-bulb moment. “I was setting the table and didn’t have flowers or anything to add to decorate, so I thought, ‘I have these candles. I’m going to paint them and make them fancy,’ ” she said.

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Her guests were impressed.

As time went on, painting taper candles helped her find joy again, and others noticed too.

“The one thing I hear when people pick up a pair of my candles is, ‘This makes me so happy. It makes me feel like there’s life here,’ ” she said.

1 A lampshade painted by Esme Saleh.

2 Leather napkin rings Saleh has painted for Nathan Turner.

3 floral prainted taper candles

1. Saleh sometimes leads painting workshops where participants can decorate items like ornaments and lampshades.
2. Leather napkin rings Saleh has painted for Nathan Turner. 3. Saleh’s hand-painted candles retail for approximately $42 to $50.

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One of the hardest parts of losing a child “is that you’re not just grieving the person, you’re grieving the future you imagined with them,” said Chicago-based grief specialist Carla Harvey. “A lifetime of love suddenly has nowhere to go. Creating art doesn’t erase grief, but it can become a way to carry it.”

Saleh created her brand Mystic by Esme in 2021, but it took her some time before she could gather the courage to try to sell them.

When she brought a shoebox full of samples to Nickey Kehoe, the L.A. store agreed to carry her candles. “I was beside myself,” Saleh said.

“Her candles were absolutely beautiful, and she had a fantastic spirit that made selling them a no-brainer,” said interior designer Todd Nickey, co-founder of Nickey Kehoe.

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Saleh gets a surprise kiss from her dog while painting candles in her dining room.

Saleh gets a surprise kiss from her dog Olive while painting candles at her dining room table.

Saleh viewed her new side project as a way to earn extra money for piano lessons for her 11-year-old son Linus, who is an entrepreneur like his mother. “I felt proud painting the candles while he was in lessons in the next room,” she said. “It became this circular economy, and it led to bigger opportunities for me.”

Last year, luxury conglomerate LVMH commissioned Saleh to paint 465 pairs of candles, or 930 candles in total, for its Chaumet jewelry brand. The collection was unveiled at an elaborate event at the Abbaye des Vaux de Cernay, just outside Paris.

“It was fun,” Saleh said about the process, which took six months from conception to delivery. “I felt like I was dressing my candles up for a party.”

Always a hard worker, which she attributes to being a first-generation child of immigrant parents, Saleh has now created a candle collection for Pierce and Ward in Los Feliz, leather napkin holders for interior designer Nathan Turner and pomegranate wrapping paper for Olive Ateliers. The candles retail between $42 to $50 for a pair, and recently, she developed a handsome pewter candle shaver that will be released in the winter.

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Saleh paints candles at her home.

Her dining room can sometimes feel like “an assembly line,” Saleh says.

Esme Saleh holds a pair of candles she has painted with florals.

Saleh holds a pair of candles she has embellished with florals.

Occasionally, she leads painting workshops, and she loves helping others tap into their creativity. The most meaningful one for her was an ornament workshop attended by several victims of the 2025 Los Angeles wildfires. “Without saying anything, we understood each other,” she said. “I understood that they were trying to create memories.”

Saleh knows what it means for things not to last — “impermanence,” she calls it — whether it is homes, candles or life itself.

She paints every day in the art-filled dining room of her home (unless it’s Little League season), surrounded by her family, candles and her two dogs, Lennon and Olive. ”Painting is like meditation,” she said. “You can sit in your dining room and tune everything out and just be in the moment.”

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A summer wish list tacked to the wall.

Even the family’s summer bucket list receives an artistic flourish.

White flowers painted on a yellow arch inside Esme Saleh's home.

An arch inside Saleh’s home receives a personalized touch.

She knows painting candles isn’t new, but she believes her motivation and the care she puts into each candle makes them special beyond their looks.

She has learned to look at the world that way, that painting in her dining room has offered her healing and joy, that she can trust herself and her body, that continuing to be inspired by her two boys — “one in spirit and the other here on Earth” — means that Laith will always be with her.

Many people think healing means moving on, said grief specialist Harvey, but “it’s really about finding ways to move forward while keeping the people we love woven into our lives. That’s what I see in her candles, not an ending, but an ongoing relationship with her son.”

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“I feel like my son is channeling through this medium,” Saleh said, her voice breaking as she painted a taper. “He’s whispering to me, ‘Mom, this is your path.’ That has been my driving force. We’re going to grow this together.”

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Terry Tempest Williams on why women with big ideas get labeled ‘crazy’ : Wild Card with Rachel Martin

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Terry Tempest Williams on why women with big ideas get labeled ‘crazy’  : Wild Card with Rachel Martin

A note from Wild Card host Rachel Martin: I met Terry Tempest Williams about 25 years ago at a writer’s conference in Yosemite Valley. I was a young reporter who was there to do a story about how literature was addressing climate change and she made such a huge impression on me. I had never heard someone talk about the natural world the way Terry did and she had a spiritual depth I hadn’t encountered in my life at that point.

To this day, Terry’s writing always reorients me towards what is good, what is beautiful, and what is true. Her newest book is called “The Glorians.”

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