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Office-Wear Influencers Like McLaurine Pinover Clock In Twice

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Office-Wear Influencers Like McLaurine Pinover Clock In Twice

As soon as he arrives to his office, just before 8 a.m. each day, Xander Maddox makes his way to the kitchen and lounge area, where large windows drench the space with ample natural lighting.

Usually his colleagues aren’t yet in at that hour, so he makes himself a cup of coffee and positions his phone in front of the window with the camera on and facing him. Then he hits record and steps back to capture the day’s outfit:

A black leather jacket.

A bright blue sweater from COS, Margiela loafers and two cups of Raisin Bran for breakfast.

A white T-shirt, gray pants and cherry red Nike Air Rifts, which he described as “a calm office fit.”

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The whole process takes about five minutes. Then he has to upload.

“I try to do the same routine every day just to make it cohesive,” he said in a phone interview.

Mr. Maddox, a 31-year-old executive assistant at a finance company in Jersey City, N.J., isn’t doing this as part of his day job, but for his side hustle as a fashion content creator on TikTok, where hundreds find inspiration in the looks he put together.

Fashion influencing is a billion-dollar business, by some estimates, and many creators aspire to make it their full-time job. But for office-style influencers, their side hustle depends on their main hustle. They’re working at — and showcasing — their style at their real-life offices: law firms, tech companies, call centers, advertising agencies. Several times a week, they discreetly find the perfect spot in their break rooms or restrooms to record their ensembles for the internet.

After all, where else are you supposed to shoot #professionalfashion, #officeootd and #workfashioninspo videos but at an actual office?

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In conversations with around half a dozen office-wear influencers in recent days, one thing was clear: You do have to time it right.

And posting your style at the office can backfire. Last week, McLaurine Pinover, the spokeswoman for the U.S. Office of Personnel Management, came under fire after CNN reported on her workplace-style influencer videos, filmed in her office and posted on Instagram as her agency oversaw the layoffs of thousands of federal workers as part of an order by the Trump administration. She deleted her Instagram account, @getdressedwithmc, soon after the news outlet reached out to her.

“There’s a lot of emotions around the government and the state of the world we’re in right now, so I think you got to read the room,” Mr. Maddox said of Ms. Pinover’s case. “If you are in a highly visible job and you’re doing something that seems to be insensitive to the masses, then you’ve got to be able to have that common sense.”

As someone who is 5-foot-10 and broadly built, Mr. Maddox said he had to be meticulous with his shopping, prioritizing pants and shirts that would fit his frame. He would describe his style as “cozy, but elevated” and aims to inspire men, especially those with his body type, who want to express personal style in the office. Many of his colleagues follow him online with enthusiasm and support, he said. They haven’t spoken about it directly, but Mr. Maddox said he was also pretty confident that is boss was OK with it.

“As long as it doesn’t affect work,” he said, adding that his boss has a large social media presence as the chief executive of the company.

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Five years after the coronavirus pandemic sent many employees home to log into meetings in loungewear, including new college graduates who began their professional careers on their couches, many are still unsure how to show up for work.

“After Covid, people didn’t know how to dress, because I definitely had no clue,” said Whitney Grett, a 27-year-old I.T. account manager for a staffing company in Houston. “Everyone was wearing sweatshirts the first year.”

Ms. Grett joined her current workplace remotely in early 2021, several months after she graduated from college. She was excited when it was time to return to the office and she could experiment with different ways to dress for work. Last summer, after receiving compliments from her co-workers about her outfits, she decided to start sharing her work looks on TikTok.

“It got to the point where I was like, I guess I’ll just start posting these because it just gave me another hobby to do, honestly,” she said.

In her videos, which are seen by thousands, Ms. Grett poses in front of the glass doors of an unoccupied conference room to capture her look for the day. She and a work friend usually meet up with a tripod around lunchtime to avoid foot traffic. Sometimes they have to wait until the end of the day to shoot if the office is really busy.

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“I get some comments from people being like, ‘Oh, I could never do that,’ and I’m like, ‘I understand,’” she said. “I have a very supportive team — I’m not the first one who posted videos from the office before. I think they’re happy that I keep it to a little room.”

According to Jaehee Jung, a professor of fashion and apparel studies at the University of Delaware, office-wear content is popular today because younger audiences, especially ones that started their careers in a hybrid work world, are desperate for guidance on a very basic question: How should I dress for work?

“You’re not at home, so you do have to think about what are some of the rules that could be considered in the working environment,” she said. “Because depending on the profession and industry, you do have some different etiquettes, different tolerance of formality.”

According to Professor Jung, shooting office-wear content in an actual office offers influencers one major advantage: being automatically perceived as an expert. That generic conference room décor proves that someone hired them to work in an office, so they must know something about getting dressed for one.

Vianiris Abreu, a 30-year-old human-resources manager at an advertising agency in Manhattan, said one of the reasons she began posting office wear on TikTok in 2021, when she returned to an office, was that she had missed dressing up for work. Working in a somewhat nontraditional environment allowed her to be more innovative in her dress than many would expect.

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“Perhaps what I wear is not something that all H.R. people wear, but it’s definitely normal being that I work in the advertising industry,” she said, adding that she doesn’t divulge too much online about where she works and what she does.

Ms. Abreu said that shooting in the office — she usually spends about 15 minutes a day recording what will become a seven-second clip on TikTok — comes off as more authentic.

“I think for me, the aesthetic of the office is very pretty, and the engagement seems to be higher,” she said. “But I also think it just shows me in the office, which is the whole point of it.”

In many cases, these side gigs can pay off. Last year, Mr. Maddox, the executive assistant in Jersey City, said earned around $2,000 in sponsorships, payments and merchandise from brands. He describes this extra income as “play money.” But he is selective about the work.

“I don’t take every opportunity that comes in because it’s not my full-time job,” he said.

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Hunting For Lexapro Clocks, Viagra Neckties and Other Vintage Pharmaceutical Merch

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Hunting For Lexapro Clocks, Viagra Neckties and Other Vintage Pharmaceutical Merch

Zoe Latta, a co-founder of the fashion brand Eckhaus Latta, saw the clock on Instagram and started searching for pharma swag on eBay. “It was just a hole I got in,” she said. Latta soon rounded up some examples at “Rotting on the Vine,” her Substack newsletter, describing them as “silly byproducts of our sick sad world.”

Pharma swag feels somewhat like Marlboro Man merch — “like this very specific modality of our culture that’s changed,” Latta said, adding, “At first, I thought it was ironic and cheeky. But it’s also so dark.”

In particular, swag like the OxyContin mugs that read “The One to Start With. The One to Stay With” is regarded as highly collectible and highly contentious. Jeremy Wells, a newspaper owner and editor in Olive Hill, Ky., remembered, for example, seeing the mugs sold at a Dollar Tree in New Boston, Ohio, in the late 1990s or early 2000s. “At the same moment that the epidemic is blowing up,” he said.

“You can do a chicken-and-egg argument, and I doubt very seriously that those mugs made anybody get addicted,” he said. “But I do feel like things like those mugs did add to the mystique and the aura of seduction.” (After a protracted lawsuit, Purdue Pharma, the maker of OxyContin, has been dissolved and is on the hook to pay more than $5 billion in criminal penalties for fueling the opioid epidemic.)

“I was surprised to see how much this stuff was selling for in general — there is demand,” Latta said, pointing to a vintage Xanax photo frame listed for $230. Latta said she could imagine buying it for a friend who takes Xanax on planes (“if it was at a thrift store for under $10”) or maybe a pair of Moderna aviator sunglasses that she found, which seem to nod at Covid vaccines and the signature Biden eyewear, she said.

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Pharmacore — medical-branded pieces worn as fashion — has found new expression at the confluence of identity, medicine and commerce, and at a time when skepticism toward pharmaceuticals is at a high (see: the MAHA movement).

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He’s your ex, not your son. Unconditional love does not apply

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He’s your ex, not your son. Unconditional love does not apply

Goth Shakira wears a Blumarine jacket, vintage Jean Paul Gaultier top from Wild West Social House, Jane Wade bra and Ariel Taub earrings.

My ex-boyfriend, whom I just got out of a relationship with, had a pure heart and was a loyal lover. However, he lacked ambition and his family didn’t have the best values. I don’t see myself raising children with him because I don’t want my kids to be surrounded by his family. (I broke up with him on the night of his birthday because his sister got violent with me.) We dated for over a year and I’d always be the one to take care of the check when we’d go out on dates. He had no network, so we would always hang out with my friends and colleagues. Am I wrong for leaving him? Is his loyalty worth going through all that?

Girl. (“Girl” is a gender-neutral term of endearment, by the way.) I’m going to need you to take a deep breath, look at your gorgeous self in the mirror and relish in the fact that you have made the right decision.

First, let’s focus on the good. Loyalty and purity of heart are beautiful traits that many, many people on this earth have. When you find someone who does, and then combine that with your attraction and attachment to this person (along with the reality that many, many people also lack these traits), it makes sense that you’d be feeling like your ex is a rare find that you might not encounter again. However, you can care for someone, and also acknowledge the truth that the life they are setting themself up for is not the life you envision living — or, crucially, the life that you envision your children living. A long-term partnership is so much more than love. It requires a shared vision for fulfillment and happiness, based on compatible values. It necessitates a wholeness from both parties, wherein two individuals take ownership and accountability over their own success and well-being. It is loving to let someone go so they can live their life in peace and free of judgment, and even find someone else whose version of an ideal life more closely matches theirs. Most importantly, letting someone go who you know is not aligned with the life you want to live is a deeply self-loving act.

The meaning I glean from your words is this: It’s not so much that you yearn for him romantically and fear you made a mistake simply because your life is empty without him. (In fact, it sounds like you were the one adding a lot of value to his otherwise limited existence through your resources.) It seems that you feel guilty for leaving him behind as you went on to pursue a better life for yourself. That kind of feeling is more caretaking, and dare I say maternal, than loving (at least the kind associated with romantic partnership). He’s your ex, not your son. Unconditional love is only healthy and appropriate in the context of a parent-child relationship, and that’s not the situation here. People who engage in romantic relationships with men — women, femmes, gay men, etc. — are socialized to be ever-forgiving, to have infinite patience and compassion. The lines get blurred when you do feel kindness and genuine compassion for someone you care about. It can be difficult to discern when you’re being too harsh, and when you’re just setting a healthy boundary. Society makes it difficult for us in that way. But we don’t have to succumb to that pressure.

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You can’t fall in love with someone’s potential. If a person, especially a man, shows up to a relationship as someone you can’t envision spending an extended period of time with, then that’s not your person. Not only is it impossible to truly “fix” or “change” anyone, it’s simply not an efficient or productive use of your precious energetic and material resources. Of course, we all change over time, and hopefully in positive ways. But that change needs to be self-directed, coming from within each individual. “Change” exerted on another through force robs the receiving party of the dignity of authoring their own life path. Even the verbiage of your question indicates that you’ve already extended a lot of generosity and patience toward someone who didn’t feel like working toward social and financial independence, and setting boundaries with their family should have been a top priority. I can sense your exhaustion underneath the guilt. That’s the root of the matter. And what matters is you.

I can sense your exhaustion underneath the guilt.

Loss is just space. It can hurt and feel empty at first. But it also allows you the room you need to expand your world with abundance, not shrink it and drain it into scarcity. Affirm in your heart and in your mind that love itself is an infinite resource. If you channel the patience and generosity that you once put into your ex into a life where you are fulfilled to the utmost, the right person (or people) will find you.

And, girl. Some time from now, when you are loved by a man who takes his own dignity seriously, and supports you in the feminine energy of rest and calm that you deserve to experience and embody, you will be so grateful to this current version of you that had the courage to let go. I’m proud of you.

Photography Eugene Kim
Styling Britton Litow
Hair and Makeup Jaime Diaz
Visual Direction Jess Aquino de Jesus
Production Cecilia Alvarez Blackwell
Photo Assistant Joe Elgar
Styling Assistant Wendy Gonzalez Vivaño

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She Had Seen Her in Photos. Then They Met in Real Life.

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She Had Seen Her in Photos. Then They Met in Real Life.

The kiss finally happened at a Halloween party Chatterjee hosted at her apartment, while the two were watching “American Psycho” on the couch at 3 a.m., when everyone else had gone out for food. “We’re sitting so close our legs are touching and I’m freaking out,” Braggins said.

“I looked at Abby, and I was like, ‘I’d rather kiss you than watch this,’” Chatterjee said. So they did. About a month later, they were official.

On April 10, Braggins suggested they take a trip to Home Goods in Brooklyn. When they ended up at Coney Island Beach instead, Chatterjee was none the wiser. It was an early morning, so the two, along with the dog they adopted together, Willow, enjoyed having the beach to themselves.

Braggins ran ahead with Willow and crouched behind some rocks. When Chatterjee got a glimpse of Willow, there was a bandanna tied around her neck. It said, “Will you marry me?” Braggins pulled out a shell with a ring in it. The answer was yes.

A few days before, Chatterjee had proposed to Braggins amid a gloomy, cloudy sky on top of the Empire State Building.

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The two were married on April 21 at the New York City Marriage Bureau, in front of three guests, by Guohuan Zhang, a city clerk. Afterward, they celebrated at Bungalow, an Indian restaurant in the East Village, with a few more friends.

Though Chatterjee’s parents were not present at the wedding, one of the couple’s most meaningful moments came in 2023, when Braggins traveled to India to meet Chatterjee’s family for the first time. Chatterjee had never brought a partner home before, and she had warned Braggins that same-sex relationships were still not widely accepted there. But by the end of the trip, Chatterjee’s mother had embraced Braggins as family, telling her, “I have two daughters now.”

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