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Why did some Black male voters in Milwaukee shift to Trump? These community leaders have ideas, perspective

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Why did some Black male voters in Milwaukee shift to Trump? These community leaders have ideas, perspective


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Fewer Black Milwaukeeans voted for the Democratic Party in 2024 than in previous presidential elections. And, if national trends are an indication, President-elect Donald Trump gained support among Black men in Milwaukee, too.

In the wake of the November election, more numbers have detailed the shift:

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  • The Democratic margin in Wisconsin’s majority-Black wards declined slightly, from 81 points in 2020 to 79 points in 2024, according to an analysis by Marquette Law School fellow John Johnson.
  • Support for Democratic candidates among Black voters has steadily declined since Barack Obama was on the presidential ballot, even while accounting for a population decrease and high turnout.
  • About 30% of Black men in the U.S. under age 45 voted for Trump, double the percentage he got in 2020, according to the Associated Press, which interviewed over 120,000 voters nationwide. Another poll, from the NAACP, showed more than 20% of Black men under 50 supported Trump.
  • Trump’s Black support has increased since he first appeared on the ballot in 2016. He gained about 2% more of the vote in Wisconsin’s majority-Black wards this year compared to 2020 and he gained 3% more of the vote in 2020 compared to 2016, according to Johnson, who noted that the best voter breakdown for race, gender and age won’t be tabulated for several months.

To examine the shift, the Journal Sentinel asked several Black male community leaders in Milwaukee about their perspectives on how Black men voted in the election.

Rob “Biko” Baker is a Milwaukee native who has been part of the teaching faculty at the University of Wisconsin-Milwaukee since 2018 in the African and African Diaspora Studies department. He said it’s important to reiterate that all the polling shows strong support for the Democratic Party among Black people. That’s more than any other demographic since Trump picked up a significantly larger amount of Latino male voters.

“We have to be a little cautious with exit polling and polling in general because everybody’s sort of seen the downfall of the poll,” he said.

However, Baker said he’s noticed a change in students of color in his classes, where open political discussion is encouraged.

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Tory Lowe is a noted community figure who has advocated for Black families in the Milwaukee community for over a decade. He was part of a team from radio station 101.7 The Truth, where he’s an afternoon host, that visited the White House for a Juneteenth celebration earlier this year.

“I had a chance to interview Trump, and I had a chance to endorse Trump, and I never did, because I’m an advocate,” Lowe told the Journal Sentinel. “I don’t want to get involved in all of that; I’m not MAGA. I’m an independent but I voted for Trump and it’s because I don’t agree with nothing on the left.

“I can’t fight a bogeyman that ain’t in my community.”

Lowe pointed to often-cited statistics that Black Milwaukeeans live under some of the worst conditions in the world. He said he reserved his political frustrations with Milwaukee’s local politicians, who overwhelmingly are a part of or support the Democratic Party.

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He believes the Democrats made too many mistakes during the COVID-19 pandemic, abandoned the working class, allow for undocumented immigrants to receive benefits ahead of low-income Black people, and are pushing an “LGBT agenda” on Black men and youth.

“Most people believe in man, woman and child,” Lowe said.

The Rev. Greg Lewis is the executive director of Souls to the Polls Wisconsin. He supported Vice President Kamala Harris in the election and believes Black male votes are being siphoned off because the “Democratic Party kind of took the community for granted” and many voters “do not pay attention” and they wanted to be “rebellious.”

“People start to fall in love with folks who do them wrong,” he said. “I don’t even understand it at all. … The Stockholm Syndrome seems to be quite prevalent in Black and brown communities.”

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Economy, immigration, stimulus checks affected votes

For most of Black America, there’s a legacy — overcoming slavery, Jim Crow laws and a fight for civil rights, the rise of mass incarceration and education and health care disparities — that drives values today. While it’s important not to view Black people as a monolith, there are certain values that are overwhelmingly supported in the Black community, public polling suggests.

For example, about 97% of Black Americans believe in God or a higher power. A vast majority say they’ve experienced racism in their life and that U.S. institutions were designed to hold Black people back, particularly the justice system and policing. A majority are cynical of the health care system, having experienced disparities. A strong majority support an option to let their child attend a school outside of the local nearby public school.

Some of these values, along with thriving personal finances, could see political movement in Trump’s second term.

“Black people, many of us, are naturally conservative,” Baker said. “But overall, people have always voted with their pocketbooks.”

Black voters cited the economy and jobs as the most important issues the country faced in polling before the election. And there’s a growing difference of opinion among Black men on who’s best equipped to handle male voters’ single biggest issue — their wallet.  

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“There’s misogyny and sexism; that’s a real thing,” Baker said. “A lot of men struggle with women as leaders, which is a little bit difficult to sort of wrap our heads around. … But people are also tired of hearing fake promises, and so rather than doubling down on (Democrats), they wanted to give Trump a chance.”

Immigration policy and its effect on the economy was also an issue discussed in his UWM class.

“Many Black men particularly fear that immigrants have come for their working-class jobs,” he said.

Trump, who takes office Jan. 20, has vowed to mass-deport immigrants who entered the U.S. illegally, saying he’ll use the military to complete the task and prevent immigrants from stealing “Black jobs.”

At the same time, the ACLU has vowed to fight the Trump administration through litigation, and there are economists who say mass deportations would hurt the economy, especially Wisconsin’s farming industry.

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An estimated 11.7 million immigrants live in the U.S. illegally, according to the Pew Research Center — and there’s been a sharp rise in undocumented immigrants in recent years.

The claim that immigrants are taking jobs from native-born Americans is repeated by Trump and his advisers but has been disputed by economists who say people in the U.S. illegally most often take on jobs that native workers are unwilling to fill, such as in agriculture and food processing.

There’s also a mistaken belief that the immigration population is only of Latino heritage.

“We have immigrants from the (Caribbean) islands, from Africa,” Lewis said. “Immigration has been a problem for Black folks for years. … Black people have been eliminated from migrating to America for a long time, ever since the days of slavery.

“The thought process of folks who vote for a party or a guy who’s going to eliminate their possibility for becoming citizens is certainly, I mean, … that just demolishes any part of rationality that I can see in communities of color. … When he tells you who he is, you ought to believe him.”

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In addition to immigration policy, the reality of rare government checks during the COVID-19 pandemic impacted young people. The federal government sent $1,200 per income-tax filer and $500 per child to each American in March 2020 while Trump was president and sent a second round of $600 in December 2020. A third round of $1,400 came in March 2021 during President Joe Biden’s administration.

The stimulus checks and the idea that Trump made them possible, even noting that Trump would sign the checks himself, resonated with some young Black voters.

“I’ve heard people talk about … stimulus checks,” Baker said. “I think that was a real thing.”

While Biden prioritized reducing the coronavirus’ effects on the public — important since the Black community took the brunt of COVID’s blow — he didn’t make the investments into local communities that fostered real change to a young Black person’s bottom line, Baker said.

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Some civic engagement groups supporting Black lives that received millions during social justice movements across the U.S. within the last decade have seen many of their resources dry up, according to Baker.

He said he’s spoken to a leader of a local nonprofit that has seen its budget fall from $2.5 million to $250,000 since Biden took office. Usually these organizations rely in part on federal funding, like grants. He said if Democrats feel they’ve made the investments, they need to do a better job of articulating that.

At the same time, young Black people want to create and support Black-owned businesses, and a conservative philosophy of less regulation could benefit those same people, Baker said.

Lewis, though, disagrees that the Democratic Party hasn’t put in the work and made investments in the Black community.

“As a community, we’re not sophisticated enough to understand the economy,” he said. “But, Biden has been good to Black folks, especially with pocketbooks, and especially with providing resources in the community and job opportunities.”

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Trump has signed criminal justice reform before

During his first term, Trump signed into law a criminal justice reform bill addressing federal prisons. Now, there’s optimism for more action under a new Trump administration.

Trump, having been convicted of felonies by a New York jury, views himself as a victim of the justice system.

“I was on a call with some people, and they kept calling Trump a convicted felon,” Baker said. “And I was like, yeah, you gotta stop doing that. Like, we live in a city where, like, 50% of all Black men have had some type of engagement with the police.

“When you start talking like this, you sound like you’re not for the reform that you said you were advocating for.”

Wisconsin’s arrest records and prison populations reveal deep racial and socioeconomic disparities, disadvantaging many young people of color. In 2021, one in every 36 Black adults in Wisconsin was in prison — a rate that was the highest in the nation and more than twice as high as the national average. Legal troubles can make it more difficult for young Black men to have upward mobility in their communities.

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The majority of Black Americans support their local police department, but mistrust in authorities remains due to centuries of systemic racism.

“I think if Trump is going to be the one that says, ‘Hey, we’re going to finally figure this out,’ I’m with it. And I think that all Black people should be with it,” Baker said.

However, there are concerns with the use of privatized prisons that some in the Republican Party have encouraged.

“Locking up people is big business,” Lewis said. “Why would people desert an opportunity to make huge profits … and what better than Americans locking up Black and brown populations to secure the incomes of the rich? I don’t see that changing in America, since the ’70s.”

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A chance for an education outside of the nearby public school

Baker looks at America’s education system and sees a need for reform because he says schools remain filled with partisan politics.

Polling commissioned by The American Federation for Children, a supporter of “school choice,” suggests that a majority of Black Americans support an option for their child to attend a school outside their ZIP code, which aligns with many in the Republican Party. But that same poll also suggests that many of those same voters trust the Democratic Party more on education.

There are concerns about affordability and transportation to schools, which some Republicans have proposed vouchers for. For many Black residents, the nearby public school is the only option.

Trump hasn’t vowed major legislation overhauling the education system but instead advocates for an end to the U.S. Department of Education, which would require congressional approval. Abolishing the department would end federal protections against discrimination in schools based on race, among other concerns.

“Ronald Reagan said the same thing … and it’s just too hard to do,” Baker said.

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In any case, education decisions are typically local decisions, Baker said, and it’s not the Republican Party in charge when you see issues at districts like Milwaukee Public Schools.

“A lot of the times, it’s liberals who have … I don’t want to speak too negatively … but have not met the cultural needs of the Black community,” Baker said.

“And so, people can see with their own eyes, and they can judge with their own eyes. A lot of people try to act like Black people have been tricked or duped, but, no, we can see that the institutions aren’t serving us, and so people are looking for hope.”

At the same time, Baker opposes efforts by some Republican officials to ban books in schools, and change curriculum that addresses racial identity and Black history.

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“I think that is dangerous,” he said. “And I would hope that the Republicans would have enough sense to not try to water down the history, but give us the true history, instead of giving us the fake news history. Get the real history.”

To help stem frustration, Baker said many of his students have become less loyal to one political party in recent years and he thinks it’s an encouraging sign.

“Black people have to get out of the space where we’re only rocking with one party or one candidate,” he said. “We have to have multiple interests, and we have to work with any of those leaders that are willing to serve our interests.”

Black Milwaukee isn’t on a political island alone

For Baker, Lewis and Lowe, the oppression of Black people is bipartisan.

“Biden really did a lot of trying to mend that issue. He really did,” Lewis said. “But people aren’t paying attention to that and that’s why you get what you got.”

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Lewis still can’t seem to come to terms with Trump’s sweeping victory.

“I still don’t think this guy won,” he said. “He’s a racist, a bigot. He don’t care about about anybody but himself and people still went out and voted for him. … Common sense is just not common sense anymore in America.”

Baker sees the result as an indictment of leaders in the Democratic Party for taking authoritative actions in the past, particularly during civil unrest.

“I was arrested during the Ferguson rebellion under the Obama administration,” Baker said. “I saw how a Democratic governor in Missouri was treating people real bad.”

Baker spent a year in Ferguson, Missouri, after the death of Michael Brown, an 18-year-old Black man shot and killed by a police officer, sparking civil unrest. He helped protest and organize a movement but was also chronicling the demonstrations and writing about Ferguson for media like Vanity Fair.

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Now, he says the re-election of Trump is an opportunity.

Baker said Trump might not be the solution, but could be a catalyst, that starts bipartisanship and real change. He looks at other parts of the country that have shown a willingness to change parties or vote for both parties. He points to the Latino community and parts of New York City, like some voters in Queens and the Bronx who voted for both Trump and U.S. Rep. Alexandria Ocasio-Cortez, a progressive Democrat.

“That creates a unique perspective where you have leverage in places where you might not have had,” Baker said. “We have to rally behind candidates that are real, that don’t play lip service, don’t go back and forth on their issues, but are really connected to our interests.

“And I think what you’re seeing is that young people especially are much more sophisticated, even if the sophistication sees them not participating. They don’t want to be pandered to. We need candidates that can be service leaders, can be steward leaders and we need to get behind them.”

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Baker said there are many high-quality local leaders in Milwaukee, and he was encouraged that turnout was up in Wisconsin, but the election result needs to be a wakeup call.

Now that the vast majority of Black Milwaukee remained loyal to their elected leaders and the Democratic Party, he said it’s apparent which voting bloc has the most leverage.

“We’ve got some great leaders in Milwaukee. … People do trust their local leaders,” he said. “But, I think it’s time to define our interests and keep pushing for them.”

Drake Bentley can be reached at DBentley1@gannett.com.



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Milwaukee Bucks vs. Sacramento Kings odds, tips and betting trends | January 4, 2026

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Milwaukee Bucks vs. Sacramento Kings odds, tips and betting trends | January 4, 2026


The Sacramento Kings (8-27) will be trying to stop a four-game losing streak when hosting the Milwaukee Bucks (15-20) on Sunday, January 4, 2026 at Golden 1 Center. It airs at 9 p.m. ET on FDSWI and NBCS-CA.

The Bucks hit the court as 6.5-point favorites against the Kings. The over/under for the game is set at 228.5.

Bucks vs. Kings betting odds

NBA odds courtesy of BetMGM Sportsbook. Odds updated Sunday at 3:29 a.m. ET. For a full list of sports betting odds, access USA TODAY Sports Betting Scores Odds Hub.

  • Spread: Milwaukee -6.5
  • Total: 228.5
  • Moneyline: Milwaukee -244, Sacramento +200

Watch this game on Fubo!

Bucks at Kings odds, spread, & more

Prediction

  • Pick ATS: Kings (+ 6.5)
  • Pick OU:
    Over (228.5)
  • Prediction:
    Bucks 116 – Kings 115

Moneyline

  • The Bucks have won 56.2% of the games this season when they were the moneyline favorite (9-7).
  • Milwaukee has gone 3-3 when playing as a moneyline favorite with odds of -244 or shorter (winning 50%).
  • The Bucks have an implied moneyline win probability of 70.9% in this matchup.
  • This season, the Kings have been the underdog 32 times and won six, or 18.8%, of those games.
  • This season, Sacramento has won five of its 20 games, or 25%, when it is the underdog by at least +200 on the moneyline.
  • The implied probability of a win by the Kings based on the moneyline is 33.3%.

Against the spread

  • The Bucks average 113.3 points per game, 9.2 fewer points than the 122.5 the Kings allow.
  • Milwaukee has a 4-2 record against the spread and a 4-2 record overall when scoring more than 122.5 points.
  • When it scores more than 116 points, Sacramento is 9-3 against the spread and 6-6 overall.
  • Milwaukee’s record is 9-0 against the spread and 7-2 overall when it allows fewer than 110.6 points.
  • The Bucks are at the 26th spot in the NBA’s scoring charts (113.3 PPG), while the Kings allow the 27th-fewest points per game (122.5) in the league.
  • The 28th-ranked scoring NBA team (110.6 PPG) is Sacramento, while the Milwaukee squad ranks 14th in the league defensively (116 PPG).
  • The Bucks have been out-scored by 96 points this season (2.7 points per game on average), and opponents of the Kings have out-scored them by 414 more points on the year (11.9 per game).

Over/Under

  • Milwaukee’s average implied point total this season is 0.3 fewer points than its implied total in Sunday’s game (117.7 implied points on average compared to 118 implied points in this game).
  • So far this season, Milwaukee has scored more than 118 points in 10 games.
  • The average implied point total on the season for Sacramento (121) is 10 more points than the team’s implied total in this matchup (111).

How to watch Bucks vs. Kings

Watch this game on Fubo!



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60th and Vliet crash, Milwaukee man pronounced dead at the scene

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60th and Vliet crash, Milwaukee man pronounced dead at the scene


Crash investigation at 60th and Vliet

A Milwaukee man was pronounced dead at the scene of a crash at 60th and Vliet on Saturday morning.

What we know:

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It happened at around 11:50 a.m. The Wauwatosa Police Department said investigators determined an SUV was headed west on Vliet Street when it ran a red light at a “high rate of speed,” collided with another vehicle and then hit a tree.

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A 71-year-old Milwaukee man, who was the driver and sole occupant of the SUV, died at the scene.

The Wauwatosa Fire Department, Milwaukee Fire Department and Milwaukee Police Department assisted with the crash response. At Vliet Street, 60th Street is the municipal boundary between Milwaukee and Wauwatosa.

What we don’t know:

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Wauwatosa police said details of the crash remain under investigation. Police did not say whether anyone was in the other vehicle that was struck.

The Wisconsin State Patrol is assisting the Wauwatosa Police Department with the investigation.

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The Source: FOX6 News went to the scene of the crash and received information from the Wauwatosa Police Department.

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Milwaukee shoppers frustrated by grocery prices as election year nears

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Milwaukee shoppers frustrated by grocery prices as election year nears


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  • Voters in Wisconsin are frustrated with high prices, which could impact the 2026 midterm elections.
  • Financial experts suggest that prices, which have risen significantly since 2020, are unlikely to decrease.
  • Many shoppers are cutting back on expenses like food, travel, and personal care to cope with the rising cost of living.
  • A recent poll found that 75% of Wisconsin residents surveyed said their grocery costs have gone up.

Adriana Maldonado is a yoga therapist in Wauwatosa with two children at home and three who are grown up that she tries to help with groceries. She has a one-word description for the economy.

“Awful.”

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Maldonado said she’s had to pick up extra work to pay bills and other expenses.  

“I also bartend at Gibraltar’s, and I also drive for Veyo, which picks up medical patients,” Maldonado said. “And whatever odds and ends I can do, I will do.” 

Maldonado added she has cut back on some spending.  

“I had to get rid of car insurance for a little while and then I just picked up a cheaper (policy),” Maldonado said. “I cut back on any eating out.” 

Maldonado said her faith in the political system and in politicians is broken.  

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“This is just playing a game on humans,” Maldonado said of the political process.

Maldonado said she encourages people to shop at small local businesses. 

“Stop shopping at large companies, come to more local places, put money back into our community,” Maldonado said. “It makes more sense. If we continue to shop the big (stores) we’re going to lose people. There’s so many businesses closing right now, it’s so sad.” 

Maldonado is in the sweet spot for one of the most consequential discussions happening across the country: How is the country doing economically? Is daily life affordable? Are we facing sticker shock at the grocery store?

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And the enduring political question: Are we better off today than the last time we voted?

President Donald Trump says the Golden Age is upon us, complaints about affordability are a hoax, and any concerns are the fault of the Biden administration combined with the Federal Reserve’s refusal to slash interest rates.

Countering that perspective:

  • National consumer sentiment sits near all-time lows, according to the University of Michigan’s monthly survey. The latest survey released Dec. 5 found sentiment improved slightly from November but remained 28 percentage points below December 2024 levels. “Consumers see modest improvements from November on a few dimensions, but the overall tenor of views is broadly somber, as consumers continue to cite the burden of high prices,” University of Michigan Surveys of Consumers Director Joanne Hsu said.
  • The U.S. job market is showing signs of slowing, adding just 64,000 jobs in November, according to the most recent employment report from the Bureau of Labor Statistics. The unemployment rate rose to 4.6%, the highest in four years. Preliminary data for October 2025 released Dec. 16 showed a loss of 105,000 jobs that month, largely driven by layoffs of federal workers.
  • The Urban Institute reported in October that Americans are struggling to afford essentials like food, childcare and housing. Nearly four in five Americans believe the U.S. economy will not improve in the year ahead.
  • The U.S. job market has been stagnant in recent months, and paycheck growth has been falling steadily for more than three years. 
  • Consumers never adjusted to the supply chain chaos and dramatic rise in prices during the COVID pandemic. Many of those prices never came down. “The price level changed so much because we had such high inflation for a couple of years there and you’re continuing to add inflation to an already high price level … people haven’t had time to adjust to that,” said Dominic Ceci, chief investing officer for Johnson Financial Group. “In the last five years, we’ve had more inflation than we did in a long time. If you think about prices in 2020, pre-pandemic versus now, it’s a huge difference. It’s a whiplash effect.” 

Marquette Poll indicates widespread pessimism

According to the most recent Marquette Law School Poll, 47% of those surveyed in early November said their groceries have “gone up a lot,” and 28% said groceries have “gone up a little.”  

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In the same poll, people were asked to predict if the cost of living would increase, decrease or stay the same in the next 12 months. Two-thirds said they expect the cost of living to go up.

Historically, the party in power performs poorly in midterm elections. That means Republicans and Trump are running short on time to change people’s minds, according to Marquette Law School Poll director Charles Franklin.  

“He is now suffering from this widespread perception, and especially with swing voters, these policies aren’t helping inflation, they’re really exacerbating it,” Franklin said. “That’s tied to tariffs but also other things.” 

The widespread frustration with the economy helped Democratic candidates in New York, Virginia, New Jersey and Miami win races in 2025.  

“Politicians need to react to that,” Ceci said of voters’ feelings on the economy. “There’s some stuff they can do. There’s tax policy. There’s all kinds of things, but is it realistic that any of that gets done or gets done effectively? Probably not. You really need all of the people to come together to agree to pass bills and make things happen.”

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People coming together is not exactly a hallmark of today’s politics.

Milwaukee resident Blanca Rivera, a former parent educator with Bay View Community Center, said food in particular has gotten more expensive. She has three children, and two of them have already moved out or contribute financially to her household.

Even with fewer people to feed, Rivera said she’s spending around $400 per week on food for her family.

“The same amount of money that we spend now for only us three, it’s the same amount of money I used to spend for four to six people before,” said Rivera, who sometimes also shops for other relatives.

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To save money, Rivera has cut back on trips to see family members in El Salvador. She used to visit at least two or three times per year, but her budget now only allows for one.

“When you want to go over there, you don’t want to go empty handed. You wanted to bring something” for relatives, Rivera said. “I used to bring seven luggage bags – now I bring two.”

Rivera is also reducing personal care-related expenses to save more money for her family’s more basic needs.

“Before, I used to go and do my nails, my hair, maybe go to buy a nice perfume,” she said. “Now, I’ve got to wait three, four months to do my hair.”

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The Journal Sentinel went shopping last year. And then went back.

President Trump said prices would start falling shortly after he took office in January 2025, and in recent months said his administration is bringing down some prices and slowing inflation.

But lower prices have not been seen in Milwaukee area grocery stores.

In August 2024, the Milwaukee Journal Sentinel collected the price of a basket of groceries at five Milwaukee-area stores: Walmart, Pick ‘n Save, Target, Festival Foods and Woodman’s.

On Dec. 2, 2025, the Journal Sentinel returned to the same stores to compare how prices changed over the past 16 months. Totals were collected using the same list of common staple items across all five stores. Name brand items were purchased; some stores offer house brands that would significantly bring down prices.

The full grocery list was:

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  • Almond Milk: 64 ounces 
  • 100% whole wheat bread: 24-ounce loaf 
  • Bacon: one pound 
  • Bananas  
  • Beef: one pound, 80% lean, not certified Angus  
  • Butter: one pound 
  • Cheerios: 8.9-ounce box 
  • Cheez-its: 12.4-ounce box 
  • Eggs: one dozen 
  • Flour: five pounds 
  • Green beans (canned) 
  • Strawberry jelly/jam: 18 ounces 
  • Iceberg lettuce: one head 
  • Milk: one gallon 
  • Oranges 
  • Paper towel: two-roll package 
  • Peanut butter: 18 ounces 
  • Toilet paper: six pack

At Walmart, 401 E. Capitol Drive in Milwaukee, the cost was $63.84 in August 2024, and $69.31 on Dec. 2 2025, up around 8.6%. Walmart remains the cheapest of the five stores.

At Woodman’s, 8131 S. Howell Ave. in Oak Creek, the cost was $61.38 in 2024 and $69.80 on Dec. 2, an increase of 13.7%.

At Festival Foods, 11111 W. Greenfield Ave., in West Allis, the cost was $85.62 in 2024 and $94.58 on Dec. 2, an increase of 10.5%.

At Target, 2950 S. Chase Ave., in Milwaukee, the cost was $69.88 in 2024 and $70.21 on Dec. 2, an increase of 0.5%. However, this Target does not carry a name-brand bag of flour, the house brand was substituted, likely lowering the overall cost.

Finally, at Pick ‘n Save, 605 E. Lyon St. in Milwaukee, the price was $83.18 in 2024 and $81.53 on Dec. 2. That’s a decrease of 2%.

Substituting store-brand alternatives for name-brand grocery items does offer some savings for customers. For example, Pick ‘n Save’s store-brand grocery list cost $57.33 in December.

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Some items fluctuated wildly in price since August 2024. A bird flu epidemic drove national egg prices to more than $6 per dozen in March 2025. Prices have dropped significantly since then, but the national average price of a dozen eggs in September 2025 remained above August 2024 levels.

The cost of a dozen Grade A large eggs at the five Milwaukee-area stores ranged from $1.97 to $2.49 on Dec. 2.

Is the affordability issue overblown?

Chris Dare was at the Milwaukee Public Market with his son Jake and noticed that meat prices were higher than at their butcher shop back home in Oshkosh.  

Still, both wondered if the broad reaction to elevated prices wasn’t a bit exaggerated.

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“I don’t think it’s as bad as people are making it sound,” Chris Dare said. “The disappointing thing for me was COVID was an open door for prices to go up, with somewhat legitimate reasons, but of course when those reasons went away, prices didn’t go back down, which we knew was going to happen.” 

His son Jake believes candidates will “weaponize” prices in upcoming elections.  

“The cost of living and the cost of buying things, the purchasing power of the wages you make is going to affect politics,” Jake Dare said. “After the elections come and go, I think it’ll flatten back out again and you’ll have two years of, probably, steady increases … it’s cyclical, any time the elections come around.” 

Both father and son think about how prices impact them when they go to the polls, and they encourage other voters to research candidates and vote based on what impacts them personally. 

“I don’t think anybody wants to admit it,” Chris Dare said, but “let’s be realistic, I’m voting 100% selfishly how things affect me.”

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Chris and Jake consider themselves conservative, but question what Trump could do in the near-term to lower prices.

“And unfortunately I don’t think any president has that much immediate control over the economy,” Chris Dare said. “As much as you’d like to have somebody march in and suddenly things turn around. … it doesn’t happen that quickly on the economy side.” 

Shoppers want specifics from candidates on solutions

Karen and Lee Veldboom live in the city of Waukesha and have learned to be more selective when at the grocery store.  

“We don’t buy beef,” Karen Veldboom said, adding that her family has cut back on sweets and other treats as well. “Everything is so volatile right now, you kind of go with what it is.” 

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Both believe prices and the economy will play a role in how people vote in 2026. And both yearn for the days of more civility and less anger.  

“We lean conservative but there’s so much craziness going on now, you don’t even know who to support,” Lee Veldboom said. “You can’t go two days in a row without hearing something totally outrageous.” 

Heather Wiese from Pewaukee has taken up thrift shopping since doing it with her daughter in 2020. 

It’s a good way for her to save money and support smaller businesses, she said.  

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But it’s a different feeling at the grocery store.  

“Prices are high, holy moly,” Wiese said. “The price of beef is way up. The price of everything is way up.” 

Wiese doesn’t expect the issue of affordability to go away anytime soon.  

“People really can’t afford a lot of stuff right now,” Wiese said. 

What she doesn’t want to hear is a lot of rhetoric without specifics.  

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“I would like more details,” Wiese said. “I don’t think on day one everything is going to go down.”

Despite promises, they certainly haven’t in the past.

The grocery bill is just one of many factors affecting households each month. Here’s the price of other common household expenses as of Dec. 16, 2025, compared to a year ago:

  • Gas, Milwaukee- Waukesha metro average: $2.499
  • Utility Bill, Typical We Energies customer: $135.94 per month
  • 30-Year Fixed Mortgage Rate, U.S. average: 6.22%
  • Rent, Milwaukee average: $1,250



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