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VISIT Milwaukee unveils new logo, branding ahead of big year for city

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VISIT Milwaukee unveils new logo, branding ahead of big year for city


MILWAUKEE — On Tuesday, VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the national spotlight this summer for the Republican National Convention (RNC).

This is the first rebrand in nearly 20 years for the organization. It has been in the works for two years. The team at VISIT Milwaukee said they are proud of what they have come up with.


What You Need To Know

  • VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the spotlight this summer with the Republican National Convention
  • This is the first rebrand in nearly 20 years for the organization.
  • It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity 
  • VISIT Milwaukee said thit ey will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history

“What we came up with all bubbles up to the themes, fresh, flavor and forward.”

“Fresh, flavor and forward” are the words VISIT Milwaukee believes represent the City of Milwaukee after conducting research and design ventures over the past two years.

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The new logo is a collection of items that represent the Cream City. It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity. 

(Spectrum News 1/Megan Marshall)

Milwaukee residents Mushi Aviles and Elijah Miner saw the new design for the first time on Tuesday and said it’s a fun new change. The two seemed quite passionate about it already.

“That’s something different,” Aviles said. “That’s something different. it looks like a wave,” Miner said. “Right by the lake.”

“That’s cool,” Aviles continued “I probably might get that tattooed or something,”

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VISIT Milwaukee said its hope is to appeal to people who live in the city and state. The team said they hope the logo is.a representation of what the City of Milwaukee is all about.

“Honestly, I think it represents the lake,” Ally Zblicki from Milwaukee said. “It looks cool. I just see waves it in.”

Old VISIT Milwaukee logos and branding (Spectrum News 1/Megan Marshall)

The City of Milwaukee is on a national platform this summer with the RNC coming in a few short months. Which is one of the many reasons VISIT Milwaukee is rolling out this new branding.

“With all eyes on Milwaukee this year,” VISIT Milwaukee CEO Peggy Williams-Smith said “This new brand updates VISIT Milwaukee’s look, feel and tone of our logo, our advertising campaigns, our website, our messaging and so much more,”

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Previously used ad/branding for VISIT Milwaukee (Courtesy of VISIT Milwaukee)

VISIT Milwaukee said it will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history.



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Milwaukee, WI

One person injured following early Sunday morning shooting in Milwaukee

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One person injured following early Sunday morning shooting in Milwaukee


MILWAUKEE — The Milwaukee Police Department is investigating a shooting that occurred on early Sunday morning on the 4900 block of W. Capitol Drive that left one person injured.

An 18-year-old sustained non-life-threatening injuries and was transported to a local hospital for treatment.

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The police is currently looking for an unknown suspect at this time.

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Those with information regarding the shooting are encouraged to contact the Milwaukee Police at (414) 935-7360 or contact Crime Stoppers at (414) 224-TIPS or P3 Tips to remain anonymous.


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Milwaukee boy critically missing, last seen near Teutonia and Kiley

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Milwaukee boy critically missing, last seen near Teutonia and Kiley


The Milwaukee Police Department requested the public’s help to find 11-year-old Sir’Charles Bason, a critically missing boy who was last seen near Teutonia and Kiley at around 6:20 p.m. on Saturday, April 18.

Police described Bason as 4 feet, 5 inches tall with a slim build, brown eyes and black, low-cut hair. He was last seen wearing a gray jacket with green lines, dark-colored jeans, tan sandals and carrying gray Nike Jordan shoes.

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What you can do:

Anyone with information on Bason’s whereabouts is asked to call Milwaukee Police District 4 at 414-935-7242.

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The Source: The Milwaukee Police Department released information.

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Former ‘Most Wanted’ Milwaukee man sentenced for killing cousin in 2020

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Former ‘Most Wanted’ Milwaukee man sentenced for killing cousin in 2020


A Milwaukee man, previously named one of Wisconsin’s Most Wanted, has been sentenced to prison for shooting and killing his cousin in 2020.

In court

What we know:

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A Milwaukee County jury found 39-year-old Brandon Gladney guilty of first-degree reckless homicide and possession of a firm by a felon earlier this year.

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Judge Michelle Havas sentenced Gladney to 29 years in prison on Friday, April 17. He was granted credit for more than a year’s time served and further sentenced to 14 years of extended supervision.

Arrested in Arizona after years on the run, court records show Gladney has also been ordered to pay the Milwaukee County District Attorney’s Office more than $1,800 for extradition costs.

Homicide investigation

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The backstory:

The shooting happened in May 2020. Investigators said Gladney was captured on video apparently arguing with the victim, his cousin, outside a Milwaukee convenience store near 21st and Meinecke.

“It’s all on video, and it’s devastating for that family,” the marshal on the case told FOX6 when Gladney was profiled on Wisconsin’s Most Wanted. “You have a family member that shot and killed another family member.”

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Prosecutors said Gladney walked away but then returned with a gun pointed directly at the victim and shot him. The victim died from his gunshot wounds at a nearby hospital. Multiple bullet casings were found at the scene.

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Gladney went on the run for years. He was arrested in Arizona in January 2023, years after he was charged.

The Source: FOX6 News referenced information from the U.S. Marshals Service, Wisconsin Circuit Court and prior coverage.

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