Health
New 'clear protein' hack muscles in as latest trend in the battle of the bulge
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Protein is popping up in everything from popcorn and tortilla chips to coffee and ice cream, and now a new form is flexing for attention.
High-protein grocery items have surged in popularity over the past year, with shoppers seeking products that support muscle repair, immune function and metabolism. Long a staple in fitness circles, protein shakes — typically made from whey concentrate and coming in flavors like chocolate, vanilla and peanut butter — offer a creamy, milkshake-like way to pack in the nutrients.
Now muscling its way into the supplement spotlight is clear protein, which is made from whey protein isolate and comes in ready-to-drink bottles or powders that turn water into brightly colored, juice-like beverages.
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Searches for “clear protein” on The Vitamin Shoppe’s website were up 11% in July, according to the company, marking the seventh straight month it has been ranked as a top search term.
Some people prefer clear protein because it’s a lighter, refreshing alternative to creamy shakes. (iStock)
Ready-to-drink brands like Isopure Protein Water, Premier Protein Clear and Ryse already line store shelves, and flavored isolate powders from Alani Nu, Ghost and Transparent Labs offer mix options in lemonade, tropical punch and other fruit-forward varieties.
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“It addresses a gap in the market for consumers who want high protein without the heaviness,” registered dietitian-nutritionist Lauren Manaker recently told Vogue magazine. “It’s also visually appealing … and fits well with the push for lighter, on-the-go health products.”
Whey protein isolate tends to be lower in fat, carbohydrates, calories and lactose compared to concentrate, making it a strong option for those with digestive issues. It also boasts a higher concentration of protein by weight.
Yet both isolate and concentrate typically deliver 20 to 25 grams of protein per serving, according to Lena Beal, a cardiovascular dietitian and spokesperson for the Academy of Nutrition and Dietetics.
Whey isolate has more protein with less fat, carbs and lactose, while concentrate is creamier and less processed. (iStock)
Both forms are quickly absorbed compared to slower-digesting proteins like casein or plant-based blends, though some experts say isolate offers a slight edge in post-workout absorption due to its purity.
“Clear protein isn’t necessarily healthier by default,” Beal told Today.com. “It’s the same protein just in a lighter format.”
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And the product itself isn’t new, she said. Isolate-based clear protein has been used in hospitals for years, especially to help patients meet their nutritional needs when food intake is limited.
Despite the trend, experts warn that clear protein often contains added artificial flavorings and sweeteners, since it lacks the fats and sugars that help flavor traditional powders. It can also be more expensive.
Protein shakes can play a big role in recovery and muscle building after a workout. (iStock)
“Until we have more data to prove otherwise, neither is inherently better,” Manaker said. “It’s all about what fits your goals and lifestyle.”
The recommended dietary allowance for protein is 0.8 grams per kilogram of body weight for healthy adults. Many experts, however, recommend more for athletes, older adults and pregnant or breastfeeding women.
Because both provide essential amino acids, Manaker said they can be great options for those looking to increase their protein intake.
“It’s all about what fits your goals and lifestyle,” she said.
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Health
Doctor reveals what 30 days without alcohol does to the brain and body amid Dry January
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After a season of bingeing and drinking, your body may feel like it needs a break from the party.
Dry January — a modern trend that challenges people to abstain from drinking for the first month of the year — has become a popular way to “detox” from the holidays and start the new year on a healthy note.
Research has linked alcohol to a variety of health conditions, ranging from hangovers to higher cancer risk.
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In a recent podcast episode of “The Dr. Mark Hyman Show,” Dr. Mark Hyman, chief medical officer of Function Health, shared how 30 days of not drinking alcohol can transform health.
Hyman, who is based in Massachusetts, called Dry January a “powerful way to see in real time how alcohol affects nearly every system of your body and how quickly those systems can recover.”
Dry January has become a popular way to “detox” from the holidays and start the new year on a healthy note. (iStock)
Alcohol’s toll on the brain and body
Hyman acknowledged that most people drink to feel happier and more comfortable in social situations. This effect is caused by the main ingredient in alcohol, called ethanol, which can also have toxic effects.
Instead of stimulating the brain, alcohol slows it down and loosens inhibitions. “You feel more relaxed, more social, more confident, maybe you feel a little euphoric,” Hyman said.
Alcohol’s effect on the brain can also lead to poorer decisions and slower reflexes, the doctor cautioned.
Drinking alcohol can cause cognitive decline and brain fog, experts warn. (iStock)
Drinking also impacts the prefrontal cortex of the brain, which Hyman described as “the adult in the room,” responsible for judgment, planning and restraint. “It goes offline early in drinking, which explains why people feel freer or act impulsively when they drink,” he said.
Even moderate drinking can cause metabolic stress, inflammation, impaired detoxification and hormonal shifts, Hyman said, which can impact nearly every organ system in the body.
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Alcohol consumption has also been linked to an increased risk of cancer, metabolic dysfunction, gut microbiome disturbances and mitochondrial toxins.
It can also prevent the body from falling into REM sleep, which is the deep rest recovery period when the immune system cleans out the day’s toxins, according to Hyman.
Alcohol can impact deep rest and mental health, according to experts. (iStock)
Memory loss, cognitive decline, anxiety, sleep disruption, dementia and cardiovascular disease are all known risks of long-term alcohol use, as well as liver complications like fatty liver disease.
“Bottom line, alcohol taxes every major system in your body, especially your liver, your brain, your gut, your hormones,” Hyman said.
The effects of 30 days with no alcohol
The first week after your last drink, the body begins to detoxify and reset, according to Hyman. Blood sugar and cortisol stress hormones level out, and the liver begins to process a “backlog of toxins.” The body also re-hydrates and re-energizes.
The first 30 days with no alcohol allows the body to balance itself out. (iStock)
The second week, the gut and brain will begin to re-balance, as hormones like serotonin and dopamine stabilize, gut inflammation drops and the microbiome begins to heal. Cravings for sugar and alcohol will wane and mental clarity returns, the doctor said.
Week three is marked by further decreases in inflammation, fatty liver and blood pressure. This can be noticeable in the skin, as puffiness and redness are reduced. Mood also begins to stabilize, with lower anxiety levels.
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In week four, the body experiences additional metabolic and immune benefits, Hyman shared, including more insulin sensitivity, which makes it easier to lose weight.
“You have a stronger immune response. You’re not getting sick as much. You have better deep sleep, balanced hormones, especially cortisol and testosterone,” he said. “And you see a big change in energy, confidence and focus.”
Abstaining from alcohol can help restore energy, according to experts. (iStock)
Dr. Pinchieh Chiang, a clinician at Circle Medical in San Francisco, said that Dry January isn’t a “detox,” but rather provides “feedback” from the body.
“It gives the body time to show people how it feels without alcohol. For many, that insight alone changes their relationship with drinking,” she said. “The biggest surprise isn’t what people give up, it’s how much better they feel.”
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The doctor confirmed that the first few days of not drinking may feel harder than expected, sometimes causing restlessness, cravings or disrupted sleep, but Dry January can ultimately change drinking habits for the remainder of the year.
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After a full year without alcohol, Chiang noted that health improvements are more profound. “We see sustained improvements in blood pressure, liver function and inflammation,” she said. “Those changes directly affect long-term heart disease and stroke risk.”
The risks of ‘all or nothing’
Some experts warn that adopting the Dry January trend could strengthen the urge to drink more in the other months, noting that some drinkers may find more success by slowly consuming fewer drinks per week.
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Thomas Stopka, Ph.D., an epidemiologist and professor in the public health and community medicine department at Tufts University School of Medicine in Massachusetts, shared in a Futurity report that for some people, “damp January” may be more suitable.
One expert warned that not all drinkers should quit “cold turkey,” as it could lead to severe withdrawals. (iStock)
“Dry January is well-intentioned, and it may work really well for the people who can stick to it, maybe even beyond January,” he said. “Other people may be more inclined to cut down on alcohol consumption rather than quit drinking completely for the month.”
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Stopka noted that successful harm-reduction approaches “aim to be judgment free.”
“Substance use disorder is a disease,” he said. “It takes time to treat the disease and to stay connected to the continuum of care — from prevention to treatment initiation to sustained therapy, whether through medication, self-help, or individual therapy or group support.”
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Those struggling with signs of alcohol use disorder should consult a medical professional for personalized guidance.
Fox News Digital reached out to several alcohol industry associations requesting comment.
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