Health
New 'clear protein' hack muscles in as latest trend in the battle of the bulge
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Protein is popping up in everything from popcorn and tortilla chips to coffee and ice cream, and now a new form is flexing for attention.
High-protein grocery items have surged in popularity over the past year, with shoppers seeking products that support muscle repair, immune function and metabolism. Long a staple in fitness circles, protein shakes — typically made from whey concentrate and coming in flavors like chocolate, vanilla and peanut butter — offer a creamy, milkshake-like way to pack in the nutrients.
Now muscling its way into the supplement spotlight is clear protein, which is made from whey protein isolate and comes in ready-to-drink bottles or powders that turn water into brightly colored, juice-like beverages.
TRYING TO EAT MORE PROTEIN? DON’T OVERLOOK THIS SWEET SURPRISE
Searches for “clear protein” on The Vitamin Shoppe’s website were up 11% in July, according to the company, marking the seventh straight month it has been ranked as a top search term.
Some people prefer clear protein because it’s a lighter, refreshing alternative to creamy shakes. (iStock)
Ready-to-drink brands like Isopure Protein Water, Premier Protein Clear and Ryse already line store shelves, and flavored isolate powders from Alani Nu, Ghost and Transparent Labs offer mix options in lemonade, tropical punch and other fruit-forward varieties.
CUTTING OUT ONE FOOD TYPE COULD NEARLY DOUBLE WEIGHT LOSS, NEW STUDY SUGGESTS
“It addresses a gap in the market for consumers who want high protein without the heaviness,” registered dietitian-nutritionist Lauren Manaker recently told Vogue magazine. “It’s also visually appealing … and fits well with the push for lighter, on-the-go health products.”
Whey protein isolate tends to be lower in fat, carbohydrates, calories and lactose compared to concentrate, making it a strong option for those with digestive issues. It also boasts a higher concentration of protein by weight.
Yet both isolate and concentrate typically deliver 20 to 25 grams of protein per serving, according to Lena Beal, a cardiovascular dietitian and spokesperson for the Academy of Nutrition and Dietetics.
Whey isolate has more protein with less fat, carbs and lactose, while concentrate is creamier and less processed. (iStock)
Both forms are quickly absorbed compared to slower-digesting proteins like casein or plant-based blends, though some experts say isolate offers a slight edge in post-workout absorption due to its purity.
“Clear protein isn’t necessarily healthier by default,” Beal told Today.com. “It’s the same protein just in a lighter format.”
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And the product itself isn’t new, she said. Isolate-based clear protein has been used in hospitals for years, especially to help patients meet their nutritional needs when food intake is limited.
Despite the trend, experts warn that clear protein often contains added artificial flavorings and sweeteners, since it lacks the fats and sugars that help flavor traditional powders. It can also be more expensive.
Protein shakes can play a big role in recovery and muscle building after a workout. (iStock)
“Until we have more data to prove otherwise, neither is inherently better,” Manaker said. “It’s all about what fits your goals and lifestyle.”
The recommended dietary allowance for protein is 0.8 grams per kilogram of body weight for healthy adults. Many experts, however, recommend more for athletes, older adults and pregnant or breastfeeding women.
Because both provide essential amino acids, Manaker said they can be great options for those looking to increase their protein intake.
“It’s all about what fits your goals and lifestyle,” she said.
Health
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Health
America’s obesity crisis meets the Ozempic boom as data reveals GLP-1 hot spots
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With new agreements from President Donald Trump promising lower prices on popular weight-loss drugs, the use of GLP-1 medications such as Ozempic and Mounjaro could soon surge even higher — a trend already spreading unevenly across the U.S., with some states seeing greater uptick than others.
Based on insurance claims data from Purple Lab, a Pennsylvania health analytics company, a 2024 report published by GLP-1 Newsroom broke down the estimated number of weight-loss and diabetes drug prescriptions per state.
The prescription records came from both commercial and government insurers, and they don’t include people who paid cash, used telehealth providers, used compounded versions or were uninsured — which means the actual numbers are likely higher.
WHY MICRODOSING OZEMPIC COULD BECOME AS COMMON AS TAKING A MULTIVITAMIN
The report identified the following states where more than 15% of the state’s population received GLP-1 prescriptions for weight loss or diabetes control.
A report identified the following states where more than 15% of the state’s population received GLP-1 prescriptions for weight loss or diabetes control. (iStock)
Take a look at the list below.
- West Virginia – 24%
- Kentucky – 22%
- Louisiana – 20%
- Oklahoma – 20%
- Alabama – 19%
- Mississippi – 19%
- North Dakota – 18%
- Alaska – 17%
- Arkansas – 17%
- Pennsylvania – 17%
- Iowa – 16.5%
- Michigan – 16%
- Ohio – 14.5%
- Georgia – 15%
- Kansas – 15%
- Tennessee – 15%
- Texas – 15%
WEIGHT-LOSS DOCTOR SHARES HOW GLP-1S COULD REWIRE BODY AGAINST DISEASE
The highest GLP-1 usage rates were concentrated in the South, Midwest and Appalachia, likely due to their higher obesity and diabetes rates.
The report also identified these lowest-usage states, mostly in coastal and Western regions. Hawaii had the lowest overall prescriptions.
The highest GLP-1 usage rates were concentrated in the South, Midwest and Appalachia, likely due to their higher obesity and diabetes rates. (iStock)
See the list below.
- Florida – 10%
- Maryland – 10%
- Wisconsin – 10%
- Washington – 9%
- California – 9.5%
- Nevada – 8%
- Oregon – 8%
- Arizona – 8%
- Colorado – 8%
- Utah – 8%
- Rhode Island – 7.5%
- Hawaii – 5%
COULD GLP-1 WEIGHT-LOSS MEDICATIONS LIKE OZEMPIC BECOME THE ‘EVERYTHING DRUG’?
Dr. Brett Osborn, a Florida neurologist and longevity expert who often prescribes GLP-1 medications to his patients, takes a daily microdose each day to promote heart health.
“These agents are primarily prescribed for type 2 diabetes, but the tides are turning — and soon, in my humble opinion, they will be used more to treat obesity (or categorically ‘overweight’ individuals), absent diabetes, although there is typically a high degree of crossover between the two conditions,” Osborn told Fox News Digital.
“My guess is that these medications are being prescribed more so in states such as Kentucky, West Virginia and other Midwestern states where obesity and diabetes are rampant,” a longevity doctor said. (iStock)
The doctor also predicts that GLP-1s will soon be used to treat or prevent vascular disease, temper drinking, address gambling addiction, slow cognitive decline and likely as a complement to chemotherapy cancer treatments.
“Prescribing practices and indications are expanding rapidly, and therefore, we must be careful about our conclusions,” Osborn said. “That said, my guess is that these medications are being prescribed more so in states such as Kentucky, West Virginia and other Midwestern states where obesity and diabetes are rampant.”
Obesity rates by state
The Trust for America’s Health recently released its State of Obesity report, which is based on 2024 data from the CDC’s Behavioral Risk Factor Surveillance System.
The report lists the following 10 U.S. states as having the highest adult obesity rates, all of which are located in the South or Midwest.
In nine of the 10 states, at least 15% of the population have GLP-1 prescriptions, according to insurance claims data.
Previous studies have shown that GLP-1 drugs can reduce alcohol intake and cravings. (iStock)
- West Virginia – 41.4%
- Mississippi – 40.4%
- Louisiana 39.2%
- Alabama – 38.7%
- Arkansas – 38.4 %
- Oklahoma – 37.9 %
- Kentucky – 37.7 %
- Tennessee – 37.2 %
- Indiana – 36.9 %
- Texas – 36.8 %
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Overall, 19 states had adult obesity rates of at least 35%, compared with 23 states the previous year.
This was also the first time that no state had an adult obesity rate below 25%, according to the report.
Overall, 19 states had adult obesity rates of at least 35%, compared with 23 states the previous year, according to a recent report. (iStock)
Below are the states with the lowest rates of obesity, according to the report.
- District of Columbia – 25.5%
- Colorado – 25%
- Hawaii – 27%
- Massachusetts – 27%
- California – 27.6%
- Florida – 28%
- New Jersey – 28.2%
- Washington – 28.8%
- Vermont – 29%
- New York – 29.1%
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“Structural barriers to healthy eating and physical activity need continued policy attention and investment,” said J. Nadine Gracia, M.D., president and CEO of Trust for America’s Health, in a statement.
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“It is vital that government and other sectors invest in – not cut – proven programs that support good nutrition and physical activity and ensure they reach all communities.”
Fox News Digital reached out to GLP-1 manufacturers requesting comment.
Health
Best Healthy Desserts for Weight Loss, According to a Dietitian
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