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Lewis Hamilton Goes Undercover As Lululemon Store Employee For Surprise Shift | Celebrity Insider
Instagram/@lewishamilton
The transition of Lewis Hamilton, the reigning world champion in Formula 1, from the racetrack to the retail store as a Lululemon store educator was completely unexpected. The Lululemon‘s official account released a short video of the undercover operation, where the driver mingled with the customers and the staff trying to remain inconspicuous at the same time. The stunt reveals the duality of the sportsman as a brand supporter and his willingness for unanticipated and direct de facto experiences.
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The clip depicts Lewis Hamilton wearing Lululemon’s casual wear, greeting customers, and assisting them in product selection. His voice can be heard acknowledging, “I’m going undercover as a Lululemon store educator,” even though his world-renowned status made the disguise quite tricky. The film portrays him as somewhat tense saying, “I am a little bit nervous,” and then expressing his understanding of retail workers, he states, “I got massive respect for people that work in these spaces.”
Instantly and humorously, viewers commented on Hamilton’s operation, which was almost too much to take. One person pointed out the irony saying, “‘Im going undercover’ and by undercover, he meant not wearing his racesuit.” The statement precisely brought out the soft absurdity of a star athlete trying to be a common man. Moreover, a third person joined in with almost the same idea, saying he deserved to be granted some prize for being the most pleasant and kindest F1 driver.
The reactions of the most honest and true customers came through the interactions recorded in the video. At one point, a customer could be heard whispering, “I heard he’s got money,” and that particular line ignited a firestorm of discussions in the comments. The original comment had an immense impact, and one user jokingly insinuated that “Things at Scuderia Ferrari have gotten so bad that Lewis Hamilton had to take a retail job.” This was a playful remark directed at Hamilton’s recent team change, the joke was widely shared and liked.
A lot of comments were about the disbelief of the video shoppers being so cool and calm. “How are people so calm? It’s Lewis Hamilton for heaven’s sake,” was one comment and it was exacting the opinion of many. I would just die,” was one dramatic statement and it was such a universally accepted one. The fainting with excitement scenario was very popular and one person said, “I would literally pass out.”
The video followers also engaged in witty puns. One of the funniest comments was “Lew Lew in Lulu, am I delulu?” The brand’s Instagram account replied with “We’ve got the solulu,” which turned the situation into a joke among friends. This clever and playful interaction between the brand and its followers not only drew praise for the creativity involved but also for the brand’s engagement with the audience.
However, apart from the laughter, a considerable part of the reaction was directed toward Hamilton’s character. The viewers kept on tagging him as “nice,” “down to earth,” and “a sweetheart.” One viewer pointed out his awkward shyness, commenting, “This is sooo cute he was so shy lol.” Another one saying, “He’s such a sweetheart,” gets rejoined, “Proof that kind souls create the best moments.” The continuity of the kind words overshadowed the public’s view of Hamilton as a champion on and off the racecourse.
For the mass, this was nothing short of the ultimate “what if” situation. “Imagine not coming to work that day,” one person voiced, picturing the misery of missing up the shift with the F1 star. Another user wished, “Can you please send him to Lululemon Melbourne,” hoping for such occurrences in their city. The mutual daydream of encountering Hamilton in a normal setting was a significant reason for the video’s popularity.
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The unexpected move of Lewis Hamilton at Lululemon became an effective brand activation that combined the power of a celebrity with the sometimes even relatable content strategies. He was the master of moment-sharing, as he conquered the super-long-fame barrier and melted into the character of an ordinary teacher, plus everyone else’s reactions were very genuine and often hilarious, not to mention the huge moment that connected so deeply the fans of both his and the brand. This reminds many of his mother Carmen‘s influence on his character. Ultimately, the incident solidified his image as a global and still open and kind star. His performance in the Mexican Grand Prix showed similar determination, though his qualifying plea at another event ended less favorably.
Lifestyle
Public domain contest challenges filmmakers to remix Betty Boop, Nancy Drew and more
Nearly 280 filmmakers entered the Internet Archive’s Public Domain Film Remix Contest this year. Above, a still from King of Jazz. The 1930 film was used as source material in several contest submissions.
Universal Pictures/Internet Archive
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Universal Pictures/Internet Archive
One of the most unusual of the creative treasures to enter the public domain this month is King of Jazz. The plotless, experimental 1930 musical film shot in early Technicolor centers on influential bandleader Paul Whiteman, nicknamed “The King of Jazz.”
In one memorable scene, the portly, mustachioed Whiteman opens a small bag and winks at the camera as miniature musicians file out one after another like a colony of ants and take their places on an ornate, table-top bandstand.
A new video based on clips from King of Jazz has won this year’s Public Domain Film Remix Contest — an annual competition that invites filmmakers from around the world to reimagine often long-forgotten literary classics, films, cartoons, music, and visual art that are now in the public domain. This means creators can use these materials freely, without copyright restrictions. In 2026, works created in 1930 entered the public domain.
Titled Rhapsody, Reimagined, the roughly two-minute video captures the King of Jazz‘s surreal quality: Cookie-cutter rows of musicians, showgirls, office workers and random furniture cascade across the screen as Whiteman’s winking face looks on.
“I wanted to transform the figures and bodies into more dream-like shapes through collage and looping and repetition,” said Seattle-based filmmaker Andrea Hale, who created the piece in collaboration with composer Greg Hardgrave. For video artists, Hale said discovering what’s new in the public domain each January is a thrill. “We’re always looking for things to draw from,” Hale said. “Opening that up to a bigger spread of materials is amazing. That’s the dream.”
A massive repository of content
The Internet Archive, the San Francisco-based nonprofit library behind the contest, digitizes and provides public access to a massive repository of content, including many materials used by contest participants. “These materials have often just been in film canisters for decades,” said digital librarian Brewster Kahle, who founded the Internet Archive in 1996.
This year’s submissions range from a reworking of the 1930 film The Blue Angel starring Betty Boop — another public domain entrant this year — instead of Marlene Dietrich, to an AI-generated take on the 1930 Nancy Drew book The Mystery at Lilac Inn.
Kahle said the Internet Archive received nearly 280 entries this time around, the highest number since the competition launched six years ago. “Things are not just musty, old archival documentation of the past,” Kahle said. “People are bringing them to life in new and different ways, without fear of being sued.”
The public domain in the era of AI
Lawsuits have become a growing concern for artists and copyright holders, especially with the rise of generative AI. Recent years have seen a surge in online video takedowns and copyright infringement disputes.
Media companies are trying to address the problem through deals with tech firms, such as Disney and OpenAI’s plan, announced late last year, to introduce a service allowing users to create short videos based on copyrighted characters, including Cinderella and Darth Vader.
“On the one hand, these licensing agreements seem quite a clean solution to thorny legal questions,” said Jennifer Jenkins, director of the Center for the Study of the Public Domain at Duke Law School. “But what’s exciting about the public domain is that material, after a long, robust 95-year copyright term, is just simply free for anyone — without a team of lawyers, without a licensing agreement, without having to work for Disney or OpenAI — to just put online,” Jenkins said.
Jenkins also pointed out an interesting twist for people who create new works using materials from the public domain. “You actually get a copyright in your remix,” she said. “Just like Disney has copyrights in all of its remakes of wonderful public domain works like Snow White or Cinderella.” (The Brothers Grimm popularized these two characters in their 19th century collection Grimm’s Fairy Tales. But their roots are much deeper, going back to European folklore collections of the 1600s and beyond.)
However, this only applies to works created by humans — U.S. copyright law currently doesn’t recognize works authored by AI. And Jenkins further cautioned that creators only get a copyright in their new creative contributions to the remix, and not the underlying material.
This year’s Public Domain Film Remix Contest winner Andrea Hale said she’s using a Creative Commons license for Rhapsody, Reimagined. This means the filmmaker retains the copyright to her work but grants permissions that allow other people to freely use, share, and build upon it. “I’m keeping with the spirit of the public domain,” Hale said.
Lifestyle
Mitt Romney’s Sister-in-Law Left Suicide Note In Book of Mormon, Had Xanax In System
Mitt Romney’s Sister-In-Law
Suicide Note In Book of Mormon, Xanax In System
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Mitt Romney‘s sister-in-law left a handwritten suicide note tucked inside a Book of Mormon and had Xanax in her system when she died … according to the L.A. County Medical Examiner.
The ME’s report says detectives discovered a Book of Mormon on the front passenger seat of Carrie‘s car. In the final pages of the book, authorities say Carrie left a handwritten suicide note. Medications were also found inside the vehicle.
The report states Carrie had 6.3 ng/mL of Xanax in her system at the time of her death. A witness told first responders Carrie was seen pacing on the top level of the parking structure, watching security cameras, and looking over the edge of the parapet. The report also states surveillance footage captured her final moments.
The medical examiner’s findings note the injury occurred when she fell backward from a seated position on the rooftop parapet.
As we reported … Carrie died from blunt traumatic injuries after falling from the rooftop of a parking structure in Valencia, California, back in October.
Carrie’s husband, Scott Romney — Mitt’s brother — had reported her missing to the Sheriff’s Department. He told authorities she previously drove her car off a cliff two years earlier and had struggled with anxiety, per the report.
At the time of her death, Carrie was also in the middle of a divorce. Scott filed in June, citing “irreconcilable differences.” The couple married in 2016, and Carrie was Scott’s third wife.
Lifestyle
Sundance prepares for its final Park City festival before moving to Boulder, Colo.
This is the last year the Sundance Film Festival will be held in Park City, Utah. It is moving to Boulder, Colo., in 2027. Above, the Egyptian Theatre on Main Street in Park City.
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Mandalit del Barco/NPR
The Sundance Film Festival begins for the last time in Park City, Utah before heading to Boulder, Colo., next year. It’s a bittersweet finale for the country’s premier independent film festival, founded by Robert Redford in 1978.
With a gala, the festival plans to pay tribute to the late actor and director, who died of natural causes in September.
“Before he passed earlier this year, [Redford] shared with us this quote: ‘Everybody has a story,’” says the festival’s director, Eugene Hernandez. “This notion is such a great framing for a festival that has always been about finding and sharing with audiences the stories that come from all over the world.”
This year, the festival will screen films that got their starts at Sundance, including Little Miss Sunshine, which went on to be nominated for best picture at the 2007 Oscars.

The festival will also screen a remastered print of the 1969 movie Downhill Racer, in which Redford plays a champion skier. Redford was also a producer on this indie film.
“He would tell this story year after year about getting Downhill Racer made,” recalls Sundance senior programmer John Nein. “It became a way that he understood the notion of protecting independence and protecting the artistic voice of a film. He often used that when he talked to emerging filmmakers, to relate to the struggles that they had in getting their films made the way that they wanted to.”
Nein says one way to recognize that legacy is by programming 40 percent of the slate from first-time filmmakers. More than 16,200 films were submitted from 164 countries. Throughout the year, the Sundance Institute hosts labs and programs and provides grants and fellowships for independent filmmakers.
Over the years, Sundance has been a launching pad for filmmakers such as Quentin Tarantino, Ava DuVernay, The Coen brothers, Ryan Coogler, Chloe Zhao and Paul Thomas Anderson.
Another filmmaker whose career Sundance supported is Rachel Lambert, who says she was inspired by a film Redford directed: Ordinary People.
“It’s a profound legacy a single human being can leave an entire nation’s culture,” she says of Redford. “It’s remarkable.”
Lambert will premiere her newest film, Carousel, a love story starring Chris Pine and Jenny Slate.
Also showing at Sundance: documentaries about Chicano theater pioneer Luis Valdez, singer Courtney Love, tennis star Billie Jean King, and South African leader Nelson Mandela.
Among the features in competition is The Gallerist with Natalie Portman and Jenna Ortega.
Another is The Invite, with Olivia Wilde, Seth Rogen, Penélope Cruz and Edward Norton. The Invite‘s producer, David Permut, has been faithfully attending Sundance since the late 1980s, when he was in the audience for Steven Soderbergh’s breakout Sex, Lies, and Videotape.
“I never miss Sundance. I’ve been going every year since,” says Permut. “I stay for 10 days, I’m not in and out like a lot of people from Hollywood when they’re there with their film. I love the second week because it’s basically cinephiles from all over the world.”
Permut showed his first film at Sundance — Three of Hearts — in 1993. Last year, his film Twinless won the festival’s audience award.
“I have 57 movies I want to see this coming Sundance,” he says. “For me, it’s about discovery.”
Actress Hana Mana in The Friend’s House Is Here. The film was smuggled out of Iran to premiere at this year’s Sundance Film Festival.
Alma Linda Films
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Alma Linda Films
Some filmmakers have gone to great lengths to get their work screened this year — including the Iranian film The Friend’s House is Here.
The drama—set in Tehran’s underground art scene — was shot under the radar of Iranian authorities. Amid the country’s recent political turmoil, members of the film’s crew had to drive 11 hours to smuggle the film over the Turkish border to get it to the festival. According to the film’s publicist, the film’s two main actresses were not heard from for weeks during Iran’s recent unrest. The publicist says the women are now safe but have been denied visas by the United States to attend Sundance.
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