Donald Trump’s cryptocurrency token dropped 38% in value on Friday after his wife Melania Trump launched her own competing digital coin, erasing $5 billion from the token’s market capitalization just days before his presidential inauguration.
The TRUMP token’s price fell from $74.60 to $45.90 within 40 minutes of Melania Trump announcing her own MELANIA token, according to CoinMarketCap data. Meanwhile, the First Lady-elect’s new cryptocurrency skyrocketed to a $6.14 billion market value within two hours of launch.
“It’s time to celebrate everything we stand for: WINNING! Join my very special Trump Community,” Donald Trump posted on social media on January 17, promoting his token. The marketing featured Trump with a raised fist alongside “FIGHT FIGHT FIGHT,” referencing his response to an assassination attempt during a July political rally.
Over 45,000 digital wallets have purchased the MELANIA token since its launch Thursday evening, though blockchain analytics platform Bubblemaps reported that nearly 90% of the token supply is held in a single wallet, contradicting the project’s claimed distribution structure.
Critics warn these politically-linked tokens could enable undue influence from special interests and foreign entities. “If people want to gamble, I don’t really care,” said Lee Reiners, a former Federal Reserve economist now at Duke University. “What I care about is when this crypto bubble bursts — and it will burst — it will end up impacting people across the economy even if they don’t have direct investment in crypto.”
Supporters view the Trump memecoin as symbolic of the incoming president’s pro-cryptocurrency stance, which contrasts with the perceived hostility of the outgoing Biden administration. Trump has pledged to implement crypto-friendly regulations and has appointed industry advocates to key government positions.
The TRUMP token initially sold for $10 before surging to $70 by Sunday morning. The token’s website claims 35% was distributed to the team, with other allocations for treasury, community, public sale and liquidity.

A digital token debuted by President-elect Donald Trump has rattled the cryptocurrency market, attracting billions of dollars of trading volume while stoking concerns about conflicts of interest.
Trading under the “Trump” ticker on the Solana blockchain, the token’s market value surged to $15 billion over the weekend, data from CoinMarketCap show, after the Republican touted it on his social media accounts on Friday.
The digital asset’s market capitalization then slid below $10 billion on Sunday in New York after Trump’s wife Melania also unveiled a coin, drawing traders who seek to capitalize on rapidly shifting speculative demand for memes.
Meanwhile, the wider crypto market struggled over the weekend, including a dip in the largest token, Bitcoin, and a shaper retreat for second-ranked Ether. SOL, the cryptoasset associated with the Solana digital ledger hosting the Trump meme coins, bucked the trend and posted a rally.
Speculative flows
The “size of the capital flowing” to the Trump token left most other coins trading “poorly” outside of SOL and some related assets, said Sydney-based Richard Galvin, co-founder of hedge fund DACM.
The website for the president-elect’s token describes it as the “the only official Trump meme.” The project’s art features an illustration of the incoming US president with his fist in the air — a reference to his response in the aftermath of an attempt on his life during a campaign rally last year.
The small print on the website states the president-elect’s token isn’t intended to be an “investment opportunity, investment contract, or security of any type.” Still, crypto-minded Trump fans immediately started buying. Major exchanges like Coinbase Global Inc. and Binance Holdings Ltd. said during the weekend they intended to list the token on their platforms.
The website for Melania’s project also says that the token isn’t supposed to be an investment opportunity or security, adding that “Melania memes are digital collectibles intended to function as an expression of support for and engagement with the values embodied by the symbol MELANIA.”
Trump’s embrace
Trump made explicit overtures to the crypto industry in the months before and after his election. Bloomberg News has previously reported that he’s considering an executive order designating the asset class a “national priority.”

The president-elect’s previous forays into crypto include profitable collections of nonfungible tokens, digital collectibles that show him in a variety of poses and costumes, including as a superhero. Along with his sons, he’s also endorsed World Liberty Financial, a project that has been much-hyped but for which details remain scarce.
Representatives for Trump didn’t return requests for comment.
Crypto is notorious for meme coins, tokens with questionable inherent value that sometimes briefly surge if they catch a social media tailwind before sliding as attention turns elsewhere.
The Trump token traded at about $39 as of 7:30am on Monday in Singapore, down from an earlier peak of $75.35. Bitcoin slid to $100,000, Ether changed hands at $3,161 and a cooling SOL rally left the digital asset at roughly $240.