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The reality TV roots of the MAGA coalition

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The reality TV roots of the MAGA coalition

Back in 2001, few politicians gave much thought to Joe Rogan — or even knew his name. They might have heard something about “Fear Factor,” the crass show on NBC where people ate sheep eyeballs and submerged themselves in containers teeming with rats in hopes of winning $50,000.

But the idea that the show’s blandly macho host would become one of the most influential figures in American life would have seemed as ridiculous as, well, Donald Trump getting elected president. Twice.

Nearly a quarter-century later, Rogan hosts one of the most popular podcasts in the world, “The Joe Rogan Experience.” During the 2024 election, it became one of the most sought-after bookings for politicians seeking to court younger male voters, despite — or perhaps because of — Rogan’s history of spouting misinformation on vaccines, COVID-19, trans people and other topics.

Although it’s too soon to know exactly what went wrong for Democrats in 2024, Rogan’s lengthy interview with and subsequent endorsement of Trump in the final weeks of the campaign already feels like a watershed moment. Many liberals believe they need to find a progressive version of Joe Rogan in order to combat Trump 2.0. They might start looking outside the traditional party structure and turning to a medium that has become a breeding ground for influencers on the right: reality TV.

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Rogan is one of many influential figures in the conservative media ecosystem and the so-called manosphere who rose to prominence in reality TV, daytime talk shows and other forms of alternative entertainment. And as Trump gears up for a second term in office, he is casting his new administration like a reboot of “The Surreal Life.”

Shortly after his win in November, Trump nominated former Congressman Sean Duffy, who starred in Season 6 of “The Real World” and went on to win multiple seasons of the spinoff show now known as “The Challenge,” for secretary of Transportation.

“Maybe he’ll pick one of the ‘Teen Moms’ to be secretary of Labor!” joked Jimmy Kimmel, who described Duffy as “one of his least embarrassing picks.”

Trump also tapped Mark Burnett, the TV producer whose fateful decision to cast the serially bankrupt Trump as a successful businessman in “The Apprentice” paved the way for his first White House run, as special envoy to the United Kingdom.

Television producer Mark Burnett and President Trump in 2017.

Television producer Mark Burnett, left, with President Trump in 2017.

(Evan Vucci / Associated Press)

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Dr. Mehmet Oz, the cardiothoracic surgeon known for touting dubious cures such as green coffee beans and colloidal silver on his daytime talk show, is in line to run the Centers for Medicare and Medicaid Services, an agency that provides healthcare coverage to more than 160 million Americans. Longtime Trump supporter and failed senatorial candidate Linda McMahon, former chief executive of World Wrestling Entertainment, may soon be running the Department of Education, an agency that Trump has pledged to eliminate.

Nor is the reach of reality TV limited to formal administration appointments. Dr. Drew Pinsky, known for appearing on VH1’s “Celebrity Rehab,” is now a conservative talking head who regularly sits down with the likes of Laura Ingraham and Alex Jones. Podcast bro Theo Von, who formerly starred on “Road Rules,” “The Challenge” and “Last Comic Standing,” also interviewed Trump last year on his show, “This Past Weekend,” which is not overtly political but attracts a young, male demographic that increasingly skews right.

“People will vote for someone like Donald Trump because they just think he’s real and authentic” despite his long history of dishonesty, says Nelini Stamp, director of strategy for the Working Families Party and creator of the Real Housewives of Politics, an Instagram account that uses Bravo memes to spread a progressive message. To them, being real “means you say what you want, usually the first thing that comes out of your head.” In other words: acting like someone on reality TV.

Of course, Trump is a creature of reality TV himself, someone who not only rebuilt his image and his fortune through “The Apprentice” but also borrowed the medium’s blunt imagery and tendency to manipulate the truth to stage two successful presidential campaigns.

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But he has also remade the Republican Party and its accompanying media ecosystem in his image, transforming a group of neoconservatives and deficit hawks into faux-populist, conspiracy-addled culture warriors whose party slogan could easily be the oldest of reality TV cliches: “I’m not here to make friends.”

It’s well known that Trump watches a lot of TV, particularly Fox News, and often hires (and fires) people based on their telegenic abilities rather than other more relevant qualifications.

There’s also a well-established history of mostly conservative politicians and pundits embracing reality TV, dating back to 2010, when Sarah Palin signed up to do a Burnett-produced series for TLC shortly after stepping down from her job as governor of Alaska in the middle of her term. Palin and former New York City Mayor Rudy Giuliani have both appeared on “The Masked Singer,” while former Texas Gov. Rick Perry and former White House Press Secretary Sean Spicer turned up on “Dancing With the Stars.”

But this trend also suggests a more profound connection between the reality TV mindset — the kinds of personalities and viewpoints that thrive in the unscripted space — and the Trumpian worldview. It’s the reality TV-to-MAGA pipeline, and lately it’s overflowing.

“Reality shows tend to traffic in simple stories. There’s a hero, there’s a villain, there’s someone you love, there’s someone you hate. People are shown as one-dimensional on reality TV, and there’s always a person to blame if something goes wrong, and we see that in MAGA politics too,” says Danielle Lindemann, professor of sociology at Lehigh University and author of the book “True Story: What Reality TV Says About Us.”

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Sean Duffy

Sean Duffy, shown in 2018, was a “Real World” cast member and congressman before President-elect Donald Trump nominated him to be Transportation secretary.

(Jacquelyn Martin / Associated Press)

“Most of us know that reality TV is not a pure mirror of reality, but we’re still connecting with it at the level of emotion, even if we don’t necessarily see it as 100% truthful,” she says. “Even people who support Trump don’t necessarily always believe what he’s saying.”

Duffy’s rise from “Real World” cast member to cabinet appointee is instructive. In 1997, the lumberjack and aspiring lawyer with a thick Wisconsin accent appeared in the Boston-set season of the groundbreaking MTV reality series. He repeatedly clashed with co-star Kameelah Phillips, calling her a “b—” and at one point likening her to Hitler because she expressed pride in her Black identity.

But Duffy, typical of “The Real World” in this era, which often cast sheltered conservatives alongside others who challenged their beliefs, didn’t suffer any consequences for the dustups. The following year, he participated in the spinoff “Road Rules: All Stars,” an early incarnation of the show that came to be known as “The Challenge.” There, he met and fell for his future wife, Rachel Campos-Duffy, who played a similar role in Season 3 of “The Real World,” set in the liberal bastion of San Francisco. She wasn’t shy about her politics, dragging her housemates to an event with Republican politician Jack Kemp, but she also kept an open mind, bonding with co-star Pedro Zamora, a gay AIDS activist who died of complications from the disease hours after the series finale aired. The Duffys married in 1999 and soon started a family that now includes nine children.

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Duffy dabbled in reality TV for a few more years, then pivoted to politics. He served as district attorney of Ashland County, Wis., before staging a successful run for Congress in the tea party-fueled Republican wave of 2010. In the House, Duffy became an early supporter of Trump’s, speaking with Campos-Duffy at the 2016 Republican National Convention and defending the president throughout his scandal-plagued first term. Duffy resigned from Congress in 2019, citing the need to care for a child with health complications he and his wife were expecting. Both Duffys were soon hosting shows in the Fox News empire.

In interviews, Duffy has said that “The Real World” taught him about finding common ground with people from different backgrounds and belief systems. “You see the same thing here [in the House of Representatives],” he said in 2019. “If you give people a chance, and you build a friendship and a trust, it’s amazing the kind of legislation you can work on together and how many points of agreement you actually have.”

But reality TV changed in 2000 with the premiere of “Survivor” on CBS. The show, imported to the U.S. by Burnett, took the voyeurism of “The Real World” and added an element of Darwinian competition that other shows, including “The Challenge,” immediately tried to replicate. It’s notable that Duffy won $50,000 in “The Challenge: The Battle of the Seasons,” which aired in early 2002 and was the first season in which competitors were eliminated “Survivor”-style.

Reality shows like “Survivor” and “The Challenge” “really started to incentivize bad behavior,” says Susie Meister, co-host of “The Brain Candy Podcast,” who witnessed this shift firsthand as a cast member on “Road Rules” in 1998 and a competitor on multiple seasons of “The Challenge.” Cast members are acutely aware that they need to start drama to get called back for multiple seasons — and keep making money.

“It makes sense to me that we’ve seen mostly conservative politicians embrace that approach of uncensored speech and rejection of civility and politically correct language,” she says. “The public conflates that with the truth: ‘They’re telling it like it is.’ Instead of seeing it as shocking and crude, it’s seen as, ‘Finally, somebody’s being honest and being authentic,’ whether or not they are.”

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Despite the value placed on “authenticity,” many reality TV stars adopt exaggerated personas to stand out. Meister is cognizant of the roles she played herself: She says she was cast because she was a virginal blond, but that going on “Road Rules” helped her evolve politically. Later, while pursuing a career in media, she faced subtle pressure to embrace a conservative, Megyn Kelly-style persona. “My agent said, ‘It’s a shame that you’re not conservative, because if you were, there are many more opportunities for women that look like you,” she says — i.e., white, fair-haired and conventionally attractive.

A still from "Fox & Friends," including Pete Hegseth.

“Fox & Friends’” Steve Doocy, left, Ainsley Earhardt and Pete Hegseth interview Army 1st Lt. Clint Lorance in 2019. President-elect Donald Trump has nominated Hegseth to be Defense secretary in his second administration.

(Mark Lennihan / Associated Press)

American politics, particularly conservative politics, are increasingly dominated by brash figures who are able to command attention in a fractured media landscape — not discuss the nuances of policy. “Both the MAGA-sphere and reality TV tend to be populated by very charismatic, often flashy and bombastic people who capture our attention,” says Lindemann.

Trump, of course, played a fictionalized version of himself on “The Apprentice,” beginning in 2004. “Modern-day Trump was created out of ‘The Apprentice,’ which sold that [image] to Main Street America as the gold standard of success,” says Kwame Jackson, who was runner-up on Season 1 of the show and is now president of Kwame Inc., a consulting firm. “It was false, but America bought it hook, line and sinker. Unfortunately, it unlocked a lot of the most extreme demons of capitalism.”

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Reality TV is also rooted in the anti-elitist idea that you don’t need to be talented, at least not in the traditional sense, to become famous. The conservative movement is, increasingly, driven by disdain for expertise and experience in science, medicine, government and more. “As long as you’re charismatic enough and believe the right thing, that is the only credential you need,” says Lindemann.

As 48.4 % of the country braces for another season of “The Trump Show” they were desperately hoping to avoid, many are wondering just how he managed another comeback — especially after 34 felony convictions, two impeachments and one violent insurrection.

Again, the answer lies in the collective mindset of reality TV, whose fans are highly tolerant of aberrant behavior and quick to forgive missteps. Stamp points to Teresa Giudice, the long-running “Real Housewives of New Jersey” star (and Trump supporter) who served 11 months in prison for financial fraud, then promptly returned to Bravo, and Erika Girardi, who remains a fan favorite despite questions about her estranged husband’s financial crimes.

“People can be a villain one season, and then you can like them another season,” Stamp says. Trump has had multiple “villain seasons,” she adds, but he’s also experienced several redemption arcs, most notably following the assassination attempt last summer, when the media framed him in a heroic light.

“People are like, ‘But Trump did Jan. 6! I can’t believe we have moved on!’” Stamp says. “That was four years ago. Have you ever seen reality television?”

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Movie Reviews

Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages

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Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages

Back in the good ol’days — the ’90s — John Travolta would love to get off the topic of “Michael,” “Pulp Fiction” or “Get Shorty” in interviews with film journalists like me and regale us with how utterly besotted he had been with his first flying experience, how that drove his passion for piloting and buying planes and airfield-adjacent luxury houses.

He didn’t even seem to mind having to move house when this or that development balked at him flying his Boeing 707 out of there on the way to locations.

Travolta would tell any journalist who asked that he was writing a kid-friendly book, “Propeller: One Way Night Coach,” based on his first flights as a child in old propeller driven airliners — cheap red-eye overnight treks with too many connections for your average jet age traveller to tolerate.

I remember picking up the book when it came out later in the ’90s — at an airport gift shop — and thinking “Well, that’s as cute as I figured.”

And now, decades later and trapped in the B-movie hell of his post “Gotti” career, Travolta’s turned that cute book into the most delightful, fanciful and colorful bon bon of a movie.

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“One Way Night Coach” is a child’s fantasy of flight and flying the way it used to be — with pristine, uncrowded, futuristic airports, an early ’60s era of jets and prop planes with over-uniformed stewardesses in white gloves, the days “Back before every Joe Sweatsock could wedge himself behind a lunch tray and jet off to Raleigh-Durham,” as Sideshow Bob memorably sneered on “The Simpsons’.”

It’s a fictionalized account of Travolta’s childhood about an only child (at least two Travolta siblings have bit parts in this movie) of a never-made-it/never-will actress/single-mom (Kelly Eviston-Quinnett) who indulges her aviation-obsessed eight-year-old with a cheap cross-country overnight flight.

Little Jeff (Clark Shotwell) will revel in almost every Idlewild to Pittsburgh to Dayton to Chicago to Kansas City to Denver and Los Angeles minute. He strolls into the cockpit to meet pilots, charms the stewardesses and checks out the sleeping bunks on the TWA Lockheed Super Constellation, loving even the delays if not the Chicken Cordon Bleu he’s offered on legs of the journey that offer a meal.

And as he’s an observant child, he comments (Travolta narrates) on his 50ish mother’s vamping and posing, her choice of cigarettes (Newports) and drinks, the solo traveling men whose attention she pursues and earns.

“I was her best audience,” adult Jeff remembers of the mother who’d read him plays as bedtime stories and delusionally hopes that this trip to Los Angeles might be her “big break” even though she’s pushing 50.

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Hollywood called,” she’d explain about their overnight cheap flight arrangements to ticket agents and crew. “They told me to take the next flight!”

At every turn, Jeff meets or sees kindness — stewardesses who indulge his many questions and bump them up to first class on the mostly-empty planes, a captain who fixes his toy model of a Constellation, a mentally ill flyer who flips out but is calmed by a flight attendant who isn’t overworked and frazzled in jet-powered tin-can jammed with Joe and Jane Sweatsocks who think nothing of traveling in their pajamas.

Normally, I cringe at pictures this reliant on voice-over narration. I recoil from stars who populate their picture with Sandler etc. offspring. But “Propeller” is unfailingly sweet and never cloying.

Sure, it’s fictionalized. But if you’ve followed Travolta’s life and career, a lot of him is in this — his raptoruous engagement with flying, an indulged child who developed a taste for fine food and creature comforts, a mother who was his guiding star as an actor.

I get why there are less adoring reviews than mine floating around “Propeller.” It’s unfailingly sweet. Mom’s man-hunting is seriously dated. This TWA tale is decorated with Gershwin’s majestic “Rhapsody in Blue” — United Airlines’ signature tune. And Travolta’s been around long enough for recent generations to come up and not feel a connection to the “Saturday Night Fever/Get Shorty” star whose career has fallen off and life has been visited by too much tragedy.

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But I’d hate to be seated next to anybody who doesn’t appreciate this adorable, pristine and nearly perfect aviation fantasy on any flight, much less an overnight one.

Rating: TV-PG

Cast: Clark Shotwell, Kelly Eviston-Quinnett, Ellen Travolta, Ella Beau Travolta, Olga Hoffmann and John Travolta.

Credits: Scripted and directed by John Travolta, based on his book. An Apple TV+ release.

Running time: 1:01

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About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”

In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.

Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.

“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”

The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.

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Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.

“Masters of the Universe” toys at Mattel headquarters in El Segundo.

(Myung J. Chun / Los Angeles Times)

The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.

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“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”

Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.

Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.

“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”

“Masters of the Universe” is a key variable in that equation.

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Ynon Kreiz, chief executive of Mattel.

Ynon Kreiz, chief executive of Mattel.

(Myung J. Chun / Los Angeles Times)

The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.

The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.

“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”

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Kreiz said he’s often asked how the company will match the success of “Barbie.”

“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”

While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.

There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.

Skeletor from "Masters of the Universe."

Skeletor from “Masters of the Universe.”

(Myung J. Chun / Los Angeles Times)

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“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”

While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.

When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.

Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.

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And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.

After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.

“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”

“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.

That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.

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“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.

The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)

“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”

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Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’

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Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’

Let’s just say that the wedding band has never occupied the most exalted rung of the ladder in music.

Playing “September” and “Celebration” is often what’s most required. As one member of the Bride and the Groove, the band at the center of John Carney’s new film, puts it: They’re not rock stars. They’re human jukeboxes.

But in “Power Ballad,” a wedding band singer and pop star cross paths. For one night, all of the stratification of the music world falls away. “Power Ballad” starts like a fairy tale.

Since 2007’s “Once,” the Irish writer-director has focused his films on the redemptive capacity of music. Carney, who was once a bassist for the Frames, knows from experience. From “Sing Street” to “Flora and Son,” he has made unabashedly earnest tales where a song, or just picking up an instrument, changes lives.

This can, undoubtedly, lead Carney into sentimental territory. Lucky for him, his chosen subject — music — is more worthy of sentiment than almost anything else. Yet the song doesn’t quite remain the same in “Power Ballad,” a movie that begins with the gentle sweetness Carney is known for, but detours into something more discordant.

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Rick (Paul Rudd) is an American musician who gave up on his once-promising rock band’s future to instead live with his wife (Marcella Plunkett) and teenage daughter (a spunky, underused Beth Fallon) in Dublin. His former group was called Octagon, a perfect former band name if there ever were one.

But for years, Rick has fronted the Bride and the Groove. It’s an unromantic day job (or rather a night one) that hasn’t entirely sapped his belief in his own songwriting. During an encore at one wedding, he plays an original tune and is mentally transported to an arena full of swaying fans. When he snaps out of it, he’s staring at an empty dance floor and faces that say: That wasn’t Kool & the Gang.

At another wedding at at a castle, the band is asked to let a friend of the newlyweds sit in. They reluctantly agree, and are surprised to see the very popular boy band veteran, Danny (Nick Jonas), step on stage. He sings Stevie Wonder’s “I Wish,” and it’s great. Though Rick had just dismissed Danny’s music as “manufactured content for young, excitable teens,” he discovers Danny is a genuine musician.

But, later that night, something even more remarkable transpires. Rick bumps into Danny, and the two quickly hit it off. They begin jamming together and sharing songs that need work. They are both so jazzed by their unlikely collaboration that they play into the next morning.

The actual moment of artistic creation, and the craft it requires, is something the movies almost always skip over. But capturing collaborative juices flowing is exactly what Carney excels at. You can feel his joy in it. So it’s fitting that one of the unfinished songs Rick plays for Danny, “How to Write a Song (Without You),” is about creative invention.

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It’s here when you wonder where “Power Ballad” is headed. Is this, for Rick, the beginning of a beautiful friendship? Will they turn into the next great songwriting duo, lifting Rick out of weddings and proving to the world that Danny is more than a boy-band pretty face?

That is very possibly the movie Carney might have made a decade ago. But “Power Ballad,” which he co-wrote with Peter McDonald (who also co-stars as a band member), shifts six months ahead in time. Rick is standing in a shopping mall when the familiar lyrics of “How to Write a Song” softly float through the stores. He stands dumbfounded in the gleaming halls of commerce, a befuddlement that slowly turns into outrage the bigger and bigger Danny’s smash hit grows.

“Power Ballad” loses some of its steam in its second half, which follows Rick’s struggle for justice. Making things considerably harder is that he can find no recorded demo of the song. His family and his band don’t even really believe him.

But even as the movie struggles to sustain its opening refrain, Carney’s film is always riffing on ideas of authenticity and aspiration in music. That Jonas is, himself, a former boy band star who has at times gone it alone, lends the movie a direct connection to contemporary music, where tussles over authorship are increasingly common.

Jonas has been good in other films (notably the “Jumanji” movies), but this is his most ambitious and convincing performance to date. It’s a testament to the movie that Danny’s theft isn’t a purely villainous act. He gives the song a bridge and the vocal power to take it to another level. He’s under mounting pressure from his label to deliver a hit. An executive (Jack Reynor) wants “Danny 2.0” but has little faith he can supply it.

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But it’s an even more well-tailored role for Rudd. He memorably and very goofily played a bassist in the 2009 comedy “I Love You, Man.” But while he sings well, it’s not his musical chops that lift the performance. It’s more that Rick, a contented family man with unrealized rock-star dreams, gives the exceptionally genial Rudd more notes to play as an actor. Rudd makes for a very likeable everyman out to convince the world he is capable of a beautiful song.

And that’s the abiding belief of Carney’s. No matter all the struggles, the artistic injustices, the corporate hegemony, he still believes that if you make something truly soulful, it will break through. It will claw its way to the surface, and move people. It’s undoubtedly gotten harder since “Once,” this movie seems to admit. The world is against you. But what one person can offer, a ballad or otherwise, still has power. Fairy tale or not, that’s worth believing in.

“Power Ballad,” a Lionsgate release in theaters Friday, is rated R by the Motion Picture Association for “language throughout and some drug use.” Running time: 108 minutes. Three stars out of four.

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