Lifestyle
Olympic Medals From Paris Games Are Falling Apart. LVMH Has Fallen Silent.
Rarely in Olympic history had a single company been as ubiquitous as LVMH Moët Hennessy Louis Vuitton, the luxury goods empire owned by France’s richest family.
As the Paris Olympics’ biggest corporate sponsor, LVMH was everywhere. Its Moët & Chandon champagne flowed in V.I.P. suites. French athletes were clothed by LVMH’s Berluti fashion house. And, in contravention of at least the spirit of the Olympic charter, Louis Vuitton luggage was trotted out during the opening ceremony and seen by more than one billion people worldwide.
But its most significant role involved the Olympic medals, which were designed by Chaumet, a luxury jewelry and watch maker and part of the LVMH group. Gold, silver and bronze — the very best athletes would take them back home as mementos of their feats at the Paris Games.
Now those medals are falling apart — and LVMH has fallen silent.
In just over 100 days since the Olympics closed, more than 100 athletes have asked for their crumbling medals to be replaced. Last month, Clement Secchi and Yohann Ndoye-Brouard, French swimmers, showed their flaking medals on social media. “Crocodile skin,” Mr. Secchi wrote.
Nick Itkin, a U.S. Olympic foil fencer, said his bronze medal started to deteriorate a few days after the Olympics. “But after like a few weeks, it got more noticeable,” he said, adding that he planned to ask for a replacement.
Medals have had to be replaced in other Olympics — notably in Rio de Janeiro in 2016. But in no previous Olympics has a company stamped its brand credentials so prominently.
The issue seems to be most acute with the bronze medals, problems for which athletes first started flagging shortly after receiving them.
The International Olympic Committee has apologized and says it will find replacements. Monnaie de Paris, the French mint, which produced the medals, has so far taken responsibility, blaming the problem on a technical issue related to varnish.
And LVMH has been happy to let the other organizations do the talking. A spokesman for the company said because it did not make the medals and is not responsible for them, LVMH has no comment.
But in the buildup to the Games, and during the event itself, LVMH was showing off the roles of its expert artisans in crafting the medals. On the second floor of a club it created, just a few yards from the Élysée Palace, the residence of the French president, designers from Chaumet proudly explained the yearlong project to design the medals in secrecy. At the heart of each was a piece of the Eiffel Tower.
Chaumet had never previously designed a sporting medal, and of the three they were asked to make, the bronze was the trickiest.
“It’s the most difficult because it’s the most delicate,” Philippe Bergamini, one of Chaumet’s longest serving jewelry designers, told The New York Times at the time.
The company tweaked the designs hundreds of times until a special committee of athletes and Olympic officials were in agreement. Designers then joined forces with the mint, a French institution that has produced money and other precious objects since the Middle Ages.
Each medal took 15 days to complete, from stamping out the design to dipping it in gold, bronze and silver and then finishing it with a coat of varnish.
So when one athlete posted photos of his bronze medal rusting last August, just weeks after the Games, the mint began an internal inquiry to “understand the circumstances and cause of the damage,” the organization said in a statement.
The mint discovered that the varnish used to prevent oxidation was defective. Its varnish recipe is a trade secret, but the coating was weakened after the mint changed it to conform to recent European Union regulations banning the use of chromium trioxide, a toxic chemical used to prevent metal from rusting, according to La Lettre, a French industry newspaper.
A spokeswoman declined to confirm the report, but said in a statement that the mint “has modified the varnish and optimized its manufacturing process to make it more resistant to certain uses observed of the medals by athletes.”
Faced with a deluge of deteriorating medals, the International Olympic Committee has vowed to find replacements. “Damaged medals will be systematically replaced by the Monnaie de Paris and engraved in an identical way to the originals,” it said in a statement.
For LVMH, the Olympics were a coming-out party. It was a major foray into sports, and a moment to promote the company in a way that it had previously avoided, preferring instead to showcase its individual brands. .
“Obviously because it’s the medal, it’s super high profile and everyone is asking the question how does this happen and especially coming from LVMH, whose raison d’être is quality and precision,” said Michael Payne, who devised the I.O.C.’s original marketing strategy.
What freedom looks like today.
Getty Images/Viktoriia Miroshnikova/Photo illustration by NPR
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Getty Images/Viktoriia Miroshnikova/Photo illustration by NPR
What does freedom mean today?
Happy Juneteenth! For those not in the know, today commemorates when U.S. federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all enslaved people were freed – a full two and a half years after the signing of the Emancipation Proclamation. Since then, Juneteenth has been celebrated all over the country, especially in Texas and across the South, where Juneteenth parades, cookouts, festivals and pageants happen every year. Two weeks from now, the country will celebrate the Fourth of July – and its 250th anniversary. For many Black Americans, there’s always been a tension between these holidays – and their two different ideals for what it means to be free. As voting rights protections are rolled back and Black history is being scrubbed from government websites, what does freedom look like for Black Americans today?
To get into it, Brittany is joined by Dr. Kellie Carter Jackson, chair of Africana Studies at Wellesley College.
For more episodes about the quality of Black life in America, check out:
Jesse Jackson & the end of the civil rights superhero
Is the economy slowing? Ask Black women.
What to expect when you’re expecting racism
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This episode was produced by Corey Antonio Rose and Liam McBain. It was edited by Neena Pathak. We had engineering support from Josephine Nyounai. Our Supervising Producer is Cher Vincent. Our Executive Producer is Barton Girdwood. Our VP of Programming is Yolanda Sangweni.
First released in 2000, the acclaimed film Amores perros, which was produced and directed by Alejandro González Iñárritu and written by Guillermo Arriaga, has been remastered and is returning to theaters.
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Before Amores Perros became widely regarded as a modern classic, it belonged to Mexico. The film premiered at the 53rd Cannes Film Festival in 2000, where it won The Grand Prix, launching a run of international acclaim that has never quite ended. This month, Amores Perros is back in theaters in a fully remastered format from its original Kodak film stocks.
The film’s plot centers on three strangers whose lives intersect at the scene of a car crash. Each story wrestles with overlapping issues of social class disparities, crime and familial betrayal. The release in Mexico coincided with the end of the Institutional Revolutionary Party or PRI’s 71-year hold on power. Amores Perros was followed by a period of original, contemporary films in Latin America that would prove the region’s studios could compete with Hollywood in scope and complexity.
One of the film’s lead charachters, Octavio, is played by actor Gael García Bernal.
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The film marked the directorial debut of Alejandro González Iñárritu, who would go on to win four Academy Awards including back-to-back best director awards for Birdman (2014) and The Revenant (2015). In a recent interview with NPR, Gael García Bernal, a lead actor in Amores Perros, called the film’s launch “a new geography in cinema.”
González Iñárritu and García Bernal spoke with Morning Edition’s A Martinez about their early collaboration and the film’s continued resonance with new audiences.
Listen to the interview by clicking on the blue play button above.
The broadcast version of this story was produced by Margaux Bauerlein.
Preparations underway for the Great American State Fair, as seen on Washington, D.C.’s National Mall last week.
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A lot is changing these days in Washington, D.C., with even more on the horizon: 10 city blocks of the National Mall will soon transform into a multi-week state fair spectacle, complete with a Ferris wheel, in honor of the country’s 250th birthday.
The “Great American State Fair” will run from June 25 through July 10, promising to bring state-themed pavilions, movie screenings, musical performances, military flyovers, nostalgic snacks, a daily rodeo — and potentially scores of tourists — to the nation’s capital.
It will feature more than 150 exhibits, with full participation across the United States and several U.S. territories, as well as “businesses, innovators and civic organizations,” according to Freedom250, the White House-backed campaign that is organizing the fair in addition to other semiquincentennial events.
“A master-planned celebration will unfold along the National Mall from the Capitol to the Washington Monument, featuring vibrant pavilions representing every U.S. state and territory,” says the White House website, adding that the beaux-arts style tents will also highlight national themes like agriculture, the arts, faith and family.
Workers started setting up the fair, in view of the U.S. Capitol, in late May.
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However, not all states are sending official government delegations to the fair. Officials in more than half a dozen states — including Connecticut, Hawaii, Illinois, Maine, Massachusetts, North Carolina, Oregon, Rhode Island and Washington — confirmed to NPR that they are not participating directly. Most cited financial considerations and a desire to prioritize celebrations in their own communities, though others voiced political concerns.
Rachel Reisner, a spokesperson for Freedom250, emphasized in an email that there is “a vast majority participating” among the states. Additionally, others are being represented by local businesses and organizations — such as two companies from North Carolina and a museum from Illinois.
“Whether represented by a governor’s office, a tourism board, or a beloved state company or organization, every community will be celebrated, and every American will see themselves in this once-in-a-generation event,” Reisner said.
The state fair is one in a series of patriotic anniversary events planned for D.C. this summer, including the UFC fight night outside the White House last Sunday and a fireworks-heavy July Fourth celebration that President Trump rebranded as a political rally in a Truth Social post on Monday.
In another post that day, Trump encouraged people to attend the kickoff to the fair on Wednesday — and, by extension, the “summer long Celebration of 250 years of American Independence.”
“We are going to have fun, and celebrate America!” he wrote.
That opening event was originally billed as a concert, though many of the performers originally attached to it — including Martina McBride, Bret Michaels, the Commodores and Young MC — have withdrawn in recent weeks. Organizers now say the kickoff will feature remarks by Trump and performances by Lee Greenwood and Christopher Macchio, musicians who have sung at Trump events before.
What to know about the fair
The fair is an all-day, rain-or-shine event. It is free and open to the public, though preregistration is encouraged.
Freedom250 is promising attendees an interactive experience at the state pavilions, from Michigan’s mechanical milking cow to Florida’s re-creation of a Spanish fort honoring explorer Juan Ponce de León.
There will also be activations by a wide range of companies, organizations and government agencies, from NASA and John Deere to Meta and the Washington Commanders.
Each of the fair’s 16 days has its own theme, including two “MAHA Mondays” and a military and veterans’ appreciation day. July Fourth is branded as the Independence Day Celebration, and the fair’s final day is billed as “The Next 250: Innovation.”
The extravaganza will span a wide swath of the National Mall, much of it already blocked off with fences and construction cranes. The fair may also impact air travel in the area.
In a press release this week, the Metropolitan Washington Airports Authority warned travelers at D.C.’s Reagan National Airport that their flights might be adjusted or delayed due to some of the America 250 celebrations — including the opening and closing days of the state fair.
“Many events will include downtown flyovers or other aerial displays such as fireworks or parachute jumps, which will affect flights periodically at Reagan National,” it said, adding that the most significant disruptions are expected on July 3 and 4.
Why some state governments aren’t participating
Nearly 10 states say they will not be spending funds or sending personnel to the D.C. fair. While all but one are led by Democratic governors, many told NPR the decision not to attend was a financial decision, not an overt political statement.
“The states were expected to fund and to staff a multi-week exhibit in Washington, D.C., which would entail getting staffers down to D.C., housing them, feeding them, and with the booths and everything … the estimated budget was at least $100,000,” said Cathryn Vaulman, a spokesperson for Connecticut Gov. Ned Lamont.
Vaulman said that money would have come out of the state’s budget for its own 250th celebrations — so leaders made a “resource-based decision” to focus on those instead. But she noted that plenty of other blue states, like New York, are still planning to staff the state fair.
Some other states estimated their costs as $100,000, though others were much higher: Sarah Hansen, director of the Maine Semiquincentennial Commission, told NPR that its cost estimates were “half a million dollars or more,” which she said was not feasible for the state, “given the federal government’s refusal to provide any funding.”
Washington Lt. Gov. Denny Heck’s office told NPR over email that the state opted out in large part because of confusion over costs.
The fair will span 10 city blocks on the National Mall for over two weeks.
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“We had heard participating states (whether that was state agencies, tourism authorities, etc.) were generally planning for their costs to be anywhere between $100k to nearly $1m,” Dallas Roberts, Heck’s chief of staff, said in the email.
Each state and territory gets about 600 square feet to build its exhibit, with no set dollar amount required to participate, according to Freedom250. It acknowledges that cost was a concern for many states, which is why some partnered with tourism bureaus and companies.
“Our ask was not your government entity must do this and give money; it was an invitation to the state to represent their culture, heritage, and landscape however they would like,” Reisner, the Freedom250 spokesperson, wrote in an email, adding that the event is funded by “both private and public dollars.”
Officials in a handful of states have been more outspoken in their criticism of how the event is being run.
Speaking to GBH News’ Boston Public Radio earlier this month, Massachusetts Gov. Maura Healey, who also opted out, said Trump “invited all the states to participate and wants to charge us to go down and put something on his exhibit.”
“It’s just ridiculous,” she added. “This is taxpayer money.”
Luke Harkins, a spokesperson for Oregon Gov. Tina Kotek, told Oregon Public Broadcasting that the state is not participating “due to both the cost of participating in the Fair and growing concerns that the event in Washington, D.C. is shaping up to be a more partisan affair than originally presented.”
Officials from different states told NPR they had different understandings of how representation from their state would work.
Jayette Bolinski, a spokesperson for the Illinois Department of Natural Resources, said the Peoria Riverfront Museum volunteered to represent the state with an “Illinois-centric pavilion” featuring a hologram of stories from over 50 residents — none of which was paid for by state funds, she stressed. Vaulman, of Connecticut, said she believes its booth will have photos and posters of some sort, while Hansen of Maine said their inquiries to Freedom250 about this “have gone unanswered.”
What else is on the anniversary agenda — and who’s planning it
Planning for national 250th anniversary events mainly falls to two main groups, which have become increasingly politicized.
In 2015, looking ahead, Congress created a nonpartisan commission to orchestrate anniversary celebrations, which in turn created a nonprofit called America250. It’s composed mostly of private citizens, along with several members of Congress and representatives from federal agencies.
America250 appears to focus mainly on getting Americans involved in celebrations at the local level, such as attending synchronized nationwide block parties. It has gathered — and recently sealed — a time capsule with contributions from every state and is hosting a July Fourth concert in Los Angeles, with tickets selling for $17.76, featuring the Smashing Pumpkins, Chris Stapleton and Queen Latifah.
Freedom250, on the other hand, emerged from a Trump 2025 executive order establishing a task force for celebrating the milestone. Critics — including progressive consumer advocacy group Public Citizen — see this group as Trump’s attempt to bypass America250 after trying unsuccessfully to pack it with loyalists.
Freedom250 describes itself as “the national, non-partisan organization leading the celebration of our Nation’s 250th birthday.” Another sign of its standing in the administration: The official White House webpage for the 250th links out to Freedom250, not America250.
The group has organized many other high-profile anniversary events, including the White House UFC event, the July Fourth rally on the Mall, a July Fourth tall ship event on the East Coast and the Freedom 250 Grand Prix of Washington, D.C., an Indycar event scheduled for the National Mall in August.
Trump’s executive order says the 250th task force must disband at the end of the year, unless he extends it. And many of the beautification projects his administration is undertaking in D.C. — from restoring fountains to installing statues to repainting the Lincoln Memorial Reflecting Pool — are tied to the anniversary but could shape the city far beyond it.
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