Lifestyle
Olympic Medals From Paris Games Are Falling Apart. LVMH Has Fallen Silent.
Rarely in Olympic history had a single company been as ubiquitous as LVMH Moët Hennessy Louis Vuitton, the luxury goods empire owned by France’s richest family.
As the Paris Olympics’ biggest corporate sponsor, LVMH was everywhere. Its Moët & Chandon champagne flowed in V.I.P. suites. French athletes were clothed by LVMH’s Berluti fashion house. And, in contravention of at least the spirit of the Olympic charter, Louis Vuitton luggage was trotted out during the opening ceremony and seen by more than one billion people worldwide.
But its most significant role involved the Olympic medals, which were designed by Chaumet, a luxury jewelry and watch maker and part of the LVMH group. Gold, silver and bronze — the very best athletes would take them back home as mementos of their feats at the Paris Games.
Now those medals are falling apart — and LVMH has fallen silent.
In just over 100 days since the Olympics closed, more than 100 athletes have asked for their crumbling medals to be replaced. Last month, Clement Secchi and Yohann Ndoye-Brouard, French swimmers, showed their flaking medals on social media. “Crocodile skin,” Mr. Secchi wrote.
Nick Itkin, a U.S. Olympic foil fencer, said his bronze medal started to deteriorate a few days after the Olympics. “But after like a few weeks, it got more noticeable,” he said, adding that he planned to ask for a replacement.
Medals have had to be replaced in other Olympics — notably in Rio de Janeiro in 2016. But in no previous Olympics has a company stamped its brand credentials so prominently.
The issue seems to be most acute with the bronze medals, problems for which athletes first started flagging shortly after receiving them.
The International Olympic Committee has apologized and says it will find replacements. Monnaie de Paris, the French mint, which produced the medals, has so far taken responsibility, blaming the problem on a technical issue related to varnish.
And LVMH has been happy to let the other organizations do the talking. A spokesman for the company said because it did not make the medals and is not responsible for them, LVMH has no comment.
But in the buildup to the Games, and during the event itself, LVMH was showing off the roles of its expert artisans in crafting the medals. On the second floor of a club it created, just a few yards from the Élysée Palace, the residence of the French president, designers from Chaumet proudly explained the yearlong project to design the medals in secrecy. At the heart of each was a piece of the Eiffel Tower.
Chaumet had never previously designed a sporting medal, and of the three they were asked to make, the bronze was the trickiest.
“It’s the most difficult because it’s the most delicate,” Philippe Bergamini, one of Chaumet’s longest serving jewelry designers, told The New York Times at the time.
The company tweaked the designs hundreds of times until a special committee of athletes and Olympic officials were in agreement. Designers then joined forces with the mint, a French institution that has produced money and other precious objects since the Middle Ages.
Each medal took 15 days to complete, from stamping out the design to dipping it in gold, bronze and silver and then finishing it with a coat of varnish.
So when one athlete posted photos of his bronze medal rusting last August, just weeks after the Games, the mint began an internal inquiry to “understand the circumstances and cause of the damage,” the organization said in a statement.
The mint discovered that the varnish used to prevent oxidation was defective. Its varnish recipe is a trade secret, but the coating was weakened after the mint changed it to conform to recent European Union regulations banning the use of chromium trioxide, a toxic chemical used to prevent metal from rusting, according to La Lettre, a French industry newspaper.
A spokeswoman declined to confirm the report, but said in a statement that the mint “has modified the varnish and optimized its manufacturing process to make it more resistant to certain uses observed of the medals by athletes.”
Faced with a deluge of deteriorating medals, the International Olympic Committee has vowed to find replacements. “Damaged medals will be systematically replaced by the Monnaie de Paris and engraved in an identical way to the originals,” it said in a statement.
For LVMH, the Olympics were a coming-out party. It was a major foray into sports, and a moment to promote the company in a way that it had previously avoided, preferring instead to showcase its individual brands. .
“Obviously because it’s the medal, it’s super high profile and everyone is asking the question how does this happen and especially coming from LVMH, whose raison d’être is quality and precision,” said Michael Payne, who devised the I.O.C.’s original marketing strategy.
Lifestyle
‘Wait Wait’ for April 18. 2026: With Not My Job guest Phil Pritchard
Phil Pritchard of the Hockey Hall of Fame works the 2019 NHL Awards at the Mandalay Bay Events Center on June 19, 2019 in Las Vegas, Nevada. (Photo by Bruce Bennett/Getty Images)
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This week’s show was recorded in Chicago with host Peter Sagal, judge and guest scorekeeper Alzo Slade, Not My Job guest Phil Pritchard and panelists Alonzo Bodden, Adam Burke, and Dulcé Sloan. Click the audio link above to hear the whole show.
Who’s Alzo This Time
The Don Vs The Poppa; World’s Worst Doctor; Should We Eat That?
Panel Questions
Big Cheese News!
Bluff The Listener
Our panelists tell three stories about someone missing a huge opportunity in the news, only one of which is true.
Not My Job: Phil Pritchard, the NHL’s Keeper of the Stanley Cup, answers three questions about the other NHL, National Historic Landmarks
Peter talks to Phil Pritchard, the NHL’s Keeper of the Stanley Cup. Phil plays our game called, “Let’s Go Visit The NHL” Three questions about National Historic Landmarks.
Panel Questions
The Trump Dump and Air Traffic Control Becomes Animal Control
Limericks
Alzo Slade reads three news-related limericks: Spice Up Your Spring Cleaning; A Fizzy Meaty Drink; The Right Way to Eat Peeps.
Lightning Fill In The Blank
All the news we couldn’t fit anywhere else
Predictions
Our panelists predict the next big AirBnB story in the news
Lifestyle
How to have the best Sunday in L.A., according to Paul W. Downs
Paul W. Downs can’t help it that even on the weekends, his life intersects with “Hacks,” the HBO comedy he co-created and co-showruns with his wife, Lucia Aniello, and their friend Jen Statsky. (He also appears on the show as Jimmy LuSaque Jr., the besieged manager of its two stars, played by Emmy winners Jean Smart and Hannah Einbinder.) The fifth and final season of “Hacks” premiered last week, but on Downs’ days off, he often finds himself at its previous filming locations or hanging out with cast members who have become like family.
In Sunday Funday, L.A. people give us a play-by-play of their ideal Sunday around town. Find ideas and inspiration on where to go, what to eat and how to enjoy life on the weekends.
Downs moved to Los Angeles in 2011, but soon after, he and Aniello were hired to write (and for him to act) on the über-New York show “Broad City,” keeping them away from the West Coast for years. Now the couple live in Los Feliz, which they enjoy with their young son.
“I love Los Feliz because it’s a real neighborhood with restaurants and bars, but also feels close to nature with Griffith Park,” Downs says. “Also it’s very central to my Eastside friends and Westside agents.”
And if he had to live at a local mall, like the character Ava Daniels did in the third season of “Hacks,” which would he choose?
“It would be the Americana, obviously.”
Here’s how he’d spend a perfect day in L.A.
10 a.m.: A late rise and a li’l barista
I’m sleeping in if I can, which I can’t because I have a toddler, but let’s say I can sleep ’til 10. That would be insane.
Then I’m making coffee at home. I’m making it with my 4-year-old because he likes to make my coffee now. He always wanted to help, now he really wants to do it on his own. I’m still there to supervise, but he does do a lot of it.
I do batch brew. I’m doing Verve Coffee that I’m grinding there, and then I’m brewing four cups because I need my coffee. I had a Moccamaster for a long time, but I recently got a Simply Good Coffee. There’s no plastic — it’s all glass and metal.
11 a.m.: Chocolate croissants for everyone
We’re driving to Pasadena and we’re going to [Artisanal Goods by] CAR, which is the place to get the best chocolate croissant, I think, in the world. I don’t just think in L.A., I think they’re better than Paris. I’m going there with my wife and my kid and I’m having another coffee and some pastry. We’re ordering three [chocolate croissants]. We’re not doubling up.
11:45 a.m.: The family business
We’re driving to Fair Oaks in Pasadena. There’s a place called T.L. Gurley. We shot “Hacks” there, actually. Not only in Season 1, but also full circle in Season 5. We’re going to shmay around and look at antiques. My kid is going to want to play a vintage pinball machine. We’re going to find a little piece of art for the house or what have you. It’s not necessarily that I’m on the hunt. It’s to pass the time and to have some fun. If I could do anything and have a leisurely day and take my mind off work, that’s what I’m doing.
People love to interact with my kid when he’s there. We’re really training him to appraise things at a young age. My parents are part-time dealers of antiques. My grandmother bought and sold antiques. It’s kind of a family business.
1:30 pm.: Baguettes and books
We’re driving to Larchmont and we’re getting a sandwich at Larchmont Village Wine, Spirits & Cheese. I’m doing prosciutto-mozzarella-basil on a baguette.
Then we’re going to Chevalier’s Books. What’s sad is that I’m often not looking for leisure material. I’m looking for something that I’m interested in learning more about or writing about, or that they’re turning into a show I want to audition for. But we’re also doing Little Golden Books for my son. He’s obsessed. We’re not huge on screen time, so we really encourage the book-buying.
2:30 p.m.: Cast pool party
We’re having some family fun in the pool and we’re doing that until evening. We invite people over all the time. My sister-in-law is a New Yorker, but she actually wrote last season on “The Rooster” and she’s often writing on shows in L.A., so she’s often here and she’ll have a couple friends come over. I know this sounds like a piece of PR or something, but we’ll really literally have Hannah [Einbinder] and maybe Mark Indelicato from “Hacks” come over to swim. Jen, our co-creator of “Hacks,” will come over.
6:00 p.m.: Family dinner
Sometimes we’ll order Grá to the house, which is a pizza place in Echo Park — excellent sourdough crust pizza. But if we don’t do that, an ideal evening is an early dinner at All Time on Hillhurst in Los Feliz. We’re ordering the ceviche and my son is having all of it and not sharing with anybody at the table.
8:45 p.m.: A thrilling ending to the day
After putting my kid to bed, my wife and I, in an ideal world (full disclosure: we haven’t done this in two years), we’ll watch something together that we’ve been meaning to watch. We have a long list of movies and we either want to revisit or that we haven’t seen that we need to watch.
We don’t watch a lot of comedies. It’s a dream to watch a “Black Bag” or a little espionage thriller. We really like that because it’s so different than the stuff that we’re working on in the day.
Often the things we watch are things that we admire. We like deconstructing it as fans of film and television. We do like talking about the making of it, but it’s less of a critique and more of a listing of the things we appreciated about it.
10:30 p.m.: No work tomorrow
And then it’s lovemaking ’til morning on a perfect Sunday. If it’s a perfect Sunday, there’s also a Monday that’s off.
Lifestyle
Sitting in a jail cell, alone and hopeless, a man’s life is suddenly changed
Jay (not pictured) found himself alone and hopeless in a jail cell when a fellow inmate’s unexpected words of comfort changed his life.
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When Jay was 22 years old, he was a self-described loner. In this story, he is being identified by his nickname to allow himself to speak candidly about the following experience and his mental health. He says the few people he did hang out with at the time had questionable morals.
”I chose my friends poorly, and your friends have a tendency to rub off on you. And so I started making poor decisions,” Jay said.
One evening, when he and his friends were out drinking, someone suggested they should try to break into the chemistry building on his college campus. Most of the group shrugged the suggestion off, deeming it impossible, but Jay was convinced he could pull it off.
“The next night I made a plan of how to do it, and I did it,” Jay remembered. “And I didn’t get caught doing it, [but] I got caught afterwards.”
At around 1 that morning, Jay was placed in the county detention center. Sitting alone in his cell, reality began to sink in.

“I pretty much thought that my life as I knew it was going to be over, and I had decided that the world would be better off without me in it.”
Jay made a plan to end his life. As he prepared himself, he began to cry.
“But just in that moment when I was ready to do it, I heard a voice coming from the top left corner of my cell, from a little vent. And someone called out to me and said, ‘Hey, is this your first time?’”
The man who called out was an inmate in the cell next door.
“I collected myself a little bit, and I said, ‘Yeah.’ And he said, ‘Can I pray for you?’”
Jay had grown up religious, but had stopped going to church years before. In that moment, though, he knew he needed support. He said yes, and listened as the man began to pray.

“I wish I could tell you that I remember the [exact] words that he said to me, but what I remember is that his words landed with me, and instead of wanting my life to be over, suddenly I saw hope,” Jay said.
The interaction happened nearly ten years ago, but it was a pivotal moment in Jay’s life, and one he thinks about all the time.
“[Now], I have a good job. I have a girlfriend who loves me. I have a life. But I have a life because somebody who was in the same situation I was in had the courage to talk to a fellow inmate and be kind.”
Jay says that he wishes he could meet that man again and express his appreciation.
“[I would] shake that guy’s hand, give him a hug, and tell him what his small gesture meant for me, how he changed the course of my life.”
My Unsung Hero is also a podcast — new episodes are released every Tuesday. To share the story of your unsung hero with the Hidden Brain team, record a voice memo on your phone and send it to myunsunghero@hiddenbrain.org.
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