Sports
How Taylor Swift’s F1 concert helped save the United States Grand Prix
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An earlier version of this article misidentified the manager in 2015 for Taylor Swift as Scooter Braun.
As Formula One returns to Austin, Texas, for this weekend’s United States Grand Prix, one of the sport’s other American venues is also occupied with a major event.
Miami’s Hard Rock Stadium, the centerpiece for the grand prix held at the start of May, will be used for three nights of Taylor Swift’s record-breaking Eras Tour, which begins its final stretch of North American dates this week.
Both F1 and Swift have experienced extraordinary surges of popularity in recent years in very different realms. But eight years ago, they shared top billing at the Circuit of The Americas.
The 2015 event, at which Swift played a concert on the Saturday night after qualifying, proved to be critical for the future of the United States Grand Prix, a race that has since been the cornerstone of F1’s rapid American growth.
“It was a big-dollar commitment at the time, and it paid off,” COTA chairman Bobby Epstein told The Athletic. “We’re grateful to Taylor for taking the chance.”
F1’s current foothold of three American races would have been unthinkable a decade ago when holding one grand prix stateside was a considerable achievement. There had been a five-year absence for F1 in America between the final event at Indianapolis in 2007 and its return in 2012 at COTA, the first purpose-built facility for the sport in the United States.
COTA quickly became one of the drivers’ favorite tracks thanks to its challenging, undulating layout, and it was popular with fans. The first year pulled in a Friday to Sunday race weekend attendance of 265,000 — which looks small compared to the 2022 record of 440,000, reported by F1 — as crowds flocked to see the sport’s return to the United States. Even with a calendar fixture toward the end of each season, giving the potential of seeing a race that could influence the crucial part of a championship battle, there was a struggle to build greater interest. The weekend figures dropped to 250,000 for 2013 and lower still to 237,000 in 2014.
But the 2015 race left serious doubts over the future of the grand prix in Austin. As Hurricane Patricia brought record rainfall and high winds to Austin, FP2 was canceled, and qualifying was postponed to Sunday morning after three hours of rain delays. After long waits at the track hoping to see some on-track action, the disappointed fans had to contend with the grass parking lots turning into mud baths, making getting in and out of the track challenging.
Sunday’s grand prix went ahead on schedule as Lewis Hamilton clinched his third world championship, but weekend attendance dipped to a low of just 224,000, leading to concerns about the event’s popularity.
Hurricane Patricia made the 2015 U.S. GP a dour affair. (SIPA USA)
There was also a fresh challenge to fund the United States Grand Prix. In the weeks after the race, Governor Greg Abbott’s office announced it would cut $6 million in state funding for the grand prix. Bernie Ecclestone, then F1’s CEO, admitted at the time that it looked challenging to see a future for the race in Austin.
It left Epstein and his team looking for new ways to boost the event’s fortunes if they wanted to help secure the long-term future of F1’s only American grand prix.
“We had a lot of people very upset about the experience they had with the rain and the mud, and we needed to make it up to them,” Epstein said. “We put in a lot of sidewalks, and we paved a lot of parking lots, and we got a lot more buses. But on top of it, we wanted to do better and offer more.”
That is where Taylor Swift came into the picture.
Austin’s reputation as a music city meant adding concerts to the race weekend offering had always been a big part of COTA’s identity. Kid Rock and Elton John were among the first headliners, but as plans came together for 2016, Epstein and his team looked for the biggest star possible.
Epstein contacted Swift’s team, wanting to see if she would be interested in being the 2016 race headliner. Swift had no performances scheduled for the year, having spent the entirety of 2015 on her “1989” album world tour.
If any diehard Swifties were desperate to see her in concert that year, they would have to go to the F1 race. Suddenly, a United States Grand Prix ticket became much more valuable. A three-day general admission ticket started at $150 and would include access to the concert.
“We remember the massive amount of criticism we took from the race fans when we said we were going to bring in a performer like that, that it was taking attention away from the racing,” Epstein said.
Ecclestone was among those to share some concern, semi-jokingly asking Epstein if he should even bother to bring the F1 cars to COTA.
After watching Hamilton lead a Mercedes front row lockout in qualifying on Saturday, 80,000 fans stayed well into the evening at the track to watch Swift’s show from the infield, making it — at the time — one of her highest-attended shows. The 15-song set mainly featured songs from “1989” and “Red,” and there was no new material, but it did have a first performance of “This Is What You Came For,” a song that Swift wrote for Calvin Harris and Rihanna.
The concert received rave reviews. Billboard called it a “knockout performance,” while Rolling Stone said, “it showed no drop off or rust from a star determined to remain one of the biggest names in music for a long time to come.” How true that would prove.
Swift closed out the set with “Shake It Off,” which fit the mood of COTA’s weekend. After all the struggles of the previous year, it had drawn a record crowd of almost 270,000 fans who enjoyed good weather and good music on top of the racing action. It was an important bounce-back after the 2016 washout, proving that F1 had a bright future in Austin.
It also helped draw in a very different demographic of attendees as younger fans, more women and more families attended. “When we look back, we feel validated for the vision that this group had to do that and offer more to the race fan and allow them to bring family members,” Epstein said. “You can give a very full amount of entertainment, and not at all compromise the quality of the on-track action. You don’t have to take anything away from the race by giving more to the fans.”
The change in F1’s fan demographic to become younger and more diverse has been a core part of its recent growth, particularly in the “Drive to Survive” era. But Epstein felt COTA had been ahead of the curve thanks to its off-track offerings.
“I don’t know if we’re given any credit for it, but we’ll take it because it’s true,” he said. “We started (it), we did. We got a much younger audience starting to watch and pay attention to that, because of Taylor, Justin Timberlake (the 2018 headliner), and Ed Sheeran (2022).
“You start looking at some of those, and that’s who was paying attention to those artists, with Instagram and things that people post on, it very quickly reaches that demographic and that generation.”
Fans explored the track during qualifying as they waited for the Taylor Swift concert. (AP Photo/Eric Gay)
COTA’s model of having a huge headliner perform on a race weekend has become common in F1. Under Liberty Media, which completed its acquisition of F1 in early 2017, grands prix have now been turned into multi-day events where the off-track entertainment is a big part of its offering to fans.
However, even with the addition of new American events in Miami and Las Vegas, each of which has its own appeal, the concerts have remained a big part of the United States Grand Prix’s identity in Austin. Sting will headline on Friday before Eminem performs on Saturday night. Like Swift in 2016, it will be his only live show of the year.
Epstein expected that with changes made at the track to allow even more fans to attend, it would likely break Swift’s record at COTA and draw in a crowd of 100,000 people.
“It’s a fun event to play, just the way that the whole setting is,” Epstein said. “I think the agents and the performers know about it now. It has credibility, and it’s something that they want to be named the headliner for the United States Grand Prix.
“Playing at the halftime of the Super Bowl is a pretty well-recognized honor for performers. I think playing the US Grand Prix is also an honor.”
With more than 12 months until the 2025 race — which will mark 10 years since F1’s low point in Austin, when the future of the sport in the United States looked to be in doubt once again — Epstein is already engaged in conversations about the next headliners. He said getting a big name was “somewhat expected of us.”
“I know the conversations we’re having for 2025,” he said. “I’m pretty excited about it.”
Top photo: Sipa USA
Sports
Jon Jones requests UFC release after Dana White says legend was ‘never’ considered him for White House card
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Mixed martial arts legend Jon Jones ended his retirement from UFC simply because he wanted a spot on the “Freedom 250” fight card at the White House in June.
But, when UFC CEO Dana White announced the card during UFC 326 this past weekend, Jones wasn’t among the fighters. As a result, he has requested a release from his UFC contract.
White was candid when asked about Jones following the UFC 326 card.
Jon Jones of the United States of America reacts after his TKO victory against Stipe Miocic of the United States of America in the UFC heavyweight championship fight during the UFC 309 event at Madison Square Garden on Nov. 16, 2024 in New York City. ((Photo by Sarah Stier/Getty Images))
“Never, ever, ever, which I told you guys a hundred thousands times, was Jon Jones ever even remotely in my mind to fight at the White House,” White explained, per CBS Sports. “Some guy with Meta Glasses filmed him talking about his hips – that his hips are so bad. And I don’t know if you guys saw that flag football game where he can barely run. Jon Jones retired because of his hips. He’s got arthritis in his hips. Apparently, doctors say he should have a hip replacement.”
White added that “the Jon Jones thing is bulls—,” saying that he texted the fighter’s lawyer saying he would never be on the White House card despite Jones saying he was in negotiations for it.
UFC ANNOUNCES CARD FOR WHITE HOUSE EVENT
The Meta Glasses incident White is referring to came from a viral video, where Jones, unaware he was being filmed, discussed issues with his hips to a fan.
On Monday, Jones composed a thorough response to White’s comments about him and the White House Card. He previously posted and deleted social media explanations, but Monday’s appeared to be his final statement on the matter.
UFC President Dana White speaks after UFC Fight Night at Toyota Center on Feb. 21, 2026. (Troy Taormina/Imagn Images)
“Yes, I have arthritis in my hip and it’s painful, but that doesn’t mean I can’t fight,” Jones, who retired a heavyweight champion in 2025, said. “So let me get this straight, if I had accepted the lowball offer, suddenly my hip would be fine and I’d be on the White House card? That doesn’t make sense. I even received stem cell treatment last week to get ready for the White House card, and training camp was scheduled to start today. I was preparing to be ready.
“I understand business deals fall through sometimes, but going out publicly and saying things that aren’t true isn’t right. After everything I’ve given to the UFC, the years, the title defenses, the fights, hearing that I’m ‘done’ is disappointing. Especially when as recently as Friday UFC was calling me trying to get me on that White House card for a much lower number.”
Jones finished his statement by saying he “respectfully” asks to be released from his UFC contract.
Jon Jones enters the ring before facing Stipe Miocic in the UFC heavyweight championship fight during the UFC 309 event at Madison Square Garden on November 16, 2024 in New York City, New York. (Chris Unger/Zuffa LLC)
“No more spins, no more games. Thank you to the real fans who know what’s up,” he wrote.
The UFC did not immediately respond to a request for comment by Fox News Digital.
Jones is considered one of the best UFC fighters of all time, owning a 28-1-1 record, which includes his last bout with Stipe Miocic, knocking him out to take the heavyweight title belt. He is also a two-time light heavyweight champion.
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Sports
With U.S. at war with Iran, political upheaval could engulf World Cup
Twelve days ago the U.S., a World Cup host country, launched a full-scale bombing campaign against Iran, a country that has qualified to play in the tournament. That’s never happened before.
Five days later, that same World Cup host began military operations inside the borders of Ecuador, another World Cup qualifier, half a world away. That’s never happened before either.
With the tournament scheduled to kick off in three months, those events have soccer scholar Jonathan Wilson questioning whether it’s wise for the World Cup to go on at all.
“It seems to me, for each passing day, it’s less and less likely that the World Cup can happen,” he said.
That take seems unduly alarmist said David Goldblatt, a British sportswriter and sociologist who is a visiting professor at Pitzer College in Claremont. Anything short of a full-scale war inside the U.S. would not be enough to pull the plug on the tournament now, he said. Especially with FIFA expecting revenues of as much as $11 billion.
“I mean, it’s not a good look,” Goldblatt conceded. “And certainly when set against FIFA’s official pronouncements on its role in encouraging world peace and cosmopolitan celebrations of a universal humanity, none of that sits terribly easily.
“But in terms of actually running the World Cup, I don’t think it’s going to make very much difference at all.”
However, with the Trump administration open to engaging in more international conflicts, there’s little doubt this World Cup, the largest and most complex in history, will also be the most political in history as well.
Complicating things further is the fact the current conflict in the Middle East hasn’t been limited to just the U.S. and Iran. Iranian missiles have hit both Qatar and Saudi Arabia, among other countries, and Jordan has fired on U.S. assets.
Those three countries are World Cup qualifiers as well.
The fate of a soccer tournament pales in importance to the death and destruction the conflagration in the Middle East has produced, of course. But the need for unity is the very reason there’s a World Cup in the first place.
When French soccer administrator Jules Rimet founded the tournament 96 years ago, he believed soccer could be a tool for international peace. And in the early years of the tournament, Rimet, FIFA’s longest-serving president and a talented diplomat, was able to limit the impact of geopolitics on the World Cup, watering down Mussolini’s influence on the 1934 World Cup, for example, and steering the 1938 tournament away from Hitler’s Germany.
FIFA President Gianni Infantino has taken a far different approach, courting President Donald Trump’s support despite his growing number of global conflicts.
A week before bombs began falling on Iran, Infantino appeared at the inaugural meeting of Trump’s Board of Peace wearing a red cap with ‘USA’ on the front and the numbers ‘45-47’ — a reference to Trump’s non-consecutive presidencies. That act was so blatantly partisan, IOC president Kirsty Coventry said her organization would investigate whether Infantino, an IOC member, breached the terms of the group’s charter, which requires members to act independent of political interests.
FIFA president Gianni Infantino holds up a USA hat as he attends the inaugural meeting for the Board of Peace at the Institute of Peace in Washington on Feb. 19.
(Chip Somodevilla / Getty Images)
“Infantino has absolutely breached every FIFA protocol on neutrality,” said Wilson, author of “The Power and Glory: The History of the World Cup.”
“Absolute neutrality is always impossible and not desirable, but it has clearly gone way, way, way beyond. The peace prize looked grotesque at the time. It looks even worse now. And I can’t see how the future will look kindly on Infantino. I think Infantino has to some extent legitimized Trump.”
This is hardly new behavior from Infantino, who had close relationships with Vladimir Putin ahead of the 2018 tournament played in Russia and Qatar’s leaders ahead of the 2022 tournament despite their well-known human rights violations.
The list of countries Infantino is asking to overlook poor relations with the country hosting the majority of World Cup games this summer is growing.
Consider that Denmark, which administers Greenland, an autonomous territory Trump has also threatened to invade, can qualify for the tournament in a European playoff that will take place later this month. Then there’s World Cup qualifiers Haiti, Ivory Coast and Senegal, who aren’t at war with the U.S. but whose citizens have been banned from entering the country to cheer for their teams. That completely contradicts a promise from Infantino, who said “everybody will be welcome” at the 2026 World Cup.
“If I had a crystal ball I could tell you now what is going to happen,” Heimo Schirgi, the World Cup chief operating officer for FIFA, said Monday. “But obviously the situation is developing. It’s changing day by day and we are monitoring closely. [But] the World Cup will go on right? The World Cup is too big and we hope that everyone can participate that has qualified.”
Goldblatt, the Pitzer professor, said Infantino’s action are understandable since he has few cards to play against Trump.
President Trump speaks as he receives the FIFA Peace Prize as FIFA president Gianni Infantino applauds on Dec. 5 the Kennedy Center in Washington.
(Patrick Smith / Getty Images)
“What’s Infantino going to do? What levers can you pull?” he asked. “You can threaten to take it away. That’s not happening. Moral admonishment? Who’s going to take that from FIFA? It is a farcical idea that anybody thinks that the president of FIFA has any kind of collective moral authority or any role as a spokesperson for the progressive part of the world.
“They may fantasize that this is the case. But it is morally and politically absurd that any of us should expect that of these people. So if you are Infantino and that is the case, you know what works with Trump? What works is flattery. So of course he’s gone down that path.”
The games, Goldblatt said, will go on even if bombs are still falling. And that may not be an entirely bad thing.
“Football’s a great distraction. That’s partly why it’s so popular,” he said. “It will be virtually impossible, if the war continues, for that not to be a central element of like, the meaning and the purpose of what we’re all doing here.
“How we’ll feel and what it will look like, I don’t know. It will be very strange. Football is unpredictable and extraordinary. Something will happen that will warm our souls.”
⚽ You have read the latest installment of On Soccer with Kevin Baxter. The weekly column takes you behind the scenes and shines a spotlight on unique stories. Listen to Baxter on this week’s episode of the “Corner of the Galaxy” podcast.
Sports
Australia grants asylum to 5 Iranian women’s soccer players amid Iran conflict
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Australia granted asylum to five players from the Iranian women’s soccer team who were visiting for a tournament when the U.S.-Israeli attacks against Iran began.
Australian federal police officers on Tuesday transported the five women from their hotel in Gold Coast, Australia, to a “safe location” after they made asylum requests to meet with Home Affairs Minister Tony Burke and to finalize the processing of their humanitarian visas.
“Last night I was able to tell five women from the Iranian Women’s Soccer team that they are welcome to stay in Australia, to be safe and have a home here,” Burke said on X.
The move comes after the team refused to sing the Iranian anthem before their first Women’s Asian Cup match early last week against South Korea, although they later sang and saluted the anthem in two subsequent matches, including ahead of their final match, when they were eliminated by the Philippines.
IRANIAN WOMEN’S SOCCER FANS SHOW SUPPORT FOR TRUMP AS TEAM APPEARS TO PIVOT ON NATIONAL ANTHEM STANCE
Australian Home Affairs Minister Tony Burke poses with five Iranian women soccer players who have been granted asylum in Australia, Tuesday, March 10, 2026. (Australia Ministry of Home Affairs)
“I don’t want to begin to imagine how difficult that decision is for each of the individual women, but certainly last night it was joy, it was relief,” Burke told reporters after signing the documents. “People were very excited about embarking on a life in Australia.”
The five women said they were happy for their names and pictures to be published, according to Burke, who emphasized that the players wanted to make clear that they were not political activists.
The Iranian team arrived in Australia for the tournament before the war against Iran began on Feb. 28.
After the team was eliminated from the tournament over the weekend, they faced potentially returning to a country still under bombardment. The team’s head coach, Marziyeh Jafari, said on Sunday the players “want to come back to Iran as soon as we can.”
An official squad list named 26 players, as well as Jafari and other coaches.
While only five players were granted asylum, Burke said the offer was given to everyone on the team.
IRAN FLAG REMOVED FROM PARALYMPICS OPENING CEREMONY AFTER SOLE ATHLETE WITHDRAWS OVER TRAVEL SAFETY CONCERNS
Iran players during their national anthem ahead of the Women’s Asian Cup soccer match between Iran and the Philippines in Robina, Australia, Sunday, March 8, 2026. (Dave Hunt/AAPImage via AP)
“These women are tremendously popular in Australia, but we realize they are in a terribly difficult situation with the decisions that they’re making,” Burke said. “The opportunity will continue to be there for them to talk to Australian officials if they wish to.”
It remains unclear when the remaining players will leave Australia.
“Australians have been moved by the plight of these brave women,” Prime Minister Anthony Albanese told reporters. “They’re safe here and they should feel at home here.”
“They then had to consider that and do it in a way that did not present any danger to them or to their families and friends back home in Iran,” he continued.
The asylum offer came after U.S. President Donald Trump on Monday called on Australia to grant asylum to any team member who wanted it.
Trump had blasted Australia on social media, saying Australia was “making a terrible humanitarian mistake” by allowing the team to be “forced back to Iran, where they will most likely be killed.”
Supporters react towards a bus transporting Iranian woman players following their Women’s Asian Cup soccer match against the Philippines on the Gold Coast, Australia, Sunday, March 8, 2026. (Dave Hunt/AAP Image via AP)
“The U.S. will take them if you won’t,” Trump said, despite his administration’s efforts to limit the number of immigrants in the U.S. who can receive asylum for political purposes.
Just hours later, Trump praised Albanese in another post.
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“He’s on it! Five have already been taken care of, and the rest are on their way,” Trump wrote.
Albanese said Trump had called him for “a very positive conversation,” about the issue. The prime minister said he explained “the action that we’d undertaken over the previous 48 hours” to support the women.
The Associated Press contributed to this report.
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