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What to know about the deal to keep TikTok in US

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What to know about the deal to keep TikTok in US

TikTok has at last finalized a deal to keep the popular video sharing platform operating in the U.S. after years of uncertainty, but questions remain about whether users’ experience will change and whether the changes actually address security concerns around the app.

Here’s what to know about the deal, which created a new TikTok U.S. joint venture after social video platform company signed agreements with major investors including Oracle, Silver Lake and the Emirati investment firm MGX.

Why was the deal needed?

After wide bipartisan majorities in Congress passed — and President Joe Biden signed — a law that would ban TikTok in the U.S. if it did not find a new owner in the place of China’s ByteDance, the platform was set to go dark on the law’s January 2025 deadline. For several hours, it did. But on his first day in office, President Donald Trump signed an executive order to keep it running while his administration sought an agreement for the sale of the company. A string of orders continued to extend the deadline until this deal was reached.

In this July 21, 2020 file photo, a man opens social media app 'TikTok' on his cell phone, in Islamabad, Pakistan. (AP Photo/Anjum Naveed, File)

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We don’t know how the TikTok experience will change, but there’s no new app

AP AUDIO: What to know about the deal to keep TikTok in US

AP correspondent Donna Warder reports on a U.S. TikTok deal.

American TikTok users can continue using the same app, according to TikTok. But exactly what American users will see on their TikTok feeds once the changeover happens remains unclear.

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The algorithm — the secret sauce that powers its addictive video feed — powering the U.S. backend will be licensed from ByteDance and then retrained on U.S. user data. The act of retraining the content recommendation formula is certain to at least have subtle changes to a user’s personalized feeds.

Any noticeable changes made to a social media platform’s service raises the risk of alienating its audience, said Jasmine Enberg, an analyst for the research firm eMarketer.

TikTok’s press release claims U.S. creators will still be discoverable in other regions worldwide, and businesses will be able to maintain global reach. But how interoperability between the U.S. and ByteDance to maintain a global TikTok experience is currently unknown.

The retrained algorithm means that the trends — “and what dominates feeds — will feel distinctly American,” said Forrester analyst Kelsey Chickering.

“Global content will still appear, but its ranking will change,” she said. “This matters because the algorithm is the heartbeat of the app’s addictive experience. The question becomes: Will a U.S.-centric feed supercharge engagement, or will it chip away at TikTok’s cultural cachet?”

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What is known, however, is that there is an updated Terms of Service.

One of the updates notes that while users retain ownership of their content, TikTok is able to use that content to operate or improve the platform, subject to settings.

Americans under the age of 13 will be limited to an “Under 13 Experience.”

And users are also responsible for any posted AI-generated content and must label it as created by artificial intelligence.

TikTok’s new owners have ties to Trump

Although he no longer runs Oracle as its CEO, company co-founder Larry Ellison remains a top executive while also overseeing an estimated personal fortune of $225 billion. Ellison, 81, now could be in line to become a behind-the-scenes power player in the media, having already helped finance Skydance’s recently completed $8 billion merger with Paramount, a deal engineered by his son, David. Ellison’s relationship with the Trump administration dates back to the president’s first term, where he played a role in the administration’s efforts to get ByteDance to sell TikTok.

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These ties have raised concerns among some users around content moderation and what videos American users will see on their feeds.

“If moderation happens to tilt toward one political viewpoint or fails to curb misinformation, TikTok risks a user exodus to rival platforms,” Chickering said. “We’ve seen this before when Twitter’s transformation into X triggered fallout from users and advertisers.”

Vice President JD Vance, who was tasked with helping lead the White House’s efforts to find a U.S. buyer for TikTok, was involved in negotiating meetings along with way, as was Trump, according to a person familiar with the meetings who was not authorized to speak publicly.

In September, when U.S. officials including Treasury Secretary Scott Bessent and U.S. Trade Representative Jamieson Greer, met in Madrid with Chinese officials, Vance and Trump joined some of the negotiating meetings by phone and they pressured China to agree a deal by the end of the trip, which they did, according to the official.

That led to Trump’s September executive order that allowed TikTok to continue operating in the U.S.

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The deal does not completely address security concerns in the law

Lawmakers previously expressed concern that the Chinese government could use TikTok’s algorithm to push propaganda or gather data on individual users, a key reason Congress passed legislation in 2024 requiring the company’s divestment from Beijing-based owner ByteDance.

The law prohibits “any cooperation with respect to the operation of a content recommendation algorithm” between ByteDance and a new potential American ownership group, so it is unclear how ByteDance’s continued involvement in this arrangement — especially since they will license the algorithm to the U.S. entity — will play out.

How are users and creators reacting?

Skip Chapman, co-owner of KAFX Body in Manasquan, New Jersey, which makes and sells natural deodorants, launched his business in April 2023 on TikTok when TikTok shop was still in beta testing. He said he’s mainly glad he can stop worrying about the potential of a TikTok ban, the threat of which has been looming over his business for over a year. He sells his products on his own website and Amazon, but 80% of sales still come from the TikTok shop and it is the primary way he reaches new customers.

He said he is cautiously optimistic the deal will be good for TikTok and his shop, but he is a little concerned that the new owners might de-prioritize the e-commerce aspect of TikTok.

“The past two years, TikTok has really leaned into this live social commerce and just the ability to sell on the platform and they’ve kind of prioritized it and I’m hoping that the new owners continue to prioritize it and even more so add more features, more benefits, more opportunities for my business,” he said.

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Vanessa Barreat owns La Vecindad Mexican restaurant in Las Vegas, and she has TikTok page for the restaurant that has over 100,000 followers. Visibility on the site has helped her attract customers, particularly out-of-towners, and spend less on marketing.

She said she’s in a “wait-and-see mindset” about the deal.

“Anytime there’s a major shift or deal, there’s uncertainty, but I’m not operating from fear,” she said. “TikTok has empowered so many voices that historically didn’t have access to platforms like this, and that impact doesn’t disappear overnight.”

AP Business Writer Mae Anderson in Nashville, Tennessee and Michelle Price in Washington contributed to this story.

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‘Behind the Mask’ Sequel Set After 20 Years, Reuniting Original Director and Cast for ‘The Return of Leslie Vernon’ (EXCLUSIVE)

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‘Behind the Mask’ Sequel Set After 20 Years, Reuniting Original Director and Cast for ‘The Return of Leslie Vernon’ (EXCLUSIVE)

Leslie Vernon will rise again.

It’s been 20 years since the 2006 slasher mockumentary “Behind the Mask: The Rise of Leslie Vernon” became an indie horror hit, and a long-discussed sequel is officially underway, Variety can confirm. Titled “Behind the Mask II: The Return of Leslie Vernon,” it will follow the further adventures of the then-rising serial killer Leslie Vernon.

Director Scott Glosserman and writer David J. Stieve are returning for the sequel, as well as original stars Nathan Baesel, Angela Goethals and Robert Englund.

“For 20 years, people have asked if Leslie would ever come back. The truth is, he never really left,” Glosserman said in a statement. “Fans kept this movie alive by sharing it, quoting it, introducing it to their friends, and treating it like something worth holding onto. This sequel is happening because of them.”

A Kickstarter is also launching to help supplement the scope of the film. While the film is getting made even without fan support, Glosserman said additional funds can help expand it.

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“We’re making the movie either way,” Glosserman said. “But the more the audience gets involved, the bigger we can make it. Bigger set pieces. More cameos. More surprises. This has always been a fan-driven film, and it still is.”

Paper Street Pictures, a filmmaker-first genre company led by Aaron B. Koontz and Cameron Burns, is producing the sequel.

“Aaron, Cam, and the entire Paper Street team never stopped believing there was more story to tell with Leslie,” Glosserman said. “Their support and persistence over the years made a huge difference in getting us here. They’ve built a home for bold horror filmmakers, and I couldn’t imagine making this sequel with anyone else.”

Adam F. Goldberg (“The Goldbergs,” “Shelby Oaks”) is also joining as an executive producer.

Watch the trailer for the first “Behind the Mask” film below.

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Inside Tehran after strikes: Iranian woman describes fear, checkpoints and people used as ‘human shields’

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Inside Tehran after strikes: Iranian woman describes fear, checkpoints and people used as ‘human shields’

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An anonymous Iranian woman has bravely stepped forward on the international stage to describe what’s really happening on the ground in Tehran as President Donald Trump’s two-week ceasefire with Iran tentatively began Tuesday.

In an essay published in The Australian, the anonymous author details nightly explosions, sweeping checkpoints and communications blackouts as a part of Iranian daily life since the beginning of operations launched by the United States and Israel in February.

“In effect, ordinary people have been turned into human shields within a vast militarized landscape,” she wrote. “A pervasive sense of anger, paranoia and exhaustion has taken hold.”

Flagrant public executions of protesters by the thousands by the Iranian regime in January moved residents to cheer on the initial days of attacks by U.S. and Israeli forces as Operation Epic Fury began on Feb. 28.

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WHY TRUMP, IRAN SEEM LIGHT-YEARS APART ON ANY POSSIBLE DEAL TO END THE WAR

Iranians gather after a ceasefire announcement at Enqelab Square, Wednesday, in Tehran. The U.S. and Iran agreed to a two-week ceasefire Tuesday, barely an hour before President Donald Trump’s deadline to obliterate the rival country was set to expire. Tehran temporarily reopened the vital Strait of Hormuz. (AFP via Getty Images)

“They say they’ve hit the leader’s residence,” the author’s daughter was quoted saying. “All the children were screaming and cheering. … Even our teacher was quietly snapping their fingers and dancing.”

The author described everyday Iranians celebrating the death of Supreme Leader Ayatollah Khamenei that same Saturday, and the streets of Tehran filling with cheers of “death to the dictator.”

“Perhaps for the first time,” the anonymous author recalled, “we allowed ourselves to believe our long-held dream was beginning to take shape.”

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RED CROSS SHARES AUDIO OF IRANIAN CIVILIAN EXPLAINING SITUATION ON THE GROUND IN TEHRAN: ‘NO RESPITE’

A woman sits on rubble across from a building damaged during airstrikes March 12 in Tehran, Iran. (Vahid Salemi/AP)

But soon enough, the reality of day-to-day life under a threatened, crumbling regime and ongoing attacks took a toll. One of the harshest realities those on the ground in Iran face is the internet blackout, effectively ending communications with the outside world and leading to great uncertainty at the hands of the regime.

“So far, none of those close to us have suffered physical harm, but no night is calm,” the Iranian woman wrote. “What weighs most heavily is not only the war itself, but the possibility that it may end leaving behind a regime even more authoritarian, more repressive and more violent.”

According to the author, a stubborn faction of regime supporters remain, blasting propaganda on loudspeakers nightly through the streets of Tehran and reinforcing its authority to those who support the revolution.

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TRUMP’S IRAN CEASEFIRE ROCKED WITHIN HOURS AMID REPORTED MISSILE, DRONE ATTACKS

Rescue workers search through the rubble of a collapsed building after an airstrike March 27 in Tehran, Iran.  (Majid Saeedi/Getty Images)

“The streets are now covered with checkpoints,” she wrote. “Under bridges and along main roads, movement is restricted. Long traffic lines form. Young people are stopped, their phones inspected under the pretext of routine checks.”

After the announcement of the ceasefire between U.S. forces and the Iranian regime Tuesday, the author said, most of her country went to sleep that night in a “state of deep anxiety.”

“What weighs most heavily is not only the war itself, but the possibility that it may end up leaving behind a regime even more authoritarian, more repressive, and more violent,” the author notes.

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She urged a ceasefire that is not “abandonment,” but peace, destabilizing the Iranian regime.

“A ceasefire that stabilizes the current order, without addressing the demands that have brought Iranians into the streets for years, risks being experienced not as peace, but as abandonment,” the author wrote.

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Negotiations between Iran and the U.S. are scheduled to begin Friday in Pakistan.

“We wait, and we continue, in whatever ways possible, to insist that light will eventually overcome this darkness,” she concluded.

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The Australian notes the author remains anonymous for “fear of retribution.”

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Trump issues NATO ultimatum to reopen Strait of Hormuz ‘within days’

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Trump issues NATO ultimatum to reopen Strait of Hormuz ‘within days’

US President Donald Trump has said allies must find a solution within days to reopen the Strait of Hormuz. Any operation would likely involve deploying military vessels and personnel to the region, despite initial reluctance from European allies.

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NATO Secretary General Mark Rutte has informed key member states of Trump’s demands following talks in Washington on Thursday.

Rutte is in the US capital for a three-day visit, which included meetings at the White House with Trump, Secretary of State Marco Rubio and Defence Secretary Pete Hegseth. The conflict involving the US, Israel and Iran, as well as the closure of the Strait of Hormuz, was high on the agenda.

Ahead of the visit, Trump reiterated threats to reconsider US participation in NATO, criticising European allies for rejecting his calls to contribute assets to secure the strait, which has been largely closed to international shipping by Iran.

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Following the talks, Rutte said Trump was “absolutely disappointed” over the issue.

“It was a very frank, very open discussion, but also a discussion between two good friends,” Rutte said of the private meeting held without media access.

On Thursday, Rutte reportedly contacted European capitals from Washington to relay Trump’s insistence that allies produce a plan to reopen the strait.

A NATO spokesperson confirmed to Euronews: “The Secretary General is in contact with allies about his discussions in Washington. It’s clear that the United States expects concrete commitments and action to ensure freedom of navigation in the Strait of Hormuz.”

Trump also criticised allies on social media, saying “none of these people, including our own, very disappointing NATO, understood anything unless they have pressure placed upon them.”

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Last week, more than 40 countries joined a coalition aimed at securing free passage through the strait, a critical shipping route for global energy supplies, once the most intense phase of the conflict between the United States, Israel and Iran ends.

Governments including the UK, Germany, Finland, Norway, France and Spain had initially said they would not deploy troops or naval forces, arguing they were not responsible for an offensive operation in Iran.

However, Trump has insisted he wants a plan within days, regardless of ongoing instability.

A source close to the discussions told Euronews it would be in the interest of NATO countries to respond positively, or risk wider consequences for collective security.

“What this all means for NATO is effectively up to the nations of NATO,” the source said. “Will they act, and if they do, will they act constructively towards their and the Alliance’s collective security and meet their obligations?”

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NATO allies are now holding accelerated discussions on how to reopen the strait in the most practical and efficient way. Sources said Trump has told Rutte a plan must be developed “within days rather than weeks”.

“They are going to have to come up with some form of physical presence in the region,” the source said.

“As we know, this piece of geography is water-based, so this will likely involve some form of naval vessels and personnel to operate them,” they added.

Allies could also potentially rely on intelligence support and demining operations, sources told Euronews.

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