Wyoming
Wyoming-Based On The Hook Fish And Chips Empire To Expand, Sell Franchises
When Ocean Andrew started his popular On the Hook Fish and Chips food truck in Laramie, Wyoming, he had no intention of franchising the concept.
He had always expected to grow the business beyond Wyoming, but thought keeping On the Hook a corporate chain would be the way to go.
But as his territory has grown over the past 10 years with 13 trucks that operate in 17 different states, including Wyoming, Andrew said he’s realized something else — something that made him change his mind about franchising.
“Building that infrastructure, building the whole organization, is very, very difficult,” Andrew told Cowboy State Daily. “And what we’ve done so far, I think we’ve done well. But we felt that it was out of our capacity to keep doing that. It would just become more and more hard, and we were worried that the quality might suffer.”
As he thought back to what made the business fun in the beginning, it was having boots on the ground in a community, and getting to know customers well.
“That’s really what franchising does,” Andrew said. “You have people who own it really close to what’s happening and close to customers.”
So, Andrew’s company is taking the plunge to get to the next level, and will soon offer franchises in states all across America.
Right now, the franchise is only available where the company is duly registered, Andrew said, but he is pursuing registration across the United States, and eventually he envisions the company having franchises in every state from New York to Texas, California and Wyoming, and all points in between.
In the meantime, the first franchise has already been sold in Northwest Montana, and discussions are already underway for other new locations.
There will be two kinds of franchises. The main type will be a district with two trucks, with a building to park in at night and an office. The other will be more of a rural setup with just one truck.
Skipping The Summer Walmart Job
On the Hook Fish and Chips started as a way for two University of Wyoming students to avoid working at Walmart for the summer.
The original concept was simple. They were going to sell one basic thing: Andrew’s father’s fresh, line-caught Alaska cod, beer-battered with thick-cut French fries — classic fish and chips.
The concept didn’t only get them out of working at Walmart. It was such a big hit, it ultimately became the career Andrew had been dreaming of when he decided to pick the University of Wyoming to earn an energy-related degree.
“I was trying to do that so I could make good money to start a business eventually,” Andrew told Cowboy State Daily. “And that was always kind of my passion was owning a business and running something on my own.”
So, he and a college friend went into business together with a refurbished FedEx truck they bought in Denver.
As co-founder Hunter Anderson tells it, Ocean asked Anderson what he was doing for the summer. When Anderson said he’d probably work at Walmart, Andrew said he had a better idea.
Start a food truck with him, selling the wild Alaska cod his father line-catches in Alaska.
At first, Anderson refused, fearing the food truck would probably fail. But eventually he came around, and he helped Andrew taste test more than 50 recipes for what is still their signature crispy-crunchy, beer-battered fish.
Although Hunter and Anderson have continued to try different recipes, even visiting England and coastal cities to try the fish and chips there, they have yet to find a better recipe.
Their original has stood the test of time.
Nearly Over After A Day
Their first day of business was almost the last.
The truck’s propane tanks went out, and they had seriously underestimated just how many people would want to buy fish and chips from their fledgling business.
With some help from other local food trucks, they made it past the first day, barely.
Right off the bat, they decided they needed to simplify their menu if they were going to stay in business.
“We were trying to do tacos and coconut shrimp and fried shrimp and all this stuff,” Andrew recalled. “And we found out it’s a lot harder to run a kitchen than it looks.”
So, they cut the menu back to just fish and chips, all day every day.
However, now that they’re franchising, Andrew said the company is rethinking a few things. That includes the menu.
“As things are being very well run right now, I think the franchises will be able to manage doing a few more things,” he said. “So, we’re starting to add a couple of things, like we’ve just started releasing coleslaw at a few limited locations to test that, and we’re doing private-labeled sodas. We have a strawberry soda that we’re going to have on all the trucks as well. So, we’re testing a few things. We’re trying to have a bit more variety, but in a way that we can manage and not ruin the quality of anything else.”
Fresh, Line-Caught Alaska Fish
One of the things that won’t be changing is the thing that truly sets On the Hook Fish and Chips apart from all others. That’s the quality of the fish, and that’s because of how these fish are caught.
All of On the Hook’s fish are individually line-caught, and every fish is processed and flash frozen within an hour of being caught.
Nets are never, ever used. The problem with net-caught fish, Andrew told Cowboy State Daily, is that the fish often go into rigor mortis before they can be processed. In addition, the fish are subjected to more stress before dying, which affects the taste and quality of the meat.
There’s something else that makes these fish particularly special though.
The fish are caught by Ocean Andrew’s dad, Shaun Andrew, who is captain of the 187-foot Northern Leader and owner/operator of Alaskan Leader Fisheries. The ship was featured on an episode of Discovery Channel’s “Mighty Ships.”
During the episode, the crew fished right through a hurricane.
Andrew told Cowboy State Daily the show was meant to showcase the high-tech aboard modern, seafaring ships like the Northern Leader. But it also offered a glimpse into just how dangerous a job it is to catch fish for American tables.
Another television show that offers a glimpse into the seafaring life of the Northern Leader and her crew would be Discovery Channel’s “Deadliest Catch,” which follows the life of Alaskan crab fishermen. They fish some of the same waters as the Northern Leader.
Andrew told Cowboy State Daily that his parents had always talked about doing a restaurant that served fish and chips using their own line-caught Alaska cod.
“But we never did it,” he said. “So, we were sort of in the middle of when food trucks, there was just this huge upwell in popularity, and there were even people doing it in Laramie.”
That made shifting the idea into a food truck a natural.
No More All Blue Trucks
One of the other changes customers are going to notice now that the company is franchising is that the color of the trucks will change.
While they had been two layers of sky and ocean blue, now they’re going to be bright sunshine yellow over an ocean blue wave at the bottom. That will make the trucks much more visible.
The logos will be a little bit different too, to bring more focus to the brand.
But one thing that will never change, Andrew told Cowboy State Daily, is the line-caught Alaska fish that his company uses.
“We are one of (Alaskan Leader Fisheries) largest customers, but we don’t even make a dent in all the fish they catch,” he told Cowboy State Daily. “I mean, their boats are huge and there’s four of them, and they work year-round.”
That means there will always be plenty of line-caught Alaska cod to go around, no matter how big On the Hook gets.
Reaction to On the Hook’s Facebook announcement it is now offering franchises was overwhelmingly positive this week. Many of those commenting recommended their own states and towns for a franchise.
“When are you coming to Grand Forks, ND?” Kristine Stanislowski asked.
“I sure hope someone in Sioux Falls takes this great opportunity, it’s a sure thing here!!!!” Linda Olson Elhassy wrote.
“Franchise to Texarkana, Texas ….. We need a good fish and chips here!!!” Yvonne Danielle Rivers wrote.
Customers waiting in line for fish and chips in Casper on Tuesday seemed equally excited about the announcement.
“I first found them at the eclipse,” Laurie Fletcher told Cowboy State Daily. “They were so good and fresh. We try and see them when they come to town.”
Fletcher felt the food is a “cut above” what others serve.
“And they are really nice people,” she added.
Devon Hay and Karen Kling were trying the fish and chips for the first time after seeing the post on Facebook.
“It looks really good,” Hay said.
Renée Jean can be reached at renee@cowboystatedaily.com.
Wyoming
(LETTERS) Wyoming Supreme Court judges, congressional responsibility, pregnancy and US involvement in the Middle East
Oil City News publishes letters, cartoons and opinions as a public service. The content does not necessarily reflect the opinions of Oil City News or its employees. Letters to the editor can be submitted by following the link at our opinion section.
Wyoming Supreme Court judge process better than federal’s
Dear Casper,
This letter is in response to Mr. Ross Schriftman’s letter to the editor from April 11. His opinion appears to be that the Wyoming process of selecting Wyoming Supreme Court justices is somehow flawed. Justices are selected through a merit-based assisted appointment process. When a vacancy occurs, a seven-member Judicial Nominating Commission recommends three candidates to the governor, who appoints one.
Appointed justices serve at least one year before standing in a nonpartisan retention election for an eight-year term.
The commission consists of the chief justice as chair/tie-breaker, three attorneys selected by the Wyoming State Bar and three non-attorneys appointed by the governor. The governor must select one of the three nominees provided by the commission to fill the vacancy.
After serving at least one year, justices stand for retention in the next general election. Voters cast a “yes” or “no” vote. If retained, the justice serves an eight-year term.
Candidates must be U.S. citizens, Wyoming residents for at least three years, licensed to practice law, and have at least nine years of legal experience. Justices must retire at age 70.
U.S. Supreme Court are appointed for life!
I would offer that the Wyoming process is superior to that of the U.S. Constitution. Voters are involved the process, which we are not at the federal level.
Wyoming justices can be impeached and removed from office by the state House of Representatives and Senate.
Michael Bond
Casper
Wyoming delegation must answer for President Trump’s Iran policy
Dear Casper,
Sent this to each of our Wyoming congressional delegates. I lived in Montana for years. These are the questions the Daily Montanan asked of their elected congressional representatives.
I ask the same questions of our Wyoming delegation. Montana got no answers. I doubt that we will either.
- President Donald Trump has continued to threaten to hit targets that would affect or kill civilians in Iran. Do you support his stated objectives and deadlines?
- Are you concerned that some of these targets could be construed as attacking civilians and therefore become war crimes?
- Do you have any concerns about wiping out an entire civilization, as Trump has threatened?
- If these are only rhetorical threats, what does that do to our stature in the world when we make threats, but don’t follow through with them?
- Polls have continued to show more than a majority of Americans do not support the efforts against Iran. Why do you support the effort?
- If you do not support the effort in Iran, at what point would you support Congressional intervention or oversight on the issue?
- Have you been briefed and do you believe that there are clear objectives in this war with Iran, and how can you communicate those with your constituents?
- The U.S. has repeatedly criticized Vladimir Putin and Russia for its invasion and treatment of the Ukrainian people and it sovereignty. How does that differ from America’s “excursion” into Iran?
- What is your message for Montanans who are seeing gas prices and the cost of living generally increase?
- Last week, President Trump said that America doesn’t have enough money for healthcare and childcare; further, those things must be left to the individual states in order to fund the military? Do you agree?
- President Trump continues to boost military budgets and request additional funding for the war in Iran. Do you support these?
Tami Munari
Laramie
Pregnancy is personal, not political
Dear Casper,
The recent Wyoming Supreme Court ruling, which affirmed abortion is health care, has caused some who disagree with the ruling to attack Wyoming’s judicial system.
In an opinion letter, candidate Ross Schriftman facetiously writes, “…our God-given First Amendment right of free speech does not apply when criticizing our fellow citizen judges.”
This is the first flaw in his logic because the Constitution was not written by God, therefore the right of freedom of speech was thought up and written by men. God is not the author nor guarantor of personal freedoms — our Constitution and judicial system are.
The second flaw in his argument references a letter signed by 111 professionally-trained, experienced, and well-respected Wyoming judges and attorneys explaining how the courts arrive at their rulings. It is illogical to claim we are all “citizen judges” because even though citizens have a constitutionally-guaranteed right to an opinion, it does not make every citizen a legal expert. The judges’ and attorneys’ excellent letter speaks for itself.
Mr. Schriftman claims the Supreme Court, “… create(d) an absurd definition of health care to include the intentional murder of pre-born human persons; something they did to justify overriding the equal protection clause… .” This logic is flawed because it is based on a conflation of an obsession with “pre-born human persons” and equal protection under the law.
There is significant disagreement on the issue of fetal personhood and who gets to determine it: the doctors? the lawyers? the pregnant woman? the anti-choice crowd?
Many understand and appreciate it has taken women almost 200 years to gain and keep Equal Protection Under the Law, and the disagreement over who is legally, materially, and morally responsible for a fertilized human egg has always been part this historical struggle. But it was the Roe v. Wade Supreme Court decision that finally established a constitutional right, for women and men, to private health care decisions and, since pregnancy is a health condition, that included abortion.
Even though it wasn’t explicit, Roe also effectively affirmed that bestowing of “personhood” is a private determination to be made by the pregnant woman and her God. But, sadly, here we are again, dealing with folks who mistakenly believe they have a right to interfere in someone else’s pregnancy.
The Rev. L Kee
Casper
Why does the U.S. keep troops in oil producing countries?
Dear Casper,
There are two facts that don’t ever seem to be considered by our government that cost us dearly.
Osama Bin Laden said the stationing of U.S. troops in the Middle East was the reason Al Qaeda attacked us on 9/11. Does the U.S. believe that the oil producing countries in the Middle East will only sell us oil if we force them to by stationing troops there? I’m not aware of any other countries that believe that.
The other fact is, the U.S. is the only country to ever use a nuclear weapon offensively. There are several countries that have nuclear weapons, including North Korea. The reason countries have been reluctant to use nuclear weapons is MAD, mutually assured destruction. Consequently, is it reasonable to expect Iran, should they develop a nuclear weapon, to attack the U.S., knowing that our superiority in nuclear capability would assure the complete destruction of their country? It clearly would be suicidal for them to do so.
But, just to be cautious, rather than destroying the entire country to deter Iran from acquiring a nuclear weapon, wouldn’t it make more sense to destroy their nuclear infrastructure?
Bill Douglass
Casper
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Wyoming
Wyoming’s Indigenous students can now apply for new UW scholarship
Wyoming
Artemis II Astronauts Credit Wyoming-Based NOLS For Prepping Them For Moon Mission
Before they ever left Earth, all of NASA’s Artemis II astronauts trained with the National Outdoor Leadership School (NOLS) — and for some, that preparation included long days navigating Wyoming’s backcountry.
That NOLS training was singled out by Artemis II Commander Reid Wiseman Thursday during the crew’s first group interview from NASA’s Johnson Space Center in Houston, Texas, after returning to Earth on April 10 from it’s 10-day mission to the moon and back.
He reflected on decision-making under pressure and how lessons learned through NOLS resurfaced during moments of stress and distraction.
“There’s a saying that we learned from one of our National Outdoor Leadership School instructors: integrity is not a one or a zero,” Wiseman said. “You can be in integrity, and you can be out of integrity — and I’ll be the first to admit that there were moments when I was out of integrity because sometimes the view or the human experience would just pull me away from the work.”
The partnership reflects a longstanding relationship between NOLS and NASA, the United States’ civilian space agency, and the Lander-based outdoor education organization.
Since 1999, NASA has worked with a variety of organizations and contracted NOLS for more than 45 wilderness expeditions designed to help astronauts prepare for the realities of long-duration spaceflight.
Those expeditions place crews in remote, resource-limited environments where communication, leadership and teamwork become essential for safety — conditions that mirror life inside a spacecraft.
In 2023, Cowboy State Daily chronicled the Artemis II astronauts training in the Cowboy State. At the time, the connection between Wyoming’s wind-carved wilderness and the engineered isolation of deep space felt philosophical.
Now, after completing their mission, the astronauts say the lessons they learned in Wyoming followed them all the way to lunar orbit.
From Wyoming Backcountry To The Moon
For NOLS instructors, the connection between wilderness leadership and spaceflight comes down to a single idea, what the school calls “expedition behavior.”
Rick Rochelle, senior faculty and leadership coach at NOLS, told Cowboy State Daily on Friday that the concept explains why NASA continues to partner with the organization decades after the relationship began.
“There’s a phrase that NOLS calls ‘expedition behavior,’ and that is clearly the most important part of why NASA works with us and how it translates,” Rochelle said.
The term was coined by NOLS founder Paul Petzoldt, a mountaineer who set an altitude record on K2 in 1938, served in the 10th Mountain Division during World War II and later built the school around the idea that leadership is defined by responsibility to others.
“He said it’s an awareness of others’ needs and the character to make those needs as important as your own,” Rochelle said. “It’s really about how to be a great team member.”
Lynn Petzold, also senior faculty at NOLS, said astronauts who train with the school are placed in situations where leadership theory becomes practical experience — where decisions must be made under stress, and reflection becomes part of daily operations.
“NOLS provides experience for astronauts to go through leadership theory, work under stress, and reflect and debrief — extracting the learnings from the day and implementing them moving forward,” Petzold said. “That’s how you continue to grow and become a better team.”
The wilderness setting itself plays a critical role.
Long stretches in remote terrain force participants to manage fatigue, communicate clearly and make decisions without outside support. These are conditions that closely resemble life inside a spacecraft.
“This ties to the previous question, which is being in an austere environment for long periods away from distractions,” Rochelle said.
Why Wyoming Keeps Showing Up In Spaceflight
The connection between Wyoming and human spaceflight has grown steadily over the past quarter century, turning Lander into an unlikely but consistent training ground for astronauts preparing to leave Earth.
In the Wyoming backcountry, that might mean navigating a sudden weather shift or managing exhaustion miles from the nearest road.
In space, the same principles scale to orbital mechanics, life-support systems, and the psychological weight of isolation.
For instructors who have watched astronauts move through Wyoming’s mountains and deserts, the pride in the Artemis II mission is personal, Rochelle said.
“These are amazing human beings,” he said. “They love each other. They’re mission-focused, and they clearly want to have a positive impact on all of humanity.”
Petzold agreed.
“These are awesome human beings who were excited to be part of this mission,” she said. “They had a lot to contribute as individuals, and as a group they really brought it together.
“NOLS is just really excited and proud to work with NASA and this crew to pave a new path forward as we return to the moon. We’re proud to have been a small part of it.”
The same training that teaches students to read about weather, manage fatigue and support teammates in the Wind River backcountry is now helping shape how astronauts operate in deep space.
Kolby Fedore can be reached at kolby@cowboystatedaily.com.
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